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Grok 3, Deep Research, ChatGPT 4.5, & The Early Days of AI Marketing #BotBros
541 Plays13 days ago
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the biggest AI news of the week, including the launch of Grok 3, Microsoft’s supercomputer chips, and OpenAI’s roadmap for GPT-4.5 and GPT-5. They discuss how Grok 3 is competing with the best AI models, why Microsoft’s chip development matters for AI progress, and how OpenAI’s deep research tools are reshaping marketing strategies. Dan also shares a game-changing approach for using AI deep research to create high-impact lead magnets. If you’re a marketer looking to stay ahead of the AI curve, this episode is packed with insights you won’t want to miss.
My Favorite AI Tools
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
Resources Mentioned
- Grok 3 AI Model - https://grok.com/
- OpenAI’s GPT-4.5 & GPT-5 Roadmap - https://x.com/sama/status/1889755723078443244
- Perplexity AI - https://www.perplexity.ai/
- Rand Fishkin’s Post on GEO - https://www.linkedin.com/posts/randfishkin_we-know-people-are-using-ai-tools-we-know-activity-7292630703035273216-jhy2/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
- Social Media Marketing World 2025 - https://www.socialmediaexaminer.com/smmworld/
Timestamps
- (00:36) – The AI race: How Grok 3 is making waves in the AI space
- (04:34) – Grok 3 vs. ChatGPT: Which AI model is winning?
- (08:25) – OpenAI’s GPT-4.5 update and what it means for marketers
- (14:42) – Google’s AI ecosystem: Is it catching up to OpenAI?
- (20:55) – Deep research in AI: The game-changing tool marketers should be using
- (24:59) – How to use AI deep research to create high-performing lead magnets
- (33:13) – Why AI adoption is still in its early stages
- (40:17) – The rise of GMO (Generative Machine Optimization) and why it matters
- (45:35) – Final thoughts: What marketers should be focusing on right now
Recommended
Transcript
Introduction to Bot Bros Series
00:00:01
Danchez
Welcome back to Bot Bros, a series of the AI-driven marketer where we turn the hype into help when it comes to all the different AI stuff going on for marketers, because there is a ton of news out there and we want to simplify it for you. Find the practical nuggets that you can run with today. I'm Dan Sanchez and I'm joined by my brother, Travis Sanchez, and there's been a lot of news.
00:00:23
Danchez
especially this week.
00:00:24
Travis
a lot
00:00:24
Danchez
this It was a loaded week. And I feel like that's become a norm. Like every week's almost a loaded week. And when you don't have one, it's it's it's more rare than not in 2025 for some reason.
Grok 3: A New AI Contender
00:00:36
Travis
true from yep
00:00:36
Danchez
we're We're just sprinting down the field. But this week was really big because we had Grok 3 enter the ring, right? I mean, Grok's been out for a while, but this is the first time Grok's like actually contending with the best now.
00:00:51
Danchez
And that was big news. so
00:00:53
Travis
Yeah, i the future is bright when it comes to AI. but got Microsoft releasing supercomputer chips. Oh, my gosh.
00:01:04
Travis
I mean, it's AI related because the better the processor, the better the AI intelligence.
00:01:08
Danchez
Yeah. Yeah.
00:01:10
Travis
So if you look at the lens of what's happening in the world with AI, you're just going, oh, my gosh, what is in store?
00:01:10
Danchez
yeah
00:01:16
Travis
So, yeah, a lot has been going on.
00:01:20
Danchez
There's something I posted on LinkedIn today, and I've said this many times, many times over the last maybe like even eight months. And I was like, you know, if they stop innovating, they don't do a single update. Again, what we have is what we have. And that's all we have for the next 10 years.
00:01:34
Danchez
There'll be at least, at least five years of progress to make five years of innovation.
00:01:39
Travis
Yep.
00:01:40
Danchez
Because like think about it, when iPhone put out the 3GS, remember that was the big breakthrough for iPhone.
00:01:44
Travis
Oh yeah.
00:01:44
Danchez
There was iPhone 1.
00:01:45
Travis
Oh yeah.
00:01:46
Danchez
I don't even remember people talking about iPhone 2.
00:01:48
Travis
No.
00:01:49
Danchez
You're like, dude, who? I knew some people with iPhone 1, but 2, nobody had it. Nobody talked about it. 3, when 3GS came out and they put the GPS in there, all of a sudden that tech unlocked all kinds of applications and the app store hit.
00:02:00
Travis
Yep.
00:02:01
Danchez
And people were like, oh, there's an app for that. There's an app for this. There's an app for everything.
00:02:04
Travis
Yep.
00:02:05
Danchez
right It was like a whole revolution of technology that came off the smartphone and the combination of the tech together.
00:02:12
Travis
Yep. Yep.
00:02:12
Danchez
It wasn't just the touchscreen. It wasn't just the GPS in there. was all of it together all of a sudden unlocked what became Uber, or what became just simple things. what What we take as simple things today was revolutionary at the time was Google Maps. right
00:02:24
Travis
ye
00:02:25
Danchez
All that kind of stuff was made possible because of a combination of technology coming together. And so we have a combination of technology. Even with what we have right now with the reasoning models, 4.0, you know, and a bunch of the other models, I mean, that now grok into it.
00:02:41
Danchez
And we would have a lot of innovation because people would be figuring out new use cases for it. We haven't even tap begun to tap into that, but yet it's it's going to continue growing. that the supercomputers or the quantum computers that are coming in five, six years will certainly guarantee that it'll, once we tap out at some point, quantum they'll hook it up to quantum computers and then it'll be like a whole new level of AI.
00:03:07
Travis
Scary smart. I'm like, what kind of intelligence are we dealing with here once that happens?
00:03:09
Danchez
Yeah.
00:03:12
Travis
But that might be a while.
00:03:14
Danchez
Yeah. Yeah. Well, we'll see. I don't know.
00:03:18
Travis
Yeah.
00:03:18
Danchez
It's you get, you start getting into sci-fi stuff and you know what? That's, that's, that's kind of hypey. That's just not helpful. It's certainly fun to talk about though, but that's not why we're here on this show.
00:03:25
Travis
Oh man,
00:03:29
Danchez
But it is good to know that the innovation is going to continue to happen, even if it doesn't continue going, but it is continue to go. in And that's what we're here to talk
Grok 3 Performance and Capabilities
00:03:35
Danchez
about.
00:03:36
Travis
Yep.
00:03:38
Danchez
Grok 3. So Grok 3 is the latest contender. And I'm seeing a lot of people say, like, this is currently the best model to work with on many, many fronts.
00:03:45
Travis
Right.
00:03:47
Danchez
Maybe not, like, better than OpenAI's deepest thinking model yet, but beating everything else out, including 4.0.
00:03:56
Travis
Did you get any feedback as to why people say it's it's the best? Is it what it's putting out for information? Is it what it's putting out for creatives? Is it how it lays it out?
