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Episode 158: How Style can Level-up Your Brand
846 Plays2 years ago
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2:09: What is Refined Elevation?
2:29: How can you style business owners?
8:09 What does a brand stylist do?
09:43 What challenges have you faced?
12:51 What aspects can you help people convey with your style?
14:53: How much do you think an outfit affects your client?
17:02 What are a few practical ways to elevate my brand?
24:01 What if my personal values aren’t the values of my ideal client?
25:05 How can I find more about your services?
View the show notes at https://daveyandkrista.com/btb-episode-158-how-style-can-level-up-your-brand-refined-elevation/
Recommended
Transcript
Personal Values in Business Creation
00:00:05
Speaker
we find with a lot of business owners, you create a business that is really an extension of yourself. And so if you really value modern, clean design, you're probably attracting clients who also value that.
Introduction to Brands at Book Show
00:00:20
Speaker
Welcome to the Brands at Book Show, where we help creative, service-based businesses build their brands and find more clients.
Meet Cameron and Willow of Refined Elevation
00:00:27
Speaker
I'm your host, Davy Jones.
00:00:29
Speaker
Today's guests are stylists Cameron and Willow, founders of Refined Elevation. They help business owners craft their brand perception through the outfits that they wear. Today we chat about how Cameron and Willow founded Refined Elevation, why one's wardrobe matters, and how it can impact a client's perception of you.
00:00:47
Speaker
Be sure to check out the resources on their blog, too. They put out a bunch of practical content, like one of their latest posts, Seven Steps to Match Your Outfit to Your Desired Brand Perception. You can find links to their website in our
Listener Engagement and Feedback
00:01:00
Speaker
show notes. And speaking of show notes, as always, be sure to check those out at DavianChrista.com for the resources that were mentioned during the episode. And we want to hear from you. Let us know what kind of content you'd like to see in the Brands at Book podcast as we move forward.
00:01:14
Speaker
To leave your feedback, just send us a DM on Instagram at babyandcresto. Now, on to the episode.
Unique Brand Styling Services
00:01:22
Speaker
Well, Cameron Willow, welcome to the Prancing Book Podcast. Thanks for taking the time to share your expertise with us this morning. As I was just telling you before we turned on the mic here, I'm really excited to chat with you because I'm not sure that I know anybody else that does what you all do.
00:01:36
Speaker
We haven't really met him either, but we're happy to be here. Thanks for having us, Davey. Yeah, awesome. So one of the reasons that I'm excited to chat with you all is because we talk about brand a lot on the Brands
Aligning Style with Brand Perception
00:01:46
Speaker
with Book podcast. I mean, of course that makes a lot of sense, right? But this is, you know, talking about, you know, styling outfits, you know, that realm.
00:01:53
Speaker
Just something that I don't think we've ever talked about on the podcast and probably because I have no style at all So this is I think Krista is personally excited that that I'm recording this episode with y'all But could you just tell everybody you know just in a sentence or two? What exactly it is that you all do and how you do it? Yeah, of course, so we help entrepreneurs and business people align their outfits and their personal presentation with their desired brand perception and
00:02:21
Speaker
Awesome. Yeah. And that's just such a nice succinct way to put it. What are some of the ways that you go about doing that? So one of the main ways we style entrepreneurs for their branding photo sessions. So that's kind of a really relevant way when
Styling for Branding Photo Sessions
00:02:37
Speaker
business owners need to align their outfits and their presentation with what their brand perception wants to be. So that's going to be on their website, maybe the first time a prospective client sees them. So that's probably the most common way that we do it because nowadays people aren't going to the office five days a week. So they're probably not seeing clients face to face five days a week. So we really focus on those times where your client is going to be seeing you in person or
Styling and Photography Collaboration
00:03:04
Speaker
online.
