Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.

On this episode, we chat with Billy Bateman [https://www.linkedin.com/in/billy-bateman/] the Co-Founder of ChatFunnels [https://getsignals.ai/], a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.

In this episode, Billy shares ways to improve your ABM efforts:

 * How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.
 * Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.
 * How sales and marketing should work together to perfect messaging and promotion/outreach.
 * How to make the handoff from marketing to sales work.
 * How to manage the process when you have disparate systems.
 * How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.

Want to connect with Billy?

 * Connect with him on LinkedIn [https://www.linkedin.com/in/billy-bateman/]
 * Website - ChatFunnels [https://getsignals.ai/]

About The B2B Mix

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let’s talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

Taking ABM to the Next Level

Do you struggle creating meaningful connections with fellow leaders? You’re not alone. Many executives find it difficult to make real connections in todays business world. Many turn to online groups to try and forge connections and seek advice; however, many groups fall short of creating an atmosphere that promotes building meaningful relationships. But there are groups out there that have mastered the art of groups. CORE Connect is one of those groups. Meagan DeMenna is the Chief Growth Officer at CORE Connect and she shares her thoughts on how to build stronger relationships to improve your performance.

In this episode, Meagan shares:

 * What CORE Connect is.
 * What were the issues or gaps that led them to create CORE Connect.
 * Why sales and marketing executives are hesitant to be vulnerable in groups.
 * Figuring out what type of group is right for you and when you’re ready to join a more in depth group like CORE Connect.
 * What benefits can someone experience from joining a group.
 * How the lack of “real life’ connections between professionals led us to the point where we have to be more intentional about joining groups like CORE Connect.
 * What you get with the CORE Connect membership.

About Meagan DeMenna

Meagan DeMenna is the Partner and Chief Growth Officer at CORE Connect, a private network for executives to forge meaningful relationships with fellow leaders who want to maximize their quality of life while keeping their careers interesting. She lives in Phoenix, Arizona with her husband and two sons.

Want to connect with Meagan?

 * Connect with her on LinedIn [https://www.linkedin.com/in/socialmeagan/]

Find out more on CORE Connect [https://www.thinkwarwick.com/#/portal/]

About The B2B Mix

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let’s talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

Building Stronger Relationships to Improve Your Performance

Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you!

We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft [https://vanillasoft.com/], to talk about how the VanillaSoft-Autoklose [https://autoklose.com/] team pulled off its Growth Month [https://hey.autoklose.com/growth-month-session-recordings] event in June 2022. 

Under Ollie's leadership, the team surpassed registration goals and pulled off a month-long event consisting of over 40 sessions led by sales and marketing experts.

Listen in to learn more about:
 * Why Ollie opted for a month-long vs. "a couple of days" long event
 * The operational and administrative details that go into pulling off a virtual conference
 * Selecting speakers and setting expectations for speakers to help promote (based on lessons learned)
 * And more


Want to connect with Ollie? 

Connect with him on LinkedIn [https://www.linkedin.com/in/olliewhitfield/] and be sure to check out his TikTok account, @olliewhitfield96 [https://www.tiktok.com/@olliewhitfield96].

Advice for Planning a Successful Virtual Conference

Do you struggle to demonstrate your content's effectiveness? Are you trying to attribute revenue to your content efforts? Our guest, Steffen Hedebrandt, CMO of Dreamdata [https://dreamdata.io/], is the expert you need to connect with.

In this episode, Steffen joins us to discuss:
 * the importance of building a revenue-focused content marketing plan 
 * why you should view the impact of content touches throughout buyer journey stages (rather than "last" or "first" touch only
 * how this approach can help guide and justify time, resources, and spend on content marketing 


About Steffen Hedebrandt

Steffen Hedebrandt, Chief Marketing Officer at Dreamdata a Revenue Attribution Platform that collects, joins and cleans all data to give an insightful value to your business.

Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.

A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.

Want to connect with Steffen?
Find him on LinkedIn at https://www.linkedin.com/in/steffenhedebrandt/.



About The B2B Mix

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

How to Attribute Content to Revenue

We're super excited to share this episode where we talk with brand strategist and designer Danielle Devening-Limon. She helped us transition from "Jackson Marketing" to "The B2B Mix." 

Danielle talks with us about the process she takes with a typical client when it comes to a brand refresh (or total rebrand) and walks through some of the steps she takes with clients to achieve their goals with a website redesign.

Want to get in touch with Danielle? She's most easily reached by email (she gives her email address at the end of the episode). 

---

About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

Rebrand, Refresh, Redesign

On this episode of The B2B Mix Show, Stacy and Alanna talk with Vedran Rasic, Founder & CEO of LeadDelta [https://leaddelta.com/], about ways people can improve their LinkedIn game in 2022. 

Ved (that's what we call him 🙂) shares:

 * Some background on LeadDelta
 * How LeadDelta is different than a premium LinkedIn subscription
 * Tips on messaging for LinkedIn from the eBook, 50 Proven LinkedIn Messages To Use In 2022 [https://resources.leaddelta.com/ebook-linkedin-message-templates]

Want to connect with Ved? Look for Ved on LinkedIn [https://www.linkedin.com/in/vedranrasic/].

