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Solarcon Preview
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Transcript
Taylor Armstrong's Solar Sales Success
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a Solarpreneur you might ask?
00:00:33
Speaker
A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:42
Speaker
What's going on, solarpreneurs?
00:00:44
Speaker
My name is Taylor Armstrong.
00:00:45
Speaker
I'm your host over here at the Solar Printer Podcast.
00:00:48
Speaker
We are back with another episode here bringing you the fire, bringing you the heat, and as usual, helping you make your life much easier as a solar pro by helping you close more deals, generate more leads and referrals, and hopefully have a much better time in the industry.
Overview of SolarCon Event and Discounts
00:01:04
Speaker
Welcome back.
00:01:05
Speaker
In this episode, we're going to be jamming on a little preview for SolarCon.
00:01:11
Speaker
If you have not bought your ticket already, you've heard me say it episode after episode.
00:01:17
Speaker
You're crazy if you haven't gotten your ticket yet.
00:01:19
Speaker
Go grab it.
00:01:20
Speaker
I don't know if there's a discount at this point.
00:01:22
Speaker
At this point, you can go try it.
00:01:25
Speaker
Our discount code is SOLARPENUR if you go to the SolarCon website.
00:01:30
Speaker
Might still be a little discount if you want to get in.
00:01:33
Speaker
but go grab your ticket.
00:01:35
Speaker
And I just wanted to preview a little bit about what's going to be going on.
00:01:39
Speaker
The people you should not be missing out on to check out at the event.
00:01:44
Speaker
And just a little bit about some of the speakers so you can get a little preview, get a little appetizer before the main course, before the main event.
00:01:54
Speaker
And I hope to see everybody there.
00:01:56
Speaker
Let me know if you are going.
00:01:58
Speaker
We'd love to hear from you.
00:01:59
Speaker
And at Door2DoorCon, we did a little meetup, a little meet and greet, a little hangout for our solar printers.
00:02:07
Speaker
So let me know if you'd be interested in doing something like that.
00:02:10
Speaker
And this event, it does have, I think, lunches actually for like the VIP tickets.
00:02:17
Speaker
So everyone should just get a VIP ticket.
00:02:20
Speaker
We can hang out there.
00:02:21
Speaker
But let me know if you would like to do a little meetup as well.
00:02:26
Speaker
So let's get into it.
00:02:27
Speaker
We're going to start with what you should be checking out.
00:02:31
Speaker
And there is a Platinum Day, which is Wednesday.
00:02:36
Speaker
So if you are a Platinum ticket holder, you're going to be able to hear from guys like Jens Bunnell, Jake Bennington.
00:02:43
Speaker
You're going to get a battery training by Everett Brewer, a little Mixer Mingle.
00:02:47
Speaker
It's going to be a good time.
00:02:50
Speaker
So that's going to be...
00:02:53
Speaker
some fire trainings on that day.
00:02:55
Speaker
But mainly I want to focus on just the general sessions here.
00:03:00
Speaker
The regular days that everyone will be at, everyone should be going to.
00:03:06
Speaker
And so let's get
Keynote by Andy Elliott
00:03:07
Speaker
into it.
00:03:07
Speaker
We got day one opens at 8 a.m.
00:03:10
Speaker
And we are starting right off the gates with one of the keynote speakers, I believe.
00:03:17
Speaker
And that's Mr. Andy Elliott.
00:03:20
Speaker
He's going to be speaking to us.
00:03:21
Speaker
I have not personally heard Andy Elliott speak or been to his events.
00:03:26
Speaker
But I have many friends in the industry who say this guy has completely transformed their selling and is just...
00:03:33
Speaker
changing the sales game.
00:03:35
Speaker
So I'm definitely going to be checking him out.
00:03:37
Speaker
And it's Andy Elliott.
00:03:38
Speaker
I know he has a lot of sales consulting events, mastermind type things he does.
00:03:43
Speaker
So definitely do not miss out on him.
00:03:45
Speaker
You got to be waking up early.
00:03:46
Speaker
It's at 830 in the morning for that.
00:03:49
Speaker
And then second on the main stage, we have Kiara Smithy.
00:03:54
Speaker
And you probably are following her on social media.
00:03:58
Speaker
She is definitely loud on social media.