00:04:08
Travis
Is it the roadmap of deep research that it actually does and displays that? What are you hearing from people online?
00:04:16
Danchez
I think deep research is a different topic. So I'm going to set that on the, I'm going to take that off the table for now.
00:04:21
Travis
Okay.
00:04:21
Danchez
We'll talk about that in a minute because that's a big one. But the stuff that I've seen in the case studies are saying like it's hitting better across the board on everything from coding to images, to coming up with content, math, everything.
00:04:30
Travis
Wow.
00:04:35
Travis
Right. Reasoning. Wow. Wow.
00:04:39
Danchez
It's just, it's leveled up on everything.
00:04:41
Travis
Wow.
00:04:42
Danchez
And it was done quickly, right? We just got this huge warehouse full of GPUs over in Memphis, right?
00:04:43
Travis
wow
00:04:49
Danchez
So...
00:04:50
Travis
Can we token this season as the AI race? You know, cause we grew up with the space race. I don't know if there was, we heard of the doc.com era, but I feel like it is literally right.
00:05:00
Danchez
Yeah. Come on, we were in junior high when the dot-com era was going on, bro. Ha ha ha.
00:05:05
Travis
But it's literally the AI race because when what was it? Deep seek came out dropping almost a tr almost trillion dollars from the market.
00:05:15
Travis
I mean, we are talking about significant things happening, even if it's not useful to them, to the majority, like, man, we are in the AI, like large language models.
00:05:28
Travis
This is crazy. This we are living in history right now, but you don't really know you're living in a history until someone looks back a few years and goes, Hey,
00:05:38
Travis
2022 2023 2024 2025 like massive leaps that we were making anyways that was just it just hit me right now how significant of a time period we're in in a from a different perspective because i know it's significant but i geeked out a little bit there sorry
00:05:46
Danchez
Yeah.
00:05:52
Danchez
Yeah. Yeah. it What's really interesting is we're all on the sidelines watching this thing and it's going freaking around the track. You're just like, whoa, whoa, NASCAR.
00:06:02
Travis
whoa whoa whoa
00:06:03
Danchez
They're just like, just zero's going. And then you like step away for a second. You're like,
AI's Impact Compared to Major Innovations
00:06:07
Danchez
did you see that? You're like, see what? You talk to some normal person. You're like, no, AI, like everything's changing. They're like, oh yeah, I heard chat GPT, right?
00:06:17
Danchez
You're like, oh my gosh.
00:06:17
Travis
If, if.
00:06:21
Danchez
And they when they tell me they know ChatGPT, they're sounding like, oh yeah, I'm in the know. I've heard of ChatGPT. I've had a few people tell it to me like that. And you're like, you don't really understand what's going on.
00:06:36
Danchez
Like, i'm I'm one of those people. I'm like, yeah, this is bigger than the internet. This is bigger than the electricity. I'm like one of those people then I'm like, yeah, it'll have a bigger impact than that.
00:06:41
Travis
For sure.
00:06:44
Danchez
Obviously, like all those things were foundations for it to be, but still.
00:06:46
Travis
Oh, bro.
00:06:48
Travis
90% of people do not think this is bigger than those things. That's
00:06:52
Danchez
Yeah, that's okay.
00:06:54
Travis
all right.
00:06:55
Danchez
But Grok 3 was the latest rocket ship to go by. It's still not, it's good. I've used it. I like it.
00:07:01
Travis
Yeah.
00:07:01
Danchez
It's fast. It's snappy. it's It's efficient.
00:07:05
Travis
It's funny.
00:07:05
Danchez
it's still not enough to steal me away from chat GPT, which is like, got me thinking like, how good does something have to be for me to like leave chat GPT?
00:07:13
Travis
Yeah.
00:07:14
Danchez
At this point, chat GPT is just more loaded with features. I got all my conversations in it. It's got memory.
00:07:19
Travis
You got folders.
00:07:19
Danchez
It's got canvas. It's got projects.
00:07:22
Travis
Yeah.
00:07:22
Danchez
Even though four O is not nearly as good.
00:07:22
Travis
Oh, projects. project
00:07:24
Danchez
I'm like, it's become a much more part critical part of my workflow. Yeah.
00:07:28
Travis
Right.
00:07:29
Danchez
And I don't know, Grok would have, I mean, he pulled a Hail Mary getting to this point. He'd have to do another one to surpass, to get to a point where he's like destroyed everybody. But, you know, it's Elon.
00:07:37
Travis
Right.
00:07:38
Danchez
You're like, it might happen.
00:07:40
Travis
Yeah. Does it have, does Grok have a feature like projects?
00:07:44
Danchez
No, it's, it's a very feature.
00:07:45
Travis
No. See. Projects is a game changer.
00:07:48
Danchez
It doesn't, it just doesn't have a lot of features.
00:07:51
Travis
Right.
00:07:52
Danchez
Like they only rolled out their mobile app like a month or two ago.
00:07:56
Travis
Then they put on X.
00:07:56
Danchez
but they'll have a voice feature soon. So like, they're definitely pedal to the metal, like hauling and trying to catch this thing up.
00:08:01
Travis
Yeah.
00:08:02
Danchez
and they have a long way to go. But like I said, like, dude, like within any day now, they're going to drop 4.5 for chat GPT.
00:08:04
Travis
Right.
00:08:10
Danchez
Right. I mean, that's kind of the next thing to talk about is one grok three came out. If you play with it, great. But if you're stuck to chat GPT, that's fine. and Like I am, I'm sticking with chat GPT.
00:08:19
Travis
Yeah. Right.
00:08:22
Danchez
I will come and check Grok. Oh, I will say the one the one really, really cool thing about Grok is that it just has access to X.
00:08:29
Travis
Yes, that was something that you put me onto that I can search live on. What are people tweeting about right now?
00:08:36
Danchez
Talking about what's hot now.
00:08:37
Travis
What is currently, I don't know if something even like the Ben and Jerry's thing coming from like a marketing standard, seeing Ben and Jerry's fly off the shelf and seeing Ben and Jerry's align themselves politically one way, which is making it sell out.
00:08:43
Danchez
Yeah.
00:08:50
Travis
and I'm like, what is, he I didn't know where they leaned, but I just searched. you You search Google, nothing shows up. I searched Grok to scan Twitter or to scan X.
00:08:56
Danchez
Yeah.
00:08:59
Travis
And I get answers quickly. That was, it's super convenient.
00:09:01
Danchez
Yeah. If you want to know about a current event and you want to know about it now, Grok's going to have the stats because it's going to go find them fast and pull them all together and apply that reasoning.
00:09:08
Travis
Yes.
00:09:09
Danchez
And now that, now that it's Grok three behind it, not Grok two, it's excellent.
00:09:11
Travis
Oh man. Right.
00:09:14
Danchez
Freaking that's, that's the one real big takeaway for marketers listening right now. Grok three is freaking amazing and understanding what's being talked about right now from who. You want to know what your audience is talking about, what they're afraid of, what they're complaining about?
