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Episode 36: Getting Your Podcast Off the Ground (Mistakes Make Magic interview w/ Catherine Guidry)
146 Plays6 years ago
Today’s episode is a bit different: In this episode I am being interviewed by Catherine Guidry, the host of the Mistakes Make Magic podcast for an episode of Mistakes Make Magic.
Cat was kind enough to let me also air this episode here.
Today we’re chatting all about podcasting.
If starting a podcast is one of your goals for 2019 or if you’re just interested in a little behind the scenes of the Brands that Book podcast, you’ll want to stay tuned!
Afterwards be sure to check out Mistakes Make Magic. Catherine’s podcast provides business advice and lessons learned from failure, and she’s had some pretty awesome guests on her show.
Show notes can be found at http://catherineguidry.com/blog/051-davey-jones/.
Recommended
Transcript
The Pursuit of Podcasting Passion
00:00:05
Speaker
Yeah, I think the important thing, I think the takeaway is, and if you're listening and you're thinking about starting a podcast and now you're listening to this and maybe it sounds a little bit more complicated or a little bit more work than maybe you anticipated, you know, just find a way, if it's something that you want to do, just find a way to get it done and get it out there. And even if it doesn't sound perfect, that's okay.
00:00:29
Speaker
Welcome
Introduction to Davy Jones and 'Brands That Book'
00:00:30
Speaker
to the Brands That Book Show, where we help creative, service-based businesses build their brands and find more clients. I'm your host, Davy Jones. Hey friends, today's episode is a bit different. In this episode, I'm actually being interviewed by Katherine Guidry, the host of the Mistakes Make Magic podcast, for an episode of Mistakes Make Magic. But Kat was kind enough to let me air this episode on the Brands That Book podcast as well.
00:00:58
Speaker
Today we are chatting all about podcasting. So starting a podcast is one of your goals for 2019. Or
Starting a Podcast: Insights from 'Brands That Book'
00:01:03
Speaker
if you're just interested in a little bit of the behind the scenes of the Brands That Book podcast, you'll want to stay tuned. And afterwards, be sure to check out Mistakes Make Magic. Catherine's podcast provides a bunch of business advice and lessons learned from failure. And she's had some pretty awesome guests on her show. Now onto the episode.
00:01:28
Speaker
On today's podcast, I have a fellow podcaster. This is going to be something really different today. And I was just telling him I was nervous to do his intro because now I know like I have to step up my game. So he is a brand and content strategist and one half of the Davey and Krista team. He started out as an English high school teacher. He then started photographing weddings with his wife and helped co-found the rising tide society. I'm sure you guys have heard of that.
00:01:56
Speaker
We had Natalie Frankel on the podcast. Sadly, that was my biggest mistake in deleting her episode. So you guys never heard it, but I did talk about it in episode 50 of the podcast. Anywho, now he is working to help other people create brands that book, quote unquote, because that is the name of his podcast, brands that book through custom branding, website design, consulting, and search engine optimization. So welcome to the podcast, Davy Jones.
00:02:22
Speaker
Thanks. I'm thrilled to be here. It's so much fun to be on the other side of it. Yeah, it is. Are you, is this your first podcast as being interviewed? No, I've done a number of others, but when you're running your own podcast, you know, 90% of the podcast episodes I do are my own. So it's always fun once in a while to be interviewed instead of being responsible for the hard work that you put into it, you know, coming up with the questions, doing the research, getting the episode edited and all of that. So it's fun to be on the other side of it for sure.
00:02:51
Speaker
Absolutely. All right, Davey.
Davey's Podcasting Journey
00:02:53
Speaker
So start us off with telling us how you got into podcasting and how long ago did you start your podcast? Yeah. So my podcast brands at book isn't that old. We, I started working towards launching a podcast probably around this time last year. And at that point I had a number of different ideas. Wasn't really sure what direction I wanted to go with it, but started brainstorming with Krista and a couple of friends and figuring out what I liked about the podcast that I like.
00:03:21
Speaker
and started putting that together. My first experience with podcasting actually came a couple of years ago after Krista, Natalie, QE and I started the Rising Tide Society. We actually launched a podcast for the Rising Tide Society called The Coffee Commute. It was short-lived. We started it not too long before Krista and I ended up stepping away from the Rising Tide Society to pursue Davy and Krista, the business that we're currently pouring into right now.