00:04:00
Speaker
She is someone at Power.
00:04:02
Speaker
Definitely, I think, one of the biggest names in the Power organization.
00:04:10
Speaker
And yeah, I'm curious to know.
00:04:11
Speaker
She's built a huge organization, has a lot of people working with her.
Kiara Smithy's Appearance at SolarCon
00:04:17
Speaker
And I mean, I got some beef with Kiara.
00:04:20
Speaker
I asked her to be on the podcast.
00:04:22
Speaker
She confirmed and then she backed out.
00:04:24
Speaker
So Kiara, if you are listening to this, get back to me on a podcast.
00:04:28
Speaker
You left me hanging.
00:04:29
Speaker
Come on now.
00:04:31
Speaker
But no, Kiara is good.
00:04:33
Speaker
I don't know her super well, but I'm definitely going to be checking out what she has to say.
00:04:37
Speaker
Hey, and then we have Mr. Joe Musakil, probably saying that everyone just knows him as Solar Joe, right?
00:04:44
Speaker
He's going to be speaking right after that on the main stage, day one on Thursday.
Entertainment at SolarCon
00:04:51
Speaker
And then, of course, you got Michael O'Donnell.
00:04:53
Speaker
But before Michael O'Donnell, he got a special Las Vegas acrobatic performance.
00:04:58
Speaker
This is going to be cool.
00:04:59
Speaker
I think they're bringing some people that perform on the strip in some of the shows there.
00:05:06
Speaker
So I'm going to be checking that out.
00:05:08
Speaker
You got Lance Bachman.
00:05:10
Speaker
Not sure who he is.
00:05:12
Speaker
And so I'm just going to be commenting on the people that I know, the people I think you should be checking out.
00:05:18
Speaker
And disclaimer, I'm probably missing out on people.
00:05:20
Speaker
I don't know every name in solar, but I do know a lot of names.
00:05:25
Speaker
So the ones I'm telling you are definitely highly recommended, but I'm sure they'll all be good if they're coming to you at SolarCon.
00:05:34
Speaker
Okay, and then from there, afternoon, you got some breakout sessions.
00:05:37
Speaker
Okay, and the way they do this, there's three different options to choose from and different topics.
00:05:44
Speaker
Some of them have names attached to them.
00:05:46
Speaker
Some of them just have the topics.
00:05:48
Speaker
So I'll give you the ones that I think you should go to based off the name or based off the topic.
00:05:54
Speaker
Or if I don't know, I'm just going to say I don't know the people.
00:05:57
Speaker
But on Wednesday or sorry, Thursday, you got 2 p.m.
00:06:02
Speaker
There's three options to choose from.
00:06:06
Speaker
And I'm going to say you should go check out a door to door tribe.
00:06:10
Speaker
That's the first one I see on here.
00:06:13
Speaker
You also got overcoming first year in sales, and then you got some design, solar design and engineering.
00:06:20
Speaker
Okay.
00:06:20
Speaker
But we're, we're talking about sales here.
00:06:22
Speaker
Okay.
00:06:22
Speaker
We're not engineers.
00:06:23
Speaker
So I'm going to be skipping that stuff.
00:06:26
Speaker
I know it's important, but I want to focus on the juicy stuff.
00:06:30
Speaker
3 p.m., I do not know any of the speakers, so we're going to skip over that.
00:06:34
Speaker
4 p.m., you've got three options.
00:06:37
Speaker
You've got Nathan Skousen, you've got D&E Battery Tech, and you've got Sales Reps Peak Under the Hood of EPCs.
00:06:44
Speaker
So I know Nathan.
00:06:47
Speaker
I've been following him on social media for a while.
00:06:49
Speaker
This guy knows his stuff.
00:06:51
Speaker
So I would suggest checking out Nathan or the other topic sounds intriguing, Peak Under the Hoods of EPCs.
00:06:59
Speaker
At 5 p.m., we have our one and only two-time podcast guest, Ashton Buswell, who, by the way, was one of the first guests we had on the Solar Printer podcast.
00:07:10
Speaker
So always a pleasure learning from the GOAT, Ashton Buswell, one of the greatest in our industry.
00:07:17
Speaker
Had 30 clothes in February.
00:07:20
Speaker
This guy has a massive referral network and just to this day amazes me how he can just throw deals down.
