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00:00:01
My Favorite Martech
57 Plays3 years ago
What do you do when your podcast guests keep having to reschedule due to the latest COVID variant blasting through? You talk about one of your favorite topics instead!
This week Stacy and Alanna fill the silence with some chat about their favorite martech tools, including:
- SocialBee
- UpContent (If you decide to sign up, why not use our affiliate link? 😁 https://my.upcontent.com/sign-up?fp_ref=b2bmix)
- HubSpot (FYI: we're a HubSpot partner)
- Rasa.io
- Canva
About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk!
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Transcript
Introduction to B2B Mix Show
00:00:00
Speaker
Welcome to the B2B mix show with Elena and Stacey. In each episode, we'll bring you ideas that you can implement in your sales and marketing strategy. We'll share what we know, along with advice from industry experts who will join us on the show. Are you ready to mix it up? Let's get started.
Podcasting Challenges During COVID
00:00:19
Speaker
Hello, Elena. How are you today? I am good.
00:00:25
Speaker
I was going to say delighted, but that wouldn't have made sense. I guess delightful. I'm delightful. You can be delightful, but you know. So guess what we're going to talk about today? What? Well, it's not what we thought we were going to talk about. Let me tell you just a little side note.
00:00:51
Speaker
It can be hard to have a podcast, especially during COVID when everybody gets sick. I got sick for a few weeks and we couldn't have a recording. Some of our guests were sick at different times, so it makes things a little challenging. And that's kind of where we are
Unplanned Tech Tools Discussion
00:01:06
Speaker
today. So we're going to talk about our favorite tech tools.
00:01:13
Speaker
And I know this is off the cuff and we didn't really plan it, so we'll see where it goes. Yeah, we're just kind of winging it this week, but it'll be a shorter episode because, you know, we're just going to each talk about one of our favorite tech tools and just kind of give you a little glimpse into what it can do for you and what we like about it.
00:01:32
Speaker
So there you go.
Social B for Social Media Management
00:01:33
Speaker
Hopefully you can check these out and find out if they're good for you. And if we do have any kind of affiliate relationship with any of these, we will let you know. We won't trick you into buying and getting us some money. So Elena, you want to go first? Sure. So my absolute favorite marketing tool for social, especially is Social B because Social B
00:02:01
Speaker
just makes your life easy. You can set up categories, and then you can put different types of content in each of those categories. You can tell it to, hey, I want it to always repost sometimes, or I want it to just post once. I want it to post at this time of day. I want it to, you know, all these different things. You can do different variations when you're writing those posts. And so based on those categories, you can have, oh, and you can have RSS feeds
00:02:28
Speaker
come in. So if you have a blog, a podcast, all different kinds of things, you have all these different feeds, those can feed into social B, and it'll populate certain categories. So it kind of takes out some of the legwork that you might have to do.
00:02:42
Speaker
And then you can, you have a, like a calendar that you can set up and you can say, okay, on this day I want, I want a blog to go at this time. I want a podcast to go on this day at this time. And you can set up like a calendar and it'll pull different posts from that.
00:03:00
Speaker
different from each of those different categories is so great for when you want to be able to repurpose some of your content. And if you want to make your life easier with adding in, you know, sprinkling in different things with whether it be different types of content, things like that. And you can also set it to it'll do short links, you can set UTMs for each of those different categories. There's so much that you can do in social media. And I absolutely love it for
00:03:29
Speaker
scheduling social and doing all that social management. So one point, Elena, with social B, you mentioned the RSS feeds coming through. So you don't want to be lazy with that. Like if you're putting in an RSS feed, do you go in and update what comes in so that you have a unique message or do you just let it come in with the title? Yeah, if you want to be lazy, I guess you can.
