Transcript
Danchez: Welcome back to Bot Bros, a series of the AI-driven marketer where we turn the hype into help when it comes to all the different AI stuff going on for marketers, because there is a ton of news out there and we want to simplify it for you. Find the practical nuggets that you can run with today. I'm Dan Sanchez and I'm joined by my brother, Travis Sanchez, and there's been a lot of news.
Danchez: especially this week.
Travis: a lot
Danchez: this It was a loaded week. And I feel like that's become a norm. Like every week's almost a loaded week. And when you don't have one, it's it's it's more rare than not in 2025 for some reason.
Travis: true from yep
Danchez: we're We're just sprinting down the field. But this week was really big because we had Grok 3 enter the ring, right? I mean, Grok's been out for a while, but this is the first time Grok's like actually contending with the best now.
Danchez: And that was big news. so
Travis: Yeah, i the future is bright when it comes to AI. but got Microsoft releasing supercomputer chips. Oh, my gosh.
Travis: I mean, it's AI related because the better the processor, the better the AI intelligence.
Danchez: Yeah. Yeah.
Travis: So if you look at the lens of what's happening in the world with AI, you're just going, oh, my gosh, what is in store?
Danchez: yeah
Travis: So, yeah, a lot has been going on.
Danchez: There's something I posted on LinkedIn today, and I've said this many times, many times over the last maybe like even eight months. And I was like, you know, if they stop innovating, they don't do a single update. Again, what we have is what we have. And that's all we have for the next 10 years.
Danchez: There'll be at least, at least five years of progress to make five years of innovation.
Travis: Yep.
Danchez: Because like think about it, when iPhone put out the 3GS, remember that was the big breakthrough for iPhone.
Travis: Oh yeah.
Danchez: There was iPhone 1.
Travis: Oh yeah.
Danchez: I don't even remember people talking about iPhone 2.
Travis: No.
Danchez: You're like, dude, who? I knew some people with iPhone 1, but 2, nobody had it. Nobody talked about it. 3, when 3GS came out and they put the GPS in there, all of a sudden that tech unlocked all kinds of applications and the app store hit.
Travis: Yep.
Danchez: And people were like, oh, there's an app for that. There's an app for this. There's an app for everything.
Travis: Yep.
Danchez: right It was like a whole revolution of technology that came off the smartphone and the combination of the tech together.
Travis: Yep. Yep.
Danchez: It wasn't just the touchscreen. It wasn't just the GPS in there. was all of it together all of a sudden unlocked what became Uber, or what became just simple things. what What we take as simple things today was revolutionary at the time was Google Maps. right
Travis: ye
Danchez: All that kind of stuff was made possible because of a combination of technology coming together. And so we have a combination of technology. Even with what we have right now with the reasoning models, 4.0, you know, and a bunch of the other models, I mean, that now grok into it.
Danchez: And we would have a lot of innovation because people would be figuring out new use cases for it. We haven't even tap begun to tap into that, but yet it's it's going to continue growing. that the supercomputers or the quantum computers that are coming in five, six years will certainly guarantee that it'll, once we tap out at some point, quantum they'll hook it up to quantum computers and then it'll be like a whole new level of AI.
Travis: Scary smart. I'm like, what kind of intelligence are we dealing with here once that happens?
Danchez: Yeah.
Travis: But that might be a while.
Danchez: Yeah. Yeah. Well, we'll see. I don't know.
Travis: Yeah.
Danchez: It's you get, you start getting into sci-fi stuff and you know what? That's, that's, that's kind of hypey. That's just not helpful. It's certainly fun to talk about though, but that's not why we're here on this show.
Travis: Oh man,
Danchez: But it is good to know that the innovation is going to continue to happen, even if it doesn't continue going, but it is continue to go. in And that's what we're here to talk about.
Travis: Yep.
Danchez: Grok 3. So Grok 3 is the latest contender. And I'm seeing a lot of people say, like, this is currently the best model to work with on many, many fronts.
Travis: Right.
Danchez: Maybe not, like, better than OpenAI's deepest thinking model yet, but beating everything else out, including 4.0.
Travis: Did you get any feedback as to why people say it's it's the best? Is it what it's putting out for information? Is it what it's putting out for creatives? Is it how it lays it out?
Travis: Is it the roadmap of deep research that it actually does and displays that? What are you hearing from people online?
Danchez: I think deep research is a different topic. So I'm going to set that on the, I'm going to take that off the table for now.
Travis: Okay.
Danchez: We'll talk about that in a minute because that's a big one. But the stuff that I've seen in the case studies are saying like it's hitting better across the board on everything from coding to images, to coming up with content, math, everything.
Travis: Wow.
Travis: Right. Reasoning. Wow. Wow.
Danchez: It's just, it's leveled up on everything.
Travis: Wow.
Danchez: And it was done quickly, right? We just got this huge warehouse full of GPUs over in Memphis, right?
Travis: wow
Danchez: So...
Travis: Can we token this season as the AI race? You know, cause we grew up with the space race. I don't know if there was, we heard of the doc.com era, but I feel like it is literally right.
Danchez: Yeah. Come on, we were in junior high when the dot-com era was going on, bro. Ha ha ha.
Travis: But it's literally the AI race because when what was it? Deep seek came out dropping almost a tr almost trillion dollars from the market.
Travis: I mean, we are talking about significant things happening, even if it's not useful to them, to the majority, like, man, we are in the AI, like large language models.
Travis: This is crazy. This we are living in history right now, but you don't really know you're living in a history until someone looks back a few years and goes, Hey,
Travis: 2022 2023 2024 2025 like massive leaps that we were making anyways that was just it just hit me right now how significant of a time period we're in in a from a different perspective because i know it's significant but i geeked out a little bit there sorry
Danchez: Yeah.
