Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Questioning Content with Writer, Producer and Director Christopher Cantwell  image

Questioning Content with Writer, Producer and Director Christopher Cantwell

S1 E17 · Content People
Avatar
333 Plays2 years ago

Chris Cantwell is an acclaimed writer, director, and filmmaker with a long list of credits from co-creating the AMC show, Halt & Catch Fire, to executive producing Lodge 49, and venturing very successfully into the world of comic books. In this episode, we talked with Chris about pitching and creating TV shows, navigating creative partnerships, and the impact of AI on storytelling.

Check out Chris' latest comic, Hellcat, at https://www.marvel.com/articles/comics/hellcat-series-christopher-cantwell-alex-lins-super-hero-murder-mystery

Subscribe to the Content People newsletter at https://meredithfarley.substack.com/  

Transcript

Introduction to Chris Cantwell

00:00:08
Speaker
Hey folks, welcome to Content People. I'm your host Meredith Farley, and today we talk with Chris Cantwell, an incredibly talented writer, director, and filmmaker with an impressive portfolio of work. From co-creating the AMC show Halt and Catch Fire to executive producing Lodge 49 and venturing very successfully into the world of comic books, Chris has a wealth of experience and insights to share.

The Art of Pitching & Creative Ventures

00:00:34
Speaker
In this episode, we talked about what it's like to pitch a TV show.
00:00:38
Speaker
what it's like to find out that AMC wants to buy your TV show, navigating creative partnerships, and the impact of AI on storytelling. We also chat about his latest comic book, Hellcat, and touched a bit on the concept of the muse in creative work, which is one of my low-key favorite topics, and Chris had some very interesting things to say about it. We also got his thoughts on the term content. Spoiler, he's not a fan, and I cannot say I disagree with his points, podcast title aside.
00:01:07
Speaker
I had so much fun chatting with Chris.

Exploring a Multi-Hyphenate Career

00:01:09
Speaker
I hope that you all enjoy this episode as much as I did. I've been looking forward to sharing it. If you do like it, please rate, subscribe, or share it with a friend. And without further ado, here's the interview. All right, we're going. Chris, thank you so much for being a guest on Content People. I'm very excited to talk to you.
00:01:30
Speaker
In prepping these questions, it was almost hard because you're such a productive, creative, successful, multi-hyphenate person. I wasn't sure how to sum you

Balancing Family and Work

00:01:41
Speaker
up. So for folks who aren't familiar with you, how would you describe what you do?
00:01:46
Speaker
I feel like the thing I do most these days is juggle my three young boys who are nine years old, five years old, and then almost eight months old. So that feels like predominantly what I'm by my mind is taken up with all the time. But aside from that, I'm a TV writer. Some feature screenplay work as well. I've directed a feature. I've also directed a television, obviously, my own show. And then I'm a big comic book writer at this point. I've been writing comics
00:02:14
Speaker
pretty consistently since 2017 or so. I think the first issues hit in 2018, but I've been working in comics since 2017, so I stumbled into this second career, which is similar to my primary career and one that takes up a lot of time and energy, but it's extremely rewarding and been very fun. Yeah, that pretty much encapsulates it.
00:02:38
Speaker
Okay, so a dad who has some creative projects on the side. Yes. Yeah, I'm always giving my kids free comic books to get them to be quiet. But I was just telling a friend of mine that like,
00:02:50
Speaker
My kids see comics. It's not super fair to my older one. He's starting to get back into it, but I feel because it's what I do, it's not as interesting to them. It's like everybody has like their parent's job and you're like, what is it? So I feel like sometimes I hand them comic books that I've written and they look at them like tax forms.
00:03:09
Speaker
like it's not Pokemon. So who cares? Yeah. Oh, that's super interesting. That's really funny. Do you think that'll change in five or 10 years? Or do you think that'll just be the way of things for quite a while? I'm sure it'll ebb and flow, right? I think they're very familiar with comic book characters in a way that maybe their friends aren't. Everybody's seen like the Marvel movies and things like this, but like my son's
00:03:32
Speaker
love to dig through the DC Universe Encyclopedia, the Marvel Comics Encyclopedia, Star Wars Encyclopedia. And they're very big Star Trek kids, too, just because it's something we discovered that we could watch together during the pandemic. And at this point, I think I've gone through the original series of Star Trek with my sons twice. And then we're in the final season of Next Generation right now. And while we were doing that, I started writing Star Trek comic books. So they
00:04:02
Speaker
It's like in their world and my older son has

Comics and Family Life

00:04:05
Speaker
had an appreciation of it. I think like he'll realize later how nuanced his comic book appreciation is where like he's read like the first volume of the original what if series in Marvel, which is I don't think any kid his age.
00:04:18
Speaker
He's read like the Walt Simonson Thor run from the 80s, just because I knew that was good and then gave it to him for like a random, I was at a convention, I picked it up and gave it to him. He just read like the latest volume of World's Finest by Mark Wade and Dan Mora. So he's, I think he doesn't realize how much he's like on the inner circle, but like one day. And then when they inherit my comic book collection, they'll be like, oh, okay, got it.
00:04:45
Speaker
But often it's not Pokemon. Yeah, that's interesting. Like I know I mentioned to you before we started recording, but I did get to read an advanced copy of Hellcat because Chris Hasson who intro'd us got his hands on it for me. And I'm not, I'm, one thing I want to be mindful of in this interview is I'm a really huge fan of Halt and Catch Fire. I want to pick your brain about that a lot.
00:05:09
Speaker
I was a huge fan of Lodge 49. I'm not super in the comic book world, so one to all the folks listening who are huge fans, I'm sorry because I'm trying, but I'm sure I will miss some juicy and interesting questions. But I think as I've gotten older, actually, I've gotten a little more interested and open to comic books because a lot of things I love about storytelling, like archetypes and hero's journeys are all in there. It took me a while, I think, to realize that
00:05:38
Speaker
It's just another entry point to deep, interesting, creative storytelling in a way that I don't think I gave it credit for when I was 13 and was like, no, comics are lame. I'm not into that. Mike? Yeah, I was the opposite at 13. I was like, this is all I have. That's where I was. I was like, I am alone in my room. I am emotionally in turmoil. Let me turn to the X-Men. Wow. But no, I totally get that.
00:06:06
Speaker
All right, so I wanna try and come back around to Hellcat and Comic Books. First, I really want to, I'm gonna exercise restraint and not just pick your brain about Halt and Catch Fire for a few minutes. And I'm really gonna try and mine your experience for actionable advice or info that might be useful to our listeners. And maybe touch on some topical items too. I know you and I emailed a bit about the word content and I love and am interested for your take on that. So I wanna make sure we get to that too.
00:06:35
Speaker
So I'm just going to jump in around Halt. So you and Chris Rogers wrote the pilot for Halt and Catch Fire hoping to get jobs as writers, but instead you ended up just landing your own series.

