Brand Awareness Campaign Debrief with Creative Director, Stef Hanson
The most overdue guest: Stef Hanson on big swings, creative campaigns and dropping the mask
This week, Mia is joined by long-time friend and the most overdue guest in Got Marketing? history — Stef Hanson. Stef is a Creative Director, storyteller, and the brains behind some of the boldest small business campaigns inside (and outside) Marketing Circle.
What started as weekly “therapy session” chats between Mia and Stef has finally been recorded — and it’s a deep dive into dropping the mask, taking big creative swings, and why bland headshots are the enemy of brand building.
From repositioning her business with a standout brand awareness campaign, to challenging small business owners to ditch the beige and embrace risk, Stef shares how she went from shooting corporate conferences she hated… to creating concept-led campaigns that attract dream clients.
🎧 Press play if you’ve ever felt stuck doing work that doesn’t light you up — and you’re ready to swing for the fences. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.
What you’ll takeaway from in this episode:
✨ Why Stef ditched cookie-cutter corporate jobs for creative campaigns that light her up
✨ The art of getting people to drop the mask — and why it’s Stef’s secret superpower
✨ How choosing clients by psychographics beats niching by industry
✨ Why bland headshots won’t cut it (and what to do instead)
✨ The making of “The Beach Campaign” — and how it repositioned Stef’s business overnight
✨ How to turn testimonials into must-watch content (not beige text screenshots)
✨ Why the real risk in marketing is blending in with everyone else
✨ How small businesses can access agency-level creative thinking without the agency price tag
✨ Practical ways to bring more playfulness and personality into your brand
🎾 The Big Swing: How to find your next “big swing” idea by stealing creative tactics from TV and film — from breaking the fourth wall to the immersive magic of a one-shot
Connect with Mia:
Follow got marketing? on Instagram
Connect with Stef:
Website: https://www.stefhansonproductions.com/
Instagram: https://www.instagram.com/stefhansonproductions/
LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here:
