Harnessing the Power of UGC with William Gasner - The Shopify Growth Show (#4)

What if the polished ads you spent thousands on were actually hurting your brand?

In this episode, we explore how real, imperfect content is outperforming big-budget campaigns — and why most Shopify founders are still getting it wrong.

Jim Huffman sits down with William Gasner, co-founder of Stack Influence, to unpack the real power behind UGC (user-generated content) and why it’s become a secret weapon for smart eCommerce brands. From influencer seeding to ad fatigue, they get brutally honest about what actually drives conversions in 2025 — and how founders can stop wasting money and start scaling with authenticity.

Key Topics Covered
Why UGC outperforms professional ads in today’s market
The overlooked value of product seeding (and how to do it right)
How to build a content machine that fuels both ads and organic growth
Why creative freedom often leads to better results than tight scripts
The truth about influencers, follower counts, and what really matters

 

Resources:

• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

 

 

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