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Episode 202 - How to Make Instagram Work for Your Business
1.4k Plays1 year ago
Christi-An Bowler of Cab's Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I started chatting about how we can implement some of the ideas that I picked up from this episode.
As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.com/how-instagram-work-business-btb-202/. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts.
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Transcript
Relatability in Content Creation
00:00:00
Speaker
whatever content you're putting out, I think the relatable is the biggest importance that I'm noticing these days. People are going to connect with you when they're seeing themselves in you. So instead of thinking like, oh, this needs to be perfect. They're so funny. I'm known to get hives. I just get hives all the time. For seven years, I get nervous, I get hives, but I just share that and then it connects with people. It doesn't stop me from showing up, but
00:00:28
Speaker
I think like, you know, people just need to rip the band-aid off and show themselves because that's what's going to relate to people.
Introduction to Brands That Book Show
00:00:37
Speaker
You're listening to the Brands That Book Show, a podcast for creative entrepreneurs who want practical tips and strategies for building engaging brands, crafting high converting websites, and creating reliable lead generation systems for their businesses. I'm your host, Davy Jones, co-founder of two agencies, a brand and website design agency, Davy & Krista, and the digital advertising agency, Till Agency.
Guest Introduction: Kristian Bolder
00:01:01
Speaker
And I ask questions so you can find answers.
00:01:05
Speaker
Kristian Bolder of Cabs Insta Academy joins me for a conversation about building your business with Instagram. And I am really excited to share this episode because Cabs shares so many practical tips. It was definitely one of those episodes where I had a number of light bulb moments about my own business. And as soon as I got off this call, Kristin and I started chatting about how we could implement some of the ideas that I picked up from this episode.
Instagram Strategy for Business
00:01:30
Speaker
I really appreciated how Cab thinks through how each aspect of Instagram works towards a business's larger goals, from reels and carousels to stories and feed posts. And I think this is the perfect episode if you struggle with consistency, determining what kind of content to create on Instagram, how you should show up, if you're hesitant to commit to video,
00:01:50
Speaker
And you just want a strategy that makes sense. I was really motivated after this episode to revisit our Instagram strategy. I hope you are too. As always, links and resources can be found in the show notes. Check them out at davianchrista.com. And if you enjoyed this episode, please consider leaving a review over at Apple Podcasts or wherever you listen to this episode. It really does help.
00:02:16
Speaker
Now, on to the episode. Gab, welcome to the Brands of the Book podcast. Excited to chat. Our admin, Kayla, speaks really highly of you. And we're talking about a topic that I think a lot of people are interested in, which is Instagram. And sort of secondarily, building your business on Instagram and that S-word that nobody ever really wants to talk about, which is sales. I feel like, I mean, even personally, I stick to a lot of marketing-related topics.
00:02:43
Speaker
So I'm excited to dive in and talk a little bit about how you can sell using Instagram as well. But welcome to the podcast.
00:02:50
Speaker
Thank you. I'm super excited to be here. So, you know, recently, you know, we had rescheduled this podcast because your husband surprised you with a trip to Florida, which is amazing. I keep on trying to convince Krista to surprise me with a trip to Florida. Are you located in Canada? Is that where you're from? Yes. I'm about 30 miles east of the downtown core of Toronto. Okay, cool. We are always down to go south.
00:03:14
Speaker
Yeah, yeah. So is it significantly warmer right now? I'm sure, I mean in Florida, it's even significantly warmer than it is here in Virginia, but has spring set in in Toronto?
00:03:23
Speaker
You know what? The week we were in Florida was actually cold and everyone was still in jackets, like 50s, okay? It was chilly. And this week, though, we're hitting like 80 and 85, so not bad right now. Yeah, awesome. Well, you have a really interesting story going from barista at Starbucks to, you know, running this online business. Maybe you could just fill in our listeners a little bit about your backstory and how you went from being a barista at Starbucks to running an online business.