Danchez: Yeah. Yeah. it What's really interesting is we're all on the sidelines watching this thing and it's going freaking around the track. You're just like, whoa, whoa, NASCAR.
Travis: whoa whoa whoa
Danchez: They're just like, just zero's going. And then you like step away for a second. You're like, did you see that? You're like, see what? You talk to some normal person. You're like, no, AI, like everything's changing. They're like, oh yeah, I heard chat GPT, right?
Danchez: You're like, oh my gosh.
Travis: If, if.
Danchez: And they when they tell me they know ChatGPT, they're sounding like, oh yeah, I'm in the know. I've heard of ChatGPT. I've had a few people tell it to me like that. And you're like, you don't really understand what's going on.
Danchez: Like, i'm I'm one of those people. I'm like, yeah, this is bigger than the internet. This is bigger than the electricity. I'm like one of those people then I'm like, yeah, it'll have a bigger impact than that.
Travis: For sure.
Danchez: Obviously, like all those things were foundations for it to be, but still.
Travis: Oh, bro.
Travis: 90% of people do not think this is bigger than those things. That's
Danchez: Yeah, that's okay.
Travis: all right.
Danchez: But Grok 3 was the latest rocket ship to go by. It's still not, it's good. I've used it. I like it.
Travis: Yeah.
Danchez: It's fast. It's snappy. it's It's efficient.
Travis: It's funny.
Danchez: it's still not enough to steal me away from chat GPT, which is like, got me thinking like, how good does something have to be for me to like leave chat GPT?
Travis: Yeah.
Danchez: At this point, chat GPT is just more loaded with features. I got all my conversations in it. It's got memory.
Travis: You got folders.
Danchez: It's got canvas. It's got projects.
Travis: Yeah.
Danchez: Even though four O is not nearly as good.
Travis: Oh, projects. project
Danchez: I'm like, it's become a much more part critical part of my workflow. Yeah.
Travis: Right.
Danchez: And I don't know, Grok would have, I mean, he pulled a Hail Mary getting to this point. He'd have to do another one to surpass, to get to a point where he's like destroyed everybody. But, you know, it's Elon.
Travis: Right.
Danchez: You're like, it might happen.
Travis: Yeah. Does it have, does Grok have a feature like projects?
Danchez: No, it's, it's a very feature.
Travis: No. See. Projects is a game changer.
Danchez: It doesn't, it just doesn't have a lot of features.
Travis: Right.
Danchez: Like they only rolled out their mobile app like a month or two ago.
Travis: Then they put on X.
Danchez: but they'll have a voice feature soon. So like, they're definitely pedal to the metal, like hauling and trying to catch this thing up.
Travis: Yeah.
Danchez: and they have a long way to go. But like I said, like, dude, like within any day now, they're going to drop 4.5 for chat GPT.
Travis: Right.
Danchez: Right. I mean, that's kind of the next thing to talk about is one grok three came out. If you play with it, great. But if you're stuck to chat GPT, that's fine. and Like I am, I'm sticking with chat GPT.
Travis: Yeah. Right.
Danchez: I will come and check Grok. Oh, I will say the one the one really, really cool thing about Grok is that it just has access to X.
Travis: Yes, that was something that you put me onto that I can search live on. What are people tweeting about right now?
Danchez: Talking about what's hot now.
Travis: What is currently, I don't know if something even like the Ben and Jerry's thing coming from like a marketing standard, seeing Ben and Jerry's fly off the shelf and seeing Ben and Jerry's align themselves politically one way, which is making it sell out.
Danchez: Yeah.
Travis: and I'm like, what is, he I didn't know where they leaned, but I just searched. you You search Google, nothing shows up. I searched Grok to scan Twitter or to scan X.
Danchez: Yeah.
Travis: And I get answers quickly. That was, it's super convenient.
Danchez: Yeah. If you want to know about a current event and you want to know about it now, Grok's going to have the stats because it's going to go find them fast and pull them all together and apply that reasoning.
Travis: Yes.
Danchez: And now that, now that it's Grok three behind it, not Grok two, it's excellent.
Travis: Oh man. Right.
Danchez: Freaking that's, that's the one real big takeaway for marketers listening right now. Grok three is freaking amazing and understanding what's being talked about right now from who. You want to know what your audience is talking about, what they're afraid of, what they're complaining about?
Travis: Uh-huh.
Danchez: Grok is the only one that's going to give you a really good answer on that right now. And well that'll be continue to be like their really big edge that nobody else has. So it's that real-time data impulse.
Danchez: But that wasn't the only big news this week. Another big news, which isn't even a launch, it was just Sam Altman talking about essentially revealing a little bit of roadmap But he put he posted a tweet and it's important to me because open a eyes the front runner.
Danchez: So what they do sets the standard for the market. So I paid that's like the one person I pay attention to the most is a Sam Altman, like most people, but he posted about 4.5 finally coming out soon.
Travis: Yep.
Danchez: somebody asked when and he's they're like is it in weeks weeks or is it in months he's like week weeks or months i was like okay non-answer but 4.5 and he keeps teasing it is probably around the corner it literally could be monday it could be next week it could be two months from now we don't really know and that it's just a much stronger version he says it's his last non-reasoning model So it'll be like four, but just way more, much more capable.
Danchez: And then he hinted at five being combination of all the models put together. They finally acknowledged like, hey, like nobody likes having to pick between all these models, right? It's a common question I get when people are asking like, what model should I use for what? It's kind of like well, I don't know.
Danchez: Like, how do you pick models in ChatGPT?
