Launching a Brand From Idea to Product with Liz Long - The Shopify Growth Show (#2)

Liz Long, co-founder of Nearshore.ai, shares her extensive knowledge on transforming innovative ideas into actual products. Liz discusses the critical steps in product design, manufacturing, and supply chain management, offering invaluable tips for startups and established businesses alike. With a background in launching successful brands and an accelerator, Liz provides a wealth of practical advice, from navigating production phases to leveraging global supply chains. She also explores current trends, the importance of specialized products, and effective inventory management strategies. Whether you are a budding entrepreneur or a seasoned professional, this episode is packed with actionable insights to help you thrive in the e-commerce and manufacturing spaces.

 

TOPICS DISCUSSED IN TODAY’S EPISODE

• Starting a Brand: The Initial Steps
• Designing Your Product: Key Considerations
• Finding the Right Factory and Supply Chain
• Budgeting and Cost Management
• Navigating Production and Quality Control
• Choosing Manufacturing Locations
• Managing Inventory and Cash Flow
• Final Mile: Shipping and Fulfillment
• Exploring Current Trends in Fashion and Product Specialization
• The Rise of the Drop Model and Its Challenges
• Liz's Journey: From Reusable Shopping Bags to Product Accelerator
• The Transition to Nearshore and Its Impact
• Balancing Work and Family: Liz's Personal Insights
• Conclusion and Final Thoughts

Resources:

• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

 

 

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Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)