Kristian's Journey from Barista to Business Owner
00:03:51
Speaker
Sure. Okay. So seven years ago, I was a full-time Starbucks barista. I had one daughter at the time. She was four and a girlfriend of mine started to talk to me about this business that was coming to Canada and I needed to jump in and get involved. And it was a direct sales business. And I was like, no, like immediately I was just no, because in my mind, which he already talked about sales. So that was interesting.
00:04:15
Speaker
In my mind, anybody that I knew that was in the direct sales selling space was not my cup of tea. They were that sleazy type, the type that they walk in a room and you run the other way because they're going to come and corner you. And I was not interested in the Tupperware party, so to speak. That's what was in my mind. I had a bad
00:04:37
Speaker
vision in my mind of what it was so I immediately said no but fast forward three months of her talking to me like I literally ignored her emails I was that person to just ignore her emails but fast forward three months the drug sales business that I'm in is very mission focused that I'm in now basically she got me but the mission behind it and the education really hit me because my eyes were open
Building a Business on Instagram
00:05:01
Speaker
to that, but then I got to be honest, I would have just bought the product. Okay. What got me into the business was two things. She phoned me cause you gotta know I didn't answer any of her emails. Okay. So she picked up the phone and called me. I happened to answer. I say it's a God thing because I cannot believe I answered my phone. But within 10 minutes cause my immediate reaction was annoyed. I'm like, why does she call me?
00:05:22
Speaker
Within 10 minutes, I said to her, I said, okay, look, I am really intrigued with the products and the mission, but I'm not interested in selling because this is why. So I said, I need to know two things before I jump into the business. Number one, can I do this online? Like, can I do this, you know, via social media instead of the old school in-home party way?
00:05:44
Speaker
And then number two, how much money are you actually making? Let's be real, I'm not doing this. And I was looking for a way at the time to make extra income. I was at Starbucks, that's not a lot of money, working full-time. And my daughter was going into school soon, and I was looking for a way to make extra money, but that would somehow fit in my already full-time schedule and my husband's full-time schedule. So this, of course, when she said I could work it online,
00:06:11
Speaker
And the amount of money that she was making was as much as it was taking me three months at Starbucks to make, she was making in one month. So anyway, I dove into the online space and had no idea what I was doing. So I signed up to be in drug sales. I started my Instagram account a week after joining and I built my business via Instagram with
00:06:34
Speaker
no clue what I was doing, but figuring it out along the way. And within nine months, I quit at Starbucks. I had doubled my Starbucks income with my online business now within nine months, and it just was growing from there. And I love chatting about Instagram because it's a free app on our phone that anybody can utilize. You don't have to have experience to figure it out, right? You figure it out by doing.
00:06:58
Speaker
Yeah. Well, you know, it's so interesting because I think that so many people get frustrated with Instagram, right? I mean, you hear about the algorithm and, you know, how it's so hard to get in front of people organically, you know, and even our approach, you know, is like we put a lot of effort around our email list.
Instagram as a Sales Channel
00:07:16
Speaker
But with Instagram, you know, I have trouble wrapping my mind around like, you know, is this really a sales channel, if that makes sense? You know, like, can it really be used to actually build somebody's business and sell at the same time? So I guess like, you know, as you were getting started with Instagram, what were some of the things that you did that you felt like really made a difference in not only like building your audience on Instagram, but then also, you know, actually moving product?
00:07:42
Speaker
Right. I'll tell you something that I didn't do for eight months that I feel is the biggest game changer. Now, I also have to say, I started my business in 2016. At that time, there was no reels. There wasn't even Instagram stories yet at that time. So when I started, it was just straight up posting pictures. You could post videos, but it was just posting, right?