00:09:26
Travis
Uh-huh.
00:09:28
Danchez
Grok is the only one that's going to give you a really good answer on that right now. And well that'll be continue to be like their really big edge that nobody else has. So it's that real-time data impulse.
00:09:41
Danchez
But that wasn't the only big news this week. Another big news, which isn't even a launch, it was just Sam Altman talking about essentially revealing a little bit of roadmap But he put he posted a tweet and it's important to me because open a eyes the front runner.
00:09:56
Danchez
So what they do sets the standard for the market. So I paid that's like the one person I pay attention to the most is a Sam Altman, like most people, but he posted about 4.5 finally coming out soon.
00:10:06
Travis
Yep.
Anticipating ChatGPT 4.5 and 5
00:10:08
Danchez
somebody asked when and he's they're like is it in weeks weeks or is it in months he's like week weeks or months i was like okay non-answer but 4.5 and he keeps teasing it is probably around the corner it literally could be monday it could be next week it could be two months from now we don't really know and that it's just a much stronger version he says it's his last non-reasoning model So it'll be like four, but just way more, much more capable.
00:10:37
Danchez
And then he hinted at five being combination of all the models put together. They finally acknowledged like, hey, like nobody likes having to pick between all these models, right? It's a common question I get when people are asking like, what model should I use for what? It's kind of like well, I don't know.
00:10:53
Danchez
Like, how do you pick models in ChatGPT?
00:10:53
Travis
oh
00:10:56
Travis
I really like talking to the 01. Not preview, 01. not preview oh one just talking to So if I'm doing voice and I want someone to have a conversation with about something, I'll do that.
00:11:08
Travis
If I'm searching...
00:11:09
Danchez
You can talk to O1?
00:11:11
Travis
Yeah.
00:11:12
Danchez
No, really?
00:11:14
Travis
What? Yeah.
00:11:16
Danchez
I didn't even know this.
00:11:18
Travis
Oh, yeah.
00:11:18
Danchez
I'm so mad right now.
00:11:18
Travis
The voice... the voice
00:11:19
Danchez
How did I not know you can talk to a reasoning model? I've talking to 4.0 forever.
00:11:21
Travis
The reasoning, the reasoning model is so much better conversationally.
00:11:26
Danchez
There it is.
00:11:30
Travis
oh man. Nuggets of information.
00:11:31
Danchez
ChatGPT. Am I talking to O1 or 4.0?
00:11:33
Travis
Come on.
00:11:37
Danchez
ah ah dan talking to me chat gp Yeah, but what what version model are you? I'm based on GPT-4. Anything specific you'd like to dive into today?
00:11:48
Travis
Oh bro. No way.
00:11:50
Danchez
Bro, it's 4. Yeah.
00:11:51
Travis
No, no.
00:11:52
Danchez
Like, I have 01 pulled up. You're talking to 4.
00:11:56
Travis
Are you sure? Because when I select a one,
00:11:59
Danchez
I just asked it, and it said so. I'm
00:12:01
Travis
I know, but it doesn't know. It doesn't know.
00:12:04
Travis
No, but if you switch to four, it's set the sound the sound of the voice is completely different. And it's just, oh, see here, it's trying to talk to me.
00:12:14
Travis
What reasoning model am I talking to right now? I'm Chao GPT, here to help. What can I do for you? Yes, but which reasoning model are you? Are you 04 or are you 01?
00:12:26
Travis
ah ah one I'm based on the model GPT-4 architecture. Wow, I was duped.
00:12:34
Danchez
I was like, no way. I'm like, we could talk to reasoning models.
00:12:38
Travis
hold on, hold on.
00:12:38
Danchez
I just didn't think they were fast enough. That's the problem is the reasoning models are slow on purpose.
00:12:44
Travis
Hold on a second.
00:12:44
Danchez
Right.
00:12:45
Travis
yeah
00:12:45
Danchez
So I'm like, how could it possibly go fast enough?
00:12:46
Travis
Wait, wait, wait, wait, wait. Okay, so I switched it in the drop-down menu to from 01 to 04, right?
00:12:54
Danchez
Yeah.
00:12:54
Travis
So I'm going to ask again. Hey, I'm just curious which reasoning model I'm speaking to. You're interacting with GPT-4. What else can help you with? It sounds the same. i I don't know if I just had in my brain the difference.
00:13:07
Danchez
Yeah.
00:13:07
Travis
I'm still not convinced. I will mess around with this on my phone later. and
00:13:10
Danchez
I'll Google it afterwards.
00:13:10
Travis
Wow, my brain is a little fried right now.
00:13:14
Danchez
Yeah.
00:13:15
Travis
No worries.
00:13:15
Danchez
No, that's what's special about 4.0 is that it's multimodal and it's, it's particularly fast and responsive.
00:13:21
Travis
Right.
00:13:21
Danchez
They trained it so that it didn't have to translate your voice into text and then respond with text then translate that back to voice. So it was talk to you.
00:13:31
Travis
Okay.
00:13:31
Danchez
It took too long for the conversation to go.
00:13:33
Travis
Right.
00:13:34
Danchez
So Yeah.
00:13:36
Travis
Okay. I still don't think it's right, but o you're probably right. Dang it.
00:13:40
Danchez
We'll see. Anyway, ChatGPT5 is coming out and they're going to pull all the models together and it will choose which model you need. It'll just be smart enough to figure it out, which I'm like, that's what everybody wants.
00:13:49
Travis
Oh, nice.
00:13:52
Danchez
Nobody wants this multi-model thing unless you are multi-model, not multi-model.
00:13:53
Travis
Yeah, totally.
00:13:56
Danchez
That's different things. But that's that's coming. And i don't he doesn't really hint at when it's coming out. But you know things are going fast, really fast.
00:14:08
Danchez
the rate With the speed that agents are coming now, like we've even talked about it coming but within a year. And now I'm like, oh, we might see agents by summer.
00:14:14
Travis
Right.
00:14:16
Danchez
Well, no, who knows?
00:14:18
Danchez
So marketers, as you're listening to this, 4.5 when it comes out, it's going to be awesome. the thing The thing I say over and over again, though, is like just pick an ecosystem and stick to it.
00:14:30
Danchez
For most people, it's ChatGPT. It is for me.
00:14:32
Travis
Yep. Wow.
00:14:33
Danchez
I think it make you can make a strong case for it being Google. for Microsoft. It just depends on what environment you're in.
00:14:40
Travis
ye
00:14:41
Danchez
google's google Google's getting serious. Google is taking me over more and more for a bunch of different reasons because it's starting to become competitive and it just has better applications built into Google Docs.
00:14:47
Travis
wow
00:14:52
Danchez
you can The Notebook LM thing is really cool. They're just starting to come out some really cool and interesting things and their context window is huge. So if you've got a really long doc, you need to analyze. Well, there's only one person who can do it or one model can do it.
00:15:04
Danchez
It's Google. so Have you ever had to go over Google for stuff yet?
