
In this episode of the Influence Global Podcast, host Gordon Glenister sits down with Brit Starr, the Head of Marketing at CreatorIQ, a leading influencer marketing and creator intelligence platform. Together, they explore the rapidly evolving creator economy, the shifting role of influencers, the importance of trust and authenticity, and how brands can successfully navigate today’s highly competitive digital landscape. Brit leads marketing at CreatorIQ, where she champions data-driven insights, creator partnerships, and the role of technology in scaling influencer marketing. With more than a decade working across digital communities and creator-led engagement, Brit offers a refined perspective on how brands can leverage influencer marketing.
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