00:08:06
Speaker
snapchat was the stories and then suddenly instagram kind of started to follow snapchats so when i first started i was just so consistent right i was just posting posting consistently but then when stories came out and like live videos and everything i like
00:08:22
Speaker
I was like, I am not doing that. I am not putting out a video. And I will tell you, I got to my online business to a $10,000 a month in sales business without doing videos, with just showing up consistently. So I'm not here to say it can't be done. However, after eight months,
00:08:41
Speaker
when I ripped the band-aid off and I did my first live video, my business changed completely. So I feel like the biggest game changer is to just face the camera video consistently over time is the game changer. Yeah, absolutely. And so for people who are trying to build their Instagram, maybe they feel like they have limited time, limited patience with trying to understand Instagram. Is that what you would advise
Consistency in Content Creation
00:09:05
Speaker
them to do? Start there, face the camera video,
00:09:08
Speaker
I would. I think it's crucial to first know who you're talking to and to know what you're about and why. I think that is first and foremost before you can even show up. Do you know your personal brand? Figuring out your content pillars so that you then can know exactly the content that you're pulling out. And then number two,
00:09:30
Speaker
I'm a big fan of finding your plan of consistency and then sticking to it like glue within your content pillars. There's a lot of noise on social media and there's a lot of people who tell you what to do right in their plan of consistency. And I find that people can, you know, like, OK, I'm going to show up every single day and I'm going to do a real a day. I'm going to go live every day. I'm going to do. And then they get burnt out and they fall off, you know, and they show up for a week and then they're gone.
00:09:57
Speaker
because they can't maintain it and keep up. So what i say is just okay relax take a chill pill on you know pick one day a week where you're thinking through okay i can show up three times this week right show up three times
00:10:13
Speaker
face to camera in a week with value, do it again the next week, then the next week, your followers and your people, that's how they're going to start to like, know and trust you, right? Because you are consistent and when you show up, they see your face, which is the most authentic way to show up and they see it, you know, consistently versus, you know, all those people
00:10:36
Speaker
We all know these people who show up when there's a promo or they show up when there's a sale or they show up when it's the end of the month and it's crunch time and they have to get their sales in, right? That is the fastest way to lose trust with your audience. So I'm a big fan of, you know, even if you only show up on Monday nights at 9pm, if you are consistent every Monday, you're showing up jam-packed value, I find so much more value in that
00:11:00
Speaker
than being like a squirrel showing up. I hope that just gives some encouragement that it's not about necessarily the quantity inconsistency that people get in their heads. It's about the quality of
Effective Time Commitment for Instagram
00:11:15
Speaker
consistency.
00:11:15
Speaker
I think that's important advice for people who are sitting there thinking they're like, I just need someone to tell me what's the minimum amount I should be showing up on a consistent basis? You know, like blogging, for instance, we tell people and email, you know, I think this is the same way we often tell people like, hey, you got to be landing in people's inbox at least once every other week. And that's probably pushing it, you know? So if you had to come up with some sort of rule for Instagram, like what's a good initial time commitment that somebody should make showing up
The Power of Direct Messages (DMs)
00:11:42
Speaker
on Instagram?
00:11:42
Speaker
That's a great question. I like to kind of put Instagram into zones, right? You have the story zones, you have lives, you have reels, you have carousels, you have posts. There's all these different zones, right? And all of the zones, the goal should be to go to the direct message, right? Because where do sales happen?
00:12:00
Speaker
in the direct message, right? I like to view the direct message as like, you know, coffee chats with people and how incredible that social media allows us to have so many coffee chats a day with people from literally all over the world. So our goal should be to get people to talk to you, right? So you're asking how often to show up. I say you should show up every single day in your stories.
00:12:22
Speaker
Like, I think your stories should never be dead. The stories is the fastest place to get to the direct message zone. That's where you're gonna sell, okay? The stories. So, when people, I say, okay, show up in your stories every single day. As far as the other zones, a minimum once a week, but I think three to five times a week is awesome. If you can do every day, better. But I don't think that you have to.