00:03:04
Speaker
Yeah, that's awesome. And I didn't even really think about that, but I could see how that would be super helpful before like a brand shoot or something like that, really to go to you all. And, you know, we know a lot of photographers who have, I think, good style and aesthetics and preferences and all, but that's not exactly their specialty, right? So I guess, you know, that's where you all would would step in.
00:03:24
Speaker
Definitely. Yeah, so just another piece of that partnership to make sure you're branding photos and portraying exactly how you want to. Yeah, awesome.
Cameron's Journey from Law to Styling
00:03:33
Speaker
Well, you know, on the brands of a podcast, especially as whenever we have a new guest, we like to step back and talk about how, you know, the business came to be and what that looks like. So maybe you all could share a little bit about yourselves and how you got into this to begin with.
00:03:47
Speaker
Yeah, definitely. So, sorry, I'm talking a lot at the beginning, so that Willow will have her chance in the spotlight, I promise. So, I have been into style since I was like five years old. So, it basically started my dad set out an outfit for me for the day and I said, no, I don't think those two things go together and I picked out something different and that was kind of
00:04:06
Speaker
where it all ran from there, but for whatever reason, I never considered it as a career option. That's what I spent my money on in my free time researching all the way through adolescence and everything, but I thought I was destined to be working a nine to five desk job or in sales or something like that for whatever reason. It was just always a personal thing for me all the way to the point where I was in the middle of law school and I realized that
00:04:30
Speaker
my favorite part of the week was Sunday afternoons when I would pick out my five outfits for the week for law school. And the actual school part of it was just killing me. And so, two years into law school with one year to go, I made the decision to drop out of law school because I was never going to be an attorney. And Willow and I moved back to California where we grew up and didn't really have a plan for what I was going to do for work. I lived on LinkedIn for a few weeks and
00:04:58
Speaker
really couldn't find any nine to five job where I was really excited about it.
Business Inception and Evolution
00:05:03
Speaker
So, Will and I went away to the desert for our anniversary trip one weekend and we were sitting out by the pool where all good business ideas come from and she asked, so what have you been into for the longest? What are you really good at that you could help somebody else with?
00:05:18
Speaker
And so for me, it always been clothing and style. And so that was where this company started. And we started pretty broadly helping men and women just with personal style. But then over this past year, we've rebranded and focused quite a bit and Willow joined.
00:05:34
Speaker
the company in a more client facing way which has been awesome because Willow's really passionate about the entrepreneurial community and she knows that whole side of things. I don't know that much about that side except through her but I know the style part. So it took a lot longer than you would think to put the style and the entrepreneurial community together between the two of us and things that we're interested in but we finally made it and it's going pretty well now.
00:05:58
Speaker
Yeah, that's awesome. And Willow, what is your role looked like in the business? Especially I know that you're a photographer and that's your background. So what does that look like for you integrating into that business? Right. So joining Cam, when he started the company himself, I was really just helping him with
00:06:15
Speaker
the back end stuff, that's where I excel. Let's get your email list starting and let's get your website designed and let's do your branding and all the stuff that I knew is such a focus having done a business in the past. And then, at first though, it was just me being a nice wife and being helpful to him.
00:06:34
Speaker
And then in January, I joined the company formally and we just kind of realized like, oh, there's more of a full-time role here for me to be helping with like the online development and understanding what as a previous like photographer and entrepreneur, like what would be so helpful
Husband-and-Wife Team Dynamics
00:06:53
Speaker
for people? What are problems that we can solve for them that Cameron can bring his style expertise to?
00:06:59
Speaker
Yeah. How is it working together as a husband and wife team? We've interviewed so many husband and wife teams, and of course, Kristen, I husband and wife team as well. But how is that gone?
00:07:08
Speaker
I think that's the topic for the next podcast. That needs a 30 minute conversation. But no, I feel like it accelerates a lot of things in a marriage. You have to kind of figure things out a lot quicker and you can't really sweep things under the rug because you're working together all day. So I think it's been good for us personally. There's no hiding anything. So you kind of just got to work through it and get better together.