Travis: oh
Travis: I really like talking to the 01. Not preview, 01. not preview oh one just talking to So if I'm doing voice and I want someone to have a conversation with about something, I'll do that.
Travis: If I'm searching...
Danchez: You can talk to O1?
Travis: Yeah.
Danchez: No, really?
Travis: What? Yeah.
Danchez: I didn't even know this.
Travis: Oh, yeah.
Danchez: I'm so mad right now.
Travis: The voice... the voice
Danchez: How did I not know you can talk to a reasoning model? I've talking to 4.0 forever.
Travis: The reasoning, the reasoning model is so much better conversationally.
Danchez: There it is.
Travis: oh man. Nuggets of information.
Danchez: ChatGPT. Am I talking to O1 or 4.0?
Travis: Come on.
Danchez: ah ah dan talking to me chat gp Yeah, but what what version model are you? I'm based on GPT-4. Anything specific you'd like to dive into today?
Travis: Oh bro. No way.
Danchez: Bro, it's 4. Yeah.
Travis: No, no.
Danchez: Like, I have 01 pulled up. You're talking to 4.
Travis: Are you sure? Because when I select a one,
Danchez: I just asked it, and it said so. I'm
Travis: I know, but it doesn't know. It doesn't know.
Travis: No, but if you switch to four, it's set the sound the sound of the voice is completely different. And it's just, oh, see here, it's trying to talk to me.
Travis: What reasoning model am I talking to right now? I'm Chao GPT, here to help. What can I do for you? Yes, but which reasoning model are you? Are you 04 or are you 01?
Travis: ah ah one I'm based on the model GPT-4 architecture. Wow, I was duped.
Danchez: I was like, no way. I'm like, we could talk to reasoning models.
Travis: hold on, hold on.
Danchez: I just didn't think they were fast enough. That's the problem is the reasoning models are slow on purpose.
Travis: Hold on a second.
Danchez: Right.
Travis: yeah
Danchez: So I'm like, how could it possibly go fast enough?
Travis: Wait, wait, wait, wait, wait. Okay, so I switched it in the drop-down menu to from 01 to 04, right?
Danchez: Yeah.
Travis: So I'm going to ask again. Hey, I'm just curious which reasoning model I'm speaking to. You're interacting with GPT-4. What else can help you with? It sounds the same. i I don't know if I just had in my brain the difference.
Danchez: Yeah.
Travis: I'm still not convinced. I will mess around with this on my phone later. and
Danchez: I'll Google it afterwards.
Travis: Wow, my brain is a little fried right now.
Danchez: Yeah.
Travis: No worries.
Danchez: No, that's what's special about 4.0 is that it's multimodal and it's, it's particularly fast and responsive.
Travis: Right.
Danchez: They trained it so that it didn't have to translate your voice into text and then respond with text then translate that back to voice. So it was talk to you.
Travis: Okay.
Danchez: It took too long for the conversation to go.
Travis: Right.
Danchez: So Yeah.
Travis: Okay. I still don't think it's right, but o you're probably right. Dang it.
Danchez: We'll see. Anyway, ChatGPT5 is coming out and they're going to pull all the models together and it will choose which model you need. It'll just be smart enough to figure it out, which I'm like, that's what everybody wants.
Travis: Oh, nice.
Danchez: Nobody wants this multi-model thing unless you are multi-model, not multi-model.
Travis: Yeah, totally.
Danchez: That's different things. But that's that's coming. And i don't he doesn't really hint at when it's coming out. But you know things are going fast, really fast.
Danchez: the rate With the speed that agents are coming now, like we've even talked about it coming but within a year. And now I'm like, oh, we might see agents by summer.
Travis: Right.
Danchez: Well, no, who knows?
Danchez: So marketers, as you're listening to this, 4.5 when it comes out, it's going to be awesome. the thing The thing I say over and over again, though, is like just pick an ecosystem and stick to it.
Danchez: For most people, it's ChatGPT. It is for me.
Travis: Yep. Wow.
Danchez: I think it make you can make a strong case for it being Google. for Microsoft. It just depends on what environment you're in.
Travis: ye
Danchez: google's google Google's getting serious. Google is taking me over more and more for a bunch of different reasons because it's starting to become competitive and it just has better applications built into Google Docs.
Travis: wow
Danchez: you can The Notebook LM thing is really cool. They're just starting to come out some really cool and interesting things and their context window is huge. So if you've got a really long doc, you need to analyze. Well, there's only one person who can do it or one model can do it.
Danchez: It's Google. so Have you ever had to go over Google for stuff yet?
Travis: I haven't even, i have only, I mess with Grok and chat and that's it.
Danchez: JIGPT. You know, that's...
Travis: chat Chat has carried me from the beginning. I'm like, I just, the features they continue to add, the at the pace they continue to add. Grok is better at some image creation, but I know there's even better ones than Grok and ChatGPT at image creation.
Danchez: Yeah, I mean, I just i just use mid-journey for images.
Travis: So, right, right.
Danchez: I can't wait for a chat GPT to just update Dolly, and then I could just drop my mid-journey license. there I'm like, I just don't really care.
Travis: Not yet. Yep.
Danchez: i'm like, please, can it all just be in one tool? I hate paying for multiple things. so
Travis: i think i used I think I used chat outperformed Grok in some image creation stuff for me.
Danchez: But Dolly is so bad now.
Travis: It just understood exactly what I wanted. I was trying to create a proposal for a design, and I just needed some mock-ups, quick mock-ups to put in the proposal.
Danchez: Yeah. Yeah. Yeah.
Danchez: yeah
Travis: And man, it created the perfect image that I needed. like like I needed a fake pop-up banner with specific information on it, and it put exactly what I wanted on it. It gave bright colors, all this stuff, the right design.