00:15:09
Travis
I haven't even, i have only, I mess with Grok and chat and that's it.
00:15:14
Danchez
JIGPT. You know, that's...
00:15:15
Travis
chat Chat has carried me from the beginning. I'm like, I just, the features they continue to add, the at the pace they continue to add. Grok is better at some image creation, but I know there's even better ones than Grok and ChatGPT at image creation.
00:15:32
Danchez
Yeah, I mean, I just i just use mid-journey for images.
00:15:32
Travis
So, right, right.
00:15:35
Danchez
I can't wait for a chat GPT to just update Dolly, and then I could just drop my mid-journey license. there I'm like, I just don't really care.
00:15:42
Travis
Not yet. Yep.
00:15:45
Danchez
i'm like, please, can it all just be in one tool? I hate paying for multiple things. so
00:15:50
Travis
i think i used I think I used chat outperformed Grok in some image creation stuff for me.
00:15:50
Danchez
But Dolly is so bad now.
00:15:57
Travis
It just understood exactly what I wanted. I was trying to create a proposal for a design, and I just needed some mock-ups, quick mock-ups to put in the proposal.
00:16:02
Danchez
Yeah. Yeah. Yeah.
00:16:05
Danchez
yeah
00:16:06
Travis
And man, it created the perfect image that I needed. like like I needed a fake pop-up banner with specific information on it, and it put exactly what I wanted on it. It gave bright colors, all this stuff, the right design.
00:16:20
Travis
It wasn't real design. It was just what I needed. So I was impressed that it outperformed Grok at least.
00:16:26
Danchez
What Dali is really, really good at, and it's because it's been trained on language and not just images, is that you don't have to be highly specific in what you're asking for.
00:16:36
Travis
Right.
00:16:37
Danchez
With Midjourney and all the other ones, you have to be super detailed.
00:16:37
Travis
Right. Oh.
00:16:40
Danchez
But with Dali and ChatGPT, you could be like, hey, I need something that just looks like modern, but maybe sophisticated.
00:16:40
Travis
Right.
00:16:49
Travis
Right. What, what,
00:16:49
Danchez
I don't know, but you don't even know what you want, but yet it knows, it freaking knows what you want.
00:16:51
Travis
what what
00:16:54
Danchez
Yeah.
00:16:54
Travis
Well, and the better the better option is to tell ChatGPT, hey, write a prompt for me.
00:17:01
Danchez
yeah
00:17:01
Travis
Kind of read my mind on what I actually want. Create a super prompt for me that is kind of around this subject with this topic. and And it does amazingly well. And then you just tweak the super prompt and you're like, oh, okay, well, it's it it does it does write your super prompts better for you than any other model that I have found.
00:17:22
Danchez
yeah but the image models haven't gotten so much better than like a year ago, mid journey, we got mid journey six. And there really hasn't been anything that's really leveled up that since then.
00:17:33
Travis
No.
00:17:33
Danchez
There's been some small improvements in different models, different places.
00:17:35
Travis
Well, it's because they're chasing video.
00:17:36
Danchez
I'm like, uh, yeah.
00:17:38
Travis
People are trying to figure out this video thing.
00:17:38
Danchez
Yeah.
00:17:40
Travis
So images.
00:17:40
Danchez
Like the videos are almost getting better than the images. I'm like, come on, can we and like catch up with the images, please?
00:17:43
Travis
Yeah.
00:17:45
Danchez
The images for marketers are way more useful than the videos.
00:17:45
Travis
Yeah.
00:17:48
Travis
Yeah.
00:17:49
Danchez
Videos are great, but I'm like, come on. We all need graphics all the time. Illustrations, stock photos, like give me something.
00:17:53
Travis
Right. Right.
00:17:56
Danchez
But you know what's, speaking of this, oftentimes I find people using AI images are almost, are way too, like way too often just getting stock photos.
00:17:56
Travis
Yep.
00:18:08
Danchez
Like the boring ones too.
00:18:11
Travis
They're having.
00:18:11
Danchez
Like you ever see a stock photo, you're like, that came from my stock photo.com.
00:18:15
Travis
yeah. yeah
00:18:15
Danchez
It's boring. It's a dude sitting with a typical like blazer on. He's sitting, but he's sitting in front of a laptop at a coffee shop. It's just boring. Boring as heck. But that's what we've had to use because we're like, well, we need someone hip looking and the laptop.
00:18:31
Danchez
He's using our tech products. And that's just what we had.
00:18:33
Travis
Right, right.
00:18:34
Danchez
You know, we really didn't have a lot of other choices from design point, but now it's like, Hey, like we have these tools. We can literally illustrate it in any way you want aliens using it done. You need them.
00:18:45
Danchez
You need an alien on a laptop in a coffee shop. Freaking done. like It's so fast. You're like, why aren't we doing cooler stuff? No, we're using stupid stock photos. Because that's what we know.
00:18:56
Travis
yeah you you think people are still using stock photos instead of just having Grok create them a great image.
00:19:00
Danchez
Yes, they're AI stock photos. They look like they came out of iStock photo, but we made them with AI.
00:19:05
Travis
But they're AI stock photos. Now I understand.
00:19:07
Danchez
Yeah, yeah.
00:19:08
Travis
Oh my gosh. Someone else is doing the work. They're like, oh, this works. Even though it's AI. That's so funny.
00:19:14
Danchez
it's boring.
00:19:14
Travis
Instead of just making their own stock photo.
00:19:15
Danchez
I'm like, we could literally just have like a watercolor. Like yeah there's been a few times as a marketer where I've wanted to hire illustrators to do like watercolor style or like all kinds of things, but they're too expensive.
00:19:24
Travis
Yeah.
00:19:27
Travis
Yeah.
00:19:28
Danchez
You can't justify it for a one-off campaign or explore it to see if it works or come up with Facebook ads in the style of whatever.
00:19:31
Travis
Right.
00:19:34
Travis
Right.
00:19:35
Danchez
But now you can, but nobody does. Nobody does.
00:19:40
Travis
Right.
00:19:44
Danchez
pro po Please listen to this. Go use this image creators to like come up. Don't put text on it. like Send it to the designer to put the text on it. Stop trying to do that.
00:19:53
Travis
right
00:19:54
Danchez
come Use it to illustrate the thing and then have the designer put the text on it the way they need to.
00:19:57
Travis
Put the text. Yeah. The copy.
00:20:00
Danchez
My gosh.
00:20:01
Travis
Smart. All right. So that's 4.5 and a roadmap for chat GPT5.
00:20:08
Danchez
Five. which has been two years since they dropped four.
00:20:11
Travis
What's...
00:20:13
Danchez
So I'm like, come on, man, let's at least get to 4.5 before we get to the two year mark, which would be just in a few weeks from now would be a chat GPT fours birthday.
00:20:15
Travis
It's coming.
00:20:21
Travis
Wow. Has it already been two years?
