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00:00:00
00:00:01
Lisa Haukom
81 Plays23 days ago
Thanks for listening to our episode with Lisa Haukom.
To keep up with or connect with Lisa:
✨ LinkedIn: https://www.linkedin.com/in/lisahaukom-1b58091a3/
✨ Instagram: https://www.instagram.com/thegoldenbrandco/?hl=en
✨ Substack: https://thegoldenbrand.substack.com/
To stay in touch with Meredith and Medbury:
Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/
Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/
Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/
Email Meredith: Meredith@MedburyAgency.com
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Transcript
Introduction: Host's Excitement and Lisa's Background
00:00:00
Speaker
Lisa, I am so excited to get to have this conversation with you. i always mean it, but I told you before we started recording, been looking forward to this for a couple weeks and I'm so glad that we're doing it. Thank you.
00:00:11
Speaker
and Thank you so much. Again, I've been looking forward to it as well. The same thinking about all the things we just talk about for hours and hours. Totally. And I feel like I want to give him a shout out before we jump in to Erica, who was on the podcast um maybe a month ago.
00:00:27
Speaker
You know her. And I think you listened to that episode, is why you reached out and you told me all about the interesting stuff that you do. And I was fascinated. all right, Lisa. So for anyone who doesn't know you, how do you
Lisa's Career Journey and Visibility Work
00:00:39
Speaker
just.
00:00:39
Speaker
Yeah. ah I do just want to say, I don't know Erica personally, but I know presence is very magnetic and there is just something like you just stop and pay attention to her, which was what led me to, and her content led me to your conversation with her. So that was our jumping off point. And I love that it's bringing so many more aligned people into conversations with you because I think that's what we're going to talk about today. So I'm excited about that.
00:01:09
Speaker
I'm Lisa. I am a writer, photographer. I call myself a visibility expert. And so what that actually little bit later on, I'm the founder of the photo club, which a framework that helps women rewrite how they see themselves literally and figuratively.
00:01:33
Speaker
I work with founders. I'll work with personal brands. And the majority of the people that I work with are creators.
00:01:44
Speaker
You go ahead. Sorry. I was going to say it's not typical corporate brands or somebody who fits me into what we think of the brand.
Rewriting Narratives for Visibility on Public Platforms
00:01:55
Speaker
when That's super interesting. I feel like i love when you say rewrite their stories for how they see themselves. I don't know. It's hitting me because sometimes like I've been very when we're just start working with a new client, like usually an executive.
00:02:10
Speaker
And we're writing like their about section for their LinkedIn if for early stage profile optimization. I feel like that's an interesting moment where it's very intimate moment with them where we're writing their story with words in a public place.
00:02:25
Speaker
But I think like finding the right narrative for something can be so powerful and helpful for people just to see things written down. So anyway, that just jumps out at me. But when you say visibility, say more about that, because I know it can mean a lot of different things.
Remote Photography Process and Client Comfort
00:02:39
Speaker
I think a lot of people are drawn to work with me because I'm very comfortable ah working on my craft in public. I've had a lot of jobs. So my path here wasn't linear. Most of what I've learned to it.
00:02:52
Speaker
And then it's been observational. So through my various careers, it looking at why I was attracted to those jobs at the time, what I really enjoyed about them and then how I've actually spun that into the next thing.
00:03:07
Speaker
I originally i thought I wanted curator. And the thing that I kept from that was less of the detail-oriented work that's involved, like the politics and that.
00:03:19
Speaker
The behind the scenes of how the thing actually comes together and more about how somebody feels when they walk into first time when it's been curated or way.
00:03:33
Speaker
So I took that into my first job for myself, which was my culinary deb degree, because I thought I wanted to never thought of myself as a native until I really got in the kitchen. And I realized this is very satisfying. There's something to this. Right.
00:03:48
Speaker
And the thing that I took away from that was experiential part, really being able to create experiences. for what I wanted people to notice in particular and walk away with, take memory of them.
00:04:05
Speaker
Not so much ah I didn't love the reputation. I didn't love details of it. I liked the picture. So I carried that through. i had a clothing shop in Los Angeles.
00:04:20
Speaker
And then from there, the pandemic hit. And I went online and did my business online. And that was at the time when businesses were just starting to really take advantage of the online space, figure out how to translate their brick and mortar or their brand or whatever they did.
00:04:38
Speaker
to an online clientele.