Travis: It wasn't real design. It was just what I needed. So I was impressed that it outperformed Grok at least.
Danchez: What Dali is really, really good at, and it's because it's been trained on language and not just images, is that you don't have to be highly specific in what you're asking for.
Travis: Right.
Danchez: With Midjourney and all the other ones, you have to be super detailed.
Travis: Right. Oh.
Danchez: But with Dali and ChatGPT, you could be like, hey, I need something that just looks like modern, but maybe sophisticated.
Travis: Right.
Travis: Right. What, what,
Danchez: I don't know, but you don't even know what you want, but yet it knows, it freaking knows what you want.
Travis: what what
Danchez: Yeah.
Travis: Well, and the better the better option is to tell ChatGPT, hey, write a prompt for me.
Danchez: yeah
Travis: Kind of read my mind on what I actually want. Create a super prompt for me that is kind of around this subject with this topic. and And it does amazingly well. And then you just tweak the super prompt and you're like, oh, okay, well, it's it it does it does write your super prompts better for you than any other model that I have found.
Danchez: yeah but the image models haven't gotten so much better than like a year ago, mid journey, we got mid journey six. And there really hasn't been anything that's really leveled up that since then.
Travis: No.
Danchez: There's been some small improvements in different models, different places.
Travis: Well, it's because they're chasing video.
Danchez: I'm like, uh, yeah.
Travis: People are trying to figure out this video thing.
Danchez: Yeah.
Travis: So images.
Danchez: Like the videos are almost getting better than the images. I'm like, come on, can we and like catch up with the images, please?
Travis: Yeah.
Danchez: The images for marketers are way more useful than the videos.
Travis: Yeah.
Travis: Yeah.
Danchez: Videos are great, but I'm like, come on. We all need graphics all the time. Illustrations, stock photos, like give me something.
Travis: Right. Right.
Danchez: But you know what's, speaking of this, oftentimes I find people using AI images are almost, are way too, like way too often just getting stock photos.
Travis: Yep.
Danchez: Like the boring ones too.
Travis: They're having.
Danchez: Like you ever see a stock photo, you're like, that came from my stock photo.com.
Travis: yeah. yeah
Danchez: It's boring. It's a dude sitting with a typical like blazer on. He's sitting, but he's sitting in front of a laptop at a coffee shop. It's just boring. Boring as heck. But that's what we've had to use because we're like, well, we need someone hip looking and the laptop.
Danchez: He's using our tech products. And that's just what we had.
Travis: Right, right.
Danchez: You know, we really didn't have a lot of other choices from design point, but now it's like, Hey, like we have these tools. We can literally illustrate it in any way you want aliens using it done. You need them.
Danchez: You need an alien on a laptop in a coffee shop. Freaking done. like It's so fast. You're like, why aren't we doing cooler stuff? No, we're using stupid stock photos. Because that's what we know.
Travis: yeah you you think people are still using stock photos instead of just having Grok create them a great image.
Danchez: Yes, they're AI stock photos. They look like they came out of iStock photo, but we made them with AI.
Travis: But they're AI stock photos. Now I understand.
Danchez: Yeah, yeah.
Travis: Oh my gosh. Someone else is doing the work. They're like, oh, this works. Even though it's AI. That's so funny.
Danchez: it's boring.
Travis: Instead of just making their own stock photo.
Danchez: I'm like, we could literally just have like a watercolor. Like yeah there's been a few times as a marketer where I've wanted to hire illustrators to do like watercolor style or like all kinds of things, but they're too expensive.
Travis: Yeah.
Travis: Yeah.
Danchez: You can't justify it for a one-off campaign or explore it to see if it works or come up with Facebook ads in the style of whatever.
Travis: Right.
Travis: Right.
Danchez: But now you can, but nobody does. Nobody does.
Travis: Right.
Danchez: pro po Please listen to this. Go use this image creators to like come up. Don't put text on it. like Send it to the designer to put the text on it. Stop trying to do that.
Travis: right
Danchez: come Use it to illustrate the thing and then have the designer put the text on it the way they need to.
Travis: Put the text. Yeah. The copy.
Danchez: My gosh.
Travis: Smart. All right. So that's 4.5 and a roadmap for chat GPT5.
Danchez: Five. which has been two years since they dropped four.
Travis: What's...
Danchez: So I'm like, come on, man, let's at least get to 4.5 before we get to the two year mark, which would be just in a few weeks from now would be a chat GPT fours birthday.
Travis: It's coming.
Travis: Wow. Has it already been two years?
Danchez: Yeah. remember when it first dropped, everybody thought five would come out in the fall.
Travis: That seems...
Danchez: Nope.
Travis: wow
Danchez: It's been two years now almost. So hopefully 4.5 drops this March would be very exciting for its birthday or something. It'd be cool.
Danchez: Last big thing that's been going on is deep research. This has been super exciting. I think it's relevant for all marketers because Google launched deep, it's deep research product in December.
Danchez: and almost everybody else has come up with it now. Everybody except for, uh, what is it? Claude Claude hasn't done it, but I'm sure they got something cooking right now. OpenAI has launched a deep research product. It's part of their probe plan, so you got to pay $200 a month. Might be worth it, though, because it's the best on the market now.
Danchez: But Perplexity now has a deep research option. Grok has introduced a deep research option. They're all freaking good. have you which ones Have you tried of the deep research options?
Travis: Just Grok because that's the one that's open to me because I haven't put in the $200 a month for Chad GBC.
Danchez: I haven't either yet. I consider it for open AI though.
Travis: Yeah.
Danchez: I'm like, maybe I just do it for one month, like bang out some deep research projects and then just unsubscribe.