00:20:23
Danchez
Yeah. remember when it first dropped, everybody thought five would come out in the fall.
00:20:24
Travis
That seems...
00:20:29
Danchez
Nope.
00:20:29
Travis
wow
00:20:30
Danchez
It's been two years now almost. So hopefully 4.5 drops this March would be very exciting for its birthday or something. It'd be cool.
Advanced Research Tools by OpenAI
00:20:38
Danchez
Last big thing that's been going on is deep research. This has been super exciting. I think it's relevant for all marketers because Google launched deep, it's deep research product in December.
00:20:50
Danchez
and almost everybody else has come up with it now. Everybody except for, uh, what is it? Claude Claude hasn't done it, but I'm sure they got something cooking right now. OpenAI has launched a deep research product. It's part of their probe plan, so you got to pay $200 a month. Might be worth it, though, because it's the best on the market now.
00:21:08
Danchez
But Perplexity now has a deep research option. Grok has introduced a deep research option. They're all freaking good. have you which ones Have you tried of the deep research options?
00:21:20
Travis
Just Grok because that's the one that's open to me because I haven't put in the $200 a month for Chad GBC.
00:21:26
Danchez
I haven't either yet. I consider it for open AI though.
00:21:29
Travis
Yeah.
00:21:30
Danchez
I'm like, maybe I just do it for one month, like bang out some deep research projects and then just unsubscribe.
00:21:33
Travis
There you go. Yeah.
00:21:36
Danchez
Yeah.
00:21:37
Danchez
I love it because the deep research is really helpful for a number of different use cases for marketers. One, you could do it to do analysis on your brand, your competitor's brand, your customers.
00:21:46
Travis
Right, right.
00:21:48
Danchez
If it's going through and reading a hundred, like the Googles and OpenAI specifically, they're in a different level than the other two because the other two only read a dozen or two sources.
00:21:59
Danchez
Grok is cool because it pulls Twitter and web searches. Very cool. Perplexity just pulls in
00:22:02
Travis
Aha.
00:22:05
Danchez
more web searches than it normally does, probably like two dozen or so.
00:22:06
Travis
Okay.
00:22:08
Danchez
Versus Google is pulling in like 80, 90 and OpenAI is pulling in over a hundred.
00:22:14
Travis
Wow.
00:22:14
Danchez
And it, yeah, and it's deep. go OpenAI eyes gives you like a 10 page or 13 page paper on the research it has done.
00:22:23
Travis
No.
00:22:23
Danchez
It's really length. It's so long that you're like, I'm to copy and paste this and put this back into 01 to analyze for me and give me the TLDR on this one.
00:22:34
Travis
The TLDR. Oh my gosh. For those that don't know what that means. That means too long. Did. Didn't read. It's not did not.
00:22:42
Danchez
didn't read yeah
00:22:42
Travis
Didn't read too long. Didn't read.
00:22:44
Danchez
So google's Google's is really good.
00:22:45
Travis
man. That's weird.
00:22:46
Danchez
It's it's it's a about two or three pages, which is enough that you can kind of skim it and read it and it organizes it for you in like paragraphs and headers, bulleted lists and tables.
00:22:53
Travis
Bye.
00:22:58
Danchez
It's written it's really it's really, Google's is really nice. And Google's usually takes about 10, 15 minutes. OpenAI's takes about like 20, 30 minutes. You have to go and like, go get some coffee while it's working working or do something else.
00:23:09
Travis
Wow. I mean, doesn't that make you feel, doesn't that make you feel good?
00:23:11
Danchez
But it's it's good.
00:23:13
Travis
You know, that it's taking at least AI that long to do some deep research. that Yeah. I mean, it would take me three years, but I'm glad, you know, AI can do it in 30 minutes.
00:23:25
Travis
It's like, okay.
00:23:28
Travis
That's funny.
00:23:29
Danchez
Elon Musk, not Elon, Sam Altman said that with his deep with the new deep research tool, that it it essentially is a tool that could displace about 1% of the world's economic value, I think was the words he used.
00:23:46
Travis
Wow.
00:23:46
Danchez
And I'm like, okay. Part of me was like, oh, there's going to be some jobs lost in this. But the other part of me was like, how do I tap into that?
00:23:57
Danchez
i was like, okay.
00:23:58
Travis
Wow.
00:23:59
Danchez
But I'm like, still, how do I tap into some of that economic value? So I've even thought like as as a marketer, I'm like, huh, how can i use this like this week in order to do something really cool?
00:24:10
Travis
To your advantage.
00:24:12
Danchez
And I'm like, this is why I want to like go subscribe for $200 a month and then unsubscribe.
00:24:12
Travis
Right.
00:24:16
Danchez
but But like, we all have to make lead magnets, right? That's a normal thing.
00:24:20
Travis
Yeah. Yeah. Right.
00:24:21
Danchez
What if, what if you go...
00:24:21
Travis
Wow.
00:24:24
Danchez
and use it to find all the current pain points of your target audience. And then you have it, and it's part of the deep research and it's because it remember it's using its reasoning model to think about it.
00:24:34
Travis
right
00:24:35
Danchez
You have it rank stack it's those pain points, right?
00:24:37
Travis
wow
00:24:38
Danchez
Okay. So then you take the top three pain points and you send it off deep research to go and do research. not Not just solutions for the pain points, but like to really, truly understand the pain.
00:24:50
Danchez
like For each particular pain point, i'm like I want a whole research report on just this one pain point.
00:24:51
Travis
Right.
00:24:54
Travis
Right.
00:24:56
Danchez
Where did it come from? Why is it still a problem? Why hasn't it been solved? what so solution What solutions have been tried but aren't satisfying it?
00:25:00
Travis
Wow.
00:25:03
Danchez
Like 13 page paper on that. Okay. And then maybe you start to work with it to formulate solutions and actually and like really unpack the pain and understand it and then make a lead magnet based off of that.
00:25:12
Travis
Right.
00:25:16
Travis
Yeah, then start to get it to write some copy.
00:25:16
Danchez
I'm like, come on. Like you could get this done in an, in a morning, you know, in an afternoon, you could have some fricking fire content that nobody else has, at least for now until they listen to this podcast and get this outrageously good tip.
00:25:18
Travis
Wow.
00:25:24
Travis
Wow.
00:25:33
Travis
That is outrageously good.
00:25:34
Danchez
Too much? Too much?
00:25:35
Travis
No, I liked it. I like it. Not enough. That one's free people. The next one is going to be paid, paid subscription to Bob Rosen.
00:25:43
Danchez
It's going to be a lead magnet and to have to put in your email.
00:25:48
Travis
It's funny.
00:25:49
Danchez
I think I need to do this this week. I'm i'm convinced. I'm making a note. I'm um'm buying ChatGPT Pro. So next time you listen to this podcast, have bought in Pro and I'll tell you if it's any good.
00:25:57
Travis
Let's go and and created some lead magnets with deep research on pain points.
00:26:01
Danchez
I'm convinced that that's the best application of deep research right now.