00:03:47
Speaker
But it was a lot of fun. I think Natalie and I both really enjoyed doing it. Lots and lots of mistakes to talk about as far as it just by nature of it being our first experience into podcasting. So had stepped away with that. Natalie and I had even talked about potentially continuing that even as we stepped away from Rising Tide. But of course just with
00:04:10
Speaker
all the different things that we had going on and trying to build Davey and Krista, didn't have time to do that. But it was always one of those things that I wanted to get back into. So a few years later, Krista and I finally decided, hey, okay, here are our goals with it. Here's what we want to do. This past year, I had finally had an opportunity to launch my own.
00:04:30
Speaker
That's amazing. You said earlier that you wanted to start a podcast that kind of pulled in some of the things that you liked about podcasting. What were the things that you felt like you wanted to make sure you were doing in your own? Yeah.
Influences and Storytelling Focus
00:04:42
Speaker
So one of my favorite podcasts is called How I Built This with Guy Roz. It's an NPR podcast. And, you know, he's interviewing the CEOs and founders of these major companies, you know, Southwest Airlines, Cliff Bar, Slack, and
00:04:58
Speaker
I love hearing these stories of how those companies got started. I think that even through those stories of much larger companies, there's so many practical takeaways for a smaller business. It didn't matter that Southwest Airlines, obviously we're not trying to run an airline company, but there's so many takeaways from hearing about that guy's experiences and his perspective on
00:05:23
Speaker
on business and building a company that I think can be applied to whatever kind of business that you're running. I knew that one of the focuses I wanted to have was on people's stories. Everybody has something that they can teach others and share about.
00:05:40
Speaker
based on their own experiences. But I think one of the most valuable aspects of people's businesses is the story that they can tell of starting their businesses. And along the lines of your podcast, like the mistakes they've made along the way and how they ride a ship or the different directions and pivots they've made. Yeah, no, for sure. So I know you mentioned how I built this. Are there any other favorite podcasts of yours that you're an avid listener of?
Favorite Podcasts and Influences
00:06:08
Speaker
Yeah, while we're here, I think the very first podcast that I ever started listening to was a podcast called Smart Passive Income. Basically, the short of it is a guy who got started with affiliate marketing years ago, and now he teaches others how to do affiliate marketing. He's very transparent in how much he makes from his affiliate marketing efforts.
00:06:29
Speaker
It's a really interesting guy. And that podcast isn't just about affiliate marketing, it's about passive income in general. And he's, I feel like, branched out in some ways in terms of the types of people he interviews, but really enjoyed that one. Another one that I really enjoy is called Akimbo and it's by Seth Godin. So I know Seth Godin had a podcast before that.
00:06:49
Speaker
but akimbo's relatively new. I mean Seth Godin, he's just, you know, every time I listen to him, it's just like mind blown. I mean, this guy, it always seems like he's a decade ahead when it comes to marketing. And so akimbo, I wouldn't say is like, the most doesn't, there's not necessarily like super practical takeaways from that podcast. However, just the way he strings together different threads of ideas is incredible. So I really enjoy that one right now as well.
00:07:16
Speaker
For the podcasts, How I Built This and Smart Passive Income and Kimbo with Seth Godin, is it the guests that you think you're most drawn to or is it the content? Yeah, that's interesting. With How
Crafting Insightful Questions
00:07:29
Speaker
I Built This, one of the things that I admire about Guy Roz is just the kinds of questions that he asks. That's been a focus for me this past year. One thing that I wanted to get better at was just asking better questions. I think that there's so much
00:07:43
Speaker
When you're asking the right questions, there's so many things to learn. That's been one of my personal goals through launching a podcast. And some guests, I don't even know, I'm not even drawn necessarily like, maybe that doesn't sound interesting initially, but I think credit to Guy Raz and the kind of questions he asks, it always ends up being really interesting. And of course, the guests that he brings on are A-list guests too.
00:08:07
Speaker
For Smart Passive Income, I don't listen to that as consistently anymore. I like the episodes where it's just Pat Flynn as well. So it's more of like a content thing for me. You know, I pick out the episodes that I think are interesting for sure. And then a Kimbo, I haven't listened to any Kimbo with a guest yet. So that's just Seth Godin. And one thing that I haven't done in my own podcast but want to do are some solo episodes or just episodes where it's me.