00:12:46
Speaker
in those zones. Yeah. Well, the other piece of what you're talking about is the content piece. And you mentioned content pillars. Can you explain what you mean by content pillars to people who might be listening, who aren't familiar maybe with that term? You're going to hear all different things. And I feel like what I love is a little bit different than maybe what is a trend right now. And you're going to hear a lot of people say niche down. You need a niche, niche down, niche down, and only talk about your niche, which I
00:13:12
Speaker
Agree to an extent, but when you are selling something in reality, you're selling yourself, right? Like, you know, I sell a product. I sell a course that I've created. I sell another digital product that are templates. I have affiliate links, right? So my brand is not the products that I sell.
00:13:33
Speaker
My brand is myself, right? The people are first going to connect with me. I need them to first like me. So if they like me, they'll hopefully click follow, and then they're eventually going to get to know me better. And then once they trust me, they're going to buy whatever I'm selling or sharing, right? So it's important for people to know their brand is not the company or the product they're selling. It's themselves. So once you know, okay, it's myself. Okay, that's great. Now what?
00:13:58
Speaker
So now we're going to work on your content pillars and what does that mean? So like for myself, okay, I am a mom. I am a business owner times three, right? I love to run or you know, now it's turned into more walking.
00:14:13
Speaker
but just like different content pillars that you can put down and then you fill up content under those buckets and you do not stray from those buckets. It takes away the confusion of people coming and being like, why is she suddenly talking about this and then this and then this, right? But it's just you and what makes up you. It also gives yourself, I feel like that decision fatigue goes away. So when you're sitting down to write your content for the week or the month or six months, however you plan your content,
00:14:43
Speaker
You can go and look at your content pillars and say, okay, this is what I'm pulling from, right? So you put your brand pillars first and then underneath it, the content ideas. And it's literally limitless. Once you have that down, it just will give such a breath of fresh air once someone just figures out their content pillars.
00:15:02
Speaker
Yeah, no, I think content pillars are super important. I talk about them a lot in the context, again, of more blogging, written content. But I 100% agree that it's one of those things where if you think through what those content pillars are, then really the decisions you have to make around content are far fewer. And I think that's where a lot of people get sort of hung up is, I just don't know what to post, or I just don't know what to write, or I just don't know whatever.
00:15:27
Speaker
But once you have these content pillars, like you said, the different ideas, they're sort of endless. One of the questions that I have for you, though, is how do you figure out sort of the unifying piece of those content pillars? Because I could see them getting sort of random, if that makes sense. So I guess, how do you create content pillars that sort of connect back to these different products that you sell?
00:15:50
Speaker
So I mentioned like fitness in, so mom, business life, honestly, those are the main two things that I go with and business is really the foremost. And then, which you will find once you create your content pillar. So it'll be one like main one with lots of buckets underneath because under business owner, I have direct sales, I have digital products. I also have my own e-commerce shop where I sell t-shirts and stuff, you know, so that's a big pillar right there. And then mom, you know, I'm,
00:16:15
Speaker
How does that fit in? Well, I'm a mom who's also running a business and I love to show people that it's not either or, it's both and, right? You can do both. So those fit in together to show it's very relatable to people, right? And then a big part of my products that I sell are very, very health-related and health-focused.
00:16:35
Speaker
So when I'm showing that I'm taking care of my body and I'm walking and what I'm eating and different things like that, that is not a moneymaker, but it's just relatable in the sense that I am a human being and this is another part of me, but it still fits in with my brand.
00:16:50
Speaker
I think especially because of the just that you are a mom, you know, and I think a lot of moms feel that pull of, you know, also having all the responsibility and running a business and then also needing to take care of themselves. So I could see how that could be a compelling message for, you know, those people who are following you.