00:26:03
Travis
Yeah.
00:26:05
Danchez
There's lots of applications for it.
00:26:05
Travis
For marketers.
00:26:08
Danchez
This one's the best one because we're all on the hook for freaking leads and money right now.
00:26:08
Travis
Yeah. Yeah.
00:26:13
Travis
Wow.
00:26:13
Danchez
This is everything else is like, okay, let's research this. Let's research that, get better insights. I'm like, no, I need freaking leads now. Like that's how we're all held accountable. So let's put the deep research to work, make some lead magnets and I'll figure out, i this has to be a future episode where I just reverse engineer like how to make a good lead magnet with deep research.
00:26:24
Travis
Smart.
00:26:31
Danchez
So. Well, then it'll be like 200 bucks will seem cheap. You're like, frick, I can get five awesome lead magnets out of this combined with a few other pieces and processes.
00:26:35
Travis
Right.
00:26:40
Travis
Well, yeah, definitely.
00:26:41
Danchez
You're like, yeah, hiring. Gosh, I think I have I have my a friend of mine is hiring another friend of mine to help him build a lead magnet, just set up stuff for it. And I'm like, he's this could have cost twelve hundred bucks. I'm like, my gosh. Yeah.
00:26:55
Danchez
And it would because it's freaking time consuming to build a good lead magnet.
00:26:58
Travis
Wow.
00:27:00
Danchez
So 200 bucks is cheap now.
00:27:03
Danchez
So that's been the big news this week is all these models releasing deep research. I mean, OpenAI's came out two weeks ago, perplexities last week, Grok's this week. Everybody's pretty much out with it now. OpenAI has revealed the roadmap and then Grok.
00:27:18
Danchez
That's been the big news. so But I want to jump into the next piece we have here. I did a poll on LinkedIn, had 232 votes, and I asked, are you tired of hearing about AI?
AI Fatigue Among Professionals
00:27:30
Danchez
Yeah.
00:27:32
Danchez
I've seen so many people complain about it on LinkedIn that I'm like, I'm just going to throw out a poll, see where people are at, because people are either talking like link, at least my LinkedIn.
00:27:38
Travis
Wow. Uh-huh.
00:27:41
Danchez
Everybody's is different because everybody has different interests, different people.
00:27:44
Travis
hi
00:27:45
Danchez
But I think I've been beating the A.I. drum for and a year now. So whole a lot of people are like I've i've attracted the A.I. people. or the people who hate AI because they complain about it. And therefore I come comment on their posts a lot.
00:27:58
Danchez
And the AI algo is like, oh, you want more of these. So I put out my poll. And are you tired of 51% said yes. said it's fine.
00:28:14
Danchez
fourteen percent said nah need some more and nine percent said it's the main thing i want
00:28:21
Travis
Wow.
00:28:22
Danchez
Which are probably like all my all my buddies that show up on my posts that are always like, where we're always high-fiving each other. Like, Noggin!
00:28:31
Travis
Early adopters. Interesting. I am surprised it's so high. Like I would have thought it's fine. Would have taken the the main space.
00:28:46
Danchez
I think there's something about when everybody's talking about something, there's a lot of people that are resistant to it. They're like, oh stop talking about it.
00:28:52
Travis
Right. Yes.
00:28:53
Danchez
You know, like can you think of something like that that's happened before where it's like just people just can't shut up about the thing. You're like, go stop. For me, that was like the crypto thing for a while.
00:29:03
Travis
yes
00:29:05
Danchez
right? That was the last big wave that came through. i think AI is a lot different. And course, there's a lot of backstory to crypto and where it went, why it went there and how it's probably going to come back. But I don't, I don't really see AI like calming down at all.
00:29:19
Danchez
So all the people are tired of hearing about it, I'm like, sorry guys. Like, It's only going to get better and more use cases are coming for even the stuff we have now. So like people are going to talk about it and then people are going to continue stacking up wins with it.
00:29:32
Travis
Yeah.
00:29:34
Danchez
So it's like they're not going to shut up about it.
00:29:35
Travis
Well, the utility, the utility of AI is, I mean, it's astronomical. Coinbase, or not Coinbase, you know, crypto, they try to talk about all the utility with it, which That's still being unraveled, financial systems. But, man, if it's going to tackle financial systems, that's goingnna it's so slow, arduous process. so But AI, I mean, it's helpful right away. I mean, it helps a common man immediately.
00:30:03
Travis
Crypto, it's like we're not really – Most people don't even understand the swift banking system, let alone how crypto is going to change your life. People understand, hey, I have to write a blog for my job.
00:30:15
Travis
That takes some time and some thought. Wow. If I have an AI reasoning model, I could get some research done. I can have it type me something. It's like... The use case is just immediate. You could start it using using it immediately. Crypto takes – there's such a learning curve.
00:30:30
Travis
So something you said that I thought was funny was – remember we were all hearing – you've been hearing too much about AI or we were hearing about crypto. Something else that came and went that we used we were hearing about was like virtual real estate.
00:30:43
Travis
Remember when companies were buying millions of dollars worth of –
00:30:45
Danchez
The virtual real estate.
00:30:48
Travis
virtual real estate in this one platform because they thought everyone would show up there virtually so they wanted to have a space on the main street or whatever so spending i mean ridiculous money yeah that's no one's in the virtual world no one's putting on goggles and living in the virtual world but that was a hot topic
00:30:55
Danchez
Yeah, the metaverse. Yeah.
00:31:08
Danchez
Yeah. I remember reading about it and remember thinking, dude, somebody's making a freaking ton of money. and There's a lot of suckers out there right now.
00:31:20
Danchez
I wonder if some people are thinking about that, about AI, maybe a year ago, but I think people are starting to be like, okay, like this is probably pretty serious. Okay.
00:31:27
Travis
Yeah.
00:31:29
Danchez
I have some consistent people that show up on my LinkedIn posts that are like romantic about the old way of doing things. They kind of know AI is coming, but they, they like, they're like resistant. They resist it.
00:31:41
Travis
Yeah.
00:31:41
Danchez
You know? I need to have them on this show sometime and just interview them. They're usually Gen Xers and just talk about their viewpoint.
00:31:47
Travis
Heck yeah. They'll love to be on.
00:31:49
Travis
It's funny.
00:31:51
Danchez
But there's a couple of them that show up consistently. They would be in this yes crowd.
00:31:55
Travis
My guess is people listening to this podcast are not some of the ones that say they're tired of hearing about AI.
00:31:58
Danchez
No.
00:32:00
Travis
Yeah.
00:32:01
Danchez
No. You know what this really tells me? And this kind of comes down. this is This is why this this poll is important to me is it kind of shows us where we're at. We're still freaking really early.
00:32:12
Danchez
As good as the AI has gotten, as fast as it's gotten, I don't know how, I truly do not understand how you can see the rate of progress on images, on video, on text, on its ability to figure things out.
