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Infographic Marketing Tips & Tricks
58 Plays5 years ago
Interested in infographic marketing but you're just not a graphic designer? No problem when you use a platform like Visme! This week on the show, we chat with Payman Taei, founder of Visme, about infographic marketing tips and tricks. Payman also shares how a solution like Visme can help non-designers take their visual content game to the next level.
Want to connect with Payman online? Connect with him on LinkedIn. Also, be sure to check out these terrific resources from Visme.
- Marketing Strategies We Used to Bootstrap Visme to over 4 Million users
- Unleashed LP: https://www.visme.co/visme-unleashed/
- Promo video of Unleashed: https://www.youtube.com/watch?v=N_ZsGsRKhHE&feature=youtu.be
- YouTube Channel -- video content with the focus of helping people become better communicators
By the way, be sure to check out Visme and its social channels on February 24th, to learn more about the launch of Visme Unleashed! Stacy had the chance to use the Visme Unleashed platform before it launched, and she says it's awesome.
A note to listeners: while Stacy did get early access to Visme Unleashed, Visme did not ask for any promotion on this podcast in return. We just think it's a cool solution that our listeners should know about.
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The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
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Transcript
Introduction to the B2B Mix Show
00:00:00
Speaker
Welcome to the B2B Mix Show with Elena and Stacey. In each episode, we'll bring you ideas that you can implement in your sales and marketing strategy. We'll share what we know along with advice from industry experts who will join us on the show. Are you ready to mix it up? Let's get started.
00:00:19
Speaker
Hey everybody, Stacey Jackson here. And I'm Elena Jackson. We are the co-founders of Jackson Marketing. And in case you still haven't heard, we are also sisters.
Exploring Infographic Marketing with VisMe
00:00:29
Speaker
Stacey, what's today's topic about? Today we are talking about infographic marketing and a tool called VisMe. It's really cool. Elena, what do you think about infographic marketing?
00:00:44
Speaker
I like infographics because, first of all, I'm not a huge reader, so I like visual things. So infographics are great for me, but I hate it when people try to cram a lot of stuff on it, like paragraphs upon paragraphs on an infographic because that's kind of not the purpose of it, right? So all in all, I love infographics, but only when done right is when they really work.
Meet Paymon Ta'i, Founder of VisMe
00:01:13
Speaker
Yeah, I agree. I hate it when a bunch of stuff is packed in, but I also hate it when a bunch of stupid stuff is on the page too. If the message could be better served with a blog post or a video, do that. Everything doesn't have to be an infographic. Yes. So with that said Elaina, why don't you introduce today's guest?
00:01:37
Speaker
Paimon Ta'i is the founder of Vizmi, bootstrapped on a 10,000 budget and one of the leading all-in-one graphics and visual communication tools used by over 4 million users from over 120 countries. Paimon has a unique story on how his first agency came about and why he started Vizmi. As a no BS type of guy, his journey has been a lot of trial and error.
00:02:02
Speaker
and has brought deep knowledge and real-life experience to back it up on how any business with limited budgets can gain traction and successfully compete in their marketplace.
00:02:13
Speaker
made for non-designers, but still powerful for graphic designers, VizMe combines simplicity, flexibility, and interactive features within a single platform, giving users everything they need within an easy-to-use online interface, supporting individual users and teams at organizations such as IBM, Uber Freight, Ultimate Software, Duke Energy, Fujifilm, and more. Paimon, welcome to the B2B mix show.
00:02:42
Speaker
Thank you very much. Thank you for having me.
00:02:45
Speaker
We do appreciate you being here before we get to discussing infographic marketing and some best practices
Best Practices and Features of VisMe
00:02:51
Speaker
there. Let's talk a little bit about this me. We know that this means a platform that helps non-designers tackle visual content creation. And you can do some really cool things with it. I've logged in and played around, but I do know that people like me marketers can be our own worst enemy. What do you have to share with those of us who are trying to get better at visual content?