Travis: There you go. Yeah.
Danchez: Yeah.
Danchez: I love it because the deep research is really helpful for a number of different use cases for marketers. One, you could do it to do analysis on your brand, your competitor's brand, your customers.
Travis: Right, right.
Danchez: If it's going through and reading a hundred, like the Googles and OpenAI specifically, they're in a different level than the other two because the other two only read a dozen or two sources.
Danchez: Grok is cool because it pulls Twitter and web searches. Very cool. Perplexity just pulls in
Travis: Aha.
Danchez: more web searches than it normally does, probably like two dozen or so.
Travis: Okay.
Danchez: Versus Google is pulling in like 80, 90 and OpenAI is pulling in over a hundred.
Travis: Wow.
Danchez: And it, yeah, and it's deep. go OpenAI eyes gives you like a 10 page or 13 page paper on the research it has done.
Travis: No.
Danchez: It's really length. It's so long that you're like, I'm to copy and paste this and put this back into 01 to analyze for me and give me the TLDR on this one.
Travis: The TLDR. Oh my gosh. For those that don't know what that means. That means too long. Did. Didn't read. It's not did not.
Danchez: didn't read yeah
Travis: Didn't read too long. Didn't read.
Danchez: So google's Google's is really good.
Travis: man. That's weird.
Danchez: It's it's it's a about two or three pages, which is enough that you can kind of skim it and read it and it organizes it for you in like paragraphs and headers, bulleted lists and tables.
Travis: Bye.
Danchez: It's written it's really it's really, Google's is really nice. And Google's usually takes about 10, 15 minutes. OpenAI's takes about like 20, 30 minutes. You have to go and like, go get some coffee while it's working working or do something else.
Travis: Wow. I mean, doesn't that make you feel, doesn't that make you feel good?
Danchez: But it's it's good.
Travis: You know, that it's taking at least AI that long to do some deep research. that Yeah. I mean, it would take me three years, but I'm glad, you know, AI can do it in 30 minutes.
Travis: It's like, okay.
Travis: That's funny.
Danchez: Elon Musk, not Elon, Sam Altman said that with his deep with the new deep research tool, that it it essentially is a tool that could displace about 1% of the world's economic value, I think was the words he used.
Travis: Wow.
Danchez: And I'm like, okay. Part of me was like, oh, there's going to be some jobs lost in this. But the other part of me was like, how do I tap into that?
Danchez: i was like, okay.
Travis: Wow.
Danchez: But I'm like, still, how do I tap into some of that economic value? So I've even thought like as as a marketer, I'm like, huh, how can i use this like this week in order to do something really cool?
Travis: To your advantage.
Danchez: And I'm like, this is why I want to like go subscribe for $200 a month and then unsubscribe.
Travis: Right.
Danchez: but But like, we all have to make lead magnets, right? That's a normal thing.
Travis: Yeah. Yeah. Right.
Danchez: What if, what if you go...
Travis: Wow.
Danchez: and use it to find all the current pain points of your target audience. And then you have it, and it's part of the deep research and it's because it remember it's using its reasoning model to think about it.
Travis: right
Danchez: You have it rank stack it's those pain points, right?
Travis: wow
Danchez: Okay. So then you take the top three pain points and you send it off deep research to go and do research. not Not just solutions for the pain points, but like to really, truly understand the pain.
Danchez: like For each particular pain point, i'm like I want a whole research report on just this one pain point.
Travis: Right.
Travis: Right.
Danchez: Where did it come from? Why is it still a problem? Why hasn't it been solved? what so solution What solutions have been tried but aren't satisfying it?
Travis: Wow.
Danchez: Like 13 page paper on that. Okay. And then maybe you start to work with it to formulate solutions and actually and like really unpack the pain and understand it and then make a lead magnet based off of that.
Travis: Right.
Travis: Yeah, then start to get it to write some copy.
Danchez: I'm like, come on. Like you could get this done in an, in a morning, you know, in an afternoon, you could have some fricking fire content that nobody else has, at least for now until they listen to this podcast and get this outrageously good tip.
Travis: Wow.
Travis: Wow.
Travis: That is outrageously good.
Danchez: Too much? Too much?
Travis: No, I liked it. I like it. Not enough. That one's free people. The next one is going to be paid, paid subscription to Bob Rosen.
Danchez: It's going to be a lead magnet and to have to put in your email.
Travis: It's funny.
Danchez: I think I need to do this this week. I'm i'm convinced. I'm making a note. I'm um'm buying ChatGPT Pro. So next time you listen to this podcast, have bought in Pro and I'll tell you if it's any good.
Travis: Let's go and and created some lead magnets with deep research on pain points.
Danchez: I'm convinced that that's the best application of deep research right now.
Travis: Yeah.
Danchez: There's lots of applications for it.
Travis: For marketers.
Danchez: This one's the best one because we're all on the hook for freaking leads and money right now.
Travis: Yeah. Yeah.
Travis: Wow.
Danchez: This is everything else is like, okay, let's research this. Let's research that, get better insights. I'm like, no, I need freaking leads now. Like that's how we're all held accountable. So let's put the deep research to work, make some lead magnets and I'll figure out, i this has to be a future episode where I just reverse engineer like how to make a good lead magnet with deep research.
Travis: Smart.
Danchez: So. Well, then it'll be like 200 bucks will seem cheap. You're like, frick, I can get five awesome lead magnets out of this combined with a few other pieces and processes.
Travis: Right.
Travis: Well, yeah, definitely.
Danchez: You're like, yeah, hiring. Gosh, I think I have I have my a friend of mine is hiring another friend of mine to help him build a lead magnet, just set up stuff for it. And I'm like, he's this could have cost twelve hundred bucks. I'm like, my gosh. Yeah.