00:08:33
Speaker
and a team member. Those are challenging. Seth
Challenges of Solo Podcasting
00:08:36
Speaker
Godin, I feel like he can talk to you for 30 minutes and you can just be completely all your attention on what he's talking about. But I think that's a little bit harder when you don't have that conversation to kind of break things up.
00:08:50
Speaker
I agree with that and it is a lot more preparation on the front end. I know I did quite a few solo casts in the last season of Mistakes Make Magic and it's difficult because you don't want it to sound too like scripty. I think the first solo cast I did, I basically just like read what I wrote.
00:09:07
Speaker
And the feedback I kind of got on that was the content was great, but it sounds like you read it. And so it's trying to find that balance between having good structured content, but not just reading it off of a paper. Like, yeah, that's, that's a really hard balance, but yeah. And the questions it's trying to find that balance between keeping it conversational, but also asking good questions. One thing that I found helpful is whenever I feel like I have a question that I'm thinking of in my head that I'm getting curious about.
00:09:36
Speaker
I'll just ask it because somebody else might be thinking the same question in their head. I know Brad listens to Joe Rogan almost every single day and he is also the best at pulling things out of people. That's something I struggle with. I want people to really dig deep into their mistakes and it's hard sometimes because it's such a vulnerable topic.
00:09:58
Speaker
And people feel uncomfortable sometimes sharing mistakes that they've made like, oh, you know, that's not going to make me look professional or that's not going to make me feel good. But at the end of the day, like that is the intention of the podcast is for us to get uncomfortable so that people listening in can also get comfortable. You know what I mean? But when you were talking about listening to podcasts, when do you find time to listen to podcasts? Because I used to be on the road a lot, now I'm not, and I haven't been able to listen in as much and I want to.
00:10:27
Speaker
Yeah, so driving is definitely one of them. But like you, I feel like I'm not driving as much. And so road trips, things like that, I definitely listen to podcasts while I travel. But I also listen while I run. I'm generally going to listen to a podcast over listening to music or something like that. And that's something that I try to do at least three times a week. So that's really my best opportunity to listen to podcasts. I don't listen to them while I work because I can't
00:10:51
Speaker
I can't focus on the content and work on the stuff that I want to work on at the same time. But some podcasts are, you're able to do that, I think. For instance, Dave Ramsey, Crystal listens to Dave Ramsey's podcast. But it's one of those things where he's basically reiterating the same ideas every single day. It's just through different stories and different people calling in and stuff like that. So I think it's one of those things where
00:11:14
Speaker
She's so familiar with Dave Ramsey and what he's talking about that she can kind of, it can just be sort of background noise to a certain extent. But yeah, running is when I listen to most of my, that's my podcast listening time. I know, that would be a good question to ask people like, when's the best time?
00:11:30
Speaker
to listen to podcasts because they do have so much great content and I find them much more interesting than an audio book and you pull such wonderful things out of it. And just to kind of help people figure out like when's a good time to squeeze that in aside from just when you're driving. And I think it depends on the podcast too because some of the podcasts I listen to are more content heavy than others and some of them are more conversational so you can
00:11:52
Speaker
Depending on which the podcast is, you can sometimes listen to it while you're working. In regards to brands that book specifically, how did you come into the idea of that concept?
00:12:04
Speaker
Yeah, so I guess, one, I mean, that's been our tagline for the last couple of years, where we do our best work for in terms of design and branding, or we work with a lot of professionals, a lot of service based businesses, right. And I think, especially of the podcast, at least that I listened to, and I've become aware of more that our focus for service based industry since I've, I've started my own, but I feel like there's so much information about marketing out there for online businesses, you know, for people who are specifically focusing in on e-commerce,
00:12:34
Speaker
I didn't think that there was the same caliber necessarily out there for service-based businesses specifically. That's where the idea came from. It's just trying to be hyper-focused on marketing and business growth for service-based businesses, brands that book clients. That's where the idea came from. Again, just in reflection on the kinds of podcasts that I like listening to, they have a pretty narrow focus and niche. I think
00:13:03
Speaker
My tendency is to think, oh, I should speak to as many people as possible. But in speaking to too many people, you end up speaking to no one at all. So I wanted to keep it on service-based businesses, in particular, like the creative industry. I know that there's a lot of wedding professionals that listen to the podcast.