00:17:06
Speaker
One of the things that you mentioned was sort of light bulb moment for me. And I just, again, I would say Instagram is not my strength. If you went to my Instagram, it's going to be oftentimes just posting about my family and pretty sporadically. But one of the things that you mentioned was trying to get people to the DMs. What is it about a DM that you feel like is so special? Because I guess I just go to, oh, I'm trying to get people to my website, if that makes sense. So what is it about a DM? Why do you think you should be trying to connect with people there?
00:17:36
Speaker
in any business that you have, whether it's online or in person, right? I think sometimes people think online they see a screen and they forget that there's a human being holding the phone, right? Even when people are scared to rip the band-aid off, right? We're not thinking about the person, right? But if we put in our minds, remove the screen and like right now, like I'm just pretending I'm sitting in a coffee shop chatting to you, right? It changes the game, right?
00:18:01
Speaker
So if people can think for the direct message, how can I like chat to someone, right? Sales is just conversation, right? So the goal every day should be how many conversations can I have? Not having conversations with people over comments. I mean, like that's a baby conversation. But to actually start to cultivate a relationship, we got a like text or you talked about email, right? So maybe email to you is like kind of like a DM.
00:18:28
Speaker
But it's just about how can we cultivate relationships? And sure, sometimes I'll make sales by people straight up just hitting the link for sure. That happens, right? But then I'm always like, stank. They probably didn't get free shipping or maybe they didn't get the best promo, right? So I'm always like, talk to me so I can help you save money so I can, you know, get to know exactly what you need, right? So it's the same as if it would be an in-person, but it should be no different online.
00:18:55
Speaker
So just constantly wanting to drive people to just start chatting to me. And honestly, I don't care if someone talks to me about my coffee in the morning or the song that I shared, right? Obviously that's not my business, but it's starting a conversation because that conversation can grow and then we can take that conversation wherever it goes, which is most likely going to eventually end up business related.
00:19:17
Speaker
Yeah, so I also own an advertising agency and one of the things that we always talk about as a team and the advertising agency is bridging the trust gap, you know, and just a lot of what I hear you saying I feel like is very congruent with what we talk about in that trust gap conversation, you know, especially with face, you know, like FaceTime, actually putting your face out there, you know, I think it's probably why something like webinars are one of the
00:19:38
Speaker
shortest ways to bridge that trust gap just because people can see your face and you become all of a sudden a real human. But I think, you know, DMs, they, I think even more personable, right, than something like email because you are actually chatting with somebody and there is a level of vulnerability there in actually exchanging messages with somebody, you know, so to get somebody to that point and then to hold that conversation with them
00:20:00
Speaker
And I remember business owners used to sort of complain like, oh, I hate getting DMs. I wish people would just email me or whatnot. But I think the opposite is probably true, right? I mean, if somebody feels comfortable enough to reach out via DM and actually have that conversation with you, it's probably one of the easiest ways then to build trust with that person and to really engage them. So I really like that. I think maybe something that we'll have to start doing is really shifting our mindset towards trying to get people in the DMs.
00:20:29
Speaker
And now via DM, you can send voice notes, you can send video messages, so you can even take it up a notch where an email, you can't do that, right? And one of my affiliates is Midday Square. It's like my favorite functional chocolate bar you have to go get. It's so good. But they are just like kings of if I post them, they immediately respond back with a video. They're like, you're awesome. And it just makes me feel like a million bucks. So I feel like that too, right? It's like,
00:20:55
Speaker
Instagram is all about how you're making someone feel right? That's your brand at the end of the day. That's what's going to make them stick on your page. Like how are you making them feel if you're a light and they're feeling you know, they're going to stick with you and stay. Yeah, it's so interesting to say that too. Because another conversation that I was just having with my partners were was about how many pitches we get
00:21:13
Speaker
on a daily basis and how many of them are so bad. I mean, especially, I'm thinking even like Instagram DMs, however, there's a few that have stuck out recently and they're all either like voice memos or their videos, you know? And I mean, such an easy way to stick out and such an easy way to show some authenticity, you know, and genuineness, right? And that it's not just some copy and paste DM that you're throwing, you know, to a thousand other people that day. So, you know, I think there's probably a lot of potential there for businesses.