00:03:14
Speaker
using this me as far as best practices when using a platform like that? Sure, absolutely. So I think in general, the, you know, the one of the first videos I did in our YouTube channel, because we're pretty big on educating people and not necessarily just how to use our tool, but also how to become better visual communicators and designers without being a designer. And that is that, you know, majority of people that are not designers, they often make things too complicated.
00:03:40
Speaker
So as in the rest of things, less is more actually is a good idea and works great. So just, you know, be, you know, expanding it in terms of, let's say a presentation slide, you know, when you look at most people that create PowerPoint slides or presentation slides in general, it is just too packed with content is filled and nobody, there's no rule that says you can only have five slides in most cases. I mean, that's, you know, a five slide presentation could be 10 or 15 or 20. So you want to keep it.
00:04:06
Speaker
you know, engage and just focusing on the key information and some of the other principles you want to follow as best practices such as, you know, the right use of fonts and focusing on the key points, contrast, you know, not having white text over like a very light gray background, you know, they're just very simple things that in a matter of, you know, just knowing these common mistakes, you will be able to create better content. So that's one of the things I think that's very important for people to know.
00:04:33
Speaker
I know that when I first started using tools that were for dummies like me that aren't designers, I overdid it. I'm like, oh, look at all this stuff I can put on here. And it was hard to kind of get out of that mindset of just make it simple. You don't have to go crazy.
00:04:49
Speaker
Absolutely. And in case of ISME, you know, there is a balance and we've worked very hard on this. It's taken us years to achieve that is to create a balance where the non-designer can go in and they have a great starting point. So we work very hard on these beautiful templates that are already created professionally done by our team right here in house one by one created
00:05:11
Speaker
and put available to our users. So you have a great starting point. So you don't have to think about designing. All you do is just find, let's say I'm trying to create a process or I'm trying to do a timeline. You just find a template that has the structure that you need. And then what you do is just edit your text and information. You don't have to really do anything else. So we give people the starting point for that. And that works great for a lot of people. And eventually, and this is what a lot of other tools do as well. You know, for example, tools such as Canva and
00:05:38
Speaker
Even in PowerPoint, you can buy templates out there. But what often happens is once you graduate past that, it's natural for humans to want to become better designers, better presenters, better educators, and everything else. You always want to get better. So at some point, you hit this
00:05:54
Speaker
Limit where you want to do a little bit more. You want to go a bit step further where your presentation or your graphic looks a little better than someone else's or it is a bit more engaging and grabs more attention. And so usually what happens most people hit the ceiling with some of the other tools out there that are kind of dumbed down to serve the initial purpose.
00:06:15
Speaker
And so in the case of is me, what we've tried to do and work so hard is to find a balance, find a balance where you have restrictions in place, but yet you have more flexibility and you have the ability to be able to go beyond just the average static graphic. So if you want to make things animated, if you want to create pop ups or hover overs,
00:06:36
Speaker
We give you those abilities but they're not kind of in your face, they're not right there where they force you, you know, we force you to have to use those. It's just there subtly when you need it and experiment with them and start putting them together. So that's our mission is to kind of be this visual communication tools, structure and yet freedom to be able to do more and the same time we draw the line. We draw a line where we don't want to pack it with too many features
00:07:00
Speaker
that's really meant for the very professional designer who would be better off using a tool such as adobe and so on if they want to create something very complex right so that's the kind of the it's been a it's been a huge challenge for us to find that boundary you know that that fits most people's needs.
00:07:16
Speaker
So you mentioned Canva. And so one of the things that comes to mind is like Canva is for like those really starting off, I just need to create some stuff to have on my social or just anything like that. And I'm not a designer. I want to get out there and VizMe is kind of like the next step, right? So how would you compare or stack up VizMe?
00:07:39
Speaker
Against canva aside from the things that you just you kind of went through some of those but are there other things that really stand out right? That's a great question. So in general, I mean by the way wonderful tool I think canvas is gonna fantastic job of helping the
00:07:54
Speaker
non-designers and very novice users to get that entry point. And what we really love about the fact of that tool is that eventually people want to go graduate beyond that and go a little bit further and that's where Visme comes in. So there's actually a lot of users when we do surveys and so on that are Canva users and they also are Visme users or they may have graduated from that to us.