From Pilot to Series: Halt and Catch Fire

00:06:47
Speaker
Can you talk about how that experience changed your career trajectory? That's crazy. Yes, it was a crazy experience. I think that
00:06:56
Speaker
For Chris and I graduated from the screenwriting program at USC film school in 2004. Chris had come out of the grad program at UCLA, I think a couple of years after. Years go by where you're just scraping by odd jobs, whether it be tutoring the SAT. I think for a while I was a production coordinator for commercials and some documentary work. Chris was working in magazines and we had ended up at a digital startup.
00:07:26
Speaker
that was trying to literally capitalize on the newfangled world of social media. So this would be around 2007, 2008.
00:07:38
Speaker
And 2007, 2008, we were working at the startup where I was working at the startup. I was actually the third hire, so it was very small. But they brought me in because of my production experience because a lot of content, there's that word, on the internet was video-based, right? So YouTube was a big deal, right? We were two years into YouTube, three years into YouTube.
00:08:01
Speaker
And they brought me on for that. And then that startup got acquired by Disney. And then it became a strange little skunk works unit in Disney that was doing social media content that was video based. And then as Facebook became a thing, very Facebook oriented in terms of unifying and moderating and programming and editorializing
00:08:28
Speaker
content on Facebook. So every company does this now, right? But it's today is Tinkerbell Day or it's the, did you know this day in history, Marvel, or not Marvel, but like Disney opened the Pirates of the Caribbean for the first time. It would, we programmed that kind of stuff. And then right towards the end of my tenure, we started to touch on Twitter, but
00:08:49
Speaker
It was really YouTube and Facebook oriented and this idea of virality and things like that. We ended up working with a lot of different business units, whether it be the studio, obviously, Pixar, the animation studio, the parks. We did a lot of really interesting, weird stuff for Disneyland and Disney World. A lot of that stuff I was involved in, whether it be like
00:09:10
Speaker
are there ghosts in Disneyland and then making found footage ghost videos, things like that. Hiding retro commercials that I made for Toy Story 3, for Lotso, Hug & Bear, like the original 1983 ad for the Lotso, Hug & Bear, and then just hiding that online, letting people find it. Just different things like that. And Rogers came in from magazines.
00:09:33
Speaker
because magazines out on the West Coast in terms of the Conde Nast office had collapsed, they closed it. And he had come out of architectural digest. He was working at the Atlantic before that on the East Coast and we needed someone with editorial experience. And so Chris came on to work on the Facebook side of things. So Chris and I worked together for a year before we both had realized that we were almost 10 years past
00:10:01
Speaker
screenwriting degrees. And so we just liked the cut of each other's jib. We were two guys we felt like that we could depend on in the company. We were doing presentations together to DreamWorks and other studios for social media. But I think one night we got drinks and realized we were both what Chris refers to as dream deferred writers.
00:10:23
Speaker
And so we just started to write something together. And I was very much a feature writer at that point. I had done a little bit of TV in college, but I'm talking about I had done a spec episode for Monk. But Chris was very embroiled in TV. He's a few years younger than me. He had caught on till that late 90s, Soprano's second golden age of TV world. I had just started to watch Mad Men, and I'd seen the first season of Breaking Bad, but Chris gave me the pilot for Breaking Bad to read.
00:10:54
Speaker
And I was blown away by it, just in terms of the structure, the way that it was laid out, what Vince Gilligan did with that piece. So we wrote a pilot together. And yes, it was very much, let's try to staff on a show. And so we wrote this pilot.
00:11:10
Speaker
And we sent it to everybody we knew. I remember sitting down at Kohl's in downtown LA and writing a list of every single person we knew that we could send it to. We landed on a guy named Chris Huvain.
00:11:25
Speaker
who was the West Coast editor for GQ and had worked with Chris in the office when Chris was at Architectural Digest. Chris had migrated over and become a manager at Management 360. We sent him the script and he really liked it. I had been like what's called hit pocketed by an agent at that point in ICM, which means you can trade on their name, say you're repped by ICM, but they're not really going to return their calls or emails.
00:11:49
Speaker
It was based on some short-form work I had done and also some short films and things like that. But I had placed it in a screenplay competition a few years previous. And yeah, so they told us basically, this is good, write another one and then you'll have two samples and we could try to staff you on a show. And the second staffing sample we wrote was Halton Catch Fire, which was crazy because when Chris and I were sitting at Cool's,
00:12:12
Speaker
I still remember having the conversation of what do we ultimately want out of this partnership if we work together? And we said, maybe in five to 10 years, we'll have our own shot at having our own show. And as tremendous good fortune would have it, it was the first thing we ever did. Because that script went to HBO, Showtime, and AMC. Those are the only people that were really making prestige cable television shows at that point. And we got general meetings at HBO and Showtime.
00:12:42
Speaker
and then AMC was actually very interested and they bought it and then they made it. That was the crazy thing that happened. So it was like an overnight success that also took about eight years and it was a very circuitous route.
00:12:57
Speaker
It's interesting that when you say that the impetus was that you and Chris were like, we really like working together. What is a project we can take on? That's a vibe I'm getting more so than one of you being like, I'm desperate to bring this particular idea to fruition. Can this guy help me do so? Was it actually in service of the partnership at first a little bit?
00:13:19
Speaker
Yeah, I think it was the first pilot we wrote, it was something that I had been tooling around with as a teacher, and I was always writing in the background. At that point, I was a creative director for Disney, so I was an executive, and you get disillusioned with your corporate job, and you're like, what's my story? So I'm always writing in the background, and I had been, and Chris came in and we worked on that piece together and ended up turning it into a pilot, but when they said write something else,
00:13:49
Speaker
we were already working together. So it was like, what's something else we want to, what's a story we have that we wanna tell? And we also, we did look at what was being done on TV at the time and what we thought might be feasible. But it was also, there was also this freedom in it because our agent at the time said, we're not gonna sell this. This is just to get attention for you guys. So it was like, let's write whatever we want. And I think that I hadn't,
00:14:19
Speaker
gravitated towards that world of early computers for a long time. I think I've always had a real interest in it. My dad came out of that world. And so a lot of that ended up informing
00:14:31
Speaker
the pilot for HALT. And we found that way in. I think the key that made HALT work is we found that way in, which was the reverse engineering story of the IBM PC. Dramatizing that felt like the story you didn't know. It wasn't Steve Jobs and Bill Gates right away. It was a real backdoor way into what other people were doing at the time. And that was fascinating to us. And it was also a show about partnerships. I think that was
00:14:58
Speaker
something that was key for Chris and I because I had worked with partners in the past, but Chris and I forged this partnership together. He gave me a Michael Eisner podcast about partnerships because there's the whole thing about Michael Eisner and Frank Wells working together at Disney. I think Eisner had written a book about partnerships.
00:15:20
Speaker
Even in the book, it talked about Michael Jordan and Scottie Pippen and how one doesn't exist without the other. That became a fascinating dynamic that really informed the characters in Halt and Catch Fire from the very beginning. First it was Gordon and Joe and then Nada and the camera. Yeah, that sounds interesting. I want to try and check that book out. I feel like partnerships in the creative world can be
00:15:41
Speaker
incredibly powerful and fruitful and amplify what you're working on but also it can be frustrating and sometimes I think sometimes I've in my life had the feeling of I'd rather just work on this by myself and not deal with all this BS which is not great always. I'm really interested in that concept or partnership. It's a tricky thing and it's something that Chris and I had to because I think that
00:16:06
Speaker
A partnership is one thing when you're trying to gain success or gain entry into a world, but then when you're also successful in that world, what does the partnership look like? And I think we really had to discover that in real time, and it's glib, but we treated our partnership like our second marriage. We're both married, but it was, it's important to be on the same page as if the partnership isn't working, then nothing else around the partnership is working, and that includes the show.
00:16:36
Speaker
Yeah. So to come back to the show a little bit, I'm really, so I don't know what pitch meetings are like. I don't really know that much about Hollywood, but I'm really curious. Like what is it like to pitch a project to executives? Is there a structure? Is it like pitching a client on your services or is there a different dynamic? Chris and I did, it's funny you say that because Chris and I guess did have a little bit of training in that we had been very
00:17:00
Speaker
quote, unquote, client facing. And we had done that together as marketing execs at Disney. They deploy us to go pitch whoever, right? We're going to go talk to home entertainment about whatever, the new DVD release of X Film or we're going to go to the studio and meet with them. But I think what's so different about Hollywood or at least pitching storytelling is a lot of what you're pitching is yourself.
00:17:30
Speaker
as well. So you're pitching something that needs to be very personally resonant within you and that needs to be apparent to the person you're speaking to. So I think that
00:17:44
Speaker
We didn't really go in and pitch halt. So I mentioned we had those general meetings. So a general meeting is usually you go into somebody's office and you sit on a couch and they give you a bottle of water and they say, we really love the script and what else are you working on? And you talk about that and what are you interested in? And then they say, we got this property that we're developing and we want to do a movie set in this world. And you go, oh, that's really cool. And then they go, send us the next thing you write. They'll validate your parking on the way out and then you leave.
00:18:12
Speaker
You have a connection at that point, which is, it's not worthless, but you're not getting a job out of that meeting. And the meetings we had had on HALT, we had three, the first two were very much those. And the thing about the AMC meeting was it was the first time they brought us into
00:18:33
Speaker
a conference room, so it wasn't someone's office. And we got sat in the conference room and they had the posters for, at that point it was, Mad Men, Breaking Bad, and Walking Dead.
00:18:47
Speaker
And it was intimidating and that three executives came in and they all had copies of our scripts, which was also new. And so we had a sense that they were interested in the script. It was HBO, our agents had said, HBO had said, we want to talk to them about our slave. We really like their work. So it was like, okay, this would be a general meeting.
00:19:06
Speaker
Showtime was like, they really, they're interested, but they mostly want to talk about what they're doing. And you're like, okay. And then AMC, it was, they want to talk to you about Hull, but they also want to talk to you about your slate. But it was the last meeting of the books, and it kept getting pushed. Weeks would go by, it would be the day before, and then they'd push it another three weeks or whatever, and you're like, we're ever going to have this meeting. And so their offices are in Santa Monica, and I remember exiting the freeway, and I stopped at a 76 gas station.
00:19:33
Speaker
And I just, in my head, I wanted to keep them talking about Halt as long as possible. So I just was practicing out loud sound bites and things that Chris and I had talked about in regards to the show or the things that were most important to me. And I did that for about, I got there about an hour early and I was just doing that in my car. So it was just like last minute prep stuff. And then we waited and lo and behold, they put us into a conference room and
00:20:02
Speaker
I was able to talk about all those things and say all those sound bites that I had practiced in the car. We ended up talking about HALT for about an hour and a half, and it was great. I think most of the meeting was about HALT, and I remember that
00:20:16
Speaker
Obama was in town in LA, so I had to go way south to go back home where I lived downtown at the time with my wife. And by the time I got back home, which was hours later, we had an email from our agent that said, don't hold me to this, but I think they want to buy this script. So it was
00:20:36
Speaker
very sudden and also anticlimactic, and just unlike how you always hear it going, where you got to go in there and do a huge song and dance. Now, we did a year in development. By the end of that year, Chris and I and our producers, Mark Johnson and Melissa Bernstein, who at the time were producing Breaking Bad for them, we had to go in and do a full, here's what the show is, here's our vision for the show, and here's our personal connection for the show. Let's talk about the characters. Let's talk about where we would go in season one, where we would go beyond that.
00:21:06
Speaker
And that meeting was about two hours with the head of programming. That was much more of a classic pitch, right? And then they made a decision to make the pilot based on that meeting. But yeah, it was really just, how long can I vamp about this thing I wrote in front of these executives? It helped that they were interested and showed up with the screenplay. And so you kind of sense that opportunity and just try to leap through that small window, which I think we did.
00:21:33
Speaker
yeah thank you for painting that picture for me so conference rooms are a good thing if you're trying to get folks interested in a script it sounds nothing's a guarantee right that might take you to a conference room be like we hated this but for us it was like this is our first conference room it really felt like a big deal and it was
00:21:49
Speaker
AMC has much bigger offices now, so they were small, but it was a conference room. And we went in there a year to the day. I think we first went in October 23rd of 2011 for that first meeting. And then October 24th of 2012, we went in for that final pitch I just described. And then they decided to make the pilot from there. So it was a year of development, which in TV is actually quite fast. Huh? Yeah.
00:22:18
Speaker
I read, so you've touched on this already, but I read that the character of Joe was loosely based on your father, who was also

