One Product. $100M Brand. with Bear Handlon - The Shopify Growth Show (#7)

No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand.

Born Primitive started as a niche apparel side hustle — now it’s one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationally lean machine, and turned authenticity into his biggest marketing weapon.

If you’re building a brand in a competitive space, this is a blueprint in niche ownership and brand discipline.

Key Topics Covered:

• The mindset shift from side hustle to full-time founder
• Building a resilient supply chain as a bootstrapped brand
• Using rejection to sharpen focus and fuel growth
• Branding lessons from a founder-led business
• The role of military discipline in running a lean Shopify brand 

 Resources:

• Shopify Growth School
• Growth Marketing OS (Operating System) 
• GrowthHit
• Jim Huffman website
• Jim's Linkedin
• Jim's Twitter