00:07:32
Speaker
Yeah, I think that's a really great insight too just because, you know, it's not like you go home at the end of the day. It's not like you're like, okay, well, you know, there's an hour left in the workday, I'm gonna go home and just, you know, sleep on this one or whatever. You're like, you're not going anywhere, right? You're just hanging out. Yeah, so that is interesting insight. And yeah, I mean, having worked with Krista now for, I guess like coming up on 10 years here. It's definitely, there's definitely been challenges.
00:07:58
Speaker
and ongoing challenges too, but a lot of really great things as well. But back to brand styling.
Role and Importance of a Brand Stylist
00:08:05
Speaker
So what does a brand stylist do? And what are some reasons that a person might consider investing in a brand stylist? That's a great question. So a brand stylist, as we have kind of defined it for ourselves, is someone, like Cam said earlier, who helps entrepreneurs and business owners align their personal representation of what they're wearing.
00:08:26
Speaker
with their desired brand perception. And so similarly to how you would invest in website design or copywriting for your brand that your clients are gonna interact with, your outfit is something that we view is worth investing in as well. And it's something thankfully that you can outsource to an expert, to someone else. You don't have to be a fashionista to make this cohesive for your brand. And so one of the reasons that we think it's so important is we know from
00:08:55
Speaker
psychology that humans make assumptions about another person's character and abilities based solely on physical appearance. It's called the halo effect. It might not be our best character trait as humans, but it's something that we do. And so as a business owner, you've spent all this time curating this brand online and this experience of how you want your clients to interact with you.
00:09:21
Speaker
And so you want that outfit to further reinforce that you're the expert in this field and that you are competent, that you can solve their problem. And so that's what we do is we help style be a tool for business owners to really book more clients and kind of have that assumption made about them that they know what they're doing and they know how to do it well.
00:09:42
Speaker
Yeah, that's awesome. And again, can see why that would be so valuable. And that's interesting. I want to look up more about the halo effect, you know, and some research around there. It's pretty wild. Yeah, it totally makes a lot of sense. What have been some challenges, you know, I guess to go back to just building a business, what have been some challenges in educating people?
00:09:58
Speaker
you know, as to what you do and why it's important, you know, because, you know, as you all suggested, and I mentioned, like, you all are the only people I know that are doing what you're doing, right? And I know there's personal stylists out there and things like that. But so what challenges have you faced in trying to convey what it is that you do and convince people that it's worthwhile to invest in?
00:10:17
Speaker
Yeah, so it's kind of twofold.
Educating on Brand Styling Value
00:10:20
Speaker
So I feel like in some ways, it's been easier to convince people to invest in this as a business owner, as an entrepreneur, because we can explain how it is just another tool of communication with your client. So there's actually kind of a business reason to care about what you're wearing. When we started with personal style,
00:10:44
Speaker
We had kind of an issue convincing people, hey, invest in your clothes when maybe they didn't really care about style personally. And maybe they didn't have a huge reason their day-to-day life to care about it, whereas a business owner really does. And to your point about explaining what it is that we do, that is where we have to spend more time to educate.
00:11:04
Speaker
kind of what this space is that we're carving out because like he said, there's not a lot of branding stylists out there and not a lot of awareness, I guess, of what it is. So it's a little bit of education of, hey, this is what we could do for you and explaining why that could make a difference in their business and kind of a way for them to stand out from other business owners.
00:11:25
Speaker
Yeah, what are some of the channels that you all have been doing that honor found more success than others? You know, is that typically through your email list or social?
00:11:34
Speaker
Yeah, so we've been on Instagram and so that's been a place where we've been building some awareness and then kind of the good old-fashioned freebie route with the email list that Will has got us on. So again, that's Will has been super helpful with all that because if it was just that to me, this wouldn't be a business right now. I'd just be helping people with clothing and not issue money.
