#355 Connecting Through Clay: Customer Relationships in Pottery

In this episode of 'Shaping Your Pottery' hosted by Nic Torres, the focus is on the vital importance of caring for your customers in the pottery business. The discussion emphasizes how engaging with and valuing customer feedback has been instrumental for Teri in selling her pottery and guiding the direction of her work. Teri exemplifies this by actively soliciting feedback from her audience through polls on Instagram, such as which color glazes to use, allowing customers to feel involved in the creation process. This customer-centric approach is presented as a method to enhance the connection between the potter, the pottery, and the user. The episode argues that while it's paramount to care for your customers' preferences, finding a balance with personal enjoyment in pottery making is essential. Engaging with customers not only provides valuable outside feedback but also fosters a sense of inclusion, making them part of the pottery's journey from creation to final product.

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