00:13:22
Speaker
So that's kind of where that idea came from. And originally, it was going to be both a YouTube channel and a podcast. And we decided, and it launched that way, we decided to go into a different direction now after we launched.
00:13:37
Speaker
Okay. Well, I'm excited to talk a little bit more about that whenever we get into the mistakes. Yeah. It sounds like you think of that as a little bit of a mistake and you mentioned that to me a bit ago. So I am definitely excited to learn more about that when we get kind of more into those things that have changed. I'm curious also when you did begin, what resources did you use to learn because people are interested in podcasting and they don't know where to start?
Resources and Equipment for Podcasting
00:14:03
Speaker
Yeah, so I can break down exactly how I got started. One, relying on past experience with the Coffee Commute, the podcast that I did with Natalie. We used SoundCloud back then as our RSS. Basically, for those of you listening who don't know anything about podcasting, you need to upload the media file.
00:14:23
Speaker
to some RSS service. And then that way it can be, I guess, I don't know if syndicate is the right word, but syndicated through iTunes and Spotify or Overcast or wherever it is that you listen to your podcast. So we use SoundCloud. SoundCloud I didn't think was a very good interface. And if you use it, I'm sorry, maybe you're just- We use Libsyn, it's okay.
00:14:45
Speaker
Okay, yeah. And a lot of people have had success with that. We use Fireside. And Fireside is the easiest one that I've found so far, just in terms of the user interface. It's very clear when you sign up. I think if you knew nothing about podcasting, if you sign up for Fireside, it would just walk you through. They're onboarding, I think, is really good. It just very easily walks you through getting your podcast up and running and giving you the tools that you need to do that. So I knew in the past, I didn't want to go SoundCloud again, so I did a bunch of research, figured it out.
00:15:14
Speaker
what platform I wanted to go with and it was Fireside and that way I just have to upload the media or the audio file once and then it's going to go to kind of all the, you have to connect to iTunes but after that it's going to go to Spotify automatically, it's going to go to Overcast, all the other major podcast players. So I kind of knew some of those things. One resource that I relied heavily on was a friend of mine, Tyler Harrington. He has his own podcast called Tech with Ty.
00:15:43
Speaker
And I think through our conversations, that's something he always wanted to do as well. So he ended up launching his own podcast around the same time I was launching mine. And so we went through where he helped me sort out kind of what equipment that I wanted to use and what platforms I wanted to use, that sort of thing.
00:15:59
Speaker
I should probably share two just for extra resources. I used Creative Live. That was how we kind of learned about podcasting. I know that sounds crazy, but they really do have such a surplus of content. Sure. And Lewis Howes did a whole.
00:16:14
Speaker
you know, segment on podcasting. And then also, I think John Dumas. I can't think of how to pronounce his last name, but he does all the entrepreneurs on fire. Yeah. That's John Lee Dumas. That's it. So anyway, he also had a creative live segment that was really helpful, especially because we knew absolutely nothing. We knew no one who had a podcast. And so that was kind of how we started. And then, yeah, we started diving into equipment, which Brad's an audio guy, so that helped us.
00:16:43
Speaker
Yeah, no, Brad was asking me before this podcast started about my equipment. I was like, I have no idea. He seems like a guy who knows what he's doing for sure, especially when it comes to the audio stuff. But yeah, I mean, picking a platform was important. So we stuck with fireside. Fireside is relatively inexpensive. I want to say it's like $15 a month.
00:17:01
Speaker
So that's kind of where we got started, and then we needed to decide what we were going to record on and how we were going to record. So I use a blue Yeti microphone. It's around $100. You can get it on Amazon. It's called a USB mic. So it just plugs into the side of my computer. And in my audio preferences of my computer, I can select that microphone when I'm using it and all that. And it's relatively easy to do. And the feedback that I've gotten, at least, is that the audio sounds good.
00:17:28
Speaker
There's a less expensive version. There's the Blue Snowflake. We found that the audio on that is not as good. The 40 extra, 50 extra dollars we spent on the Blue Yeti mic I think was worth it and is a great starting point. I know that there's microphones that are like tears above that as well, but that's the one I have. We use Call Recorder to record our episodes. Just like we're recording this episode, it's on Skype or on Skype hanging out right now.
00:17:56
Speaker
but we use Call Recorder. I believe the company that makes that software is called Ecamm or Ecamm Live.