Adapting to Online Brand Photography During Pandemic
00:04:41
Speaker
And I was working with a bunch of other founders at the time to move their businesses online in a hurry so that they could feed their families and stay in business.
00:04:50
Speaker
And it was really interesting because the thing that i moved into from that was visuals that were grabbing the camera and it was photographing them through their phones.
00:05:02
Speaker
So I wasn't there in person with them because at the same time, we moved from Los Angeles to this remote little coastal town in Oregon. So all my clients, all my people are still in l LA. They need visuals.
00:05:17
Speaker
show up online, you can't be online without visual. This is a thing everybody runs into and every direction you try to go. And i figured out how to make that happen remotely.
00:05:29
Speaker
So I started shooting brands over. And the next thing I knew, i had a brand photographer working founders and then those founders to know how to function, how to actually continue to create content and how to post and then how to do all the things so lopreneur founders too that That's how I moved into this place.
00:05:53
Speaker
Such an interesting story.
Self-Compassion Through Photography and Personal Journey
00:05:55
Speaker
What tools were you using? How were you directing remotely from a phone? What was that experience like for you and for the person on the other end? It was actually really great because my energy didn't influence them.
00:06:09
Speaker
So people that normally would have been really self-conscious, maybe in front of a camera or being directed by somebody else, we're really just hearing the sound of my voice and telling them to the left, to the right. And then we're having a conversation the whole time. So they're not really aware of the photograph and psychologically they can't hear the shutter.
00:06:27
Speaker
So they're off. There's no bracing. There's no that moment, like right before the shutter clicks, when you have that moment of readjusting, what are you trying to proceed? How do I need to adjust myself?
00:06:39
Speaker
And this all plays quickly. And I think as founders start to move online, they notice that they feel this was quite coming off the way that I really want it to, or I'm not fitting into the boxes that everything tells me I do.
00:06:56
Speaker
And so founders will have a couple different reactions to that. They'll either just not show up and in the group that says social media, subtext, what have you platformed LinkedIn, then is not for me because they're so scared that they're not going to or that yeah they won't be accepted.
00:07:17
Speaker
Throw in the fact that I work with 90% women and it's all the glycology that comes where how are you present visually well. So... What noticed when I did this for myself, and this is when everything turns tables. Like you can coach your clients, you can work with your brand, you can write their copy. You can do these amazing things for them. so that was when I was moving myself online and realized i have a really viable business here and like what I'm doing, but kept getting bogged down in college of
00:07:50
Speaker
of like, sessions with founders would change in a little bit of a therapy session, which you can show up and do that. i was doing a lot training for them.
00:08:02
Speaker
And I noticed that when I challenged myself to be visual and show up on online, and share my photos and just do talking hard videos where I'm telling people who I am and how you can work with It was really hard. I had a lot of mental.
00:08:17
Speaker
Mindful with that. So my reaction, cause I'm very kind to other people, but not much my myself, was cut the camera and said for 30 days, our work.
00:08:31
Speaker
And i discovered a few things during that time. One was when I hate my photo. Instead of deleting it, I decided figuring I don't like it, not going to delete it. the equivalent of that was that you're to keep your first draft.
00:08:48
Speaker
Right. Like you're going to keep your first draft, with even though you know it's not great. So I started keeping those photos instead of deleting them. I made myself sit down. and I a little of that day.
00:09:02
Speaker
Then at the end the going to the first draft. all of the negative self-talk, the stories about what I was allowed to do, what I was allowed to do online, what I should do, right?
Challenging Self-Perception and Embracing Real Image
00:09:15
Speaker
So many people walk. I just didn't. And I found myself overwhelming.
00:09:23
Speaker
So when I say I help women themselves, what we're doing in this relationship with our camera to rewrite are or who are allowed.
00:09:37
Speaker
And it's really just facing the under-fake part before somebody shows that to their poverty version, whoever they are online.
00:09:49
Speaker
It's man, I struggle so much with photos of myself, even knowing i think I'm okay now on like we're video recording ourselves. I don't feel especially self-conscious about it, but I don't like watching the videos after. It is such a universal experience.
00:10:04
Speaker
I presume mostly for women. What do you think is under it? When you say bracing, that really resonates with me. to like at times I've looked at like photos of myself and I've been like, wow, there's this micro expression on my face in almost every photo that's uncomfortable. And it's like, what is that within us? And what do you think through the process you put yourself through allowed you to connect? Like, how did compassion come out of that? What do you think you went through to get there?