Character Inspirations and Development

00:22:25
Speaker
a salesman. My dad is a salesman too. If that's right, and maybe if you could talk about that a little bit about how Joe was slightly informed by him. Sure. Yeah, I think slightly is a good word to use. My dad will be like, oh yeah, my life story that my son made as a TV show, which is no. He wants to see, wants to believe that, but it's very much rooted
00:22:47
Speaker
in the world he was working in at the time. So the launch point for the show is really close to what my dad was doing at the time. And I think that lended to the authenticity and the different way into the story that really helped, right? It wasn't immediately Silicon Valley and Homebrew Computer Club and Windows versus Mac. It wasn't that. It was mainframe system software.
00:23:16
Speaker
in Texas, which felt very different and a little swept under the rug in terms of modern computer history, which I think is concerns primarily two things, home computers and then the internet, right? And so obviously not for our show is headed, but that hinge point of how things shifted from giant computers the size of refrigerators in a basement in a corporate building and the business around that to
00:23:45
Speaker
the chunk of plastic and metal and stuff that sits on everybody's desk in their house, which now fits in our pocket. That sea change was what we were interested in for sure, but we wanted a different way in. So my dad's career, which was really coming out of high school and then landing into computers, primarily because of the time period. He just came out at the right time and there were computer programming jobs and
00:24:13
Speaker
there they were and he went into that and he was a very good salesman and he became a computer software salesman for mainframe computing and a lot of jobs were in Texas which at the time was starting to become known as Silicon Prairie just because there was a ton of computer stuff going on in Austin and
00:24:29
Speaker
Houston and Dallas and North Texas. You had companies like Tandy, which was a leather corporation, getting into computers. You had Radio Shack out of Tandy and you had EDS and Ross Perot. You had all of these companies springing up around there. So it just felt like a really interesting way in. And Chris's dad is a salesman as well. So I was talking about how you've got to sell yourself. I think in a way, every salesman or a saleswoman has to do that.
00:24:55
Speaker
My dad always talked about how the easiest sale he could do is if he believed in what he was selling and that he could also successfully sell himself in the room. So Joe was very much crafted in that mold. And then Gordon was the guy who could speak to the nuts and bolts but wasn't as good at the sales part, right? So they needed each other and it was apparent from the beginning. That was very much the impetus for the setting for Hall. And like the character archetype in terms of how Joe starts is very much informed by
00:25:25
Speaker
my perception of my dad when I was little. But within him is also Steve Jobs and a lot of these innovators who have their finger on the pulse but can't quite articulate and need a lot of people around them. Walt Disney was like this, right? The worst animator in the room might be Walt Disney and Stan Lee wasn't that known well for being an artist, but he could channel
00:25:54
Speaker
the energy and the vibe and ride the waves in a way that really felt magical. And so Joe is very much crafted in the mold of people like that. It was funny when I was younger, I told my dad, like, I never want to do what you do. I want to be an artist and I want to be writer.
00:26:14
Speaker
And then when we built the set for Cardiff Electric, which was a company in Dallas in the early 80s selling mainframe system software, and I walked into that set, it was like my dad's office. It was like, bring your kid to work day. So I completely recreated my dad's profession, albeit in a completely different context, though.
00:26:38
Speaker
daddy issues and the stories that are born from that super interesting as you're talking about this i'm thinking of what you mentioned earlier where you're like in the car driving like practicing your pitch like i think the energy of season one joe a bit is like we slightly get to see the work behind the curtain did my job 99 of the time i
00:27:00
Speaker
It drives me crazy a little bit, but I also love it to some extent. And I do thank my dad for a lot of those skills. I think that I just, through osmosis, was able to pick up because I think pitching is performing, which is the converse of what most writers, including myself, aren't interested in doing. But see, you have to perform.
00:27:25
Speaker
It's like you write something so that someone else can do it and you can, where's the safest place to be? Oh, it's behind the camera where there's no lights on me. I have that introverted side, but you got to go out there and convince someone to spend millions of dollars. And if you're going to be in charge of it, it should probably be you. But that goes back to what I was saying about my dad, which is the easiest sell to make is when you're selling
00:27:51
Speaker
something you believe in and you're able to successfully sell yourself. And those two things are really wedded when it comes to writing or directing or whatever it is you're trying to do in H. Wood.
00:28:04
Speaker
Yeah, what you're saying is really resonating with me a lot. My dad, as I mentioned, he's also a salesman. He used to say, you have to believe in what you're selling to be able to do it well. And I bead myself as separate or different. I was like, I don't want to work in an office. I want it to be a writer. And I actually realized like,
00:28:22
Speaker
a lot of him and that side of things is in me. And it's probably that part of me that I've discovered later in my life, but it's helped me at work a lot for sure. And I do think there's a tension between being the creator or the salesperson that's actually helpful. So one thing I was curious about, and maybe we should edit this out because it's too random of a question, but do you have any particular relationship with death of a salesman, the play?
00:28:48
Speaker
Oh, yeah. I saw that in your questions. It's funny. I really love that play. And I think I saw not live, but when Dustin Hoffman played Lohman and it was Malkovich played Biff.
00:29:06
Speaker
is an incredible performance. And I think of that play a lot. I also really love Brian Dennehy's performance as well. It's a little different. It's more like kind of mock gregarious. It just shows you like the different ways to play those characters, but still get across the basic ideas of what's foundational about them. Yeah, I really love that play. I've read it and I've watched multiple performances of it. I really enjoy it. It's a sad, sad play.
00:29:32
Speaker
It is really good. Yeah. So my dad likes that play. I think Willie Lohman sometimes he'd bring up, but I'm curious about your feelings on it because I almost cannot take it to meet as the saddest piece of literature in existence because Willie Lohman is so vulnerable. He is so ashamed of his perceived failures.
00:29:54
Speaker
And it's just, it's brutal. And the thought of my dad feeling like the thought of him identifying with Willie Loman ever is so brutal to me. I almost can't watch it. And I was thinking of this in relation to Holt. I was thinking in some ways, I feel like.
00:30:11
Speaker
for me, the death of a salesman almost feels like the shadow side of Halt, which I think is embracing the creativity of failure and moving forward energetically in partnership with others. Yeah, I agree. I think it's, we talk about with Halt a lot that obviously since our characters exist within the cracks of real history, we know they're not going to cross the finish line and have everything they ever wanted. They don't know that. And so the story becomes one of
00:30:40
Speaker
will they ever be at peace with that realization? And I think, obviously, the hardest person to accept that realization would be Joe. And I think that the idea of Death of a Salesman, of he was liked but not well-liked, is the characters in Halt very much have successes that most people would dream of. But they're not...
00:31:10
Speaker
the top top, right? Or they're beaten to the punch by X factor or this variable or this better execution of the idea. It doesn't mean that their pursuit is any less sincere. I felt this last night. I was in a feeling sorry for myself mode and we started the new season of succession and the credits were going, the opening credits were going. And I said to my wife, I'll never have a show like this. And
00:31:39
Speaker
It's funny, right? Because somehow, the show that Chris and I made, it has remained somewhat indelible in a non-monoculture, hyper-content era. People still talk about it. We're talking about it, right? The show went off a year, six years ago.
00:31:59
Speaker
So that's very special. And who knows what I'll do next or this or that. But yeah, sometimes you have those feelings where you feel confronted with your own perceived or not mediocrity. Another story like that would be like Amadeus, right? Salieri was a great composer, but he couldn't live with the fact that Mozart was Mozart and he was aware that Mozart existed.
00:32:22
Speaker
So it's like the special pain of that. That's the Willie Lohman pain. And I think that Joe is not Willie Lohman, but he had to have a reckoning of, I'm not going to be at the top at the end of this story.
00:32:37
Speaker