00:18:03
Speaker
And so, and it's nice because it's just, you just purchased software, it's like 49 bucks or something like that. And a little box shows up anytime you're on Skype and you can record both the audio and the visual. At first, the video is important because we wanted to include the interviews on YouTube as well. But it allows us to, I can get separate tracks off a call recorder. So I can record, you know, I can listen to just your track or just my track. I can listen to the combined track. It just makes editing a little bit easier.
00:18:32
Speaker
and it's really easy to export those files. So call recorder is what I use for that. And then after that, it's just as simple as getting a good pair of headphones to use while you record and this pop filter. I think we're both using a pop filter right now. I was going to ask if you ever had any trouble with Ecamm call, like slowing down your connection.
00:18:54
Speaker
I'm not sure, you know, the internet that we have right now is just, I mean, it's the fastest internet that we could possibly get. So we really haven't had that issue here. The internet quality at our old house when we first got started was not as great. We, like the top level wasn't anywhere near what we could get right now. So we did have some lag issues then.
00:19:14
Speaker
Yeah, I feel like it has affected some of our recordings, which actually was a big part of how we ended up deleting Natalie's episode is that we were using it as a backup. So we were using Ecamm call and then we were recording locally onto.
00:19:30
Speaker
Zoom H5. We basically forgot to back up the actual physical file into Dropbox. We had just that one copy. You've shot weddings when you don't have a backup, then you risk making a mistake. That was what had happened with us. Also, what's this microphone called, Brad? I love that I know nothing about the equipment. It's the ATR.
00:19:55
Speaker
2100, the ATR USB 2100 is what we use. And we've also used that Assure mic, the SM58 beta also. And both of those mics are really good if anyone is interested in maybe starting out, but not ready to spend, I guess, the extra on the mic that you have. I think these are around 50 or $60, which... Okay, wow.
00:20:16
Speaker
The beta's about 80 and I think this one was like 50. This is the one that was recommended on CreativeLive as well. But your mic, I have to say is very full. You know, that's the only way I can think to describe it. I don't know if it is really your voice, but I feel like I've heard you speak in person and you do have an amazing radio voice, but when you get on your microphone, it sounds very full and round. And I've listened to your podcast on just my cell phone in my living room and it has excellent audio.
00:20:43
Speaker
Well, that's good to hear. And you know, if this mic can make me sound good. No, it definitely does. In fact, Brad and I have a lot of conversations because he's a musician and like I said, kind of an audio guy. And when we find the audio in a podcast frustrating, we are no I personally now I won't even
00:21:03
Speaker
Listen to it if I feel like I'm struggling to hear yeah and I felt horrible because I know you've interviewed Graham Cochran yeah and Graham's an audio guy and at the time that we interviewed Shane Graham we were in the middle of moving and renovating and so we had tried renting this apartment.
00:21:19
Speaker
And the internet was terrible in this apartment. And of course, the one episode where we're interviewing Shane Graham, our internet just kept cutting out and the audio wasn't good. And I was like, Graham, I promise, we really care about this stuff. Yeah. Audio is interesting because I think even when you're watching a video, it's the audio, if the audio is bad, that's the most frustrating.
00:21:44
Speaker
I don't know. I'm okay with a little bit of a video that's maybe not the highest possible quality if it's shot on an iPhone or something like that. But it's the audio when you can't hear something that gets really frustrating. And so Tyler, who I relied on early in getting things set up, that's one thing he emphasized to me is like, hey listen, because I was just going to use my little snowflake microphone that I originally had. And he was like, I think you should just spend the extra 40 bucks, get a little bit better of a microphone because
00:22:13
Speaker
that's going to go a long way into making your podcast that more professional. It really does make such a big difference.
Managing Scheduling and Consistency
00:22:21
Speaker
And it sounds like you've made a lot of adjustments since the beginning of starting the podcast. So why don't you dive into a little bit of some of the mistakes that you've made and how you have made some adjustments from the beginning until now.