---

About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

Improving Your LinkedIn Game in 2022

What do you do when your podcast guests keep having to reschedule due to the latest COVID variant blasting through? You talk about one of your favorite topics instead!

This week Stacy and Alanna fill the silence with some chat about their favorite martech tools, including:

 * SocialBee [https://socialbee.io/]
 * UpContent [https://www.upcontent.com/?fp_ref=b2bmix] (If you decide to sign up, why not use our affiliate link? 😁 https://my.upcontent.com/sign-up?fp_ref=b2bmix)
 * HubSpot [https://www.hubspot.com/] (FYI: we're a HubSpot partner)
 * Rasa.io [https://rasa.io/]
 * Canva [https://www.canva.com/]

About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

My Favorite Martech

Let's face it: ABM requires a bit of a mindset change, and it can be tough to conquer if you try to eat the elephant in one sitting. That's why we've kicked off our new season with two experts on the subject!

In this episode, we welcome Brenna Zenaty and Shea Castle from Terminus to discuss how companies can assess ABM readiness and move forward with a crawl-walk-run approach to account-based marketing.

Meet Our Guests

Brenna: Brenna is the Senior Enablement Manager at Terminus. In her role, she manages the creation and delivery of customer education and training programs through Terminus's support knowledge base, user community, and e-learning academy. Prior to joining Terminus in 2017, Brenna was the marketing manager at an inbound marketing agency. She lives in Atlanta, Georgia with her husband and two goofy Boston Terriers, Frank & Rue.

Shea: Shea Castle has been at Terminus for 3 years, working as the Senior Customer Marketing Manager, focused on programs to support customer engagement, ABM education, product adoption, retention, and expansion. Before joining Terminus, he worked in a variety of marketing roles across demand gen, content marketing, product marketing, and ABM. He's passionate about helping marketers do cool things. If he isn't talking ABM, he's probably talking about Star Wars.

About Terminus

Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com [https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fterminus.com%2F&esheet=52546046&newsitemid=20211208005028&lan=en-US&anchor=terminus.com&index=6&md5=65bf937a8b7c2ab802fa0ed34d3cf5bb] to learn more or connect with us on Twitter [https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2FTerminus&esheet=52546046&newsitemid=20211208005028&lan=en-US&anchor=Twitter&index=7&md5=ad1a5c35d210fdcd591f9934e97f3b44] and LinkedIn [https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fterminus-account-based-marketing%2F&esheet=52546046&newsitemid=20211208005028&lan=en-US&anchor=LinkedIn&index=8&md5=9196d6b96fa32b8c12d6d370fa5531f6].



About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

Be Brave: Getting Started with ABM

In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic.

SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due to COVID-19, has impacted lead flow and revenue. Alex joins us to discuss the resulting published in the SalesRoads white paper, The State of Trade Show Lead Generation [https://salesroads.com/insights/trade-show-lead-gen/?utm_source=b2bmix&utm_medium=podcsat&utm_campaign=TradeShowLeadGen] (http://bit.ly/37Vd9Ez)

Alex touches on:

 * The importance of event marketing to business leaders
 * How companies reallocated trade show budgets
 * When survey respondents say they'll feel comfortable with trade show events again
 * Live events versus virtual events
 * and more

Want to get in touch with Alex?

Email him at aeckhart[at]salesroads.com or connect with him on LinkedIn at linkedin.com/in/alex-eckhart [https://www.linkedin.com/in/alex-eckhart/].

___

About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing [https://www.jacksonmarketingservices.com/]. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

How Did B2B Companies Deal With The Loss of Trade Shows?

We know it. You know it. 2020 has kind of sucked for a lot of people. 

Maybe you or a friend have experienced a job loss or feel a sense of job insecurity this year, so we decided to invite a career search expert to the show. 

Our guest for this episode is Jacob Warwick, CEO of Discover Podium [https://discoverpodium.com/], an organization dedicated to helping find a more fulfilling career. During our conversation with Jacob, he shares:

 * The challenges for sales & marketing professionals when looking for a job
 * How to assess your career experience
   * Positioning yourself for a leading career
   * Performing a job search
   * Things to remember when it comes to interviewing

Much of the information Jacob shares in this episode will be available in eBook format in September 2020. Be sure to check the Discover Podium website or register for our podcast email alerts to find out when the eBook will be available. It's jam-packed with valuable information and links to templates for your career search.

Connect with Jacob

If you'd like to connect with Jacob on LinkedIn, be sure to add a personal message that includes something about The B2B Mix Show and that the Jackson sisters sent you! 

Jacob Warwick on LinkedIn: https://www.linkedin.com/in/jacobwarwick/.

___

About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing [https://www.jacksonmarketingservices.com/]. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

Advice for Finding Your Next Sales & Marketing Job

Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)