Six Years of Campaigns: The Campaign Del Mar Anthology (Ep. 115)
Every great brand has a campaign story. Here’s ours.
This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic productions that defined the brand. After six years, seven headline campaigns, and countless mini ones in between, Mia unpacks the creative process, lessons learned, and the long-term impact each campaign had on building trust, visibility, and authority.
You’ll hear how Lessons in Falling turned vulnerability into connection, how The Gurus We Deserve cemented Campaign Del Mar’s brand identity, why Make Marketing Great Again reframed what a “campaign” really is, and how more recent campaigns like Takeoff With Us and In Good Company became powerful community-building tools.
The big takeaway is that campaigns aren’t just for big brands, they’re for all brands ready to create momentum, credibility, and growth.
🎧 Press play if you want to see what consistent, creative brand building looks like over time — and how to start your own anthology of campaigns that move your business forward. DM us anytime, or leave a review if you found it valuable.
What you’ll take away from in this episode:
✨ Why every small business should invest in at least one “big” brand campaign each year
✨ How to name, theme, and structure campaigns that become business assets
✨ The difference between always-on marketing and campaign marketing
✨ What makes storytelling and vulnerability your most powerful creative tools
✨ How to create standout visuals on any budget (and make them work for years)
✨ Lessons from six years of campaigns — from $2.49 to $15,000 productions
✨ How to leverage campaign content long after launch day
✨ The mindset shift that separates hobby marketing from brand building
Mentioned in this episode:
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Lessons in Falling — read the seven-part series here
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Campaigns for Social Impact panel featuring Verve Super, Boody, Heaps Normal & Impact Business School
Connect with Mia:
