Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Steal These 3 ChatGPT Power Moves
699 Plays30 days ago
Join the 21-Day Solo: Podcast Challenge - https://podcast.soloscaled.com/
In this AI marketing podcast episode, Dan Sanchez gives you a rare behind-the-scenes look at how he's using ChatGPT to accelerate the launch of a new product: the Solo Podcast Challenge. After coaching others and reviewing dozens of ChatGPT conversations, Dan reveals three power moves that separate AI dabblers from true AI-driven marketers. This episode is part live coaching, part tactical training—perfect for those looking to turn ChatGPT into their most powerful teammate.
My Favorite AI Tools
- Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
- High Level (My all in one marketing platform) - https://danchez.com/highlevel
- Zencastr (Best AI podcast tool) - https://danchez.com/podtools
- n8n (my favorite AI automation tool) - https://danchez.com/n8n
Resources Mentioned
- Podcast Challenge Program: https://podcast.soloscaled.com
- Audience Deep Research Toolkit: https://danchez.com/audience
Timestamps
- 00:00 - Are you using AI differently than others?
- 01:57 - Why people get different results from ChatGPT
- 04:30 - Power Move #1: Deep Research for pain points
- 12:44 - Building the Solo Podcast Challenge concept
- 15:42 - How to structure ideation using real customer voices
- 21:10 - Power Move #2: Batch content with prompt chaining
- 28:55 - Using ChatGPT Canvases to generate serial content
- 34:19 - Power Move #3: Use ChatGPT Agent for landing page audits
- 39:50 - Summary of 3 AI power moves
- 41:10 - Where to find the Podcast Challenge
Recommended
Transcript
Intro
Exploring AI's Impact on Productivity
00:00:05
Speaker
Have you ever wondered if other people are using AI differently from you? And you wonder why people are talking about all the results they're getting and how it's made them so much more productive and getting more done. And you see these things out there on LinkedIn and on YouTube and wherever you're consuming social or information about AI.
00:00:22
Speaker
And you're kind of thinking like, are they doing something different for me? I can tell you that over the last couple of weeks as I've helped people troubleshoot ChatGPT5, I've seen a lot of people's conversations with ChatGPT, and I've started coming to the conclusion, yes, yes, we are all kind of using the tool differently because we're all used to delegating differently. We have different workflows.
00:00:44
Speaker
We have different levels of sophistication with using AI. So, yes, people are using ChatGPT or Gemini or Claude differently. So what I wanted to do in this episode was actually take you through some of the power moves that I'm using as a pro user of ChatGPT. And I don't mean I'm using the $200 a month account. I'm just saying as somebody who like lives, eats, and breathes AI and how to apply it to marketing, that I'm using it at a different level
Leveraging AI in Video Podcasting and Multitasking
00:01:09
Speaker
than most people. And after watching a lot of my friends use ChatGPT, I'm like, okay, it's time to share an episode about how I'm using some of the tools in simple ways, yet
00:01:18
Speaker
combined create really powerful results and I want to kind of give you like a look over the shoulder moment so that you can see how I'm using it to inspire you to level up your own AI game so welcome back to the AI driven marketer I'm Dan Sanchez my friends call me Danchez and And again, this one's going to be ah ah a look over my shoulder. I'm actively working and launching a project that I want to show you how I'm using ChatGPT to launch with these three different power moves that I've used order to launch this project faster and better than if I would have had spent like two weeks straight doing nothing but this project. But of course, I have work that I do with Social Media Examiner. I've worked clients. have a lot of other things going on. So AI really helps make this come to life a lot better and a lot faster than I would have otherwise.
00:02:05
Speaker
So let's get into it. This is a video podcast. so I'm going to be sharing my screen at on what I'm working on with chat GPT. But just now I'll be talking about it along. So if you're listening, you'll still be able to get 90% of what I'm talking about here.
00:02:17
Speaker
And you can go back and apply to chat GPT. But I am this is a video podcast. I am sending it syndicating. it around Apple, Spotify, and YouTube. You can watch video on all three of those platforms or my website at danchez.com.
00:02:30
Speaker
So if you want to follow along, just expand that window and open it up and see what I'm doing. If you want to take a moment, as long as you're not driving, if you're driving, keep your eyes on the road. So let's dive into it.