00:11:56
Speaker
Willow made this a business. And so, yeah, just trying to find ways that we can add some value for people and then talking to them through emails and kind of providing more value. And then at this point, it's mainly service-based so we don't really have a product out right now. We're working one-to-one with people because at this point, it is a pretty personal endeavor depending on what the entrepreneur's business is and who their ideal client is.
Communicating Brand Values Through Clothing
00:12:22
Speaker
Yeah, and one of the reasons I ask is just because I think that's an issue that so many of us face, you know, where maybe we have a new niche, it might not even be a new product, but maybe a new audience that we're trying to reach. And it can be difficult sometimes, you know, when it's so clear to you the benefits, right, in conveying that to other people. So that can be such a challenge, I think sometimes. Yeah, so that's why I ask, you know, and also interesting too about the husband wife team thing, there's always one spouse that makes it a business, right? You know,
00:12:49
Speaker
And I find it's not always the wife, not always the husband, but there's always one. I feel like for Christa, that's definitely Christa for us. She keeps us in line. Yes, you need one.
00:12:58
Speaker
That's right. That's right. So when do you need to care about how your outfit looks as a business owner? And one of the things you mentioned is that so many people are working at home post COVID, right? You know, so remote work has become, I think more popular than ever. You know, right now you only see kind of from my chest up, right? So that's right. I feel like that's all I have to worry about. I guess what aspects of, you know, even from working from home, can you help people convey in terms of style?
00:13:26
Speaker
Yeah, so the good news is you really only need to care about what your outfit is communicating to your client when you are going to be seeing your client either in person or online or when your client is going to be seeing you. So you don't need to change your entire personal wardrobe in order to kind of get the benefit of this because in all reality, like you said, a lot of people are working from home and maybe only see
00:13:52
Speaker
a client once every couple days or something like that. So for the days when you know that you're not going to be seeing a client, then you can wear your comfy sweatpants and work from home and send emails all day long and it's not going to make a difference to them. They don't know.
00:14:05
Speaker
So it's really for those times when you know you're going to be interacting with the client. So that could be something like in person or on Zoom consultation call with a prospective client. Those are super important because that's going to be maybe the first time that they're going to be interacting with you and first impressions are a big deal.
00:14:23
Speaker
or even something like a branding photo session, those are going to be maybe your first impression online. So, maybe it's not an old-fashioned handshake introduction. It might be the photo on your home screen of your website and that's going to be where someone sees you for the first time. So, those are the places where you can really make a big impact with your prospective clients and those are the times when it might be worth paying a little bit extra attention and being intentional with what your outfit is going to be communicating to that person.
00:14:53
Speaker
Yeah, how much do you feel like an outfit impacts a client's perception? I knew you alluded earlier to the Halo Effect, but maybe you could speak a little bit more to that. Yeah, no, definitely. So for when you're meeting a prospective new client, those first impressions are really everything.
00:15:09
Speaker
They're so important. And so we know, you know, they've done studies similar to the halo effect where, you know, they've analyzed and people make a snap subconscious judgment when they're meeting someone new and that first impression in less than one second, which is like a really, really short amount of time. And you can kind of relate it similarly to a website, right? Someone new comes on your website. They're going to decide pretty quickly whether they want to scroll and continue to engage with you.
00:15:38
Speaker
or if they want to leave. And so your outfit and what you're wearing in that first impression is kind of giving them that same knot. Can this person solve my needs? Are they a competent professional or do I want to go find the solution elsewhere? And so, yeah, exactly. So when you pick out your outfit, you don't want there to be any subconscious hesitation for your potential client.
00:16:04
Speaker
someone interacts with you and let's say they go sign up for a lead magnet and they're like oh great like these emails are so well written this person is such a professional and then they're looking at the experience you offer and they're like oh it looks so comprehensive and they're like get to the point where they're gonna do a discovery call to see if they want to book you and
00:16:23
Speaker
and you show for a graphic t-shirt their brain does like a little pause and goes like there's a little hesitation there and so what we really want is to make sure that that outfit your personal parents is further backing up and reinforcing the competence of your brand.
