The 7-Figure Exit Behind Couch.com (And the $600K Domain Bet That Made It Happen) - The Shopify Growth Show (#11)

What would make someone spend a small fortune on the domain Couch.com? In this episode, Alex Back reveals the real reasons  and how it helped him build and sell a 7-figure business.

Jim sits down with Alex Back, founder of Couch.com and Apt2b, to unpack the journey of bootstrapping an eCommerce brand and exiting with impact. From domain strategy to traffic growth and earnouts, this is a masterclass in building smart and selling well.

Alex doesn’t hold back on what worked, what flopped, and what he’d do differently.

Key Topics Covered:

• Why “couches” was the niche of choice
• The surprising ROI of a premium domain
• Building sustainable traffic through SEO
• Structuring a strong co-founder relationship
• What makes the right time to sell
• Smart growth hacks that moved the needle
• Why earnouts might be underrated

If you’re building, buying, or selling an eCom brand — this episode is packed with real talk and hard-won insights. Subscribe for more tactical founder convos like this.

Resources:

• Couch.com
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook
• The Shopify Growth Show

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)