00:32:26
Danchez
I'm like, how do you not see the rate of change in here? And maybe you're like, well, it screws up on fingers. You're like, Frickin, do you not see where it was a year ago, two years ago? Like, like, come on, like get on the train. The train's going.
00:32:41
Travis
yep
00:32:41
Danchez
It's still early. It's still super early. So if you're listening to this, it's like one, if you want to be one of those, one of the few people pioneering the field, you want to get in on like being known this. I've even heard people say like, oh, yeah like if you haven't already been like starting a podcast and building a brand around AI, like don't do it.
00:32:58
Danchez
It's too late. You're just a me too person.
00:32:59
Travis
Oh, no.
00:33:01
Danchez
I'm like, it's not even close.
00:33:03
Travis
haven't even started.
00:33:03
Danchez
A really, a really, person I respect a lot said it. And I was like, you guys, it's not even close. There's hard, like there's, think about how many niches there are.
00:33:14
Danchez
Like I'm, I'm trying to tackle AI marketing.
00:33:14
Travis
Right.
00:33:15
Danchez
Think about how big that is. Someone could be like niching down from there and going after like AI marketing for e-commerce.
00:33:23
Travis
Yep.
00:33:25
Danchez
Huge. Will it be? How many e-commerce stores are there? tens of thousands, hundreds of thousands. Like, come on. Like how big of a market is that?
00:33:33
Travis
Yep.
00:33:35
Danchez
It's just huge. And it's it's going to be huge for e-commerce.
00:33:36
Travis
Massive. Yes.
00:33:38
Danchez
in a bunch of different ways. who I've not ever seen a person position themselves as the AI person for e-commerce. They're not out there. There's so much opportunity to get on on being the AI person for X niche.
00:33:50
Travis
right
00:33:52
Danchez
I'm like, come on people. Or at least be this person for your company. be that Be the person inside your company that's known as the AI person.
00:34:00
Travis
Yes, absolutely.
00:34:01
Danchez
You will get promoted sooner.
00:34:08
Travis
Like what'd you call them? You call them romanticizers of the old way that just thought it's disingenuine. It's not authentic. We can't have it write emails to fully come over to the place where they're going, oh my goodness, this is changing my life.
00:34:24
Travis
So it huge sway in the media and marketing team who are writing scripts, writing articles, using reasoning models to understand you know better demographics of who wants to be involved with us.
00:34:36
Travis
So I would say fully the marketing and media team. Now we started pulling over the HR team. They started utilizing AI a ton. I would say now probably like 80% of the staff is using AI on a weekly basis.
00:34:51
Danchez
That's cutting as cutting edge. most Most people hardly utilize it that much.
00:34:52
Travis
Yeah.
00:34:54
Danchez
so
00:34:55
Travis
It's because our marketing team started using it so much and we just started spreading the word that it started to spread quickly. But we were a small team, you know, 30 people.
00:35:04
Danchez
yeah
00:35:04
Travis
It didn't take long for people to see the benefit.
00:35:07
Danchez
that Even small teams, man, struggle with it.
00:35:10
Danchez
It's amazing. I think it's so applicable, but a lot of people look at it and it's like, oh, it's a blank canvas. Like, what do I do with this?
00:35:15
Travis
Right.
00:35:15
Danchez
It's not immediately
00:35:16
Travis
Right.
00:35:18
Danchez
clear what you can or can't do with it.
00:35:21
Travis
My current boss wrote a 365 day leadership email where he has a leadership note for every single day, but he tells every single person I did not use chat GPT for this one time.
00:35:34
Travis
I wrote every single day. Which it's funny that you actually have to separate sometimes from, hey, I did not just give some ChatGPT verbiage or whatever content to you. i actually This actually came out of my own wisdom, and my own insight and all that stuff.
00:35:50
Travis
So I do think it's interesting when you say things like that.
00:35:53
Danchez
Yeah.
00:35:54
Travis
There is i maybe a little bit of draw because people know that you could just have used ChatGPT for something that extensive. So curious about that pool to actually go back to authenticity.
00:36:06
Danchez
I got accused of using AI and I did use AI, but like I fed AI the exact thought. Like i was I was asked to participate in some kind of little like devotional for my church and everybody was contributing one. And I contributed an idea, but it was an idea that I had that I thought and had meditated on. It was, I'm like, oh, this is a really good little nugget.
00:36:23
Danchez
And so I just threw it to chat GPT. I dictated it. And I was like, it was probably like two paragraphs of dictation. it And it rewrote it in the order that I gave it. It just made it a little bit more articulate.
00:36:33
Danchez
If I'd sat there and wordsmithed it, I probably would have gotten close. But you know, I'm not a writer. Like chat GPT is more articulate than I am.
00:36:39
Travis
Right. Totally. It made it pithy.
00:36:41
Danchez
So I sent it back and he's like, they got it and they're like, well, no, we need something from you. I'm like, Yeah, it's from me. They're like, oh, I thought you'd like copied and pasted some theologian. I'm like, crap.
00:36:55
Danchez
It's like it has that perception because it comes because the it was it was a little bit too polished, I guess, in the delivery.
00:37:00
Travis
Bro, my favorite yeah to avoid that, my favorite little description, I'm like, make it casual, casual, casual.
00:37:00
Danchez
But it was a really good nugget. And I backed it up.
00:37:07
Danchez
Make it casual.
00:37:09
Travis
Oh dude. It it pulls that AI verbiage out. So people aren't like, Hey, this is a bot.
00:37:18
Danchez
Well, I didn't even have like the normal AI verbiage of like delve and like, you know what I'm saying? Like they it didn't have any of the tells.
00:37:23
Travis
Yeah. Still make it casual.
00:37:27
Danchez
Which is another thing running around LinkedIn right now, since since I'm in the LinkedIn world and you're you don't you kind of stay out of that world. I swear every other post is like someone telling another tell of like, oh, you know, a post is Witten Ren.
00:37:42
Danchez
And it's like when people capitalize the in in LinkedIn, you know, because it's.
00:37:48
Travis
Yeah.
00:37:48
Danchez
Like if you capitalize the I in LinkedIn, you know, they're a bot cause that's the proper way to put it, but no one does that. Or if you use an M dash, do you know what an M dash is?
00:37:58
Travis
Oh
00:37:59
Danchez
It's like an extra long hyphen. There's actually an hyphen and N dash.
00:38:01
Travis
oh yeah. Uh
00:38:03
Danchez
And then there's an M dash. It's like the really long one.
00:38:06
Travis
huh.
00:38:09
Danchez
But everybodys everybody's like, what? I'm not allowed to use emdashes anymore, which is funny. as I'm like, I'm one of those people that I've used emdashes. I'm like, am i am I a bot now? i actually always capitalize LinkedIn the right way. but So people are like are giving tells and people are complaining about the tells, being like, well, that's not a tell because I do this in real life.
00:38:26
Travis
That's funny.
00:38:28
Danchez
Yeah.