00:16:41
Speaker
that they've seen online and not causing any cognitive disconnect there in that last moment because you want to look like they're professional and back to the halo effect. Do you want them to assume great things about you in that first impression? Yeah. So what are a few things that someone can do to elevate their client's perception of you, if that makes sense? So are there certain practical things that you typically tell people to do? Yeah, definitely. There's a few very practical ways to start this even today.
00:17:11
Speaker
The starting point where we always start with our clients is figuring out who the entrepreneur's ideal client is and what they value because at the end of the day, the entrepreneur isn't dressing for themselves and their business. They're really dressing to communicate to their ideal client and what their ideal client is going to
00:17:32
Speaker
receive and perceive from their outfit really depends on what their ideal client values.
Researching Client Values for Brand Alignment
00:17:37
Speaker
And so that could mean going on Instagram and finding several of your ideal clients, maybe a past client you've worked with you want to attract more of and figure out what types of clothing they wear. Really helpful if you could figure out what brands they wear because brands are a great way to kind of have that really easy connection with somebody through style
00:17:59
Speaker
So, kind of the baseline is always figuring out who your ideal client is and what they value and then put that somewhere in a Google Doc or somewhere where you can come back to it and even add to it over time because style is one of those things that it is kind of an evolving pursuit of always adding to that research of
00:18:21
Speaker
maybe you meet with a client in person and you notice something or you notice what bag they're carrying or what shoes they're wearing, like, oh, okay, maybe that's what my ideal client really values. And over time, it'll get a lot more refined. And then a second thing you could do that we always recommend, especially if you're trying to up level the ideal client that you want to appeal to,
00:18:42
Speaker
is a scheduled branding session with a photographer. So find a great brand photographer, find a good stylist, and then work with them to create maybe three really intentional outfits that you can wear during your branding session because your current clients will probably up level with you or aspire to be where you're going.
00:19:04
Speaker
and what you're communicating through those outfits. But the clients that you're wanting to appeal to that are on that next level are probably not going to come down to where you currently are. So a great way to do that is to get some really good photos taken of you that you can put all over your website and have a really cohesive.
00:19:20
Speaker
brand image online. And then kind of along with that is creating a few uniforms for you. These are just kind of the fallback uniforms you can throw on with five minutes notice if you know you have a Zoom meeting coming up or an in-person meeting that you just have these things to fall back on that you know will communicate your brand perception really well. And like I said, you don't need to do your entire wardrobe. You just need a few of these uniforms that you know you can fall back on.
00:19:50
Speaker
Yeah, I love that third tip, by the way, just because I feel like I have a few outfits. Again, as somebody with no style, you know that I'm like, okay, I feel like I know these things match, right? Which is more than I can say for my son's outfit this morning, before he went to school, I'd picked out like a striped t-shirt with horizontal stripes. Then he had like a seersucker stripes, vertical shorts going on and Christo was just like, ah.
00:20:14
Speaker
You really, you know, it's like, hey, I'm sorry, I just grabbed, you know, stuff. But anyway, so I love the uniform idea. Yeah, when they're that little, though, they look cute in anything.
00:20:23
Speaker
That's right, you know, that's right. So while I can get away with it, I guess maybe as he gets older, I'll be better off lighting Chris that chooses outfits. But yeah, so but I do I appreciate all those things. I mean, the uniform wanted just for practical perspective, the brand session stuff, I really do think I mean, like, we tell people all the time, you know, websites are images and copy, right? And so investing in brand images, and investing in copywriting, I mean, that takes your website to a whole new level.
00:20:48
Speaker
And it really, it really does make a difference when you have images that convey a consistent aesthetic across your website.