00:10:35
Speaker
Yeah, I think embracing comes from There's a lack of control, right? The camera is nonjudgmental, but it's also nonjudgmental in that it's not going to flatter or favor you. heard you So if you think about how many ways you actually have to perceive yourself, where accurate, right? Where...
00:10:56
Speaker
like narcissists. We have our reflection. So we know what we look like in the mirror. We go to the mirror all the time. Even if we don't like looking in the mirror, you're still seeing your face every time you're taking the camera on phone and turn to the selfie side.
00:11:10
Speaker
You're passing shop windows. You're seeing yourself in the rear view mirror of your car, whatever. A reflection that mirror images been reinforced our entire lives and I'm one.
00:11:22
Speaker
So I had 51 years of reinforcement of that flipped, mirrored image. So when you see yourself through the camera lens, it is not perfect.
00:11:33
Speaker
Okay. So that's like the first bit. And that's not new. People are starting to catch on to the fact that, oh, my selfie, I like my selfie. Ooh, I'm more comfortable with it because of it looks like my mirror.
00:11:45
Speaker
And I don't have you take pictures of me because that doesn't look like my mirror. So people are catching onto that and that's fine. Looking at that side of yourself. You are missing out on the operation of who you are and what you look like because no one else in the world, who's been, but you.
00:12:03
Speaker
So you are the only one walking around with completely inaccurate view of what you look like and your brain's reaction to that. It's not logical and it's unfamiliar. It's just our way to then that brave thing is our way of keeping ourselves safe.
00:12:22
Speaker
I don't like I'm familiar. I don't like it. But you're just like anything, Being familiar with it and that's what I asked before during those 30 days when I put my camera around and I realized I'm only going to take back camera photos.
00:12:37
Speaker
no I'm only using the fact. can't foresee myself. So I can't arrange my face. I can't school what this is going to look like. I'm just going to take the photo.
00:12:48
Speaker
And then I'm going to sit and look at the photo and train my brain.
Transition from Fear to Confidence in Personal Branding
00:12:52
Speaker
And say, hey, who can accept this way and accept me that And it works. I did it for 30 days and the photo could do it for periods of eight weeks at a time.
00:13:10
Speaker
And part of that requirement, that benchmark to show yourself that you're less reactive. You may not like that picture, but I'm more of a work, that, maybe that weird thing when the camera comes out and you're breaking.
00:13:29
Speaker
So, both of that, you just don't, or you can take off these layers and you're more of a person everyone else is.
00:13:40
Speaker
They're just you. And when people get it, they reach that point themselves and they go, oh, all the weirdness came from me trying to control something not coming.
00:13:53
Speaker
But when I don't do that, it's so simple. I'm not willing to go the other.
00:14:05
Speaker
So when someone starts to work with you, what are they generally coming to you? What's the pain point where they're like, Lisa, can you help me? And then what is the process or experience of working with you like?
00:14:19
Speaker
Yeah. So there's a couple of different pain points. One of the pain points is I need photos. I need photos to feed the social machine. Right. Like I can't show up cause I don't have, I've never actually been to my brand burgers or every single time I have a grand foot can i um i brand. do like a brand new burger.
00:14:39
Speaker
other end of the spectrum is I am terrified, right? I am terrified. don't want to be seen. Can you give me permission to not have to do any of these things? How can I be found and be great, but not have to do any of that? Oh, and then there is one more client I do tend to get, although I'm not as often anymore, is the person who says just help me with Tell me I just want to go.
00:15:03
Speaker
Yeah. Just, I want to go around, let's just go around and be need the fully based person without any of the through line to get there.
00:15:15
Speaker
depending on who they are, we go through a different process, but the one thing that we end up doing is addressing the fact that most of their difficulty showing up and by showing up with it, literally visible, or could just be talking about your brand or getting the right ah clients or people that you want to work with or opportunities or whatever that thing is. So when we work together, we get into your mission, who you are specifically as different than everyone else. What is your, what is your path, your story, your opportunity, your motivating that brought you?
00:15:57
Speaker
but And that could end up being visuals. I'm not really taking the photos as much for other people as I prefer to teach them how to do it themselves.