00:38:30
Danchez
I'm like, dude, the world's going to get crazier and crazier as we try to predict what AI is and what isn't as we read it and see it.
00:38:36
Travis
Uh-huh.
00:38:37
Danchez
And now, like right now, people are struggling with writing. But pretty soon, it'll be images and video.
00:38:43
Travis
And then video.
00:38:45
Danchez
And once once it's video, it's like game over.
00:38:45
Travis
And then, and then, and then people.
00:38:51
Danchez
Are you even real? Scanning for realness.
00:38:54
Travis
Your skin feels warm to the touch.
00:38:55
Danchez
Yeah. scanning for realness.
00:39:03
Travis
Oh, gosh.
00:39:03
Danchez
Future problems, future problems.
00:39:05
Travis
Yeah.
00:39:05
Travis
Yeah.
00:39:06
Danchez
One last thing I have is a viral post, which I thought was really profound. ran Rand Fishkin, who is the like founder of Moz and is a huge voice in SEO. Great. like One of my favorite marketers of all time.
Manipulating AI with SEO Techniques
00:39:20
Danchez
i He essentially talked about the fact that it's actually really, really easy to manipulate the models from a search perspective.
00:39:30
Travis
wow
00:39:32
Danchez
And he's like, why aren't more marketers doing this thing? And essentially what they're doing is they're just finding instances and it's like hard instances. Like if you want to, if you, if I wanted to show up as a marketing or an AI marketing consultant, then I just need to load the web with a bunch of instances of Dan Sanchez, AI marketing consultant.
00:39:52
Danchez
And when people search that, ChatGPT will see it. And depending on how often you show up and where you show up, with that wordage, it's going to pull you.
00:40:04
Danchez
But it has to be the exact words you want, which is like almost old school SEO. Now they're calling this, I think it's GMO.
00:40:12
Travis
GMO generative huh GMO we saw that at firm as well yeah right dang
00:40:13
Danchez
GMO, generative machine optimization or something like that. Because, and marketers, I've started hearing reports from marketers saying like, hey, like on our our so our survey reports, when I asked, like, how did you hear about us?
00:40:29
Danchez
We're seeing an increase coming from ChatGPT, which I'm like, of course they are. Because I know I'm doing f freaking research via ChatGPT just like everybody else. Like, of course they are. They're like, hey, who are the best agencies on X?
00:40:42
Danchez
Who are the best? What's the best vendor on why
00:40:44
Travis
Right.
00:40:46
Danchez
They're looking on AI or perplexity or something. And pretty soon it's going to be deep research. They're just going to be filing deep research reports for like, hey, we need a better CRM. I need to do a comparative analysis. Here are the things that matter to us.
00:40:58
Danchez
Please do a deep research report for my type of organization. Go. And OpenAI is going to do a 30 minute thing.
00:41:03
Travis
wow
00:41:04
Danchez
Go read all the reports. Go read all the reviews, the comparative analysis. And it's going to give you a rank stack of CRMs you need to check out.
00:41:12
Danchez
That's just going to be a thing. So.
00:41:14
Travis
GMO, I love that term. It's so clear because it is a totally new space that needs to be
00:41:23
Travis
really thought through. I mean, with these with these language models actually being able to search the web, it's like a Google search except,
00:41:32
Danchez
It's better because it knows you better.
00:41:34
Travis
yeah.
00:41:36
Travis
Wow, okay.
00:41:39
Travis
It's giving me that you're like literally putting ideas in my head right now, which his viral posts actually kind of knocking on marketers head saying, am I taking crazy pills right now? Why are not more marketers doing this? He's like, what what you say? WTH marketers.
00:41:55
Travis
He's like pissed that he's alone on this roadmap. He's like, have I not trained you to think about these things?
00:42:01
Danchez
It's funny. I even commented on this post.
00:42:02
Travis
Yeah.
00:42:03
Danchez
I was like, Rand, we've all been thinking about this for months, ever since we started thinking about the implications of it. We just didn't quite know. Like, we knew how it worked. We just, I don't know, Rand.
00:42:15
Travis
Yeah.
00:42:17
Danchez
I've literally spent a ton of time thinking about this, and he just made it plain. Like, no, this is how it works. I was like, oh, got it.
00:42:22
Travis
Wow.
00:42:27
Danchez
I just need to make sure the right association to my brand shows up over and over again.
00:42:31
Travis
Uh huh.
00:42:31
Danchez
What, what words, when somebody is looking for the thing that you sell, what words need to surround your brand name? And you just need to make sure it shows up like that in the same way every time.
00:42:38
Travis
Right.
00:42:42
Travis
Right.
00:42:42
Danchez
So now every time my name shows up, I'm like, yep, Dan Sanchez, AI marketing consultant and creator, Dan Sanchez, AI marketing consultant, creator, AI marketing consultant, creator, every freaking single time, no creativity, just make it plain Jane, call it that.
00:42:55
Danchez
So if you ever see that on my profile, that's what's going on.
00:42:55
Travis
That is like traditional SEO.
00:42:58
Danchez
I'm literally just trying to refer like engineer it ahead of time. I was like, Rand, thank you. You don't have to tell me twice. I figured I got it now.
00:43:07
Travis
Okay. Old school. I like it.
00:43:10
Danchez
So nugget it's got 345 comments on LinkedIn, which is a lot for LinkedIn. So this post did go viral, but I think a lot of marketers, if you haven't seen it, I'll link to it in show notes, read it, consider it very carefully for your company, for your personal brand, for anything else, your side hustles, whatever you've got going on.
00:43:27
Danchez
This is the future of SEO right here. It'll evolve. It'll change because eventually the AI models will have to start competing with spam like Google has for decades now.
00:43:38
Danchez
And that it'll be a cat and mouse game again, because and but whatever. That's just the game. and I'm playing the game. You're playing the game. We're all marketers here.
00:43:46
Travis
Yep.
00:43:47
Danchez
we'll We'll figure out what's next. But right now, there's a very clear path on how to do GMO. Get into it early because it's going to grow. And it's not even it's just not even that hard. like The playbook for GMO is just not that hard right now. Yeah.
00:43:59
Danchez
kind of like SEO in the beginning, just put a bunch of links to your content. Back when you couldn't like, were back when you could spam, spam links and have like 50 links on one page going to like one part, what the important page you wanted to rank and you'd like color them all white.
00:44:14
Danchez
So it just blended to the background back old school SEO hacks from before I was in internet marketing.
00:44:19
Travis
aha
00:44:21
Danchez
I've read about.
00:44:23
Travis
we're so back
00:44:29
Danchez
Oh, so that's all the news I had. The last, last plug is social media marketing world. It's coming up fast. End of March. I am yeah co-hosting, ask me anything with Michael Stelzner to talk about all things AI marketing.
00:44:44
Danchez
Come join me. It'll be in San Diego. Weather will be good for all my Northern friends who need to escape the winter that's still going on in late March.
00:44:53
Travis
Yes.
00:44:54
Danchez
It's going to be a good time.