00:07:26
Speaker
and lead his organization.
00:07:28
Speaker
So definitely going to be checking him out.
00:07:31
Speaker
I would suggest doing the same.
00:07:33
Speaker
And then at night, you got Brandon and Alex Hall, who have both been on the podcast.
00:07:37
Speaker
Great speakers going to talk about their shut the fluff up recruiting.
00:07:41
Speaker
And we'll link to some of these podcast episodes if you want to go preview them, check them out, see if you vibe with them.
00:07:49
Speaker
But anyone that's been on the podcast, you know they're top-notch, would encourage you going to see what they have to say.
00:07:57
Speaker
Seven, we got Jonah Cafferty.
00:07:59
Speaker
Don't know what he's speaking on, but Jonah is a good guy, knows his stuff.
00:08:05
Speaker
Now let's move into day two, Friday.
Insights from Zane Jan
00:08:09
Speaker
On the main stage, you got Zane Jan, who is CEO of Better Earth.
00:08:14
Speaker
I know a lot of people have gone through his course, his program.
00:08:18
Speaker
I have not personally, but everyone I talk to, this guy knows how to run an organization lead.
00:08:24
Speaker
So I assume it's going to be geared more towards business owners, company owners.
00:08:29
Speaker
So that's probably my thoughts is if you are running a dealer or a company owner, probably a good thing to go learn from this guy.
00:08:37
Speaker
They're all going to be good, but...
00:08:39
Speaker
Just, you know what I mean?
00:08:41
Speaker
Probably more geared towards the owners.
00:08:43
Speaker
And then 10, 1045, you got Andy Elliott again, who again should be fire.
00:08:50
Speaker
This one is going to be really interesting.
00:08:52
Speaker
1055, you got Hayes Bernard.
00:08:55
Speaker
And he is the guy over at Good Leap, everyone's worst nightmare with dealer fees.
00:09:01
Speaker
I'm just joking.
00:09:02
Speaker
I love Good Leap, even though everyone has higher dealer fees these days.
00:09:08
Speaker
But he's going to be talking about, I think, where the financing is heading, the industry is headed.
00:09:14
Speaker
So definitely some things that you will not want to miss out on.
00:09:20
Speaker
11.45, you got Scott Hyde, who he runs CODA.
00:09:24
Speaker
I think he is CEO of CODA Energy Group, if I'm not mistaken, an installer out here in California.
00:09:30
Speaker
But what you want to know about him is he is the one behind the creation of Sanobi, which in my opinion is one of the best solar design tools right now.
Sanobi Solar Design Tool
00:09:41
Speaker
The one thing with it, it's all cells rep designs.
00:09:44
Speaker
You can get on there and literally draw a design in 20 seconds.
00:09:48
Speaker
It's insane how fast.
00:09:50
Speaker
So really great on the cell side.
00:09:53
Speaker
We used it as our company.
00:09:54
Speaker
We did have some issues with cells reps making crappy designs in there.
00:09:59
Speaker
And so that's the one thing.
00:10:01
Speaker
it's not going to be as accurate as like an Aurora tool, but I love the sales aspect of it.
00:10:06
Speaker
It's definitely in my top, probably two solar design tools or softwares that people should have.
00:10:13
Speaker
So I am going to be going to that one.
00:10:15
Speaker
See what Scott Hyde has to say.
00:10:18
Speaker
And then for our afternoon breakout sessions, we got a solar objection championships.
00:10:24
Speaker
And I know a lot of people we had or a few people we've had on the podcast are going to be in these championships.
00:10:32
Speaker
Melissa Romiza, who is, I think, the top female rep right now.
00:10:37
Speaker
No offense, other female reps, but just absolutely crushing it.
00:10:40
Speaker
I know she's taken part in this solar objection championship.
Solar Objection Championship
00:10:44
Speaker
So you're going to want to check out her and these other guys.
00:10:47
Speaker
It's crazy.
00:10:48
Speaker
Any objection you throw at them, they have just instant responses.
00:10:52
Speaker
So I would suggest writing these things down, recording them.
00:10:55
Speaker
I don't know if they let us record, but...
00:10:57
Speaker
I'm going to be going and figuring out some more arrows to put in my quiver because that's what we can do is we learn new ways to overcome objections.