00:02:41
Speaker
I have my chat GPT account open. I want to show you with you the first power move, right? i and i know we're staring at a big block of a prompt here, but I want to tell you there is a certain way to do ideation with AI and you could do this with any of the platforms, chat GPT, Gemini, Claude can do this somewhat, but this is mainly a chat GPT, Gemini and Grok kind of thing because they have access to the tools called deep research.
00:03:06
Speaker
Like if you're unfamiliar with it, it's over in ChatGPT. It's the little plus button right next to where it says ask anything where you usually put your your question or whatever. You hit plus. You just click on the little tool called deep research. You can see it got activated there.
00:03:19
Speaker
And then it goes into deep research mode. It's as simple as that. You don't have to change the model. just select deep research and it activates it.
Advanced Strategies for AI-Driven Project Management
00:03:26
Speaker
So when I kick off projects, when I especially in the probably about when I'm 10 percent of the way through my ideation phase, I generally go to deep research because you don't want to ideate without doing some audience research first. Right. Because you can kick off the idea, but you really want to start incorporating the voice of the customer, the pains of the customer into your project in order to make it much better.
00:03:50
Speaker
So that's the power move. Incorporate deep research early in the ideation process to kick off a chat and then continue going so that ChatGPT has the context of the actual pain points of your customer.
00:04:02
Speaker
So if you didn't know, I have a whole library called Audience Deep Research Toolkit. you could get at danchez.com slash audience. I have a whole library of specific deep research prompts because I find that while I don't really like prompt libraries at all, deep research is one of those things where it's like you're kind of delegating projects and tasks.
Introducing Solo Scaled Project and Podcast Challenge
00:04:24
Speaker
They need a little bit more structure when you delegate something big to AI.
00:04:28
Speaker
like a deep research project. So I have one called Customer Pain Points Analysis. I'll open it up and quickly read it to you. But this is kind of the prompt that I'm giving it. It's kind of been expanded on by AI, the one we the big gobbledygook one we just saw in ChatGPT.
00:04:43
Speaker
But it's essentially doing this. It says, conduct a deep... analysis of online conversations to identify specific pain points that target audience for me was marketers frequently discuss ah ah regarding and then you insert your product category or service type and I said launching a podcast.
00:05:03
Speaker
Source information from forums, social media, Reddit, Quora, customer review sites provide a written summary of your findings followed by a clear table summarizing the categories and their frequency.
00:05:14
Speaker
For each category identified include a clearly titled section containing an analysis of findings and a bulleted list of 12 bullet points that contain a direct that contain direct quotes each accompanied by its source.
00:05:28
Speaker
So that's the whole prompt. It's ah it's it's about a paragraph, right? And it's really useful to bring up all the things people are complaining about when it comes to the thing that you help them with.
00:05:39
Speaker
So let's see. it Of course, it asked me some clarifying questions as chat GPT always does with deep research. And then it went into the report. And you can see i have this really long report where has a good summary. And then it has my table where it's ranked stacked the different pain points of launching a podcast.
00:05:55
Speaker
And it's probably a good time for me to mention what this project is. Last week, I launched a whole episode announcing a number of different things going on from social stuff with Social Media Examiner, SAS tool that I'm working on. And I launched a project called Solo Scaled with Ken Frere.
00:06:14
Speaker
And we're working on one of the first programs of this thing called Solo Podcast Challenge. Because we've both read Alex Hermosi's new book and got inspired by one of the things he was doing with his gyms and I realized could be applied directly to helping people launch a podcast.
00:06:31
Speaker
So if you've ever launched a podcast, you know there's a number of different hurdles to figure out from what do I say? How do I do this thing in front of camera? What tools do I need? How do I what's the pre production production post production flow? How do I make the most of it for distribution? There's a bunch of different things to figure out when launching
Integrating AI with Customer Feedback for Enhanced Results
00:06:48
Speaker
a podcast. So I'm like, cool, let's come up with a 21 day program where everybody is assigned a daily task, a lesson, a task.
00:06:57
Speaker
where they have to complete it, and it takes about 30 minutes to complete. And we'll, of course, have a fee for the program. They earn their whole fee back if they complete their task every single day.