I think with Joe, and I think to a lesser extent, well not to a lesser extent, probably a better extent, the other characters realized was that there is no top. The phrase that's batted around too much is, it's the journey, not the destination. But Joe is able to look back on his story to adventure and his life and the connections forged, which the whole show is about.
00:32:56
Speaker
the endeavor of computing being one of connection and a different evolved form of human connection and does it lead to more connection or disconnection between people and you can look at social media now and go are we completely isolated from one another more than we've ever been even though I can
00:33:12
Speaker
contact anybody 24-7. It wasn't very much about that, but it was a story about people seeking connection, having connection, losing connection, realizing that even if the connection is finite, it was still very valuable and the most valuable things they've had in their life. When Joe says that computers aren't the thing or the thing that gets you to the thing, I think he's talking about human connection in a way. It's a way that gets you to a really evolved state of connecting and resonating with another human being. And I think he's able to look back and realize he did that.
00:33:42
Speaker
I don't think Willie is able to look back and realize he did that. So that's the tragedy of that story.
00:33:47
Speaker
I love what you're just saying about Joe. This is the second time I've mentioned this play on this podcast, but have you ever read or seen Arcadia by Tom Stoppard? I read it a while ago, but it's been years and years. Yeah, it's fallen out of my recall memory. The reason I bring it up is because I love it. And there's one concept in there where there's this guy's a mathematician and the play is talking about kind of the concept of fractals, which also become a metaphor for just life. I'd say the message I take from it is that
00:34:18
Speaker
The shape of things at a grand scale and a small scale is the same. And so it is worthwhile to engage meaningfully with the small things in front of you because they are going to have the same themes and experiences as the bigger things. And when I think about work,
00:34:36
Speaker
I find that helpful way to view work because even things like this podcast or a newsletter I write or really thinking about management and people, sometimes I think, oh, this can feel a little myopic. It's just about work. But I've really found that by deeply thinking about this shit that I'm doing every day, it is like true connection with other people. And it really quickly gets you to the bigger themes of life. And so I really love that about Joe's character and the fact that he
00:35:05
Speaker
to your point, he goes through such an incredible arc with tech, but I think ends up as a humanities professor. Is that right? Yeah. So like, you know, the nine, I realize I'm saying your own story back to you and you're like, yeah, no shit, Meredith. I wrote it. But the fact that he went that all this with tech and ended up like studying human nature really resonated. You know, I love it so much. Yeah, that's I think he was seeking that from the beginning. And I think it took him a long time to get there. But it's there's a Zen concept called the Ugen.
00:35:35
Speaker
which is that you must depart for a destination. The destination ultimately being where you started from, but you must go on the destination to find that place. And I think that Joe very much goes on a journey of Yu-gen. I don't know any other story. That's a really cool concept. I'm going to have to look that up after. Thank you. All right. I could keep going into this, but let me see. I'm going to try and
00:35:58
Speaker
maximize our time together really kind of fast. But we don't want to talk about Donna and Cameron as well. So they are amazing female characters. They're talented, flawed, complicated, and they are also worthy of our affection and curiosity. How intentional was the way that you approached writing them? And do you have advice for other male creators writing female characters?
00:36:21
Speaker
First and foremost, I would say that writing a female character, write them as a person. If you can write people, you can write a large swath of people of any kind of gender or identification. Obviously, as you get further out from your own experience, it's important to connect with and converse with and interface with people of that mold that you're trying to portray. I think that's incredibly important. But for us,
00:36:50
Speaker
Donna and Cameron were fascinating because they had so many of the same drives that Gordon and Joe had, but less liberty to just freely pursue them for various reasons. Cameron, I think, was viewed as very young, fringe, problematic, a woman.
00:37:13
Speaker
man's world, Donna. Similarly, we talked about how Donna's coming out of the more first wave of feminism, right? So she's working. She's at Texas Instruments as an engineer, but she also makes the kids' lunches. It's just without question, right? Like she does all that stuff. And so she's very much in that role and she's in somewhat of a bread-winning role.
00:37:37
Speaker
And Gordon is someone who feels he's just naturally entitled to pursue his dreams, like it or not. And they both come from trying that together so that there's an enlightenment in their marriage and in their dynamic, but there's still a lot of tradition and traditional roles. And I think that it's, what was really interesting for us was when we would put Cameron and Donna together, they do have different,
00:38:06
Speaker
viewpoints when it comes to feminism, I think, that is generational. And so letting that spool out between the two of them, I think, was a lot of fun, just because Donna feels like there are certain rules she has to abide by, even if she wants to be a professional.
00:38:22
Speaker
and Cameron is in a place where she's like, there shouldn't be any rules at all. There's growth and arc in both of them in that way. There was another question I think you had asked about, I forgot where it was, but I was like, how does the story, how do you know where to go in the story or what was the writing experience like? For us it was, we always talk about this, it's like at a certain point when you've done the work,
00:38:42
Speaker
the story starts to tell you where it wants to go. And if you're listening, it will reject certain things and it will accept certain things. And there's a narrow parameter of what works and what doesn't. And obviously, you can challenge some of that, push it. But I think that for us, we had low ratings in the first season. But we were also coming in at a time when that first, like I was talking about Golden Age,
00:39:08
Speaker
which was a lot of shows about male anti-heroes bucking the system, whether it be Don Draper, Walter White, or Tony Soprano. We'd seen that very well. And we tried to start from that. We started from that place. And I will admit, I think Chris and I, we're young writers. We're trying to get into the business. You're emulating some of that. But then I think once we had our feet underneath us, the idea was to explode that.
00:39:32
Speaker
So in the second episode, and even from the start, you realize that Joe doesn't have a master plan and is maybe flying by the seat of his pants, which we thought was interesting. Here's a guy that doesn't seem to have all the answers, but has to sometimes pretend he does. And when you lean into that and you start to deconstruct these things, and he wanted Donna to become involved in the main plot of the story from the beginning. That's why she's an engineer in the pilot. That's why she fixes this beacon spell. But
00:40:02
Speaker
We didn't know how. And I think it was, you just, you find that way. And so by the time first season ended, critically, we were doing much better. People were starting to embrace the show. AMC wanted to renew it, but it was really like a free ball. It was like, where are we going? They wanted some changes, but it was, it seemed obvious to us that what we would follow in the next season is.
00:40:24
Speaker
the next endeavor, which would be mutiny as opposed to Cardiff Electric. And I think that the themes of the show led to that reinvention we did every season, where things just feel very different, and yet it's the same characters, and they're pursuing it, but in different permutations and in different relations with each other. And time and again,
00:40:45
Speaker
There's the rebels like Joe and Gordon, the first season who then become the system that then needs to be rebelled against, which is Cameron and Donna. And then mutiny becomes a major going concern. And then there's a rebellion against that and so on. Right. And then things just get radically reinvented. And there's that disruptor model in terms of tech language that comes into play with Hall. So it's just lent itself to that a lot. It's easy to make that transition. Yeah.
00:41:13
Speaker
Okay. Thank you. That's fascinating. And all right. I want to jump now a little bit. You and I had emailed about the concept of content and I know you're, maybe you take Umbridge with the term, which I totally understand. I feel like I have an ambivalent relationship to it myself. And I was listening to, I don't know if you ever listened to the ringer podcast, the watch. Do you know that one? I do know it, but I haven't heard it in a while.
00:41:37
Speaker
I like it a lot, but they had on HBO CEO Casey Bloys. It was a great interview, but I was surprised by how much he was using the term content to describe premium television programming. And so I'd be so curious for you to talk about your thoughts on the term content and its impact on the creative industry, television or otherwise. Sure.