00:11:09
Speaker
Then 3 p.m.
00:11:10
Speaker
a few different options here.
00:11:13
Speaker
Me personally, you got Rich Fiola, Serge the Creator, purpose and profit Cody Jefferson.
00:11:20
Speaker
So Rich Fiola, most of us know him.
00:11:23
Speaker
He has been on the podcast.
00:11:25
Speaker
He runs Solar Exclusive.
00:11:27
Speaker
So if you're interested in the solar marketing side of things, great guy to check out.
00:11:32
Speaker
Has built a massive Solar Legion organization.
00:11:36
Speaker
And Serge the creator, he's behind a lot of the top guys on social media.
00:11:40
Speaker
He runs their Instagram pages.
00:11:42
Speaker
So if you're interested in building a brand, that's the one to check out.
00:11:47
Speaker
So that one, I wouldn't necessarily have a recommendation.
00:11:50
Speaker
Just depends on what you're looking to get out of.
00:11:53
Speaker
4 p.m.
00:11:53
Speaker
You got Life Without Net Metering, Scaling Your Business and Job Scoping with Steve Buckmiller, I believe.
00:12:01
Speaker
So I'm in California.
00:12:03
Speaker
You know I'm going to be going to Life Without Net Metering.
00:12:06
Speaker
And keep in mind, guys, a lot of times there are great things going on out in the exhibitor hall, just having conversations.
00:12:13
Speaker
So my suggestion is you don't necessarily have to get to every one of these.
00:12:16
Speaker
If you don't see one that's calling your attention, then there's
00:12:21
Speaker
A lot of valuable conversations to be had out just networking with others and going to the exhibitors, things like that.
00:12:29
Speaker
So I'm not going to be going to all these myself.
00:12:32
Speaker
So you can come hang with me.
00:12:34
Speaker
I definitely would suggest going out and networking and hanging with other people.
00:12:39
Speaker
And then that evening, you got Jonathan Gibbs and Danny Pesce, both people I know pretty well.
00:12:47
Speaker
Danny Pesce, of course, he's been on the podcast multiple times.
00:12:50
Speaker
And it's just, you know, the...
00:12:54
Speaker
Person that everyone knows in solar and really in door-to-door.
00:12:59
Speaker
But the comedian that we all know and love.
00:13:03
Speaker
Then day three, just to wrap up here, they're calling it Earth Day.
00:13:08
Speaker
Is that actually Earth Day?
Sam Taggart's Earth Day Presentation
00:13:09
Speaker
Maybe it is.
00:13:11
Speaker
But 9 a.m., we're hearing from our friend, the OG door-to-door expert, Sam Taggart.
00:13:18
Speaker
At 9.05 in the morning, Jared Gillespie is after Jonathan Budd.
00:13:23
Speaker
So for me personally, I'm definitely going to be going to check out Sam Taggart.
00:13:28
Speaker
Always a lot to be learned from that guy.
00:13:31
Speaker
And then Brent Attaway, he has also been on the podcast along with Sam Taggart.
00:13:36
Speaker
But if you are trying to uplevel your marketing game or specifically you want to uplevel your CRM that you use for Solar for your leads, I've learned pretty much everything I know about organizing my leads, following up, getting my CRM cranking from Brent.
00:13:56
Speaker
He was my old boss and awesome to see what he's doing.
00:14:02
Speaker
So it was an honor working with him.
00:14:04
Speaker
It's crazy to see what he's doing now in the industry, but he's your go-to guy if you want to learn how to follow up or just get organized.
00:14:13
Speaker
Master the marketing game is what he's calling this presentation.
00:14:16
Speaker
And then last but not least for the breakout sessions on Saturday, our last day, 2 p.m., you got Charles Thompson.
00:14:26
Speaker
You got Jen Silver.
00:14:28
Speaker
You got Solar Jeopardy with Dave Schoenberg.
00:14:31
Speaker
I do not know Charles Thompson.
00:14:34
Speaker
I think he is over at Power for good things about him, but I do not know any of these people in particular.
00:14:41
Speaker
So leave that decision up to you.
00:14:45
Speaker
3 p.m.
00:14:46
Speaker
You got Understanding Solar's Foundations, ROOFS.