00:07:07
Speaker
Again, 30 minutes a day. that was the general idea for the podcast challenge. But, of course... You don't want to just stop with the general idea. You want to incorporate deep research like I'm talking about. So I'll explain the program more as we walk through it. But the first power move I wanted to share with you, the way I'm using ChatGPT differently than others, is that I'm incorporating deep research early on in my ideation.
00:07:30
Speaker
So I went and took podcast pain points here. I did the deep research report and it pulled out all these different pain points here. So we have, let's see, audience growth and discoverability struggles is the biggest pain point. We have technical setup and equipment confusion and overwhelm, time management, consistency, editing and production bottlenecks.
00:07:49
Speaker
Uh, talking into the void, right? Cause it's hard to even just stand there to speaking in front of a camera is, is skill. It takes practice. It's different. Even speaking in public, I've helped lots of public speakers start podcasts and I find that they can be a struggle.
00:08:02
Speaker
Uh, uh, scheduling guests, confidence, imposter syndrome feelings. There's a bunch of different things here that are specific to launching a podcast. Uh, So I wanted to take all these. And more importantly, the deep research report went and took quotes from generally Reddit is where it finds most of its stuff.
00:08:20
Speaker
But it scraped Reddit and found real quotes about how people are struggling to create consistency, what technical problems people are running into, what editing issues they're running into when starting their podcast, and took and pulled all those quotes. This is really helpful because it helps inform It's almost like having your customers' voices present as you're ideating because now ChatGPT has it pulled into the conversation, which means it's there active and it's what I call the short-term memory versus just in its deep long-term memory or the training data that it was trained on. And it's pulled right there. It's front and center in front of you and it.
00:08:57
Speaker
So when you're ideating, coming up with stuff, it can pull from their voices into the ideas, into the structure of what you're trying to put together, into the copy when you start getting into developing your copy for your landing pages or ads or promotions of any kind.
00:09:12
Speaker
And this just makes for a much better ideation session. A lot of people are pulling in too much context, but I find one deep researcher point on the pain points of your customers, especially if you're targeting a very specific product, targeting very specific pain points, like I am targeting the pain points around launch.
00:09:31
Speaker
then this becomes an invaluable asset for the rest of the conversation.
Automating Email Tasks with AI
00:09:35
Speaker
So that is the power move. Incorporate deep research into your ideation early and let ChatGPT pull the voice of the customer into it. It's almost like having a couple customers in the room with you as you're coming up and informing your product idea, your your service idea, whatever it is you might be working on. It's really, really cool.
00:09:55
Speaker
So Naturally, that led to what I have in front of me now is a Google Doc with the program overview. we I continued the conversation with ChatGPT and fleshed out the program. And again, it became this 21-day program that includes a daily email containing a short practical lesson mindset shift. That was ChatGPT's idea that we're not just targeting hard skills. We're also talking about soft skills, right? Because people don't... It's... it's Not just technically technically what holds people back, but internally what holds people back.
00:10:28
Speaker
You know, the stories they're telling themselves about what they they can or can't do. So we'll be challenging each day, be challenging a different internal belief in order to get them to overcome those. so And then the daily task and a preview of the next day.
00:10:41
Speaker
Of course, we'll do also two weekly live group coach call coaching calls with myself and Ken so that we can get people up and running. We'll have a community where everybody can access the challenge like as a cohort, you know as a little social group private social group where everybody can talk about that day's challenge or whatever.
00:10:59
Speaker
And then, of course, access to myself and Ken so that we can help problems, especially for the first cohort, because we might not be clear enough in some spots. So all those things is what is included in the challenge.
00:11:11
Speaker
So we put together our program schedule. Of course, there's week zero, a few emails that lead up to the challenge. And then, of course, we go from, you know, the daily challenge, 21 days. We got week one, you know, and all the things included in that week two, week three, 21, a few days afterwards. But I have it all outlined here in front of me.
00:11:28
Speaker
Right. And each day has a lesson overview, a mindset overview and an action overview of what needs to get done with, course, an overview for the day. I did use AI to help me put that together again with the deep research in mind. But of course, i I've launched 100 podcasts. Ken's launched podcasts.
00:11:46
Speaker
We've been podcasting together for months. I've published over probably 700, 800 episodes myself now. um we went through and tweaked, and this is based on our knowledge as well as ChatGPT's assistance putting together. That's the beauty of ideating and co-creating with AI.