00:21:43
Speaker
You know, one of the things that I want to talk about, you know, along the lines of what kind of content people should be creating. We already talked a little bit about the content pillars. You know, as far as like reels and video go, you know, you mentioned posting stories every day, reels, carousels, like what are you seeing getting you the most engagement?
Engaging Instagram Content Types
00:22:01
Speaker
You know, you talked about how there's a lot of different facets to Instagram. Which of those facets is getting you the most engagement on a daily basis?
00:22:07
Speaker
I think that it's each one is so important for a different reason. So I think that all of them are important. Like I feel posts are more getting seen by your actual followers. That doesn't mean they're not important. It is important, but reels and carousels are getting hit more with, you know, the explore page and seeing more for your non followers. So a mix of both. However, to get your reach out there, reels and carousels are the way to go for sure.
00:22:37
Speaker
And, you know, I guess carousels as well. I mean, is that something you're seeing working? I feel like we've had success with carousels in the last six months or so. And so we've put a lot of effort there in addition to reels.
00:22:48
Speaker
Carousels is not something that I have maxed out on and I put one out last month and it did so well. And it was interesting to me because it was so simple. So I create templates and that's another one of my digital products I share. So it's one of my templates but it's white and it's just font on it. You could create it in notes of your phone basically.
00:23:12
Speaker
And all I did was write, you know, I just broke up something I was saying into 10 slides and it got shared like crazy and really like I was like, huh, that was so easy. So it's like I took a thought from a real and just broke it down into a carousel. And I was like, I need to do that more because it was actually no work and it's not even pretty.
00:23:31
Speaker
So yeah, I think carousels should be used way more than they are as long as something, you know, educational, inspirational, entertaining. But I think to me, the biggest game changer, this wouldn't be for carousels. But the biggest, maybe to just think through no matter what type, whether it's educational, inspirational, entertaining, whatever content you're putting out, I think the relatable
Power of Relatable Content and Storytelling
00:23:53
Speaker
is the biggest importance that I'm noticing these days. People are going to connect with you when they're seeing themselves in you. So instead of thinking like, oh, this needs to be perfect, they're so funny, I'm known to get hives. I just get hives all the time. For seven years, I get nervous, I get hives, but I just share that and then it connects with people. It doesn't stop me from showing up, but
00:24:18
Speaker
I think people just need to rip the band-aid off and show themselves because that's what's going to relate to people. Yeah, and I think that's such an important piece of advice now, especially because if you've been following the AI developments, I think one of my predictions around just the massive amounts of content that can be created now
00:24:38
Speaker
your brand becomes more important than ever. And I think people really want to know, okay, there's a person behind this business. And to your point, what's one of the best ways you can do that? Well, actually, show your face and show that you're an actual person behind the business. Just because again, I think people are getting more and more skeptical about the content they see online and how it was generated and whether it came from an actual person that they can trust.
00:25:01
Speaker
So you mentioned educational, inspirational, entertaining. When I think direct sales, I'm just thinking like, okay, again, I think probably that picture you painted at the beginning of someone just pushing their hair products or whatever. So what kinds of content are you creating? I guess in order to... So people's minds don't just shut off like, oh, okay, this is just somebody trying to sell me something.
00:25:26
Speaker
Well, I think like, you know, be a human on the internet, right? I feel like I've probably been keep saying that, but what got me to go from, oh, I don't want to be in direct sales to go was the story of how much money
00:25:41
Speaker
I feel like that sounds like everything, you know, I used to be embarrassed about that, but it's true. I was like, so you're telling me this product, which I'm going to buy anyways, because that was also the thing. I learned like my need for this product. I'm like, well, why would I just buy it when I could make this kind of money from my phone? Like it's like, I just was like, let's go. So that being said, that's my story. And so if we can just share our stories online,
00:26:10
Speaker
Like, flip the script, right? Like, think about who do you follow online? Why do you like them? Why do they influence you? Why do you buy whatever they're selling? Guaranteed it's because you connected with them, right? You found their story relatable some way, somehow, or maybe it was just inspirational. It impacted you and helped you in some way, right? So at the end of the day, when we can remember, we're just selling stories, right?