00:08:14
Speaker
So, what are differentiators is that in our tool, you can pretty much do everything that you can do in Canva. But at the same time, now you can also apply motion to any object. So, if I want to move an object from left to right, I can just click it and tell it, hey, move from left to right.
00:08:31
Speaker
If I want to embed a video from YouTube and Vimeo and so on, I can do that. In a new version coming, which we can talk about briefly, we've taken things to a whole new level. We spent over a year and a half creating a series of assets that are basically already pre-animated for the user. So instead of you putting an icon and having to put another icon and time it and tell it, hey, come to this point and come from the top and come to the bottom, create this group object,
00:08:55
Speaker
We've created these group illustrations that are just ready to go in different distinct styles, you know, that are beautiful, you know, flat, isometric, outline, you know, for those that are familiar with these terms. Nice. Just basically, yeah, so you just drag and drop them into your state. So maybe you're doing a state.
00:09:12
Speaker
slide a cover page and you're talking about you know the process of you know educating the students for x y and z and so we have complementary some of them are abstracts you just drag and drop that object put it next to the text and then that's your that's it you're done because it's so when you load that up it already loads and solid got the motion to it just subtle very short very quick.
00:09:32
Speaker
And
Enhancing Marketing with Infographics
00:09:33
Speaker
it's ready to go. So interactivity, we take it to the next level if you want to talk about that. And of course, you can download as a GIF, as a video, embed it to your website, and so on. So that's the other scenario. Now, for the serious professionals that are very much into data, then on that side of a spectrum, for let's say professional use, because somebody might say, well, that's great.
00:09:54
Speaker
But, you know, I'm in a corporation, I need to create charts and flow charts and so on. In Visme, we've created a complete engine for the ability to be able to create diagrams and flow charts. So, you can literally attach lines to each other and create your entire flow chart together within Visme. Much simpler than that so you would be able to do it in something like Canva because in Canva, you have to drag and drop items and they don't attach to each other. So, you have to one by one move them around. In Visme, no, they're like sticky, they're magnetic when you use the flow chart tool.
00:10:20
Speaker
Then on the chart side we actually provide full pretty powerful charting mechanism so that you can actually not just have a little simple chart that's got a pie with three pieces on it you can actually create pretty detailed structures of charts and we give you over twenty something there's over thirty of them.
00:10:37
Speaker
Then we have all these data widgets that are just drag and drop so radio widgets a race so let's say i wanted to create a population of male versus female and put percentages or football players such and such you can actually apply percentages say you know this percentage of the population is this and that percentage is that.
00:10:54
Speaker
in a tool such as Canva or PowerPoint, let's say you want to do the similar thing and say, hey, there's 20 males and there's 10 females in my organization or vice versa, you would have to drag and drop 20 or copy and paste 20 male objects and 10 female objects. In Visme, you don't do that. One array, 20 and 10, you give it a value, what icons and boom, it creates it for you. That is nice. It saves you time. That's right.
00:11:18
Speaker
And your graphs, you can have like an Excel spreadsheet thing where you can put your mouse in and it'll do your graph for you, right? Absolutely. So you put your data. There's a table. So you actually put your data on a table and it will automatically visualize it into a chart. And then if you want to switch charts, you don't have to put your data again. You just switch the chart type. So it's smart enough to actually recognize that. Then you can even
00:11:43
Speaker
Connect your data to let's say google sheets you can actually have live data on google sheet feeding coming from other third party source and then then you don't even have to open this me again to edit your chart data so let's say you create a presentation and there's certain values that are going to be changing often so let's do a monthly report for marketing.
00:12:03
Speaker
And you want the chart to just automatically pull the data without you having to open it. So I can actually publish a VISME, get a URL. I can make it password protected, by the way. I could make it private so Google cannot index it. So I can share that with you. And so it's private use. And then you can go to it. And let's say tomorrow you go into it. And if any information in that Google Sheet has changed, the next time you load that presentation, infographic, and so on, it is going to pull the latest data. So those are things you can do as well.
