Why Great Products Don't Always Win | Chloë Thomas

Why do some ecommerce brands thrive while others disappear?

In this episode of the Influence Global Podcast, Gordon Glenister is joined by ecommerce expert, author and podcast host Chloë Thomas to explore what it really takes to build a successful brand in today's increasingly competitive digital landscape.

Drawing on more than two decades of experience in ecommerce and marketing, Chloë shares practical insights into customer acquisition, retention, community building, storytelling and why having the best product isn't always enough.

They discuss:

• Why great products don't always become successful brands
• The biggest mistakes new ecommerce businesses make
• Customer retention and creating memorable brand experiences
• Community, storytelling and long-term brand loyalty
• How creator-led brands are changing ecommerce
• The impact of AI on online retail
• Why simplicity matters when launching a new business
• Chloe's predictions for the future of ecommerce

Whether you're launching a new business, growing an established ecommerce brand or simply interested in the future of online retail, this episode offers practical advice and strategic insights from one of the industry's leading voices.

• Chloe Thomas: linkedin.com/in/chloethomasecommerce

• Gordon Glenister: linkedin.com/in/gordonmichaelglenister  

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