S9 Ep13: Why Creator Briefs And Contracts Are So Important Ft. Bunmi Jenfa

In this episode, Bunmi Jenfa, founder of The Fashion Law Edit shares practical, no-nonsense guidance on the realities of creator–brand relationships, with a strong focus on contracts, legal protection and professional negotiation. Drawing on deep operational experience in influencer marketing, she reframes creator work as a commercial service, not a casual collaboration, and explains why understanding contracts is now essential. Bunmi highlights that many creators still sign agreements without fully reading or questioning the terms, leaving them vulnerable to lost income, misuse of content or restrictive clauses that limit future opportunities. She outlines the most common mistakes creators make, including agreeing to overly broad usage rights, missing exclusivity restrictions, undervaluing deliverables and assuming contracts are non-negotiable. The episode breaks down the core components of a solid influencer contract, covering scope of work, payment terms, usage rights, exclusivity, cancellation clauses and content ownership. Particular emphasis is placed on licensing and copyright, where creators often give away long-term value without fair compensation. Bunmi also addresses legal compliance, moral clauses and reporting requirements, explaining how vague or poorly understood terms can create risk. Overall, the episode equips creators with a clear, grounded framework to protect themselves, negotiate confidently and approach brand partnerships with professionalism and long-term sustainability in mind.

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