Danchez: And it would because it's freaking time consuming to build a good lead magnet.
Travis: Wow.
Danchez: So 200 bucks is cheap now.
Danchez: So that's been the big news this week is all these models releasing deep research. I mean, OpenAI's came out two weeks ago, perplexities last week, Grok's this week. Everybody's pretty much out with it now. OpenAI has revealed the roadmap and then Grok.
Danchez: That's been the big news. so But I want to jump into the next piece we have here. I did a poll on LinkedIn, had 232 votes, and I asked, are you tired of hearing about AI? Yeah.
Danchez: I've seen so many people complain about it on LinkedIn that I'm like, I'm just going to throw out a poll, see where people are at, because people are either talking like link, at least my LinkedIn.
Travis: Wow. Uh-huh.
Danchez: Everybody's is different because everybody has different interests, different people.
Travis: hi
Danchez: But I think I've been beating the A.I. drum for and a year now. So whole a lot of people are like I've i've attracted the A.I. people. or the people who hate AI because they complain about it. And therefore I come comment on their posts a lot.
Danchez: And the AI algo is like, oh, you want more of these. So I put out my poll. And are you tired of 51% said yes. said it's fine.
Danchez: fourteen percent said nah need some more and nine percent said it's the main thing i want
Travis: Wow.
Danchez: Which are probably like all my all my buddies that show up on my posts that are always like, where we're always high-fiving each other. Like, Noggin!
Travis: Early adopters. Interesting. I am surprised it's so high. Like I would have thought it's fine. Would have taken the the main space.
Danchez: I think there's something about when everybody's talking about something, there's a lot of people that are resistant to it. They're like, oh stop talking about it.
Travis: Right. Yes.
Danchez: You know, like can you think of something like that that's happened before where it's like just people just can't shut up about the thing. You're like, go stop. For me, that was like the crypto thing for a while.
Travis: yes
Danchez: right? That was the last big wave that came through. i think AI is a lot different. And course, there's a lot of backstory to crypto and where it went, why it went there and how it's probably going to come back. But I don't, I don't really see AI like calming down at all.
Danchez: So all the people are tired of hearing about it, I'm like, sorry guys. Like, It's only going to get better and more use cases are coming for even the stuff we have now. So like people are going to talk about it and then people are going to continue stacking up wins with it.
Travis: Yeah.
Danchez: So it's like they're not going to shut up about it.
Travis: Well, the utility, the utility of AI is, I mean, it's astronomical. Coinbase, or not Coinbase, you know, crypto, they try to talk about all the utility with it, which That's still being unraveled, financial systems. But, man, if it's going to tackle financial systems, that's goingnna it's so slow, arduous process. so But AI, I mean, it's helpful right away. I mean, it helps a common man immediately.
Travis: Crypto, it's like we're not really – Most people don't even understand the swift banking system, let alone how crypto is going to change your life. People understand, hey, I have to write a blog for my job.
Travis: That takes some time and some thought. Wow. If I have an AI reasoning model, I could get some research done. I can have it type me something. It's like... The use case is just immediate. You could start it using using it immediately. Crypto takes – there's such a learning curve.
Travis: So something you said that I thought was funny was – remember we were all hearing – you've been hearing too much about AI or we were hearing about crypto. Something else that came and went that we used we were hearing about was like virtual real estate.
Travis: Remember when companies were buying millions of dollars worth of –
Danchez: The virtual real estate.
Travis: virtual real estate in this one platform because they thought everyone would show up there virtually so they wanted to have a space on the main street or whatever so spending i mean ridiculous money yeah that's no one's in the virtual world no one's putting on goggles and living in the virtual world but that was a hot topic
Danchez: Yeah, the metaverse. Yeah.
Danchez: Yeah. I remember reading about it and remember thinking, dude, somebody's making a freaking ton of money. and There's a lot of suckers out there right now.
Danchez: I wonder if some people are thinking about that, about AI, maybe a year ago, but I think people are starting to be like, okay, like this is probably pretty serious. Okay.
Travis: Yeah.
Danchez: I have some consistent people that show up on my LinkedIn posts that are like romantic about the old way of doing things. They kind of know AI is coming, but they, they like, they're like resistant. They resist it.
Travis: Yeah.
Danchez: You know? I need to have them on this show sometime and just interview them. They're usually Gen Xers and just talk about their viewpoint.
Travis: Heck yeah. They'll love to be on.
Travis: It's funny.
Danchez: But there's a couple of them that show up consistently. They would be in this yes crowd.
Travis: My guess is people listening to this podcast are not some of the ones that say they're tired of hearing about AI.
Danchez: No.
Travis: Yeah.
Danchez: No. You know what this really tells me? And this kind of comes down. this is This is why this this poll is important to me is it kind of shows us where we're at. We're still freaking really early.
Danchez: As good as the AI has gotten, as fast as it's gotten, I don't know how, I truly do not understand how you can see the rate of progress on images, on video, on text, on its ability to figure things out.
Danchez: I'm like, how do you not see the rate of change in here? And maybe you're like, well, it screws up on fingers. You're like, Frickin, do you not see where it was a year ago, two years ago? Like, like, come on, like get on the train. The train's going.
Travis: yep
Danchez: It's still early. It's still super early. So if you're listening to this, it's like one, if you want to be one of those, one of the few people pioneering the field, you want to get in on like being known this. I've even heard people say like, oh, yeah like if you haven't already been like starting a podcast and building a brand around AI, like don't do it.
Danchez: It's too late. You're just a me too person.
Travis: Oh, no.
Danchez: I'm like, it's not even close.
Travis: haven't even started.