The Value of Art vs. Content

00:42:00
Speaker
Yeah. I think it's a word that I think I'd
00:42:03
Speaker
It's a word I've been hearing for quite a while because like I said, I came out of this weird social media tech marketing side of things. There was this kind of brief detour in my long and circuitous writing path. But for me, and also I was thinking about this.
00:42:18
Speaker
Content isn't a new word. I think of it as it would still pop up. Like if you're watching something on TV, it would be like there's like mature content in this. The following has mature content or like violent or sexually explicit content. Viewer discretion is advised. And I was thinking about what bugs me about it now is that when you use it in the context of that, that's just an example. It's saying part of a whole.
00:42:44
Speaker
and now it's become the whole, and the content, to me, is the word, if you're gonna look at it semantically, seems like a measurement of value, or a measurement of volume, like a unit of measurement content. There's a certain amount of content in here that you might find offensive. There's a certain amount of content in here you might think is laugh out loud hilarious. Now it's just content, and I think it speaks to a concept of volume,
00:43:14
Speaker
big or small, volume, stuff, anything. And it has no connotation other than that. It can't. Once in a while, my wife, I don't know if it's some meme or I don't know where it came from, but the phrase like, this is the content that I crave, like that, my wife and I will say that to each other. But my wife is a teacher and a poet. And like, we do buck against the word content, especially when it's used to describe
00:43:43
Speaker
things that are more than just a big chemistry beaker full of shit. You know what I mean? It's like, how much content do we have? Look at all the content. You can just hear it. It's always associated with volume. And I think that the moment that art, pop art, entertainment, things that are meant to engage, and like we were talking about before, connect
00:44:09
Speaker
are reduced to volume metrics, they lose some magic, right? They lose some value. And I will say that the way that word can be used against people who make content, like myself, content creators, my favorite term, is it inherently devalues them, in my opinion.
00:44:34
Speaker
And what they do are canned. I'm not saying it always. Look, the guy from HBO, it's going to be in every memo he reads. So it's just the language that he uses as a vernacular of the industry. But I will say studios and networks, whoever, when they refer to everything as content, especially when it comes to streaming, and I hear this all the time, we got a lot of buckets to fill.
00:44:54
Speaker
it's with what? Who gives a shit? Clop? You know what I mean? Like gruel, porridge, like Oliver Twist. It gets under my skin because I think it can actually
00:45:06
Speaker
when it can be used to devalue the work of the artist and the artist themselves. You look at things that are going on right now, like the WGA negotiations with the AMPTP or this or that, when things just become content and it becomes a volume business, which by the way, it always has been at a certain extent, volume business. We got to program whatever against these soap commercials.
00:45:30
Speaker
We got so much bandwidth to put on the platform. We need to fill it with stuff. But I think that when it's viewed just as that, as opposed to something that can at least entertain someone and get their mind off of their own life problems for 22 minutes, 45 minutes, an hour, at most transcend.
00:45:54
Speaker
Right? When it's something that is truly transcendent, when it becomes widgets that people are incentivized to use one of their words as much to compensate the widget maker.
00:46:10
Speaker
who is not just there to make widgets but has got into this business, obviously some people get into it for bad faith reasons, but got into connect with people, got into express themselves in ways that they have difficulty expressing themselves otherwise.
00:46:28
Speaker
about how they see or feel the world. Obviously, I think with art or entertainment or any of these kinds of things, these skill sets, there's a certain amount of ego that comes with what I have to say is inherently more important than others. I don't necessarily believe that about myself, but I feel that I must say it in order to remain balanced emotionally, mentally, psychologically. I must express myself
00:46:57
Speaker
in order to feel like I have a purpose or that I am a part of society, I feel like I must be heard. Now we can go into all my therapy sessions as to why, but I feel that I must have that because it maybe stems from some irrational thing. My mom on the phone while I'm a baby in a crib crying, who knows? But not to say that my mom was like that. My mom was great. But there are a million different primal reasons why we are the way we are.
00:47:25
Speaker
But when it becomes a profession, when it becomes more than a profession, when it becomes a vocation, right? Which is to say something that is the equivalent of a priesthood. And I'm not going to say I'm doing anything holy here. You can see all the stupid toys I have around my office. And I have deadlines to hit and you turn it in and you go, I hope it's good. But it is a vocation because it is something I find myself doing outside of concern of compensation.
00:47:51
Speaker
which is something that can be exploited by the people who are supposed to then compensate. And when they go, how many widgets you doing? Or, you know, we don't need that many widgets. We're good on content for the moment. It robs and generalizes and homogenizes all the unique voices, experiences, and shared connectivity that this type of artistry can provide
00:48:17
Speaker
to other people, even if it's just like you said on a small scale, one person seeing death of a salesman and it reminds them of their father and they have trouble even finishing reading the play. To a certain person, death of a salesman is content, right? Yeah. And that's where it gets problematic for me. It's a slippery slope.
00:48:42
Speaker
As you're talking about the concept of the chemistry set, I'm thinking of the way that the contents of a package mean the shape of the package is predetermined. The package is the commodity. The very first episode of Content People that we did, I talked to Todd Henry, who's written some cool books about being a commercial creative. And one thing we touched on was a little bit what I think
00:49:05
Speaker
in particular creatives more so than other professional service workers have the potential of feelings slash being exploited because your creed, it's not just like your ability to put together a spreadsheet or your brainpower on a strategy. It's like a little bit of the essence of who you are is going into what you're doing. Yes. And when people, when you have to attach process product or money to it, it gets complicated. And are there,
00:49:36
Speaker
In practice, how do you think the use of the term content could be maybe weaponized against creatives? Do you have any advice for how they could guard against that? I think what you're talking about first, that intersection of art and commerce, that's such a not, moral and cultural and otherwise, and it's tough. Halt was about that. It was, let's change the world. But at the end of the day, how many units of the computer sold?
00:50:06
Speaker
Right? The intersection of art and commerce is really tough. It exists in my industry. I might be writing my favorite comic book in the world, but it needs to move a certain amount of books on the shelf for the company to continue printing it. And I don't hold that against the company. You know what I mean? And the same thing with Hall. What are our viewer numbers? What are our DVR numbers? What are our DVR plus seven numbers? All of those things come into it. I think that the weaponization of content is what I was referring to earlier is when it can
00:50:35
Speaker
be used potentially either consciously or subconsciously to devalue what you just described, which is the work of someone putting in an essence of who they are.
