Podcasting is hard (but worth it) with Laura McRae
Why most podcasts fail (and how to make yours last)
This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of the most rewarding.
To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae, who helps established business owners grow their audience, build authority, and finally get their podcast working for their business.
Together, they dive into why so many podcasts fizzle out after 10 episodes, how to carve out a niche in a crowded space, and why audio still outperforms video for many small business owners. Laura shares her journey from virtual assistant to podcast specialist, her favourite tools for cash-strapped beginners, and why success is about far more than downloads.
The big takeaway? Podcasting is a long-game strategy. If you want quick ROI, it’s not for you. But if you stick with it, podcasting can deliver lasting brand authority, unexpected opportunities, and content that fuels your marketing ecosystem for years to come.
🎧 Press play if you’ve ever wondered whether podcasting is worth the effort, or if you want practical tips to grow (or start) your show with less stress and more strategy. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.
What you’ll take away from in this episode:
✨ Why most podcasts don’t make it past 10 episodes
✨ How to define your “why” and your ideal listener before you launch
✨ The easiest way to niche your podcast (hint: your unique method is the differentiator)
✨ Why video podcasts can hold you back — and when audio is enough
✨ The key metrics to track (beyond downloads)
✨ Smart repurposing tactics to get more mileage from every episode
✨ Tools and tips for recording and editing on a budget
✨ Why podcasting is a long-game strategy — and the unexpected wins along the way
Mentioned in this episode:
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Riverside, Zoom & Audacity (tools mentioned for recording/editing)
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Grow the Show (podcast)
- School of Podcasting (podcast)
- Podnews Daily (podcast)
- My Dad Wrote A Porno (podcast)
Connect with Laura:
Website: https://podcastsupport