00:12:30
Speaker
That's awesome. That's awesome. Cause I know I've tried to do like a graph or, or bar chart or something like that in camera before. And it's, it's a pain. It's, it's not easy because you can't just fill those numbers in. So when I saw that, I was like, Oh, that is cool. Yeah.
00:12:45
Speaker
And that's one of the areas we've shown and how that came about is because we actually started at mostly a presentation and infographic tool. See in Canva's case, they started as a graphic design basically for social graphics. That was the primary thing that they started at. So they focus and they've done a wonderful job from a social aspect side for very simple graphics zone. Then they dwell into presentations, then into infographics and they have of course those capabilities too as far as like you have slides, you have pages and so on.
00:13:11
Speaker
but it's very restrictive and it has to be that way for that tool. The thing is that if they really wanted to do something that is kind of like Bismy, they'd have to step outside of that comfort zone that they built for the rest of their users or pretty much build a completely separate product. So that's where we focus on. We started as an infographic presentation tool, so that's where we shine in terms of heavy features
00:13:35
Speaker
heavy, easy to use features that we give you. And then we started going into documents and printables and flyers and social graphics and blog graphics. So we actually almost start at both ends of the spectrum. And although both of us are kind of all in one visual communication tools, our focus is to kind of give you a little bit more that edge that differentiates your content, the end result over let's say everybody else that's using that tool or others. And I think you mentioned a few moments ago that a new product
00:14:05
Speaker
releases happening, Visme Unleashed. And I think the day this episode goes live is the day that product will be released on the 24th. Yes, yes, that is correct. So we are going to be working on the new version of Visme for over 18 months or so, not just on developing a new version, but all the assets that I talked about. The new version is going to be, I mean, I'm very excited about it because it is the foundation and stepping stone in what we have planned for the next few years.
00:14:31
Speaker
And I think the early access users have been very supportive and very welcoming of the things that we've built. Long story short, so the new version we're calling a Vizmi Unleashed. I mean, look, this is the fourth iteration, the fourth core version of Vizmi. The one we have right now is the third one.
00:14:49
Speaker
It's kinda too boring i think with this major update just call this me for me come on so i miss me you know i think we like to do things a little bit differently you know normal is boring which is why are tool especially new version you guys see things that nobody else is doing what we looked at is looking at all other tools out there.
00:15:07
Speaker
From your camera to your powerpoint to your picture chart to paltoon for videos and slightly invite all of these are competitors in one way or another that are visual communication tools and one of them is focused on video production video presentations one of us focus on mostly social graphics one is on just infographics we looked at all of those and we say what is the common denominator.
00:15:28
Speaker
where people can just have one tool, one interface, and they can create any of those within one tool for a fraction of price and having three or four or five of them, and having a learning curve of using four or five different tools. So that's what a mission of Izmi is, is to give you one tool that you ever need to create anything that has to do with graphics, that has to do with motion, that has to do with
00:15:50
Speaker
data visualization that has to do with presentations that so build anything except very long boring documents. So by any means, if you ever want to create a long legal document in terms of conditions, that's, you know, 50, 60 pages, 100 pages. Go somewhere else. Yeah, yeah, use Word document, you know, but everything else is game in this. Hey, folks, let's take a break to hear about today's sponsor. And we are back.
00:16:19
Speaker
So like we know that content is huge and it's, it's everywhere. We're bombarded with it every day. There's so much content saturation. I don't think that should be a surprise to anybody, but we all have short attention spans. So it makes it difficult to kind of capture someone's attention and draw them in and make them want to come and find out more. And how can an infographic marketing
00:16:46
Speaker
process strategy help marketers to kind of improve their results and, and grab that attention and draw their audience in. Sure. So, you know, I will be lying to sit here and say, is that, Hey, just create great graphics and, you know, make it move around and so on. And then you're going to have better engagement. I mean, any marketer who knows that, I mean, it is, it is going to start with a, the content is king in terms of Google content is king in marketing. You know, it's just, you know, the tools such as us or in terms of graphical manner.