00:50:49
Speaker
into what is being at the end of the day sold, or my favorite word, consume. When content is consumed, content consumers, when we reduce ourselves to this kind of base level understanding of it,
00:51:06
Speaker
Then you get things like pirating is okay. And listen, the person that pirating is going to hurt the most is going to be the record label, or it's going to be the studio, or it's going to be all these places that are quote unquote unassailable. But they're, they're not these days. Number one, everything is shaky. You look at every kind of creative industry and it's all contracting and fluctuating and being weird.
00:51:27
Speaker
but it does take from someone who is giving a lot. And you get things like the functionality and mechanics of AI-generated art or writing are fascinating to me, obviously, from a tech standpoint. From an ethical standpoint, I think they're also really interesting and also really naughty, because I work with a lot of comic book artists who are threatened, I think rightfully so, by AI-generated art. And
00:51:56
Speaker
generated, I don't even think is the right word. It's largely regurgitated. And I say that, not pejoratively, I say that in terms of describing the technical process of how it's done. And I can say, give me the Hoth battle from Empire Strikes Back as drawn by Daniel Warren Johnson, a wonderful comic book artist. And they will go, the computer will do a really interesting
00:52:24
Speaker
seeing when it does that and it'll come back and it'll be you'll have the stimulus beta wave brain reaction of wow. But you have to understand that what the computer did was it went through a lot of Star Wars, which the computer didn't create. It went through the work, the production designing work of Empire Strikes Back. It went through Irving Kurschner, the director's work.
00:52:46
Speaker
It went through the performances of all of those actors. It went through George Lucas' storytelling. It went through Daniel Warren Johnson's art, which is something that he's practiced forever his whole life, speaking of vocational work. And it mashed them together quite well. You can see the seams in a few places and it made this for you. And it's cool. It's interesting to look at, but when people
00:53:15
Speaker
balk at that or say, and I'm not speaking for Daniel, an artist goes, hey, there can be this defensive reaction of whoever typed in that prop. It goes, you're a gatekeeper or this is radical freeing of content. It's freeing it from who? Do you think comic book artists live in huge mansions?
00:53:40
Speaker
That industry is contracting too, you know what I mean? If I was just a comic book writer, I couldn't live on that. I couldn't support my three kids that take up most of my time. You know what I mean? So when art, that's a version of art becoming content that gives me pause and gives me concern. I have nothing against technological
00:54:01
Speaker
evolution, but I think that there are ethical concerns at play always in technological evolution. We did this with Hall all the time. We never even had to say it out loud because it was obvious that these people were sincere and they believed in what they were doing and they wanted to change the world and they did. I heard an NPR story that said that the invention of the transistor was the equivalent of humans discovering fire in terms of parabolic growth of technological advancement in human society.
00:54:32
Speaker
But with the invention of fire, you get the combustion engine and you get the industrial revolution, then you get like kids getting their little fingers chopped off, then you get the labor movement. And then you get environmental concerns and you get a hole in the ozone layer. And I'm not saying all the things that came out of fire are bad, obviously, who doesn't love a good seared tartar. But some of this stuff, technology and humans are really interesting because one moves so much faster than the other, we can't keep up. I think AI is,
00:55:00
Speaker
AI art generation or writing, we can't keep up because it goes faster than we do. It's just the nature of the beast. And like the characters in Hull, we know they changed the world, maybe not them specifically, but they helped. And collectively, now here we are. And there's no off switch on the internet. We all now have phones in our pocket and we will for the foreseeable future.
00:55:22
Speaker
I was on a camping trip in Joshua Tree with my son's fourth grade class. And we were in a place called the Cactus Mart, which grows its own cactuses and cacti. And you can plant them in little pots yourself. And they've been there since the 70s.

Technology's Influence on Children

00:55:35
Speaker
And it's this kind of like little road stop place. And I overheard one of the...
00:55:39
Speaker
kids saying to their friend, man, I can't wait to get a phone. And that kid just had a four day incredible experience in Joshua Tree. And then both exist. I'm not taking anything away with it. I'm not saying that's a bad kid. I'm saying that's how much power this shit has over us. And there's no going back. And I think so we didn't have to say it out loud and halt because we still our brains are still hunter gatherer brains. We haven't even caught up to sedentary farming.
00:56:06
Speaker
let alone AI-generated art that does it, quote unquote, for us. That's why we're still eating cookies, because we think it's a fig tree and we're never going to come across one again for the rest of our lives. So we need to eat as much as possible and put fat on our bodies so that in case we starve six months from now,
00:56:23
Speaker
It'll take longer for us to die. So technology and humanity, it's just the tempos are very different. And so it's fascinating and scary. And so when we start saying things like content, we sound like technology and we sound like technology going, this is just what this is and nothing more. And therefore it deserves little money next to zero compensation or zero compensation. And at the end of the day, maybe not even our respect. And that's where we start to destroy our own humanity.
00:56:52
Speaker
of that. Wow, I didn't. Oh, yes, I love that perspective. And I'm glad he brought AI into it because I wanted to ask, how do you think AI is going to impact how stories are told and characters are developed? And it sounds I would guess that you're resigned, but I think my answer would only be it will. I think that the best of us will adapt in in constructive ways.
00:57:16
Speaker
in evolved ways and I think the worst of us will adapt in exploitative ways. My wife is a high school teacher and right now AI can generate a paper that's written at the seventh grade equivalency level. But what the bigger concern is that students are no longer reading texts because you can say not just what happens in the great Gatsby and it will tell you.
00:57:39
Speaker
You can say, what are the predominant themes of the Great Gatsby? And it'll be pretty close. Yeah. But it gives you a very sin patina of knowledge that if you push on it, it's not dynamic. And it actually gives like a soft wall of butter where my wife can ask a certain question and someone goes, I don't know. It's now relate. Great. Now relate Jay Gatsby's on week two.
00:58:03
Speaker
the suffering of the master in Kokoro. And the student goes, I didn't type that in. Can you give me a second? I got to go back to my laptop. Yeah, like they're out. The thinking is being outsourced to these. The thinking is being outsourced. Yeah. And some of that isn't bad. And some of that can, like I said, it can deprive you of what makes you or over the specialness of that we have as a sentient species, one of the few fully sentient species on the planet.
00:58:31
Speaker
Chris, you've given me so much to think about and this has been such a fun conversation. I know we're a little bit over. Oh, it's totally fine. I'm good for another little bit. I have another kid here and that's actually where I'm going to go after this. All right, cool. Then maybe I've got three questions around comic books I'd love to get to with that. Sure, yeah.