00:22:34
Speaker
Yeah, sure. So one thing that I knew before I ever got started, the coffee commute, Natalie and I set out to do that every single day, which was a huge commitment. Yeah. And it's just one of those classic cases of just biting off more than you chew, you know? Yeah. Once you commit to that, you know, that's what people expect. And so just so much of my time was taken not only to recording the episode, but as I'm sure you know, everything else, the post-production stuff,
00:23:00
Speaker
takes up so much time as well. So going to this, I knew I wanted to do something more manageable and release an episode, you know, like once a week. So we did a great job in the beginning of recording a bunch of stuff in advance. I think we started recording in January, didn't release our first episode until around March. And so we had this nice backlog of episodes that we could release week after week. Now, of course, the problem
00:23:26
Speaker
is I sat back and thought, oh, I have a ton of episodes now. And I didn't do a great job of making sure I had those episodes archived, ready to go. So right now, I haven't published an episode for two weeks, and I'm just taking time because I need to build that up again. And going forward, I just need to be better about
00:23:48
Speaker
Recording a bunch of episodes, but you know when I only have three or five left recording some more You know so that's one thing that I definitely Knew going into it, but I mean still still sort of struggle with that is a challenge because we did similar to you where we When we were researching and reading about podcasting we read that you should have
00:24:10
Speaker
when you launch your first episode, a few episodes for people to listen to. And so if someone's thinking of starting a podcast, don't just launch with one episode. Launch with like three to five so that people can say, I like or I don't like this podcast. If you launch one episode and they don't like that one episode, well, then you've lost that listener.
00:24:29
Speaker
But maybe they didn't particularly like that one episode, but they liked the three before, you know? And so we did a similar thing where we had recorded in the front end, several, and then we started unloading. And then yeah, if you, if you don't keep up with it, eventually you'll get to a point where you're like, dang, I don't have any more episodes. I have to get ahead. Yeah. Are you planning to break yours up into seasons or do you think that you'll just try and catch up again? Where are you with that?
00:24:57
Speaker
Yeah, I entertain the idea of seasons, but I think I've just decided I've landed on just catching up again, you know, just doing it, especially with the season of having a new baby. And we just moved, just kind of trying to give myself a little grace there. And so I'm working on right now getting through a bunch of different episodes so that going forward, I can consistently release.
00:25:17
Speaker
Most weeks, some weeks I decide not to like, I think Labor Day week, for instance, I decided, you know, not to release that week because it was a short week, but in general, I'd like to get to a place where again, I'm consistently releasing episodes week after week. And I've tried to put systems in place that help me do that better. So I record only on Thursdays or Fridays. You know, I try to reach out to a bunch of guests at once, kind of get them scheduled around.
00:25:40
Speaker
the same time so that it's not something that's continually breaking up my week because there's other work to be done and things to be done for sure. So that's kind of where I've landed on that. Okay. I think that's a great idea. A lot of podcasters have actually talked about that as well, which I've started trying to do the batch recording. I mean, as you saw, because I tried to schedule you at the end of
00:26:02
Speaker
November, that's what we've been trying to do and we've found a lot of success in that because the first 50 episodes, it was very scattered. It was very random based on what was good for everything and everyone. Now, I think I'm trying to keep things together and I love the idea that you mentioned about setting a certain day per week, Thursday or Friday, that you can record. All these are really good tips for people listening in if they want to
00:26:29
Speaker
have a podcast or start a podcast to be thinking about doing when they are starting their own. Yeah. And coordinating the podcast is just such a time suck. So you did this as well. But when I reach out to people, I have a, I use a scheduling service. I use acuity. I think you use Calendly, right? Yes. And basically it just has my availability and people can sign up for a time. And then there's like intake form questions they can answer. So I have everything that
00:26:54
Speaker
I need for their episode just kind of in one email instead of going back and forth me and like, Oh, well Monday doesn't work for me. How's Tuesday? Oh, Tuesday doesn't work for me. How's, you know, or Tuesday at two doesn't work for me. How's Tuesday at four? Do you know what I'm saying? So trying to cut down on some of that by just implementing good systems. Absolutely. Tell me again what you, you said you have a questionnaire that you send or is it just in the email where it says I need your headshot, your intro. What is it?
00:27:21
Speaker
Yeah, so in acuity, which is what I use, again, it's similar to if you know what a calendly is and people can pick a time, but then you can attach a form to that scheduling page. So basically they pick a time and then a form shows up.