00:17:16
Speaker
is the is the medium through which you translate that and you actually put it in front of an audience i think that has to do with great
Content Marketing Strategies with Infographics
00:17:23
Speaker
storytelling if you're able to tell a good story now a great story doesn't have to be a story you have to listen for five or ten minutes it could literally be a quote it could literally be a phrase right and you are able to support that with some sort of a visual and graphic and icon and image so and you're able to do that because then you're able to convey to people you're able to tell that story in a meaningful manner
00:17:46
Speaker
And in a snackable manner, because less content is more these days, say the minimum with the most amount of impact, then the audience, especially when you're talking about visual cues, they're able to absorb, remember that a lot more. I mean, study after study has proven people can debate the percentages as far as this percentage of people are communicators, this percentage, faster absorption of information, but everybody can agree that the fact that
00:18:09
Speaker
We remember much better when we look at something that's visual. You've seen an image, you're going to remember it a lot faster than, let's say, you know, you read a paragraph of text. So that is an advantage. And I think combining it two together is very important. So being able to use great story, content, text.
00:18:28
Speaker
with and presenting in a visual manner is great. And the same thing was for data, right? So a story could be data, you could be telling and showing and presenting certain sets of data and stats and widgets could be quarterly data, it could be marketing stats, and being able to present it in a manner that is easy to consume and remember, then you I think are able to get better engagement.
00:18:48
Speaker
You made a point about that a story doesn't have to be long. It could be a quote. I think a lot of people kind of get caught up in, you know, when you're going through school and you have to write stories, you have to have the intro, the body, the conflict, the resolution. You have to have all these pieces to tell a story. Do you think that that kind of hinders people from being able to tell a good story in an infographic because they want to put too much stuff in it sometimes?
00:19:14
Speaker
I think so. I mean, I would recommend, so if somebody wants to ask me a question and say, hey, what is the, you know, of course we have a lot of articles in our blog. We have videos created on our YouTube channel about how to create an effective infographic or ads and so on, regardless of what tool you use. But in a nutshell, I believe that it's no different than let's say somebody who wants to sit down and write a book or write a report.
00:19:35
Speaker
You're going to have an intro, an outline, and the conclusion. And so you have that structure, that outline that you create. Same thing with an infographic. You're going to just need to jot down and decide, what is it I'm trying to cover from the bird's eye view? Then the next question, instead of it being, is that, OK, let me just go in and just add everything that I want, which is what most people do. They have an outline, and they start with bullet one, and they just fill in and write a lot more information than they need to. What I suggest is you have your outline, and then you ask yourself,
00:20:05
Speaker
What is the minimum number of words and the minimum information that i could fill in between each of these just focusing on the key terms so i think it almost would be because we're talking about marketing here kind of like search engine optimization right for those that are familiar with it so let's say that you have a home page website and you want to optimize your home page for better search results not getting to the technicality of things but.
00:20:30
Speaker
Google cares a lot about a few things, cares about the URL structure. So, www.visme.com slash, you know, make dash infographics. So, make infographics is a keyword. The title, which is what you see in search results, that bolded line, that link.
00:20:46
Speaker
is needs to be no more than forty to fifty characters if i recall correctly right so what google is telling you and what people want to focus on is think of it as if google is the minimum amount of information between each bullet so you're focusing insertion optimization on trying to say something that makes sense and yet including as many of the important keywords i will care about.
00:21:06
Speaker
So think of the same way for humans. You know, they're talking about infographics, those bullet points, just focus on the key points, the key data, the key stats and nothing more. And when you do that, you have yourself an outline that's only a fraction of a page or maybe a page, depending on what it is. And now you go into an infographic tool such as ours, you focus on only that information and now you're using data. So if you have statistics like 37%, you want to make that 37% larger.
00:21:33
Speaker
Maybe that has to do with having one of our radio widgets or making the 37% much bolder and putting an icon next to it or something that makes sense. So you're focusing on that. So as a user, when people are looking at viewers, looking at infographics and so on, it's just visual cues. They're just kind of scrolling down and infographics can be as tall as you want them to be and you're just focusing on the information and you see these little visual cues and you absorb that. So that's the way I would say to go about it versus actually writing a very long detailed information.