00:16:07
Speaker
Part of my brand photography is that it's not the sample. You're constantly scheduling the next, you're constantly tempted to make that bigger or better than the last, which leads to rebranding, which leads to confusion and just an endless sample.
00:16:26
Speaker
So I would much rather somebody, a more sustainable way of the content that they do it on their own. And that also evolved because when you're working with founders, creative and personal brand, they need room for evolution.
00:16:46
Speaker
Yeah. They're not Nike and nobody, there doesn't really exist anything else for those people don't fit into that corporate logo branded box, but there isn't really anything else to show them.
00:17:02
Speaker
This is what you can do instead.
Empowering Clients for Sustainable Brand Evolution
00:17:04
Speaker
Really just a melee of people figuring it out. There are wefe and then trying to educate each other on what it should be and it chaos.
00:17:14
Speaker
So getting to the point where they have something sustainable, flexible, generate and then because they look creative, they have to be excited about it. Because if they're not excited about it, they're not doing any of it.
00:17:28
Speaker
Yeah, totally. And it sounds like what a you say a number of, would some people, do they come to you and they're, don't want to do this. I realize I have to do this. I am dragging my feet. Like, what do you, i'd imagine, are you encountering a lot of that? And do you see a transformation when they work with you or sometimes they end up excited? Can people progress in that way?
00:17:52
Speaker
The ones that come to me that want to do it the most. They want somebody to tell them it's okay to want it. They want it to be it a momentum. It's just something that they do so well and it comes from inside of them, but they want to show up on the pool.
00:18:13
Speaker
They don't want to go through the, I really don't like this phrase, the messy no. They don't want to go through the phase where they're trying their hand at copywriting or they're trying their hand at putting together a video or photos or launching offer or starting a sub stack or whatever the thing is. They don't want people to see that thing.
00:18:32
Speaker
process and that comes just from the security of not knowing who you are and what to say yet or not knowing how to translate that into a branded online.
00:18:47
Speaker
But they want it so badly because they're there. They made the appointment. They booked the call room. They're sitting there. So they want it. So we get into figuring out what's the part that's actually to wait. And we do that by figuring out what they're excited.
00:19:02
Speaker
That's fascinating. What right now is an average work day or work week for you? like What are the meetings or sessions that you have with clients like?
00:19:13
Speaker
I too am creative. I don't like my days to look exactly the same. Some days I am Photo Club with members go through spurts on that. Like right now I'm launching Substack Summer School inside the Photo Club.
00:19:26
Speaker
It's 360. It's three six not just photos, it's also your voice. Also having that long form content. Yeah. You can go to your own little content bank and pull from the smaller channels through your brand.
00:19:43
Speaker
So much and trying to reverse engineer it and come up with those little bits every single day that bigger idea. I'm also working on my own brand. I have my own stuff back as well. Sometimes I'm mom's vet for a third of me. Sometimes I'm with clients for a project that I've worked on with. Sometimes when call people, no day is the same. And that first week, I've gotten rid of all the parts of my job that I don't like.
00:20:13
Speaker
but And so it's really just the good stuff. That's the dream. oh it's the weeds. I can go into the weeds with the best of them and really get into details arms oh and what needs to be done from all the sides, but I'm the bigger vision and the momentum and my excitement at that point when I do it.
00:20:34
Speaker
Sometimes it's just, here's your plan. The phrase editorial content calendar just popped into my head. It makes my skin crawl because I want to help you get these bigger ideas through and give you a bunch of through lines.
00:20:49
Speaker
So when we have a strategy call, I put together an action plan and in this action plan, them in the next three months and it breaks it down by footsteps what exact order you're like that's a bridge too far i can't go there that's super interesting so what would be on that kind of what did you call it strategy action plan did i get it right yeah action plan are you going to take this kind of photo or is it a little more zoomed out Yeah, it's far more zoomed out. Sometimes it is, it is clean up on their existing brands. So it's areas I've identified their socials where sometimes it's really easy to say that you want to do this thing, but you're talking about everything but that one thing, or you only actually really mentioned that one thing once. Here are some
00:21:41
Speaker
It's a simple thing actually start doing to really gain traction and to feel and excited. try to keep my clients out of the way well.
00:21:53
Speaker
Makes sense. I'm wondering when you see shifts in people when you've worked with them for a bit and you can sense that they are seeing themselves differently through the photos.
