In this epiosde we talk to the Head of Marketing Partnerships and Influencer Marketing at Wix, Sarah Adam. Sarah has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Sarah is focusing on Wix's new end-to-end web creation platform for Agencies and Enterprises, called Wix Studio.

S8 Ep2: How Does Wix Leverage B2B Influencers Ft. Sarah Adam

In this episode we talk with Retail and Ecommerce Partnerships Manager at Tiktok, Ed Wilson. The UK Social Commerce sector is worth £16bn to retailers and more of us are now using Tiktok not just to be entertained but as discovery and search. We talk about how some up and coming brands have done so well like https://madebymitchell.co.uk/ and https://plouise.co.uk/ but also the mainsteam brands like M&S have leaned into influencer marketing well https://www.tiktok.com/business/en-GB/inspiration/creative-ads-marks-and-spencer-tiktok-production-fashion-creativeexchange?ab_version=experiment_2&agp_template_id=7400238737994547218

S8 Ep1: Social Commerce Is Worth A Staggering £16bn For Retail Brands Ft. Ed Wilson

In this episode executive director for global advertising giant Dentsu, Yoshihiro Yagi talks about the importance of creativity and art in advertising campaigns noting Grand Prix award winner Pocky the Gift. For more information please visit https://www.instagram.com/yoshihiro_yagi/

S7 Ep21: Top Japanese Creative Director On Why Creativity Is So Important Ft. Yoshihiro Yagi

Edward Fuller is a passionate marketer with an entrepreneurial spirit and data-led outlook. He is the founder and CEO of Media Bodies, a global, award-winning influencer marketing agency. For over a decade, they have specialised in developing methodologies and models that use data-led insights to generate scalable ROI on influencer campaigns. Their expertise across YouTube, Podcasts, Instagram, TikTok, Twitch, and Community campaigns has been sought after by some of the biggest brands across the world including air up, Emma Sleep, Hello Fresh, Bandai Namco, Zynga, Mytona. In this episode we talk about the power of podcast advertising and influencer marketing for all its performance AND branding benefits. Edward showers us with stats and case studies which will astound you. One of them is 63% of listeners in a recent survey said they trust a podcast host more than another influencer Find out more about Media Bodies here https://mediabodies.com/

S7 Ep20: Podcast Advertising Is Exploding Says Top CEO Ft. Edward Fuller

In this special episode titled "Inventors or Marketers?" we look at back at some the best ads over the years with the legend that is Rory Sutherland. In this live podcast recording, Gordon Glenister host of the Influence Global Podcast, author of influencer marketing strategy and founder of the Influencer division of the Branded Content Marketing Association interviews the legendary advertising guru that is Rory Sutherland. The talk celebrated the most influential advertising campaigns over the last 40 years and asked the question "were the creatives behind them great marketers or awesome inventors".The event took place at Home Grown Private Members Club in London.

S7 Ep19: In Conversation With Rory Sutherland - "Inventors or Marketers?"

In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don’t always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking between brands and influencers. She has worked with various organisations, from CPG brands, fashion, and hospitality, to technology innovators seeking to disrupt their market. InfluencerNexus helps B2C brands drive awareness, engagement, and conversions through cohesive influencer marketing campaigns across channels.

S7 Ep18: The Tinder of Influencer Marketing Ft. Sarah Saffari

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential keynote speakers, advisory board members, start-up advisors, and thought leaders in the industry. Vladimer has been described as ''a pioneer across the globe'' by Exeleon Magazine. He is an Executive Judge at the Gartner Marketing and Communication Awards. Vladimer serves on the Advisory Council of the Harvard Business Review and the Advisory Board of the United Artificial Intelligence Institute. His expertise is trusted by the American Marketing Association. Vladimer has been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and World Biz Magazine. Moreover, he mentors start-ups at the UCLA Anderson School of Management, UCL Innovation and Enterprise, Abu Dhabi SME Hub, and Plug and Play Tech Center EMEA. He is a member of the CMO Council and mentors students at the University of Westminster. He sets the highest standards for marketing and delivers extraordinary results. With a reputation for driving transformational change and traveling the world delivering keynote speeches, Vladimer has spoken at the Global Marketing Summit and the Asia Retail Summit. 

S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze

Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten here [https://www.kerstenluts.com/about]

S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

Influence Global Podcast - shining a spotlight on influencer marketing