00:21:59
Speaker
Yeah, I agree, because I've seen some where they have multiple paragraphs all throughout, and it's like, I don't want to reveal this. It's a visual for me. That's an infographic, right? I mean, that's the thing. That's no longer an infographic. Right. That's a report. Right. So infographics, I was thinking the other day as we were preparing for this conversation that they have been around actually a long time. I remember one of the first I saw was about the dream layers in the movie Inception. Yeah. And that was like 10 years ago.
00:22:29
Speaker
So people have had a long time to play with this. And in that time marketers have had a long opportunity to kind of mess it up and take that me to mindset and do really boring things. Do you have any advice on how to step back and say, is this infographic worthy? Am I spending time on the right idea?
00:22:49
Speaker
Sure, and I will be the first to say that tools like ours and even some of the others are kind of guilty in making it available so easily to everybody who can create an infographic. And so that will even take one of the templates that we have and just go in and just you can make it taller and so on. Just add more and more and more text into it, right?
00:23:08
Speaker
So you know tools such as ours and all our competitors could in some ways be guilty in terms of you know people that just don't care they don't want to listen and just want to do their own thing or maybe they're just not yet familiar with the principles of you know for graphics. And so it's the market got so flooded market as in the know.
00:23:26
Speaker
information out there where now it's come to a point where when he's saying for graphics, it almost can have a negative annotation for some people because they're used to seeing all the other ones out there. So, that you know, that's I think is a challenge to overcome and how do you solve that is yes, we can give people a great starting point but it's also through educating them. So, at visiting one of the things that we do, in fact, we spend probably
00:23:51
Speaker
too much, I would say, on providing free information to all of our users and so on. The amount of time they're going to be creating these videos that we do that are very, you know, kind of fun to watch and so on, they're short. The amount of time that goes into those, if from a business asset, and we can actually get to that from a bootstrap standpoint as well in a second from a business standpoint, they almost don't financially make sense.
00:24:14
Speaker
Why are you guys spending so much time so much effort creating these videos and so you can just pop up your google ads you could you know hire another marketing person and so on to focus specifically on conversions now. I look at the long term i look at the dividends that these things are gonna pay what we're building a brand that is not only has a great tool out there for people to use,
00:24:37
Speaker
for everyone to use but at the same time it provides you know meaningful educational information that they can you know that builds trust and confidence that they can do it and that you know it is provided by this me so that that's kind of the way that we're doing.
00:24:52
Speaker
You guys have an ebook out, I think it's called the marketing strategies we use to bootstrap this me to 4 million users. And in it, you kind of highlight a lot of the different strategies that worked well for you.
VisMe's Mission and Contact Information
00:25:04
Speaker
And can you walk us through some of those strategies and tactics that you've kind of put into place and when it comes to marketing infographics?
00:25:12
Speaker
Sure. So, unfortunately to say for people that are listening in that are just looking for very quick tips to just make their business successful very quickly and grow it and so on. And this ebook is fantastic because it goes over 100 something pages, which is not meant to be read in one round. It's like whenever you want, refer to it. It provides real information, real data supported by all the results that we got or we didn't get.
00:25:38
Speaker
And, you know, in a nutshell, there was no quick, easy trick that did it for us. It was a combination of a bunch of things. So, in terms of some of the things that we did is there's no secrets. It's all things that you can find out there, but we just really laid it out based on how it worked for us or didn't work for you. And some of them, you know, has been content marketing. We all know from a marketing aspect, most people and I was never a believer in content marketing, to be honest with you. I was like, why do I want to hire?
00:26:07
Speaker
You know a content writer and an editor and we spend all this time in our blog and then it's like we know we got ten thousand people that came to this blog post and you know only maybe one person maybe sign up for an account you know and these are old days and you know overtime it's kinda evergreen content you write great content.
00:26:24
Speaker
and they will come. You build it, they will come. Eventually, very slowly but it will flow. So, you know, we focused initially, we were just writing a lot of content on our blog and then we changed strategy in terms of writing less blog posts but writing very high quality, they're fully in pack with tons of visuals and so on. Things that people appreciate and they could read it two years from now and it will still be, most of it, you know, will be held true.