Client Transformation and Confidence Building
00:22:07
Speaker
Is it a subtle but helpful thing or do you notice like bigger on blocks or energetic shifts in them sometimes?
00:22:16
Speaker
Yeah, it's not subtle. It really isn't. They start expressing themselves differently. They start saying what they think they start asking for help, which I think is something that incredibly hard to do is to just say, who's got a resource for me who can help me with this thing. They start advocating for themselves differently they start really feeling the need do less and they become more satisfied with who they are. So they trust that what they are doing um is coming across as they can.
00:22:53
Speaker
So there's a lot less of that. i think yeah And one thing is they really just start showing up. They start posting their photos. They start iterating on their own and taking an idea had together and running with it.
00:23:11
Speaker
And the reports that I get back are, okay, this is actually like social thing that put on this pedestal for so long and made such a monolith out of hardly something I give a second thought to anymore. It's not occupying 90% of my brain space all day long.
00:23:33
Speaker
Man, sign me up. I need to talk to you after. um It seems like you're incredibly tuned into the folks you're working with. Perceptive and intuitive. Number one is my read. And number two, how do you manage those abilities and that energy within you when you're working with other people?
00:23:53
Speaker
Yeah, I think I mentioned to you that I have an idea of what somebody's keeping hitting me, right? What it is that they'll actually want me to pull out of them. Because as soon as I pull it out and say, I think this is the direction you need to go, and I bring it into the light, it's in the light now.
00:24:12
Speaker
And so now they have to talk about it. That's just the way it is. um but desire and to have that it's tricky though, depending on the person, because are they ready to hear it? Are they going to push and about why, or are they ready to see where this goes?
00:24:32
Speaker
And this could be a personal limitation, right? Something just stopping the growth of the person, which is also in his the brand or the dream or opportunity, whether it's getting found by brokerage, you're not showing up in the way that you're found them. So it could be something like that, or it could just be something that I see.
Creating Engaging Aspirational Content
00:24:54
Speaker
And this came up in a recent call. There's an artist.
00:24:56
Speaker
She's in New York. she's trying really hard to show up online and bringing her art to why it's different. Do you read all the other artists? online, love their work. And what I noticed about her, she's part of this great role and she's definitely an artistic management community, has all of her connections and her network is there.
00:25:20
Speaker
And so I decided, came up with this idea recently because I gives you why I'm value.
00:25:33
Speaker
And I would really like to see aspirational contact come bar, which is not inspirational. This is the kiss of death of anybody is to get that comment of, oh, this is just so inspiring.
00:25:46
Speaker
but Because you know that person's been fed and they're not coming back unless they need another feeding. Aspirational is more... The flow is happening, right? The party's happening. The momentum, the thing is going. The river's already flowing with or without you in it.
00:26:07
Speaker
You decide to jump in. It's fine because we're going to keep moving if you decided jump in or not. And that's a really good metaphor for some of our magic is really Her version of that can basically give us FOMO.
00:26:24
Speaker
Take us into your art gallery section. Show us the crack of lighting handle. Show us chatter. Show us like glimpses of what everybody's wearing, moving around the room and just will make us want to get on a plane and go to your Own and be a part of your world so badly.
00:26:45
Speaker
And she's doing all this on an iPhone, by the way. She's not hiring a production crew. None of my people are. They're all able to do this themselves. That's what I mean by sustainable.
00:26:56
Speaker
You just pull out your phone. You have the confidence to know that you're allowed to pull out your phone and do it and post.
Maintaining Authenticity and Using Intuition Professionally
00:27:03
Speaker
And yeah, it's just aspirational for that. Yeah. Yes, I would say, first of all, I'm finding that so interesting. i think I'm going to keep thinking about it.
00:27:11
Speaker
And I'm thinking about even how it relates to MedBerry exec content. Like what you said was really interesting. Aspirational, meaning like the train is on the tracks and like folks. And you and i if I'm understanding it, you're meaning essentially that the users or the folks who might be following you, they have the choice.
00:27:32
Speaker
You're going. They can come along for the ride, but you're going to keep going anyway. It's like about momentum and authentic action. And that that's really interesting to me. I really like it because in some ways it slightly de-centers the viewers in a way that I think is helpful for authenticity.
00:27:50
Speaker
Yeah, you got it on the nose. It makes it easier for people to jump into the party already in progress than to have the anticipation of, am I going to be the only one that shows up to this party?