00:12:02
Speaker
But this is the starting point. This is the project doc that kind of kicks off the what is the solo podcast challenge. The next power move I want to share with you is once you've gotten this far in a setup, what to do with it.
00:12:14
Speaker
I have 21 emails and lesson plans I have to put together now. Woo! That's a lot. It could be a lot harder if we didn't have ChatGPT to help us flesh out every single one of these emails.
00:12:25
Speaker
Let me show you the next power move that I've done multiple times when creating something that has a systematic approach. Essentially some kind of serial content where it contains the same template and formula every single time.
00:12:38
Speaker
You can knock out whole batches of things using this next power move that I'm going to share with you. And that is, let me open up my next ChatGPT thing here. kind of giving one really good prompt to tell ChatGPT to do a thing over and over and over again. So let me let me break it down here.
00:12:56
Speaker
I have a prompt, and in the bottom of the prompt, I'll come back to the top, is literally just the document we were looking at from Google Docs. It's that whole project overview with the day-by-day breakdown, what's included in the challenge, what is the challenge, everything ChatGPT needs to know. This is kind of a fresh conversation, so I'm reloading.
00:13:15
Speaker
All not all the ideation, not all the ideas we had, but like what this is what it actually is. This is what we're locked down is what the challenge actually is. OK, so I have that. So let's go back up to the top of this prompt now that you know that most of this prompt is just that project doc.
00:13:29
Speaker
And then I kick it off with this. Below is the summary of where we are at with the project podcast challenge program. I want to use this conversation to outline each day's email in a separate canvas per email that includes everything in a list located below.
00:13:43
Speaker
Don't use em dashes in any writing. Start with what to start with the what to expect email. So that's the initial prompt. Then I load the context in, right? And I often use Markdown as a way to just make sure ChatGPT understands how I'm organizing things.
00:13:59
Speaker
And Markdown is, instead of using, like, ah ah highlighting a sentence and turning it into in a Google Doc, you would just turn it to a title or an H2 or whatever header. You use a...
00:14:12
Speaker
a pound sign if you put a pound sign ahead of a line in markdown that means oh this is a title so because you can't format your prompts with like headers and stuff but you can format it with markdown the reason why that can be helpful sometimes if you have a really long prompt with a lot of information it can be helpful to put some markdown and to show ChatGPT like, hey, this is the header of this section. Oh, look, here's the next pound header.
00:14:38
Speaker
We are starting a new section of this prompt. It just helps it keep it more organized so that ChatGPT is less likely to get confused. That's a little tip. you could see after my initial prompt of giving it the this is what we're trying to do. Here's the reason why I'm giving it now more context.
00:14:54
Speaker
And I break down. This is what each email. This is what I want from you in each canvas. I want introductory copy. I want a five to eight bulleted script to guide the video that Ken or Dan will or myself or will record.
00:15:07
Speaker
I want a short summary of the day's a lesson. I want a clear action statement. I want a sentence or two about why this action matters and an encouraging final thought to sign off the email. And then I want my signature and then I want a PS at the very bottom that I can copy and paste in that previews tomorrow.
00:15:24
Speaker
Okay, that's every single email that I'm sending during the 21 days is going to cover that format. And while ChatGPT only has that short abbreviated day summary for each email, look, here's day one.
00:15:37
Speaker
Day one is who's your show really for? Nail your audience today. right? Lesson, audience architecture, target audience, secondary audience, tertiary audience, mindset, less is more, but it's hard.
00:15:49
Speaker
Action, send in your target, secondary audience and tertiary audience, which I have a specific way to approach target audiences that's different than I've seen elsewhere. So I have an audience architecture as my own little thing, but I'll have to publish another podcast up episode about that sometime.
00:16:08
Speaker
But that was the lesson. That's all ChatGPT had to go off, and it has to flush that out into a full email. It'll hallucinate some of it. It won't quite be right, but dang, it does a great job of just taking that little bit. Plus, it has all the recollection of all the conversations I've had with ChatGPT.
00:16:23
Speaker
and all the other places I've talked with about it, about audience architecture, which I have before to go off of. That's why ChatGPT becomes important as it remembers all the conversations because chances are you're referencing past material.
