Welcome to S2E12 of Content People

This week we talk with Content Creator Clara of ColorMeLoverly.

You might know Clara from her TikTok, where she’s earned a following of more than 220K her fictional PR agency has amassed a trove of high-profile but problematic clients.

See her advice to Joe Jonas, for example.

Or check out Clara’s fantastic substack Hmm, That's Interesting - which has more than 12K subscribers - where she digs a little deeper into the cultural mores and nuances behind the hot-button issues of the day.
Hmm, That's Interesting

Clara’s also on Instagram and has a delightful literary podcast called One More Chapter with Clara and Clare.

Our convo covered:
- How Clara grew her following on TikTok

- What sparked the idea for her now-famous PR parody

- Why her newsletter is currently her favorite medium

- How “feeling cringe” is totally normal when you’re trying something new - and how she deals with it.

- Why promoting your work and content can feel harder for women than for men.

Subscribe to the Content People newsletter here.
Follow Meredith on LinkedIn here.

I loved getting to chat with Clara. Hope you enjoy the convo or find it useful.