Transcript
Speaker: The most important thing is to care for your customers and care for the people that are actually using your pottery. What is up, Shaping Nation? This is Nick Torres here, and on this episode of Shaping Your Pottery, I'm going to be talking about the value of caring for your customers, the value of getting input from other people who use your pottery as well. You see, very recently, I had a great interview with Terry Erasmus.
Speaker: And one of the things Terry was talking about was how caring for her customer has been really, really helpful for not only being able to sell her pottery, but also being able to go know the direction where she wants to take her pottery as well. So, you see, Terry gave us an example that she likes to post a lot of polls on her Instagram, and she asked for feedback on what they should what the pot should look like. For example,
Speaker: one of the things she'll ask is, what color glaze should I use? Like, you know, this color glaze or this color glaze? And she sets that poll on her Instagram stories. And when people respond, you know, whatever the vote, whatever the main vote goes to, that's the route she'll go for her pottery.
Speaker: And this is so wonderful because she cares, she really cares about her customer experience with this. And I always said that pottery is all about a connection. You know, your hands to the clay, the clay to whatever you're making and when you're finished product to whoever is using it. It's all about a connection.
Speaker: And the more you care about the people that are using your pottery, the better your pottery is going to end up being because you're taking in, you're thinking about them, you think about their comfort and you're going in that direction to help them have the best experience with the pottery that they're consuming in the most best way possible. And that's why it's so important to care about your customers.
Speaker: But sometimes it's not all just about caring for your customer. You can care about your customers, but don't forget to make pottery that you enjoy as well. You have to have that balance. You can care about your customers, but find what you like to make as well. But the most important thing is to care about your customers because that's how you start to know if your pottery is working or not, if your voice is working or not. And you just get outside feedback as well.
Speaker: And not only that, people just like being feel like included in the things that they're either buying and because Terry gives example that when she posts those polls, it feels like she said that that the customers really like that because they get to see.
Speaker: the whole process of the pottery being made. And that's why it's so important to care for your customers. I hope you guys enjoyed the episode and I'll see you guys in the next one. Hey, thanks for listening to this episode of Shaping Your Pottery with Nick Torres. If you would like to send me your own voicemail and have questions about pottery or finding your voice, don't be afraid to send me that. You can go to shapingyourpottery .com forward slash voicemail to send me your own voice message. And I'll do my best to answer the question.
Speaker: You can also look in the show notes and it'll be there. I hope you guys enjoy this episode and I'll see you guys in the next one.