Storytelling in Comics vs. TV

00:58:51
Speaker
All right, so one thing I'm curious about is how does creating stories for comic books differ from creating stories for television? Well, I think obviously one way they're the same is that they're both primarily a visual medium. And I think that means that the work
00:59:07
Speaker
As important as the writing is, the work doesn't translate and become what it's supposed to be or intended to be without the work and talents and skills of others. In comics, that means the artist, that means the colorist, that means the letterer. It's not a comic book, otherwise it's a Word document. The same thing is true for a final draft. It's a screenplay. It's a blueprint for something else.
00:59:32
Speaker
So that's the way they're very similar. It's very reliant on experts in a visual medium becomes very collective in that way. They're different in that like comics are very distilled, right? So it's, it has to be sparse and simple and the art has to lead what you're doing.
00:59:52
Speaker
So the writing has to take a back seat. I think that's true with maybe movies and TV too, but there's less of a grace area. You have to really boil a story down to its most potent pieces and try to tell it very economically, which I always find challenging, but it's a fun challenge to try to just be succinct as possible.
01:00:12
Speaker
and let the artists do their thing and also be open to letting the artist change it, which that happens in film and TV too, whether it be the director or you down the road in the editing suite. Comics are also, they seem to be faster just because the book's got to go on the shelf.
01:00:29
Speaker
greenlit to be on a series. And so you're just moving quickly. It's also a smaller feedback loop. You're really working with an artist, an editor, a colorist, a letterer. Some designers perhaps are coming in to do logo treatments and things like this, guest artists to do variant covers, but it's a very small feedback loop. So it happens, it happens very quickly. It's a very fast process. Whereas TV, especially in development and features can
01:00:56
Speaker
less your whole life. You're just like, oh, this is still going. So, yeah. OK, thank you. It's really interesting to to think of the order of things. I read Hellcat and I really loved it. Chris Hasson, thank you for listening, for getting me that copy, the PDF. So I don't want to harp on it too much, but I really love that you. So my understanding is that you introduced or reintroduced this female character in your Iron Man run and are now creating a whole series based on her. Do I have that right?
01:01:27
Speaker
Yeah, pretty much. One of the big things I love about Hellcat, whose name is also Patsy Walker, is that she actually has been around since 1945 and started as a teen comics character like Archie, but a girl. And then when Marvel became more superhero-oriented following the launch of Fantastic Four,
01:01:46
Speaker
They reintegrated her into the Marvel universe and then she put on a costume and became a hero. So there's a lot that's going on with her that's fascinating. She has like several different origins, which is great. Were you drawn to her for a particular reason? Was it your idea to introduce her back in Iron Man or is that part of the brief?
01:02:06
Speaker
Yeah, no, I wanted to bring her in. She's always been a favorite of mine. One, because, listen, I love Spider-Man. He's probably my favorite hero. And his origin is so perfectly told in, I think it's 11 or 12 pages in Amazing Fantasy 15. It's not even the full issue. And it's everything, right? He gets his powers, he's picked on at school, he's gonna make money with the powers, but then his uncle is always telling him with great power comes great responsibility. He lets a criminal go that,
01:02:35
Speaker
Rob's the wrestling place where he's working and he lets the guy go and he's a jerk about it. The cop says, why didn't you stop him? And he says, it's not my problem. And then that cop kills Uncle Ben. He feels guilty. And so he's very much a character built on grief and it's just crystallized in those.
01:02:49
Speaker
Beautiful 12 pages that Stan Lee and Steve Ditko did. Hellcat is spread out over like decades. Here's where she came from as a teen romance character. Here's how she became a hero. Here's how we justify all those books about her as a teen Archie comics character. And then she went and did some like really weird kind of amazing
01:03:14
Speaker
Spaced, cosmic, supernatural stuff that a writer named J.M. Dematist did when she was part of a team called The Defenders. And then in the 90s, I think the thing that really drew me to her was she married the son of Satan.
01:03:28
Speaker
Damon Hellstrom, who was a good guy for a while and a hero, and he was in The Defenders. But then, obviously, he's also the son of Satan, so things went pretty south. In the 90s, they took him in a much different, darker direction. And Patsy ended up a casualty of that in a way where she... One of the few characters, because I think comics tend to shy away from this, committed suicide. And she...
01:03:51
Speaker
came back years later because it's comics. They found her in the underworld or in hell and brought her back to life. And so there's that kind of piece over here and there's the piece that like she comes from a broken home and
01:04:07
Speaker
But then she was like, America's number one sweetheart. And then she was also an Avenger. And there's all these different pieces from her. And for a lot of her history, she just didn't have any superpowers. Sometimes she's able to do certain things. But this book is really dealing with, and the reason I've always been drawn to the characters from the mental health aspect, the what do you do when you're given a second chance like that, when you make a choice like that in your past, when you are this bubbly, buoyant, vibrant,
01:04:36
Speaker
resilient human being who's funny like Peter Parker and decides to be a hero like Bruce Wayne you just put on the costume and go like that's an interesting character to me as opposed to I must be this hero like Superman or something like that where it's I've been given I'm basically a god so let me so Patsy is I'm a person and I'm just gonna decide to help people that's very interesting to me and then also she made this very dark choice in her path we touched upon a lot of the mental health stuff and Iron Man and
01:05:01
Speaker
She was a really good counterbalance to the ambition of someone like Tony Stark and the insane drive, talking about Steve Jobs and Joe, right? Like Tony is very much in that same world of, let's go, let's build it, let's fix it, let's do it. Thinks about the ethics later. Patsy was a very grounding force in that. To be able to do her own book has been great because it's been a way to restate her origin into kind of a cohesive, emotional foundation.
01:05:27
Speaker
and have her really examine these fundamental questions about herself. She has a lot of darkness in her past, she has a lot of vibrance in her past, and how do those two things coexist? And that's really what the book's about, is examining that, which has been a lot of fun. I've been wanting to do a Hellcat book for years, and I'm so thrilled that Marvel's being able to do it. Alex Lidd is the artist, I gotta plug him just because he's an amazing talent, and I feel like he's drawing the book in a way that makes it unlike anything that's on the shelves right now, so it's a lot of fun.
01:05:56
Speaker
really cool to read. I'm going to keep my eye out because I was so interested in the character in the story. And the demographics for this podcast seem to be mostly women between 20 something and 35. So I'd say if you fall into that and you've maybe stayed away from comics, this could be a really cool one to start with because it's certainly grabbed me and is a really cool, interesting, complex female character. I was really loving. So thank you. Thank you very much.
01:06:22
Speaker
And you've done a lot of really well-received comic book work. What inspired that pivot for you? How did, I know you mentioned, I think around 2017, getting into it, but how did that come about? I've loved comic books since I was in grade school and middle school, and I gravitated to things like Star Wars and Star Trek, because I think I had that introverted side. And I also struggled with a lot of mental health things that, as an only child and someone who really opened up to my parents about that stuff. When I was a kid,
01:06:50
Speaker
I think comics and Trek and Star Wars, it just provided me a sounding board and a method of escape and a glimpse into the strange and weird in a way that didn't label it as bad or something that should be excised. It was stories about, especially in comics, it's really just
01:07:11
Speaker
especially even Superman. The stories about people who would otherwise be outcasts choose to take the things they're blessed and cursed with and use them to try to do the right thing, whether it be the X-Men or Spider-Man or whatever, or even just Batman. The terrible thing that happens to him, the traumatic thing that happens to him as a kid to try to turn around and
01:07:31
Speaker
make that into a force of good, even though I often talk about how Batman is really like an examination of the concept of revenge and how far it can push you. And is that necessarily a good saying? And that's what's cool about these characters, I think, at their best is that they're all human. And I say human not in a literal sense, because a lot of them aren't, but they're flawed mortal people who make the wrong decisions. And that's always fascinating to me when these paragons screw up
01:07:59
Speaker
And then they have to fix that too. And that's Star Trek, that's Star Wars, that's Luke choosing between the light and that's Trek being like Starfleet, explore strange new worlds. Whoops, we screwed up this entire civilization. Let's go back and fix that. Can we? Oh, we made it even worse. I think that kind of stuff is really just so much fun because it's about, it's about the
01:08:23
Speaker
the folly and the beauty of the human endeavor, but writ large and in hyperbole. So you get lasers shooting out of eyes. You get spaceships. Who doesn't love that? You know what I mean? So that's where it came from when I was a kid. Yeah, so I had an idea for a comic book. I had an idea for 20 years and it didn't really translate into anything. I didn't know what to do with it. I was able to talk to a comic book writer named Willow Wilson and she introduced me to Karen Berger who had
01:08:51
Speaker
spent her career at DC and founded Vertigo Comics, which was really, if you go back and look at here are comics that are exploding the medium of what it means to be a comic book. I think Vertigo was really at the floor of that in the 90s. And Karen was launching her own kind of boutique imprint within a company called Dark Horse Comics. And she was looking for out of the box stuff because I think Karen has a really, she has a legacy and a vanguard of work to already stand behind. So
01:09:21
Speaker
she really looks to push the envelope. So she helped me develop that idea. My first book was called She Could Fly. And yes, it's about a teenage girl who sees someone flying around in the sky in the city of Chicago and is trying to figure it out. But it also deals with obsessive compulsive disorder and intrusive thoughts and
01:09:39
Speaker
feeling alienated from friends and family because of what's going on in your mind. And it was all very much drawn from a personal place. Yeah, that's how that happened. And then it just parlayed into somebody like that book and they call me up. What about Dr. Doom? What about this? Do you have any other ideas for your own original stories? And so it's just a world I fell into and it's one I absolutely love working in. It's just the best job.
01:10:02
Speaker
And thank you for that. As you're talking, I think something so simple and obvious about comic book stories or hero stories that had never occurred to me before is just the way that they
01:10:17
Speaker
by accepting, embracing, or acknowledging the sad or dark, sadder things that have happened to them, or the darker parts of themselves. It's the shadow to everything else that they can contribute to the world, or sometimes the impetus for that, and that feels really powerful. And also too, at first, as I'm going through the questions, I'm like,
01:10:36
Speaker
Gosh, Chris has done so much. How am I going to weave these together? But the themes that you're talking about and what resonates with you and that you bring forth in the comic book stories is really similar to Halt. So I think maybe for my final wrap up question, I'm really curious to know if you have, what do you think about