Cohesive Brand Images and Copy
00:20:56
Speaker
So I cannot emphasize that enough to people who are listening who are working on their website right now. I also, you know, I'm curious too, like I wonder if we sent over our brand questionnaire to you all, like how much of that you all could use to like, you know, if we just send out, send you like a sample brand questionnaire that was filled out, right? How helpful that would be to you.
00:21:15
Speaker
in determining, you know, somebody's style. But yeah, just curious about that. Yeah, I mean, those are all I think those are all really helpful. I guess one question, you know, we're talking about style, especially if we're trying to reach more of a luxury level client is, do I need, you know, luxury level clothes,
Luxury Clothing and High-End Clients
00:21:34
Speaker
right? You know, do people have concerns about that company is like, you know, am I gonna have to buy really expensive clothes, essentially?
00:21:42
Speaker
Yeah, you're dead on exactly. Whenever you start talking about style and clothing, I feel like a lot of people's first reaction is, well, I don't want to spend $800 on a pair of Gucci loafers. The good news is that you don't necessarily need to spend really insane amount of money on a whole new wardrobe.
00:22:01
Speaker
It really goes back to that first step of figuring out what your ideal client values. For instance, Will and I were styling an elopement photographer in Colorado a couple weeks ago for her branding session. Her ideal client is pretty adventuresome, outdoorsy.
00:22:20
Speaker
And when you think about it, her ideal client is not going to connect with Gucci loafers or Chanel bag or something like that. They might not recognize even what it is and if they do, it actually might hurt her more than it helps her because clothing is only a tool for communication and so you want your ideal client to feel like you understand them, you understand how they see the world.
00:22:41
Speaker
So for that elopement photographer, if she posts an Instagram story of her in a Patagonia jacket on a hike on the weekend, that's going to connect with her ideal client so much more than showing up in a monogram Gucci jacket or something like that. So it really does go back to that first step of getting to know what your ideal client values and then tailoring your style decisions for them.
00:23:04
Speaker
Yeah, I guess that makes sense. I guess if your client does recognize, you know, a brand like UG or something like that, then all of a sudden, maybe it does benefit to have that expensive clothing.
00:23:14
Speaker
Right. Yeah, it totally depends on what they value and also what they don't value. Like Cam said, it's super helpful to go through that list of what's not on their list, what could potentially not harm you. You know, the stuff's not going to make or break the experience, but it can further help them just feel connected to you.
00:23:35
Speaker
Yeah. And I guess it makes sense, you know, I think so much of brand design, right, is, you know, getting your potential client or prospective client to say, oh, oh, you too, you know, in this sort of a rip off of, you know, what CSLO says about friendship as well. So kind of a knock off that, but who knew CSLO can teach us about brand design. So
00:23:53
Speaker
What should you do? I think that this is a fascinating question to me because, and I guess I'll just get on with it, but what should you do if what your ideal client values isn't what you personally value? Kristin and I used to joke that back when we were doing the wedding photography thing that we wouldn't have hired us as wedding photographers. Not because we weren't skilled, you know, but just because, you know, we were charging a lot of money for wedding photography, right? And, you know, our brand, I think, was a little bit different than who we were, if that makes sense, you know?
00:24:22
Speaker
And of course, there's some joking there. Of course, we would have hired ourselves, I guess, yada, yada, but you get the point, I think. So how do you deal with that disconnect, I think?
00:24:30
Speaker
Yeah, no, that's a great question. So I will say that it does tend to be more rare with entrepreneurs to have that disconnect just because we find with a lot of business owners, you create a business that is really an extension of yourself. And so if you really value modern, clean design, you're probably attracting clients who also value that. But saying that it does happen sometimes where, especially let's say if you're
00:24:57
Speaker
maybe aiming for a luxury clientele or you're charging luxury prices and those just aren't things that you value in your day-to-day life which is totally okay but for that usually we recommend going back to Cam's thought of creating uniforms and so we usually say go ahead and start with like three. Three is a good number to get started on and be super intentional and invest in those uniforms that you can just kind of have on rotation
00:25:24
Speaker
For any client facing interactions, we do say, you know, it's more important to focus on the material, the fit of that item, the color than it is to focus on the price tag. And so, you know, you can choose a beautiful silk blouse that fits you really well. And that will communicate the same elevated aesthetic that you want it to as, you know, a Dolce & Gabbana blouse. And to be honest, your client probably won't know that it says Dolce & Gabbana on the inside label.
