Ask me anything: sparking fresh campaign ideas + moving with the Military
How do you spark new ideas for campaigns?
This week on Got Marketing?, Mia answers two listener questions in a special Ask Me Anything episode.
First up: Jemma asked how to spark fresh ideas for new campaigns.
It starts with strategy, not random “inspo”. From there, creativity flows through constraints, cross-pollination, and looking well beyond your own industry. Think indie theatre, politics, pop culture, even behavioural science, because the best ideas never come from scrolling Instagram.
Then, Mia answers Brooke’s question about the realities of moving as a military spouse. Spoiler: it’s not nearly as stressful as you might think. With Defence handling everything from packing to short-term accommodation, Mia shares her pro moving tips (including the one box you should always pack last and unpack first).
The takeaway: Whether it’s campaigns or moving house, the right systems and constraints actually make life easier, and sometimes even spark the best ideas.
🎧 Press play if you’re craving more creative fuel for your marketing, or if you’ve ever wondered what it’s really like to relocate with the military. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.
What you’ll take away from in this episode:
✨ Why creativity without strategy is chaos (or art, but not a campaign)
✨ Prompts to reframe your campaign ideas and spot new angles
✨ How festivals, films, and politics can spark better marketing
✨ The “15 in 15” brainstorm method to push past predictable ideas
✨ Why constraints are creativity’s secret weapon
✨ The role of customer voice and listening in sparking campaigns
✨ How military families move — and Mia’s pro packing tips
✨ The single box you should always label for first unpack
Mentioned in this episode:
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Darwin Festival: Night Night theatre production
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Wes Anderson (The Life Aquatic)
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Buckley’s cough medicine campaign “Tastes awful. And it works.”
Connect with Mia:
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for a