00:16:36
Speaker
Will it reference it? Maybe, maybe not, right? It's getting better at being able to pull past conversation data forward, but it's all that stuff combined that's leading to it to be more accurate and when it's creating summaries of things or pulling out something out of nothing, right?
00:16:51
Speaker
Imagine if I signed this to a competent marketing director and said, hey, do your best in figuring out what to interpret what I have here as a bulleted list and flesh this out and then give that to me.
00:17:02
Speaker
That's what it's doing. And it does a remarkable job of it. So I'm saying, hey. do this one by one. Okay, so let's go through, I put in this prompt, I said, start with a certain day, and then here it is. Here's the canvas, and I always do these in canvas. Anytime you're creating content, use the canvas feature.
00:17:17
Speaker
It's the little, you have to hit it. It used to be able to do this proactively. You can't, you have to do this actively now. But hit the little plus button, go to more, and then lock in Canvas. Kind of like that deep research button we looked at before.
00:17:28
Speaker
Lock in the Canvas, and it's this little box that wraps around it. It's important because you want to be able to come back and click edit and either have a conversation with Chachapiti just about this one document or just edit it manually yourself right there in the conversation.
00:17:44
Speaker
It's really nice to be able to do that. So you could see that I got my first day up the day. This is the email for the day after sign up or what to expect, kind of giving a breakdown of what the program is going to be like before it starts to answer the basic questions and kind of make it clear like, OK, we're getting ready for the challenge. Buckle up. This is not going to be.
00:18:04
Speaker
easy. There's going to be some work involved, but it's, we called it a challenge on purpose. It's what you signed up for. Here's what you can expect every day. Start blocking time on your calendar to complete your daily tasks. So it kind of goes through that and it's outlined the email. Some of it I'm going to be able to copy and paste straight into the email. Some of it is just the bulleted list to guide the video, provide suggestions. Both Ken and I are pretty good on video and can kind of record a quick five minute video on the spot since this is all content we know already.
00:18:32
Speaker
But it's nice to already have it scripted to make sure there's nothing we miss. Because again, ChatGPT has the context for the whole challenge. And there might be things that includes in here with that context that we wouldn't have thought about before because it's hard to hold it all in your mind at one time.
00:18:46
Speaker
so That's one thing, but the next, this is where it really gets cool, is after you get your first one done, you can now say, great, now create a new canvas for the next email, fax gear and background and barriers using the same outline.
00:19:01
Speaker
Bam, I have my next canvas. You can see I haven't done the next one yet, but this is where I'm at right now in this project. And this is a way to get it done so much faster when you have to create a repetitive thing over and over again.
00:19:12
Speaker
Because now I can go to chat to be and like, great, now do the next one. next ne Next, next, next, next. And before long, I will have about 25 different canvases sitting in here in this one conversation.
00:19:26
Speaker
And it will still be able to, it's it's not too much that it can't hold the context. It'll be able to hold the context well enough because this one prompt at the very beginning is well, is just well put together. It's solid. It has very clear instructions. It knows exactly what we're trying to do and has a very clear outline of what I want in every single canvas that represents the email.
00:19:47
Speaker
So that's the power move. Use in a structured way saying like, hey, I want to create multiple things. Here's the outline of each one that I want to create. Remember, that was the solo podcast challenge.
00:19:59
Speaker
It has the context of what the challenge is, what's it's included, and it has an outline for every day, every single email. And then I have an outline of what needs to be how how to flesh out every single one of those outlines. Like we're going from small outline to big outline.
00:20:12
Speaker
Or actually, some of it's actually content. It's a couple sentences in different places, right? So I've actually fleshed it out. So it's very clear what it needs to accomplish with each one to the point where I could just go next. Next, next, next.
Improving Landing Pages with ChatGPT Visual Audit
00:20:25
Speaker
And within 30 minutes, I'll have all 25 emails. Now I'll have to go through and read. And as I'm copying and pasting into high level where it's going to be dripped out from, I'll still have to flush it out and make sure it's all good. But this makes it so much faster. It's considerably faster. And most of it will be good. I'm just looking for the little 10% of stuff that won't be correct.
00:20:46
Speaker
This is a way to get stuff done faster, even better because ChatGPT will insert things you didn't think to include. Now my last one, my last power move I want to show you is really, really easy. And it's using one of the new tools in ChatGPT that people haven't thought about to use yet.