00:25:54
Speaker
you can get that silk blouse from a more affordable brand like an MML Fleur, Everlane, and still have that elevated look of luxury. And so if you do your ideal client analysis and you realize that they really do value visible luxury brand, you know, being out monogrammed on stuff,
00:26:15
Speaker
We usually say to limit that in your uniform outfits to shoes and backs. We find that that's like the easiest place for them to visibly see it and it'll appeal to your client in the most visual way. And if you don't value those things again, you can get those items pretty easily secondhand from places like the RealReal or the Stair Collective.
00:26:37
Speaker
And so you don't have to swallow the price tag since you don't value that item, but you know that it's an investment worth making because it appeals to your client and makes them feel known.
00:26:47
Speaker
Yeah, and I guess to your point too, it is an investment. There should be a return on that because you should hopefully attract that kind of client, right? Right, yeah. I guess that makes sense too. It makes maybe putting money down for that kind of thing a little bit of an easier pill to swallow for people who might not value that in their day-to-day life, right? Yeah, that makes a lot of sense. And I think that captures it exactly. I think for Chris and I, we were serving a luxury level client, but we weren't.
Consistency in Brand Styling
00:27:13
Speaker
Like luxury is not necessarily how we spend our money, if that makes sense.
00:27:17
Speaker
Yeah, exactly. Yeah. Yeah. And I think the hardest part about that is just making sure that you're, you know, especially across social media, which can be more of a casual platform, you know, making sure that you're consistent there as well. You know, one of the things that I really hadn't even thought about, but Cameron, you mentioned at the beginning of the interview was, you know, what people see when they land on your website for the first time or what people see on social media for the first time. Because, you know, to your point, that's really when we encounter
00:27:42
Speaker
Certainly, a lot of service providers that we work with for the first time, it's not in person. It's not like we're showing up to their shop anymore or something like that. So, that kind of stuff I think becomes so much more important nowadays. Now, exactly. That first photo or video that someone sees of you online is probably your new handshake introduction. So, there's definitely a little bit more pressure on it than maybe historically.
Further Engagement with Refined Elevation
00:28:04
Speaker
Yeah, yeah, that's such a good point. Well, where can people figure out more about you, about you and what you do and how you might be able to help them?
00:28:14
Speaker
Yeah. So we are on Instagram and our website. They're both refined elevation. So that's our company name. And we are, yeah, basically giving out business tips and style tips for entrepreneurs through Instagram, through the email list. So man, there's a lot of good free content on the website also that can kind of dive a little bit deeper into what we've talked about today and get entrepreneurs started on that path.
00:28:44
Speaker
Yeah. All right. Well, I'll make sure that all those things are in the show notes so that people know where to find Joel and especially a link to sign up for the email list and just to grab some of these free tips. And Christa always says, she's like, if something ever happens to me, you know, she's given me a few shops where I have to just buy clothes off of the, you know, off of the, the mannequins, right? Oh, perfect. Yeah. So, but instead I'm just going to tell her, no, I got Cameron Willow now. All right. They won't let me down. We can do it.
00:29:12
Speaker
Yeah, that's right. But thank you all. Thank you all so much for your time and sharing your expertise today. And please let us know how it goes in the future. Wonderful. Thank you so much for having us today. It's been a pleasure talking with you about it. Thanks for tuning in to the Brands That Book Show. If you enjoyed this episode, please consider subscribing and leaving a review in iTunes. For show notes and other resources, head on over to dvandchrista.com.
00:29:46
Speaker
you