00:26:36
Speaker
That is selling your story. It's not sleazy. If you're just selling or sharing someone else's story, that's sleazy. People are too worried about what other people are thinking. That's human nature to worry. But if we can realize that people are actually not thinking about you, they're actually thinking about themselves. It's human nature. We're all pretty selfish. We're all thinking about ourselves. We're worried about someone else's thinking. Meanwhile, they just want to know what you can do for them. They just want to know how you can help me.
00:27:05
Speaker
So I feel that if we truly believe in what we're sharing and selling, it's a service to others and it's a disservice to not share it, right? So that goes for direct sales, that goes for affiliate marketing, that goes for digital, that goes for anything, right?
Strategic Customer Journey on Instagram
00:27:21
Speaker
For sure, direct sales gets a different wrap, but when we can just realize it's no different and you're just simply sharing your story and that's then an exchange of confidence to somebody else. That's all it is.
00:27:32
Speaker
So, you know, even in posts that are entertaining or inspirational, are you almost always going to make some sort of pitch or point to your product or a product at the end of the post? Or is it so you have like a little bit of a rhythm where most of your posts maybe are going to be like content focused? Like, I guess how do you make that pitch? Like, do you have a certain rhythm in which you actually make a pitch for your products? Or are you always trying to point people, you know, to your DM so that you can, you know, engage them there? Like, what's that look like?
00:28:01
Speaker
Sometimes I'll do a straight up pitch like call to action at the end, but a lot of times I don't. I just, if you are constantly filling your grid with value and like inspiration, a solution to a problem, like I want people to follow and then they're going to go to my stories and I do a lot of pitches in my story.
00:28:19
Speaker
Right and that's where i'm gonna drive people to the dm more i don't necessarily do sales pitches in my grid i'm a big fan of gary be if you ever read any of his books or follow him at all but he talks about the jab jab hook method and you know basically like give give give you know and then make the ask.
00:28:37
Speaker
And I think that we should all be doing a lot more giving. I know even I respond that way when I follow people and they're just straight give, give, give, give. I mean, Jasmine Starr is someone she's always just giving. And I don't know how many webinars like you talked about. I've clicked for hers because she's so packed with value for free that I'm like, take all my money because absolutely. And she never asked me.
00:28:58
Speaker
Yeah, that's so interesting. You know, I guess one thing that really stands out to from just hearing you speak is how thoroughly you thought through the customer journey on Instagram itself, you know, like, I think big picture, I always just think about Instagram as just like, you know, sort of single dimension thing. That's part of the customer journey, right? But just hearing you speak and how you use it. So I don't know, creatively,
00:29:18
Speaker
But then also strategically and thinking about how you're pushing people, you know, for instance, like you might get somebody to come in through a real since that's more, I guess, explore focused and then you get them to, you know, stories and then from there maybe to the DM. So hearing you talk about that is just so interesting.
00:29:33
Speaker
So I'm gonna have to check out some of your other resources on all of that. Before we wrap up though, I wanna talk about video. And just if you have any advice for people creating videos who might be uncomfortable creating videos, I definitely fall into that camp. I've gotten a little bit better in the past year or so, but it's not my favorite thing. Love podcasts, I love talking, right?