00:21:01
Speaker
And it's ChatGPT Agent. If you're paying for Plus, you have access to this. The other ones you could have done with the free version, but you'll need Plus for this one because it's ah it's a Plus feature or a Pro feature.
00:21:12
Speaker
Agents. So I said i created a whole landing page for the podcast. So I put together this podcast landing or the podcast challenge landing page. It's actually created with Mid Journey. Sorry, not Mid Journey. Lovable, Lovable, ah the Vibe Coding app because it creates great landing pages. And I still have a long way to go on this landing page. There still needs to be more, but it's a good start.
00:21:41
Speaker
Good enough now, and I've gone enough iterations of it that I'm like, okay, it's time to get some feedback on this sucker. So why not have, and this is the power move, have ChatGPT's agent do an audit of the landing page.
00:21:54
Speaker
The reason why you want to use ChatGPT's agent and not just a typical search, not just a deep research report, not just feet not just a normal chat session. While it can do that, and it'll give you feedback, if you use ChatGPT agent,
00:22:08
Speaker
it has the ability to see what it looks like visually. Otherwise, it only looks at the words. But if you use ChatGPT Agent, it opens it up in a browser, actually looks as it looks at the imagery, the layout, the white space, and all the other facets of the landing page that normally it wouldn't be able to see. But because it now has a visual interface in order to evaluate it in, again, it's taking a picture of every single page and then evaluating. That's how it works because that's how what it has to do in order to figure out where to click, right? It might be a visual button or an image or something like that that needs to click on so it can actually see it visually.
00:22:41
Speaker
it could do a much better job of assessing your landing page. So I gave it a really simple prompt. Remember, if you're activating agent, you have to click on the little plus button. It's another one of those tools in the tool bag here and click on agent mode. You don't have to change the see even you can't even change the model between thinking or a chat normal chat GPT-5.
00:22:59
Speaker
You just turn on agent mode, describe your task. And all I said was analyze this landing page for how I could improve conversions and make the offer more clear. And then I gave it the landing page, podcast.soloscale.com.
00:23:11
Speaker
It said absolutely, Dan, and it went into analyzing it. You could see on my screen, I'm going to kind of scroll through the session that it had. It went and opened up the browser, opened up the this site, started reading the copy, scrolled through the page. You could see it actually scrolling through the page, kind of taking notes as it scrolls down.
00:23:28
Speaker
And at the end of it, it took about it went through really fast. Analyzing a single landing page for agent only took less than a minute, 56 seconds. It put together a whole report for me and gave me a bulleted list of things that I could improve. Multiple of them. I'm like, dang, it's right. Why did I say that?
00:23:45
Speaker
Dang, it's right. I should include that. was a lot of great suggestions on here and I'm going to be changing those. I haven't changed them yet. But I will be changing them soon. Probably by the time you see the page, hopefully they'll be changed.
00:23:56
Speaker
But those are the three power moves. Again, to summarize, kicking off ideation with the deep research report, specifically around whatever pain points your customers are facing that is related the project you're working on.
00:24:10
Speaker
is power move number one. Power move number two is chaining your content creation, especially if it's a serial kind of thing where it's using the kind of the same template, but in a different way over and over again, creating one long structured prompt to say like, hey, this is what we're doing.
00:24:26
Speaker
Here's the template that I want you to use. And here's the outline of how it's different. Here's what's the same. Here's what's different. And then just helping it go through one by one, each one in a canvas.
00:24:37
Speaker
This one, now do this one. Now do this one. Now do this one. That way you have 25 days, at least I have 25 days worth of emails and I now need to go back then, rework and then copy and paste over into high level. And then third is to use AI agents in order to do website audits or landing page audits because it now has the visual capability to see it more than just
Podcast Feedback and Community Engagement
00:24:56
Speaker
read it.
00:24:56
Speaker
So hopefully getting this look over my shoulder and how I'm using chat GPT has kind of given you a idea of how you can use these tools together in order to get more done. faster If this episode was helpful, please, I'd love to get a star rating for whatever this you feel like this show is worth in the podcast app you're listening to. If you're watching on YouTube, give it a thumbs up.
00:25:16
Speaker
And of course, if you've ever thought about starting a podcast, go to podcast.solascale.com and let's talk.