What makes an email convert: Campaign Del Mar’s top 5, explained
How to write emails people actually read (and reply to)
This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email.
After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer.
Along the way, Mia unpacks why replies matter more than clicks, why vulnerability outperforms polish, and how to build consistency into your creative process so your audience starts looking forward to your emails like clockwork.
The big takeaway? Consistency compounds. The more you write, the sharper your emails become, and the deeper your audience connection grows.
🎧 Press play if you want to sharpen your own email marketing skills, spark more replies from your audience week after week. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.
What you’ll take away from in this episode:
✨ The real metrics that matter (and why open rates are unreliable)
✨ How replies create deeper connection, and more conversions
✨ Why vulnerability and honesty make your emails unforgettable
✨ How to write emails people can’t help but respond to
✨ The storytelling tricks that make your content stick
✨ Why strong opinions are more powerful than generic tips
✨ How to build the habit and creative conditions for better writing
✨ The power of consistency in training your audience to open
Want to read our top five emails? Sign up at the bottom of this page
to get them — and discover what that infamous 1-star review said, why “revenge” led to record clicks, and more.
Mentioned in this episode:
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Join Campaign Del Mar’s weekly roundup
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Nail Your Email Marketing Strategy (online program)
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Ripple Festival (raffle entry with ticket purchase before Sept 21)
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Connect with Mia:
Follow got marketing? on Instagram
Get the backstage pass to Got Marketing? on Substack.
The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?
Ripple Festival is where musi