Overcoming Video Content Hesitation
00:29:54
Speaker
But oftentimes don't have to show my face on a podcast episode, also easier to edit. But any advice you have for people who are maybe nervous getting on video,
00:30:03
Speaker
I think start small. And you know, for some I'm like, they're so nervous. I'm like, okay, start with a time lapse, right? If you health, skincare, or if you do makeup or you, you know, do your routine in the morning or your hair care, whatever it is that you're selling or promoting, why don't you just do a time lapse, right? Record yourself and then put it up with music over top, right? So it's just like baby stepping in. You just showed your face, but you're not
00:30:29
Speaker
talking, you know, work yourself up to it. And then even, you know, why don't you do a dual live with someone else so you're not alone at first, right? Or accountability, right? If you're nervous, guaranteed someone else is too. So be like, Hey, I'm going to show up on stories every day this week. Will you do it too? We'll do it together. And then as soon as it like turns into a game, it just feels less, you know, and if you're accountable, you're going to, as soon as you tell someone else, you're a lot more apt to stick to it, right? And something else, this is kind of silly, but sometimes I'll just put on music to pump myself up.
00:30:58
Speaker
and hit record. So I get nervous. I'm like, okay, let's go. Or, you know, get the endorphins going, like go do a workout first and then do it, right? And something else too, just post and share the first shot. Don't take a hundred stories, right? Because then you're screwing up the authenticity, right? If you choke or do something on the video, I promise people will actually like that more than a perfect video. So just post and get it up. And sometimes they're like, just know the story is gone in 24 hours. Just put your phone down and go do something else.
00:31:27
Speaker
Like I tell people on my team, they're like, ah, I could have deleted. I'm like, don't you dare. You put your phone down and now go work on an email, right? Move your brain. Move your brain to something else and then you'll forget. And then hopefully in the next time you do pick up your phone, there is a heart on that post or there is a message that was like, thanks, I needed to hear that. And if there's not, who cares? You're going to do it again.
00:31:46
Speaker
Yeah, yeah. I've asked a lot of people that question. I feel like this is the best response. I mean, so many great practical tips in there. And yeah, I mean, I definitely, I definitely feel like I'm somebody who falls into that category of I don't, I want to do a million takes, you know, and Krista is laughing at me right now because she knows like, she's like, you know, she'll take my phone from me and be like, no, that's good enough. Walk away, you know, go away. This is good. Well, is there anything else that we should have covered that we haven't? I know that there's probably endless content that you could share.
00:32:16
Speaker
so is there anything else that you want to leave us with before we sign off no i think like i just i get so excited and passionate about people putting themselves out there because i truly was seven years ago that person who would take me eight months after joining to put a video out there so i totally get it and there's just something exciting about seeing
Encouragement for New Creators
00:32:36
Speaker
women, I should say men too, just you know, pick up their phone and put themselves out there and build income and impact because your story is important, right? Like there's nobody else on this world before you or who's coming after you who has your story. We might have similarities and that's how we relate and we connect.
00:32:53
Speaker
But no one can share or do what you can do in the way that you can do it. And that just lights me up. Because any time someone says, oh, it's saturated, or I can't do this, I can't do that, I'm like, no one can do it the way that you can do it. And I just I really passionately feel that everybody can do something. And I just get so excited when people put themselves out there, and especially through all the nerves, because that takes guts. And the more you do it, that's how you build that confidence. And that's how you build income and impact and
00:33:23
Speaker
you know, business. Yeah. Awesome. You know, if you're listening and you want to learn more than one place you should check out is cabs inside Academy. I'll make sure that I link to that in the show notes as we always do and cab where else can people follow along if they want to connect according to cab on Instagram and then all the links are there in my bio or you can send me a direct message, send me a direct message. But I'm just laughing because you said you want to shoot people to the website and they're absolutely there to go and check out, or you can send me a direct message and say, hi, I would, I would love that.
00:33:51
Speaker
Awesome. Well, thank you so much for your time today. Yes. Thanks for having me. This is a lot of fun. Thanks for tuning into the Brancia Book Show. If you enjoyed this episode, please consider subscribing, leaving a review on Apple Podcasts, and sharing this episode with others. For show notes and other resources, head on over to DavianChrista.com.