Danchez: A really, a really, person I respect a lot said it. And I was like, you guys, it's not even close. There's hard, like there's, think about how many niches there are.
Danchez: Like I'm, I'm trying to tackle AI marketing.
Travis: Right.
Danchez: Think about how big that is. Someone could be like niching down from there and going after like AI marketing for e-commerce.
Travis: Yep.
Danchez: Huge. Will it be? How many e-commerce stores are there? tens of thousands, hundreds of thousands. Like, come on. Like how big of a market is that?
Travis: Yep.
Danchez: It's just huge. And it's it's going to be huge for e-commerce.
Travis: Massive. Yes.
Danchez: in a bunch of different ways. who I've not ever seen a person position themselves as the AI person for e-commerce. They're not out there. There's so much opportunity to get on on being the AI person for X niche.
Travis: right
Danchez: I'm like, come on people. Or at least be this person for your company. be that Be the person inside your company that's known as the AI person.
Travis: Yes, absolutely.
Danchez: You will get promoted sooner.
Travis: Like what'd you call them? You call them romanticizers of the old way that just thought it's disingenuine. It's not authentic. We can't have it write emails to fully come over to the place where they're going, oh my goodness, this is changing my life.
Travis: So it huge sway in the media and marketing team who are writing scripts, writing articles, using reasoning models to understand you know better demographics of who wants to be involved with us.
Travis: So I would say fully the marketing and media team. Now we started pulling over the HR team. They started utilizing AI a ton. I would say now probably like 80% of the staff is using AI on a weekly basis.
Danchez: That's cutting as cutting edge. most Most people hardly utilize it that much.
Travis: Yeah.
Danchez: so
Travis: It's because our marketing team started using it so much and we just started spreading the word that it started to spread quickly. But we were a small team, you know, 30 people.
Danchez: yeah
Travis: It didn't take long for people to see the benefit.
Danchez: that Even small teams, man, struggle with it.
Danchez: It's amazing. I think it's so applicable, but a lot of people look at it and it's like, oh, it's a blank canvas. Like, what do I do with this?
Travis: Right.
Danchez: It's not immediately
Travis: Right.
Danchez: clear what you can or can't do with it.
Travis: My current boss wrote a 365 day leadership email where he has a leadership note for every single day, but he tells every single person I did not use chat GPT for this one time.
Travis: I wrote every single day. Which it's funny that you actually have to separate sometimes from, hey, I did not just give some ChatGPT verbiage or whatever content to you. i actually This actually came out of my own wisdom, and my own insight and all that stuff.
Travis: So I do think it's interesting when you say things like that.
Danchez: Yeah.
Travis: There is i maybe a little bit of draw because people know that you could just have used ChatGPT for something that extensive. So curious about that pool to actually go back to authenticity.
Danchez: I got accused of using AI and I did use AI, but like I fed AI the exact thought. Like i was I was asked to participate in some kind of little like devotional for my church and everybody was contributing one. And I contributed an idea, but it was an idea that I had that I thought and had meditated on. It was, I'm like, oh, this is a really good little nugget.
Danchez: And so I just threw it to chat GPT. I dictated it. And I was like, it was probably like two paragraphs of dictation. it And it rewrote it in the order that I gave it. It just made it a little bit more articulate.
Danchez: If I'd sat there and wordsmithed it, I probably would have gotten close. But you know, I'm not a writer. Like chat GPT is more articulate than I am.
Travis: Right. Totally. It made it pithy.
Danchez: So I sent it back and he's like, they got it and they're like, well, no, we need something from you. I'm like, Yeah, it's from me. They're like, oh, I thought you'd like copied and pasted some theologian. I'm like, crap.
Danchez: It's like it has that perception because it comes because the it was it was a little bit too polished, I guess, in the delivery.
Travis: Bro, my favorite yeah to avoid that, my favorite little description, I'm like, make it casual, casual, casual.
Danchez: But it was a really good nugget. And I backed it up.
Danchez: Make it casual.
Travis: Oh dude. It it pulls that AI verbiage out. So people aren't like, Hey, this is a bot.
Danchez: Well, I didn't even have like the normal AI verbiage of like delve and like, you know what I'm saying? Like they it didn't have any of the tells.
Travis: Yeah. Still make it casual.
Danchez: Which is another thing running around LinkedIn right now, since since I'm in the LinkedIn world and you're you don't you kind of stay out of that world. I swear every other post is like someone telling another tell of like, oh, you know, a post is Witten Ren.
Danchez: And it's like when people capitalize the in in LinkedIn, you know, because it's.
Travis: Yeah.
Danchez: Like if you capitalize the I in LinkedIn, you know, they're a bot cause that's the proper way to put it, but no one does that. Or if you use an M dash, do you know what an M dash is?
Travis: Oh
Danchez: It's like an extra long hyphen. There's actually an hyphen and N dash.
Travis: oh yeah. Uh
Danchez: And then there's an M dash. It's like the really long one.
Travis: huh.
Danchez: But everybodys everybody's like, what? I'm not allowed to use emdashes anymore, which is funny. as I'm like, I'm one of those people that I've used emdashes. I'm like, am i am I a bot now? i actually always capitalize LinkedIn the right way. but So people are like are giving tells and people are complaining about the tells, being like, well, that's not a tell because I do this in real life.
Travis: That's funny.
Danchez: Yeah.
Danchez: I'm like, dude, the world's going to get crazier and crazier as we try to predict what AI is and what isn't as we read it and see it.
Travis: Uh-huh.
Danchez: And now, like right now, people are struggling with writing. But pretty soon, it'll be images and video.
Travis: And then video.
Danchez: And once once it's video, it's like game over.