00:26:48
Speaker
And on the infographics side, we went into writing articles on our blog about various topics, design, presenting, infographics, because it's all about visual communication and marketing, and using infographics to kind of do a very quick short snippet of the entire article, because 3000 word article, maybe that's not your cup of tea. Maybe you just want to skim through it. Or even if you read it towards the end, we have an infographic that actually lays down and a great example.
00:27:16
Speaker
Taking three thousand words and make it into maybe a hundred fifty two hundred word infographic right with visuals and so now it's almost a review process it's kind of like that you know seeing a the cliff notes version of it and now you're able to absorb that so we did those and those infographics. Got picked up by different blogs and outlets eventually and they're being shared to this day soon get share and look on the other side of coin.
00:27:39
Speaker
Just because you build it doesn't always mean they come because you also have to do with some outreach. You got to get out there and you got to put it in front of it and say, hey, listen, you know, you are in the winemaking industry and so on and you're talking about all these different things. Here's an infographic that has to do with, you know, certain criteria about wines and so on.
00:27:57
Speaker
And so we put them in front of them. They're like, this is great. This is fantastic. I'm going to put it on our blog. So they put on their blog and of course they give you credit for it. And you get a link, you get a mention and eventually some traffic. You do this over and over again, year after year, those things add up to some. Some of them are hit and miss. There's no guarantee that you just get covered and it's going to be great. But as a, you know, together as a cohort, it ends up being a worthwhile, you know, the trouble of doing it.
00:28:21
Speaker
Some people expect it to be overnight results and it's a long-term process. It's not a one-time thing when you're trying to get that evergreen. It's going to be ongoing and it's going to take time. Sure. I think from a business aspect, this was a business discussion as far as building a company and a business. This is a long-term thing. It's been six years in the making and
00:28:43
Speaker
you know, we have a lot ahead of us and it wasn't built in a day, right? So, I think those that are looking for very quick fast results, usually things that take off very fast often, again statistically, they also crash really fast to come down very fast. So, yeah, but when you build something, you know, slowly and you prove it, you have a market or your whatever that process is, you know, you
00:29:05
Speaker
build it with a great foundation that organically starts to grow, then that I think in general, statistically speaking, there's always a chance of failing on its own, but statistically, ends up being a, you know, having a better foundation a little bit harder to break down. That's kind of the philosophy that I like to follow. And then, you know, now me being in, you know, 42, 43, I don't know what my age is, I almost forgot. Today's my wife's birthday. Happy birthday.
00:29:31
Speaker
Thanks. Of course, it won't be the 24 today being the day it was recording. True. But in general, though, I think going back to 15, 20 years ago in my mid-20s and so on, I was the same way. So you kind of through trial and error, you learn that sometimes it just takes time. And that's what content marketing is. Content marketing
00:29:53
Speaker
is not something that you hire someone, you do it. You got to have a strategy, you got to figure out what works for you. You can't just keep doing something that doesn't work. But once you start seeing something work, you see a little bit of evidence, then you just keep doing more of it over and over and over again. And you're also open to pivoting experiment with things. So it's a long term process.
00:30:10
Speaker
So you've shared a lot of, oh, did you have a question, Stace? Yeah, I was just curious with the different strategies mentioned in the ebook. I know you talked about guest posting and guest infographics. Did you find that people were more interested if you offered an infographic than a blog post? I was just curious.
00:30:30
Speaker
They love it if you offer both the content and that of course that yeah i think they both can have a success to do with the topic and information you know by the infographics depending on how well is designed i mean you know so.
00:30:45
Speaker
And I think it works great if you go to someone who is already about to write their next topic or has recently written in and say, hey, we created it for you. Here you go. Would you like to add it? If it's nice to design, they'll pick it up a lot of times. One of the advantage is because we have designers in house. That's all they do is create infographic templates. The average person wouldn't just be able to get out there and create a very high-end infographic that
00:31:12
Speaker
You would, I'm not saying you can't, you could use templates and so on with giving and do that, so you can. But it has to be, you know, it has to have a certain feel to it and speak their language, the blogger, to want to include that. You can't just say, I'm just going to start doing guess a graphics tomorrow and you just put a bunch of them together and spread out. You're going to be very disappointed. And I will say this, it is hard work. It's not easy. I mean, it takes a lot of work.