00:28:02
Speaker
Yeah. but I already know that party's happening. And it takes the pressure off the person making the invitation to jump in, know it's valuable. We've done all this other work on finding it, you know, the value.
00:28:15
Speaker
So it really just speaks for itself. And if you think about the most magnetic brands or magnetic people that you know, when they show up online and they start talking, there's so much behind it and there's so much debt to what you're hearing on the surface.
00:28:31
Speaker
And you have an education of that and you cannot wait to get that of the whole I think to go back a little bit to like your intuition and how perceptive you are, i feel like there are a lot of folks who have those abilities and it can be really weird sometimes at work in the wrong context. Not weird, that's not the right word. and i think maybe sometimes I'm sensing something about a client. I'm like, picking up something here. I have a sense of what the block is.
00:29:04
Speaker
And maybe because it's so B2B and businessy, I just don't feel comfortable. I'm like, I don't quite know how to directly get to that in a way that I know they would feel comfortable with.
00:29:16
Speaker
And I think that's probably my own things to work on a bit. But and I feel my sense is you've woven that into your whole offering. And you're like, look, folks are signing up for what I pick up or perceive about them.
00:29:27
Speaker
Like the invitation's already there just by working with you. Am I off base? Am I making you sound more woo or witchy than you'd like? Tell me. You are making me feel so seen right now. i love, i mean, that honestly, one of the things I love so much, can I just gush on you for one second? When listening to your podcast, I can totally fangirl about how you reframe and rephrase how you see people or what they just said, what you took away from it. It's good. think Talk about perceptive, Meredith.
00:29:58
Speaker
Thank you. Thank you for that because I know that's there all the time and I'm just hoping that it comes through and like there's a fine, it feels like there can be a fine line between, no, I'm actually really good at what I do. And yeah, a lot of it is intuitive. A lot of it is trusting. This is a tasting room here.
00:30:23
Speaker
Trust me. You're going to like what you get and what we do together, but there's going to be a process to get there. And that's why what you've done before hasn't worked. That's why you are talking.
00:30:36
Speaker
Because you've skirted around something you know that you want to do it. No, I like it. I appreciate it. i have to say often. When I, my sense is I'm just babbling on these podcasts.
00:30:49
Speaker
So that's okay. So before we started recording, we talked about how our first call, which was not a podcast, At the end of it, you said something which was just the most tantalizing little end of the call bit where you said that you can what you just spoke to. You're like, I can always see what the block is in somebody.
00:31:09
Speaker
And afterwards, I was like, damn, I wish I had the balls to ask Lisa what my block was. And so we talked about it at the start. And I was like, do you want to tell me while we're recording? What you think my block might be? Because I certainly feel, i suspect many blocks within myself.
00:31:25
Speaker
So I invite you to tell me. oh it's what everyone wants to be seen. of my favorite things when I was little was my grandmother sitting me down and telling me stories about myself because we have those memory keepers and we have those people that see us so clearly without the same bias that everyone else might have around us or we have around ourselves.
The Power of Voice and Overcoming Self-Consciousness
00:31:44
Speaker
So when you get that gift of somebody just clearly, it's like your whole nervous system just reads that. So thank you, first of all, for that. And thank you for allowing me to have this conversation with you and share how present and grounded you are for the people that you've interviewed. And I probably guess that's how you are, what you work with.
00:32:07
Speaker
Well, there's a lot of respect for somebody bringing their ideas, their business, their work, their livelihood too. right? Inviting their world.
00:32:18
Speaker
And you have so much gratitude for that. But you are also deserving of that
00:32:28
Speaker
in equal measure. And having people or having a way or something where that can be reflected that's too, because we're mirrors what we see in other people. So clearly we have in ourselves.
00:32:45
Speaker
So like any compliments that we're giving people or anything really love that somebody does so well, we either have a desire for it in our lives, I think we have to start through it, but a desire to have more of that in our life.
00:33:00
Speaker
But without going too deep, like you just gotta to let people love you. You have to let people give you as good as you give just to show me there's some doors that you could open on that as well. Cause show content people.
00:33:18
Speaker
ah but but but ah
00:33:23
Speaker
But I hate to say that cause there is such a, you have a very strong voice. At the vocally you have a very clear voice.