Creativity and Emotional Fuel

01:10:56
Speaker
the muse? Do you have a relationship with the muse? Do you have a creative ethos of some kind? Because I'm definitely feeling like
01:11:02
Speaker
a force that is uniform throughout all these different facets of your creativity. Yeah, that's an interesting question because I saw that one in there. I was like, oh, wow, I don't think that I haven't thought about it. It's weird. I think maybe there's a sense of modesty in me that doesn't.
01:11:18
Speaker
like accept something like a concept like that. But I think you're, I think I do in some way, like on a surface level, I think it's, if I respond a certain way to other arts that I might encounter, whether that be a movie or a show, music is a really powerful thing for me that can generate ideas, whether it's a walkthrough, the LACMA or
01:11:42
Speaker
seeing a repertory screening of some movie or discovering some film or some old gem and then that kind of gets me thinking. I think that that's relatively common. I was telling my wife last night because I told her about this question.
01:11:57
Speaker
And I was saying that how sometimes I can be a strong motivator for me, less so now because I'm 41, but especially when I was younger, spite or angst or even anger, I think could be a really strong motivator in my work. And it could be a powerful force in my writing, not necessarily come off as angry, but it would be something that would burn me towards
01:12:21
Speaker
breaking through an idea. It was either like frustration or the attitude of fuck you, you don't understand me kind of thing that would make me put something down on the page that was
01:12:31
Speaker
would end up being fairly unique or at least in my opinion or in enough people's opinion that would want to hire me to do something. Like that doesn't creep up as much just because I think I'm older, I've done enough therapy and is that meditation and I'm also tired from three kids. I'm not like super angry as much as I am. Although there are days, sure there's multiple a week where I
01:12:54
Speaker
serious, but it sometimes takes the form of being just resigned, untired of, I just, why is this happening? It just becomes that. But yeah, I feel like I have a relatively unique attachment to anger in my writing, or at least half historically. So my muse might be a little bit more pissed off than the classical Greek sense. Yeah. And that might come through in like,
01:13:20
Speaker
I wrote a book called The Blue Flame as a comic book and it really came from mine that have frustration about the world as it is. It was really just, what point do superhero books have at all in the world of today? And then I think it was following some tragedy, shooting this or ecological disaster. And this is what good would one hero be against some sort of infinitely complex human problems, things like that. Or sometimes it's literally just.
01:13:47
Speaker
Fuck this executive, they don't get me, watch this. It could be that. I think it definitely takes the form of that, yeah, a lot of the time. I think that's really cool. I'm glad that you said that. I don't think a lot of people would give that answer, but I think it's really real. And I do think anger, I don't know, for me personally, I have a hard time with anger. It's like the most physically uncomfortable emotion for me. So I tend to probably like,
01:14:13
Speaker
repress it a little bit or not be able to tap into it. But I know what you mean is like when I can harness it, it's like the most energetic, powerful version of myself that's just, fuck this, bust through this brick and I'll just figure it out. But it's not often thought of as a generative energy. I feel like it's often just like the least accepted emotion.
01:14:35
Speaker
Right. We shame ourselves with our anger. And yes, it can be destructive, but I think it becomes even more destructive when not addressed.
01:14:44
Speaker
process and sometimes writing is a good way for me to process anger that's not, that's healthy. And because if I don't, it does bottle up and then it can come out in other ways that are not helpful to anyone, especially myself. And I think that if I can, it's harder these days, but I, if I can, if I do have that moment where I can be energized by it and not just overwhelmed and just feeling like I might be able to put it into something and have it work. And then I feel great.
01:15:13
Speaker
It's helped me process the negative feelings and rewarded me with something that I'm proud of, at least for the time being. Thank you for sharing that and for giving it so much thought. Is there anything I forgot to ask that you'd want to have talked about or said?
01:15:28
Speaker
No, I mean, I think, shh. Talk to me. Yeah, I feel good. I mean, yeah, we talked about, we touched on everything. I even had a little bit of some notes here and now I think we hit it all. I think it's nice to get praise for Haul and Catch Fire, but I think, and obviously that show, people say, oh, the Chris Rogers and Chris Cantwell, but there were so many people that worked on that show and wrote that show and the actors of that show, the ensemble, the directors of that show, the producers, it was, I think that it's such a collective medium that it's important to,
01:15:57
Speaker
acknowledge that show was lightning in a bottle, not just because of Chris and I, but because of the people that we were fortunate to work with on it at that time, which is otherwise we wouldn't do. There's so many different ways that a show and that show could have gone wrong. And the time period and the people ensured that it didn't. I was integral to my success was those people. Yeah.
01:16:22
Speaker
a partnership that you're talking about at the start. Yes, it's not just two. Yeah. Chris, thank you so much. You were so generous with your time and you're such a good interview. You're so interesting. You have such great answers to your question. Thank you so much. I really appreciate you joining us. This was a fascinating interview. I'm really grateful for your time. Thank you so much for having me.
01:16:50
Speaker
Hey, everyone. Thank you so much for listening. I hope that you enjoyed that conversation with Chris. Stay tuned for next week when we will air our final episode of season one. And if you like this combo with Chris, you'd probably enjoy my newsletter, which is also called Content People. You can subscribe at the link in the show notes. Thank you all so much for listening. Have a good week. Bye.