00:31:36
Speaker
to create and you got to outreach and you got to have to put a process and strategy in place. So if you are a very small business that's never done this, I probably wouldn't say just go ahead and start right away with just creating a lot of these and put it out. You got to start slow, fine, you know, battle and then start putting those elements out there. And by the way, another workaround to it is that that infographic doesn't have to be very big.
00:32:01
Speaker
It could be where you're just showing a very small portion of the article and you're visualizing that. And that could be the one that they may want to include in, maybe the two or three of them. And they want to include that to support that content. So when we say guess the graphics, it doesn't have to be very, very tall. And for graphics, it could just be a visual format of certain snippets and so on that will help.
00:32:23
Speaker
That's a good idea. Probably a lot of people don't even think about doing that, but that's a good idea. Yeah, it's just one day we're like, hey, why don't we not spend as much time and just create something short, light bulb. It's obvious, but it wasn't initially.
00:32:40
Speaker
So we have one final question and it's just a fun question. So if you weren't doing what you're doing now... I'm going to charge. I'm going to charge for this one. Okay. So if you weren't doing what you're doing now at Visme, what would your dream job be? This is perfect since it's your birthday to rethink your life. Yeah. My wife's birthday. Yeah. My birthday is coming. Yeah. So that's a good question. You know, I have to be upfront and say I really love
00:33:09
Speaker
you know, doing this. I mean, it's pretty much like a dream job, you know. And when I was doing initially before this, I was just creating websites and graphics for other people, you know, I was like a great job, I loved it and so on. And eventually, it kind of got stale and dry in that I was like, you know what, I want to empower people to be able to do this on their own versus having to come to me or some other agency to do it. And by the way, this tool was never created to outcome or overcome
00:33:36
Speaker
graphic design and so on a lot of graphic design especially a company's love us because it's taking the load work off of their back because we have these team plans so that they can go and set up brand guidelines and so on so their team can focus on just doing these little simple edits and changes and updates and then the designer can focus on creating more templates or focus on other projects that really requires them so it's actually a win-win situation.
00:33:59
Speaker
But if it was something that I would, I don't know particularly exactly what it would be, but what I know that it would involve would be in some way or another helping people, empowering people. And maybe it's a tool, maybe it was a nonprofit, maybe it was something else. But I think that's one of the things that is me is also that we are all involved.
00:34:17
Speaker
in some degree or another, you know, to helping, you know, donating and assisting some people on, you know, behind the scenes on their cause and so on. So we're going to be getting more and more involved in that over the years as our revenue grows and we grow further. Yeah, I like that. Well, Payan, thank you so much for joining us and sharing your insights. If our audience wants to get in touch with you or follow you online, what's the best way for them to do that?
00:34:40
Speaker
I think the best thing will be through LinkedIn, so you just search for me. I don't think there's anybody with my name, so you're just going to get one search result, Paymon, P-A-Y. It's written Payman, so you're going to be paying me. So P-A-Y-M-A-N, the last name is Tai-E-T-A-E-I, and then just connect with me. And so that will be the best way to get through with it.
00:34:59
Speaker
Alright, we'll include that in our show notes. And if you want to follow me or Stacy, you can get in touch with us on Twitter at Stacy underscore Jax. That's S T A C Y underscore J A X. Or you can find me at Elena underscore Jax. That's A L A N N A underscore J A X. And if you're not a Twitter fan, you can always look us up on LinkedIn. And don't forget, you can leave us a voicemail on the anchor mobile app or on anchor.fm show page. See you next week.
00:35:29
Speaker
The B2B Mix Show is hosted by Stacy Jackson and Elena Jackson of, you guessed it, Jackson Marketing. If you need help with your B2B inbound marketing efforts, visit us at JacksonMarketingServices.com.