00:33:35
Speaker
And everything you say
00:33:39
Speaker
So think there's one thing want you to, I think your voice is very much your superpower. I think it's parent. It might also be your parent, but I think your actual voice. And just trusting that what you're putting out there branding is exactly what you want.
00:33:57
Speaker
I think it's amazing. Have you ever had that before? Like just your voice and like just talking have you had that feedback? Oh.
00:34:05
Speaker
It's funny. People will email me and they'll be like, I like your voice. It's really soothing to listen to or something. It's so funny because maybe akin to photos, the first few episodes of content ever, I was um mess listening to my own voice. I was so
00:34:25
Speaker
embarrassed and I wanted to dig a hole in the ground into it. That's how the fairest I was about my voice and what I said. I wonder if it's similar to your process with the photos where I don't listen back to most episodes, but every now and then I'll listen like on a walk. It's funny because I almost black out in the conversation. So when I listen again, I'm like, oh yeah, we talked about this and this. I've noticed I can just pay attention to what the guest says. Now, when I re-listen, I'm not really paying too much attention or too attached to how I think my voice sounds, which is helpful.
00:34:58
Speaker
but I think there's an intimacy to voice though, that we can be uncomfortable with, especially if you're looking, it goes right directly to your ear. Yeah. In the same way that it's showing somebody to photograph, graph because you're not there with them to defend or explain or put in the context. people are going to take away what they're going to take away.
00:35:19
Speaker
And so for you, just trusting it, you want them from it, it's
00:35:27
Speaker
In all of everything, all of that. um I would be so people broke.
00:35:36
Speaker
You're such a mystery woman. Your actual brand. and um I know. I need to work with you. I need photos. I don't know if you ever went through your process.
00:35:48
Speaker
Sometimes I think one reason Medberry is something I was drawn to is I find it so fun and easy to tell people and brand stories. And for myself, it feels basically impossible.
00:36:01
Speaker
Like it's really hard for me to struggle with it a lot. I'm sure I'm going be hitting you up after this. And I appreciate you saying that. It's very kind what you said. I'll be thinking about it. Definitely. I've been thinking about receiving, just like receiving love, et cetera. It's really hard for me. Sometimes I have a block around it. You're not alone. And we are taught to be independent. We're taught not to do too much. And we're taught to be very self-sufficient.
Balancing Visibility with Personal Boundaries
00:36:24
Speaker
So I think that... women as well, and men too, lift the arms, talk about it, but not being allowed to ask for help with anything. But with us, it doesn't diminish our power or a message.
00:36:37
Speaker
And I think that it's just a vulnerable thing for anybody, especially if you haven't. That's why I made that point. i like We think the point where you know, this is the direction.
00:36:49
Speaker
You're going to show a photo of yourself knowing what the purpose is behind that. And I don't think that you're necessarily somebody that wants to that on stage first, because I think that part of your power is your ministry, deciding when we are allowed to be part of that, and when we aren't, how often.
00:37:07
Speaker
I think there's Helen, and it's something that you're doing. what I would say no I'm just trying to think what did I think you would I appreciate it very much and I'm sure I'll be hitting you up but for other folks who are listening they're like god I want Lisa to I want to be seen by Lisa where can they reach out to you where can they find you how can they work with you and follow you you have said where are all the places that we could send them off the back of this I'm such a huge fan of you and the work you're doing Come find me on Instagram.
00:37:39
Speaker
I am for Golden Brand Co. on Instagram. And I am Lisa Hockham on Substack. Particularly fun I don't have to compartmentalize over there. So I have a lot of fun on that platform.
00:37:51
Speaker
And then you can come to my website. You come to see me on Instagram. We can actually chat over there. All right. We'll put all those links in the show notes. And then Lisa, is there anything we didn't cover that you would have wanted to say or any last parting things that you'd want listeners to know or think about?
00:38:08
Speaker
I just want anybody who, if this conversation hit with you and if it's landed and you're having that moment of realizing, well, feel like running my own way full time and I'm frozen and it feels really hard. I just want to validate and say, yeah, it is really hard.
00:38:27
Speaker
And there's a reason why people don't show up and they don't do it. But it's part of opening yourself up. It's part of letting yourself be seen and known for help. ah health um the other side of that is all that goodness and that come in your world um as a result of doing.
00:38:47
Speaker
And I think that has more value there. All right, Lisa, thank you so much. This was an incredible conversation. Thank you.