00:03:54
Speaker
But I usually will go in and once it pulls in, I'll just go in and say, you know, change my wording around, add a special topic, not topic, but wording for my post, any mentions or hashtags, if I don't have it auto set to pull in certain hashtags. Like if you have a podcast, you may have a hashtag for that podcast that you use. So you can always have it pull in that hashtag on any of your podcasts. So it just takes out little bitty steps here and there, and it just makes it so much faster.
00:04:24
Speaker
to do things and to make sure that you're, hey, you're always going to be sharing a webinar, you know, every once in a while, you're always going to be sharing your eBooks, you know, so that they're constantly in the rotation so that you're not losing
00:04:37
Speaker
momentum on those things. Cause a lot of times you share it and then you forget about it. If you don't go back and have to re, you know, recreate the whole thing. And so for these, you can do, like I said, you can do different variations for each of those posts right within that one part. And it'll pull, okay, this week it's going to pull this variation. And then the next time you use it, it'll use that variation. So you can, you have some flexibility to make things not always be the same thing over and over again. I just.
00:05:06
Speaker
I love it. Hands down, one of my favorite. Sometimes it has some glitches, but you know, you talk to the support and they're usually fairly good about helping you get those fixed. So, but hands down, one of my favorites.
Content Curation and Email Marketing Tools
00:05:17
Speaker
I do like social B2. I don't use it quite as much as you do, but it works great with one of my favorite tools, which is up content. And we do have an affiliate code for that, that I will share. So just FYI and I'll put it in the show notes to let you know that it's our affiliate code, but up content helps you curate different sources from around the web. And then you could take that RSS feed of all your, of your collection and pass that over to.
00:05:46
Speaker
up content, I mean a social B and then you have nice curated content that you could share through social B. But there's a lot more that you can do with up content besides just using it with social B. We have it placed on our website so that you have a look at what we're reading. We have a page called what we're reading so you can see the things that
00:06:04
Speaker
We've found useful that we think our readers will find useful too. They also have a cool plugin with HubSpot, which is another one of my favorite tools. If you're using the sales functionality HubSpot, you can have different feeds come in from up content as a social icebreaker so that when you're in the contact feed, there's a little section over here. I know you, if you can imagine the board, how I'm miming it here. I was doing the same thing.
00:06:34
Speaker
Can you see what I'm doing here? Yeah, but you can take that icebreaker and then pull it into an email in the HubSpot screen and do a little outreach using curated content to help break the ice with someone or to reinforce something you've already sent. So if you've been curating content about widgets and you have a hot widget lead, you could always look at your icebreakers in the HubSpot board for that
00:07:02
Speaker
I don't know why I keep saying board, you know what I mean, the screen. And you can pull in the most relevant article and then write a little note to your contact and give them a little extra information that's not totally salesy, but helps put you in that thought leader mode or that helper mode. So that up content and HubSpot and SocialBee are all three, some of my favorite tools. Yeah. And I use both of those.
00:07:31
Speaker
all three of those actually daily. I'm in each one of those tools daily. And I can't remember if you mentioned it, but like in up content, you can say look for certain keywords, you can set up all your criteria to pull all these different types of content in and then you can move them into what's called collections. And then from there, you can feed them into those different areas. It's really cool tool and Scott Rogerson, who is the
00:08:01
Speaker
one of the founders of it. And he's such an awesome guy. If you ever have questions or anything, he's like on it. He's like there and we'll help him. And I just, I love the tool. I love the person that is behind that tool. He's a really great guy. He's been on our podcast a couple of times. So we'll link to his episodes and the show notes, because he has been a really great friend to us and been on our show. And we, we really love the software he's put out there.
00:08:30
Speaker
I wanted to say one other thing I love about up content that has to do with another tool that I like. The tool is called Rasa IO and it does emails and it builds individual emails for the people in your contact list using AI to pick the best content that will resonate the most with them. But we feed in that up content feed into Rasa and
00:08:58
Speaker
That is just awesome, too. That is a real time saver if you're trying to create a curated email. You can also add in things from your own blog or podcast to make sure those are featured.
