#640 ITN Secure-Jamie Williams : 🎯 Marketing Before Sales: MSPs, Are You Listening?
Do MSPs hire salespeople too early? Jamie Williams thinks so—and in this engaging and energizing episode from IT Nation Secure 2025, Joey Pinz and Jamie break down the true difference between sales and marketing, the evolving MSP landscape, and the power of routine in life and business.
🧩 Jamie shares practical strategies for MSPs to differentiate themselves in saturated markets, including how to build compelling collateral, what compliance as a service really means, and why your sales success starts with strong marketing.
⚡ The conversation goes beyond the professional: Jamie opens up about using AI to write rap songs, the joy of early-morning workouts, her battle with sugar cravings, and how Kevin Gates unexpectedly became her motivational voice of reason.
📉 From old-school cold calling to next-gen Copilot workflows, Jamie offers real talk, humor, and guidance for MSPs trying to scale—without losing their edge or identity.
🔥 Top 3 Highlights:
- 🧠 How AI is shaping modern MSP marketing—and why you still need strategy
- 📈 Why Jamie urges MSPs to get their marketing right before hiring salespeople
- 🚶♀️ How a 10K-step morning and structured journaling power her mindset
📲 Hashtags:
#JoeyPinzPodcast #ITNationSecure #MSPMarketing #SalesLeadership #ComplianceAsAService #AmbivertSelling #AIInMarketing #RoutineForSuccess #FitnessAndFocus #WomenInTech
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Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
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🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com
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