00:14:49
Speaker
Okay, that could be cool, but let's give it a cooler title.
00:14:54
Speaker
If you're going to do a presentation on ROOFS, can you give a cooler title on that?
00:15:01
Speaker
Understanding Solar's Foundation.
00:15:02
Speaker
Okay.
00:15:04
Speaker
That doesn't sound like the most entertaining presentation, let's be honest, but I'm sure it's good.
00:15:11
Speaker
Then you got Frank Estrada.
00:15:13
Speaker
You got distribution, supply chain, and logistics.
00:15:16
Speaker
So whoever made the titles for this 3 p.m.
00:15:20
Speaker
one, come on, guys.
00:15:21
Speaker
We got to get the titles with some more hooks than that.
00:15:26
Speaker
I'm sure they're good.
00:15:26
Speaker
Okay.
00:15:27
Speaker
But nothing's really shouting.
00:15:30
Speaker
Let's go check out the 3 PM.
00:15:31
Speaker
4 PM.
00:15:32
Speaker
You got using social media to brand market and sell more solar.
00:15:36
Speaker
Okay.
00:15:36
Speaker
I like that.
00:15:36
Speaker
You got recruiting for grownups and then you got building a better quality control solution.
00:15:42
Speaker
Okay.
00:15:43
Speaker
So yeah, definitely sounds more intriguing.
00:15:45
Speaker
I'll go check out one of those.
00:15:48
Speaker
Hey, and then the main stage sessions to wrap up solar con 2023, you got John Frampton.
00:15:52
Speaker
Okay.
00:15:54
Speaker
who was running, I believe, all the door-to-door teams over at SolarCity, if I'm not mistaken.
00:16:08
Speaker
And I have heard John Frampton speak.
00:16:11
Speaker
He knows how to lead solar organizations.
00:16:16
Speaker
That one is going to be a great opportunity.
00:16:18
Speaker
speaker he won't want to miss and then bradley to wrap up the entire event a lot of us know bradley he has his podcast dropping bombs he is founder of uh light speed bt which a lot of training programs are hosted on he's spoken at events like grant cardone's 10x con so this guy is entertaining speaker i've seen him come out with cigar cigars in his mouth speaking definitely an entertaining guy that knows his way with sales
00:16:49
Speaker
So that's the event.
00:16:51
Speaker
And hopefully I got you stoked for most of it.
00:16:53
Speaker
I know I bagged on a couple of these, you know, topics, speakers, but I'm trying to keep it real.
00:17:02
Speaker
hopefully entertain you in the process.
00:17:04
Speaker
But all in all, this is going to be an awesome event.
00:17:06
Speaker
I'm excited to go to it.
00:17:08
Speaker
Hoping to see all of you all there and have a great time.
00:17:12
Speaker
Got some great networking events and little after parties going on for almost every, I think every evening they got something going on.
00:17:20
Speaker
So hit me up if you're going to be there.
00:17:22
Speaker
And then next podcast, we are going to be hearing from a referral expert.
00:17:27
Speaker
His name is James Rushing.
00:17:29
Speaker
I have been working with this guy personally for about the last six months to refine my referral system and process.
00:17:37
Speaker
So if you want to hear how to set up your own referral system and really just double or triple the amount of referrals you're getting, make sure you tune in to next week's podcast.
00:17:48
Speaker
You don't want to miss it.
00:17:50
Speaker
Thanks for coming on the show, checking us out, and we'll see you guys next time.
00:17:56
Speaker
Hey, solopreneurs.
Launch of Solciety for Solar Professionals
00:17:57
Speaker
Quick question.
00:17:57
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:18:07
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:18:19
Speaker
That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
00:18:30
Speaker
And it's called Solciety.
00:18:32
Speaker
This learning community was designed from the ground up to level the playing field and give solar pros access to proven mentors and
00:18:39
Speaker
who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
00:18:51
Speaker
Currently, SoulCity is open, launched, and ready to be enrolled.
00:18:57
Speaker
So go to SoulCity.co to learn more and learn more.
00:19:01
Speaker
and join the learning experience now.
00:19:05
Speaker
This is exclusively for solopreneur listeners, so be sure to go to solcity.co and join.
00:19:12
Speaker
We'll see you on the inside.