The Biggest Mistake Brands Make With Influencers | Kenzo Mizumoto

Why do some creators generate millions of views but struggle to drive sales?

In this episode of the Influence Global Podcast, Gordon Glenister speaks with content creator Kenzo Mizumoto about the creator economy, influencer marketing, brand partnerships and the realities of building an audience online.

Kenzo shares why not every creator should be judged by conversions, how TikTok Shop has changed the path from discovery to purchase, and why brands often misunderstand the role different creators play within the marketing funnel.

They discuss:

• Why going viral doesn't always lead to sales

• Awareness vs conversion-focused creators

• The biggest mistakes brands make with influencer marketing

• How AI is changing content creation

• Why originality beats chasing trends

• The future of the creator economy

Kenzo also reflects on his own journey as a content creator, lessons learned from working with global brands, and why staying true to your creative voice matters more than ever.

Whether you're a creator, marketer, brand or agency, this episode offers valuable insights into the evolving world of influence and digital content.

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