Travis: And then, and then, and then people.
Danchez: Are you even real? Scanning for realness.
Travis: Your skin feels warm to the touch.
Danchez: Yeah. scanning for realness.
Travis: Oh, gosh.
Danchez: Future problems, future problems.
Travis: Yeah.
Travis: Yeah.
Danchez: One last thing I have is a viral post, which I thought was really profound. ran Rand Fishkin, who is the like founder of Moz and is a huge voice in SEO. Great. like One of my favorite marketers of all time.
Danchez: i He essentially talked about the fact that it's actually really, really easy to manipulate the models from a search perspective.
Travis: wow
Danchez: And he's like, why aren't more marketers doing this thing? And essentially what they're doing is they're just finding instances and it's like hard instances. Like if you want to, if you, if I wanted to show up as a marketing or an AI marketing consultant, then I just need to load the web with a bunch of instances of Dan Sanchez, AI marketing consultant.
Danchez: And when people search that, ChatGPT will see it. And depending on how often you show up and where you show up, with that wordage, it's going to pull you.
Danchez: But it has to be the exact words you want, which is like almost old school SEO. Now they're calling this, I think it's GMO.
Travis: GMO generative huh GMO we saw that at firm as well yeah right dang
Danchez: GMO, generative machine optimization or something like that. Because, and marketers, I've started hearing reports from marketers saying like, hey, like on our our so our survey reports, when I asked, like, how did you hear about us?
Danchez: We're seeing an increase coming from ChatGPT, which I'm like, of course they are. Because I know I'm doing f freaking research via ChatGPT just like everybody else. Like, of course they are. They're like, hey, who are the best agencies on X?
Danchez: Who are the best? What's the best vendor on why
Travis: Right.
Danchez: They're looking on AI or perplexity or something. And pretty soon it's going to be deep research. They're just going to be filing deep research reports for like, hey, we need a better CRM. I need to do a comparative analysis. Here are the things that matter to us.
Danchez: Please do a deep research report for my type of organization. Go. And OpenAI is going to do a 30 minute thing.
Travis: wow
Danchez: Go read all the reports. Go read all the reviews, the comparative analysis. And it's going to give you a rank stack of CRMs you need to check out.
Danchez: That's just going to be a thing. So.
Travis: GMO, I love that term. It's so clear because it is a totally new space that needs to be
Travis: really thought through. I mean, with these with these language models actually being able to search the web, it's like a Google search except,
Danchez: It's better because it knows you better.
Travis: yeah.
Travis: Wow, okay.
Travis: It's giving me that you're like literally putting ideas in my head right now, which his viral posts actually kind of knocking on marketers head saying, am I taking crazy pills right now? Why are not more marketers doing this? He's like, what what you say? WTH marketers.
Travis: He's like pissed that he's alone on this roadmap. He's like, have I not trained you to think about these things?
Danchez: It's funny. I even commented on this post.
Travis: Yeah.
Danchez: I was like, Rand, we've all been thinking about this for months, ever since we started thinking about the implications of it. We just didn't quite know. Like, we knew how it worked. We just, I don't know, Rand.
Travis: Yeah.
Danchez: I've literally spent a ton of time thinking about this, and he just made it plain. Like, no, this is how it works. I was like, oh, got it.
Travis: Wow.
Danchez: I just need to make sure the right association to my brand shows up over and over again.
Travis: Uh huh.
Danchez: What, what words, when somebody is looking for the thing that you sell, what words need to surround your brand name? And you just need to make sure it shows up like that in the same way every time.
Travis: Right.
Travis: Right.
Danchez: So now every time my name shows up, I'm like, yep, Dan Sanchez, AI marketing consultant and creator, Dan Sanchez, AI marketing consultant, creator, AI marketing consultant, creator, every freaking single time, no creativity, just make it plain Jane, call it that.
Danchez: So if you ever see that on my profile, that's what's going on.
Travis: That is like traditional SEO.
Danchez: I'm literally just trying to refer like engineer it ahead of time. I was like, Rand, thank you. You don't have to tell me twice. I figured I got it now.
Travis: Okay. Old school. I like it.
Danchez: So nugget it's got 345 comments on LinkedIn, which is a lot for LinkedIn. So this post did go viral, but I think a lot of marketers, if you haven't seen it, I'll link to it in show notes, read it, consider it very carefully for your company, for your personal brand, for anything else, your side hustles, whatever you've got going on.
Danchez: This is the future of SEO right here. It'll evolve. It'll change because eventually the AI models will have to start competing with spam like Google has for decades now.
Danchez: And that it'll be a cat and mouse game again, because and but whatever. That's just the game. and I'm playing the game. You're playing the game. We're all marketers here.
Travis: Yep.
Danchez: we'll We'll figure out what's next. But right now, there's a very clear path on how to do GMO. Get into it early because it's going to grow. And it's not even it's just not even that hard. like The playbook for GMO is just not that hard right now. Yeah.
Danchez: kind of like SEO in the beginning, just put a bunch of links to your content. Back when you couldn't like, were back when you could spam, spam links and have like 50 links on one page going to like one part, what the important page you wanted to rank and you'd like color them all white.
Danchez: So it just blended to the background back old school SEO hacks from before I was in internet marketing.
Travis: aha
Danchez: I've read about.
Travis: we're so back
Danchez: Oh, so that's all the news I had. The last, last plug is social media marketing world. It's coming up fast. End of March. I am yeah co-hosting, ask me anything with Michael Stelzner to talk about all things AI marketing.
Danchez: Come join me. It'll be in San Diego. Weather will be good for all my Northern friends who need to escape the winter that's still going on in late March.
Travis: Yes.
Danchez: It's going to be a good time.