Creating Social Media Graphics with Canva
00:09:11
Speaker
But another great time saver, you can go in and edit it a little to make it
00:09:16
Speaker
uh yours but it's just a really awesome tool that also works with up content so i stuck to my one i know mine had a lot of branches you went with up content you went with rasa come on follow the direction stacy well you know i love marketing technology i know you are marketing technology
00:09:37
Speaker
geek. You are like all about it. I love it. You're always on AppSumo. Let's try this one. I'm an AppSumo junkie. That is the best and worst site for me to be. And for me, I get tons of advice. I'm like, do I need to do something with this or do I ignore it? You're just testing it. What's going on? It's the best.
00:10:02
Speaker
Alayna, since I chose like three or four tools, are there any others that you like that you want to touch on? Um, well, for me, obviously Canva is another one. Oh, yeah, that's a good one. I pretty much use that daily too for social for all different kinds of images and things like that. So Kevin is awesome because it has all these templates that you can make your own, or you can see a template and then
00:10:30
Speaker
You want something similar, but it's not really meeting your needs. So you can create your own. That is almost exactly like the template that you saw, but it does the things that you want it to do. It's just, and they have so many new things. Like the, my favorite thing is the background remover on images. Yeah, that's nice. I love that. Cause then I don't have to go to Photoshop or affinity photo and remove the background anymore. It's all right there. And I saw something new on there today. Oh man, what was it?
00:10:58
Speaker
I can't remember what it was, but it was something I was like, Ooh, that's cool. So I'll have to try and think of what that was. But, um, they're all added as show notes. If you think of it. Yeah. They're always adding new, new things. Actually I can pull it up right now and look because I, and Photoshop and all of those high level user tools still have a place, of course. But when you're doing easy stuff for social or even a featured image for a blog, I love Canva too. That's great.
00:11:27
Speaker
It's just so awesome. Face re-touch, that's what it was. I just saw that today when I was creating an image, I'm like, oh, so if you have a zit on your nose or something, I haven't tested it. So I don't know exactly what it does, but I saw face re-touch and I was like, oh, that's cool. So Canva always has all these, they've really upped their game in the past couple of years. They've really added a lot of cool stuff to it. So I love Canva too. One thing I like about
00:11:56
Speaker
about Canva too is if you have a team plan, you can set up your logos and color
Future Tech Tools Discussion
00:12:03
Speaker
palette so that it's easy. You just go look at your color palette and you can create everything to match your brand. That is awesome too. And you have multiple color palettes. Especially if you work with different color palettes, like if you have different clients or something like that, it just makes it so easy. So yeah, it does. Well, if you
00:12:24
Speaker
Want to learn about some more marketing tech? Maybe we'll do another episode of some of our other favorite tech tools. So hopefully you'll give these a shot, see if you like them. If you have any questions about any of them, we'd be glad to answer your questions and tell you what our additional thoughts are for you have on those.
00:12:43
Speaker
Or hey, if you want to come on the podcast and talk to us about your tech stack, we'd love to have that conversation because we are tech stack geeks. Show me a stack babies. We're ready. That's what we'll call the series. Hopefully you don't get in trouble with it anyway. What?
00:13:01
Speaker
Hopefully, we don't get in trouble with anybody for that. We made it in a cool nerd way. Yes. If you want to get in touch with us, you can find me on Twitter at Alayna underscore Jax. That's A-L-A-N-N-A underscore J-A-X. Or you can look me up on LinkedIn. And for Stacey, you can get her on Twitter at Stacey underscore Jax. That's S-T-A-C-Y underscore J-A-X. And she is also on LinkedIn. So reach out to us, connect with us, follow us.
00:13:31
Speaker
Whatever, we'd love to hear from you. We want to hear what your favorite tech tools are. So reach out and let us know or leave a comment. That's true. Thanks for listening in this week and we hope to bring you more interviews soon. Thanks. Bye. Bye.