00:27:35
Speaker
And I just ask stuff that you asked for as well, which is social media URLs for sharing so I know who to tag when I share the post, a bio so that I can introduce that person during the episode, anything else that I should know, stuff like that. Just information that I need to make the most out of the episode. I didn't know that acuity had that. That's so great. Yeah, it's great. And it's relatively, I think the cost of acuity is just about the same as the pro version of
00:28:02
Speaker
Calendly, I didn't use Calendly for a while though. So that's really nice because yeah It does take a little bit of follow-up on my end and that's something that it's interesting with podcasting I didn't think about you know the back end of things you just think about recording of the episode But you're not thinking about okay when I contact a guest I have to you know draft that email we have to schedule I have to ask for their bio and their headshot and that takes a bit of correspondence and
00:28:26
Speaker
on our end. That's a really great idea, Cutie. I'm going to look into that. I've heard of a Cutie, but Calendly, I think someone used it with me and I was like, I've got to get a scheduling program. It is the best. I spent so much time scheduling before. It's crazy.
00:28:41
Speaker
It really does. It saves a ton of time. So I recommend people looking to Calendly or Qity, even if they're not podcasting, they just need something to help with scheduling appointments and meetings. So the next big and mistake, and I don't think it's, it's not like a super dramatic stake or anything like that. But one thing when I first started was I was throwing the idea around of having a vlog instead of a podcast. You know, I eventually decided on podcasting. There's a little less production that goes into it, I think.
00:29:08
Speaker
when you're dealing with audio
Decisions on Video Podcasting and Editing
00:29:10
Speaker
and video. But I was thinking, you know, since I'm interviewing these people, why don't I release it on YouTube as well for people who, you know, maybe they don't subscribe to podcasts and they just want something playing in the background while they work. You know, I'll listen to music that way. Sometimes I'll just throw some music on YouTube and let that play through while I work. So I thought people will love that. It turns out, you know, the listenership was far less on YouTube than what it was on iTunes or Spotify.
00:29:38
Speaker
People were listening to it as a podcast way more than they were watching it on YouTube. So when you're editing both video audio and video or when you're editing the audio and you have to keep video in mind, like if you cut up this podcast, you can take big sections out and no one would really ever know, right? Unless you do an absolute hack job, you know, and audio is going in that but no one would really ever know. With video though, you can tell, you know, because the screen
00:30:05
Speaker
the screen skips a little bit. It looks like there's less continuity there. Basically, it was harder for us to edit the podcast, editing for both video and audio than it is just for audio. We made the decision about 10 episodes in to not record the video anymore. Really, it took a lot of pressure off because it's enough to have to edit the audio. To be honest, we actually don't edit the audio anymore. We outsource that because that's actually the next mistake that I wanted to talk about. Not to get ahead of myself,
00:30:35
Speaker
But having to edit both, there's just a lot of pressure there. It's double the work. So we eventually ended up getting rid of the YouTube portion of that. And we did have some people reach out and say, hey, I've loved watching these on YouTube. Do you think you'll go back to doing that? And we've just had to make the decision based on the metrics, because it's easy to get an email that and feel like, oh, somebody does like it. But is it worth it putting on YouTube when they could listen to it on one of 10 different podcast players?
00:31:03
Speaker
We had the same conversation. We both know of Joe Rogan. I mentioned him earlier. Brad listens to his podcast and I am a big YouTuber. Like people may or may not know this about me, but I live on YouTube. Seriously. I watch music videos constantly. I YouTube anything I want to know about, like if I'm researching something, I will YouTube it. Like I'm talking this week, yesterday I was looking at an electric heater. I'm YouTubing it. I want to see reviews. I want to know how they install it. Like I am a YouTube nerd.
00:31:31
Speaker
And so we thought about it as well, but like you said, the editing is so much, you know, you can't, and we've definitely had technical issues. Even on the podcast with Davey already, I had a subcontractor here that was drilling. I could hear him in the background. He was telling me goodbye, you know, so we're going to edit that part out. You guys won't even hear it. There's definitely things they can do. Well, you know, hopefully, you know, you don't hear my baby crying and Chris is taking care of him downstairs.
00:31:57
Speaker
like a slight whimper in the background that's just Jack playing. Oh, he's such a cutie. I got to see him at United in Phoenix not too long ago and oh my gosh, yeah, you guys make cute babies.
00:32:12
Speaker
But no, I totally get that and I think when it comes to anything you do, sure, there are people out there that are successfully doing video and audio. Sure, there are successful people that are just doing video or whatever and it's all about figuring out what works for you and like,
00:32:27
Speaker
will allow you to do the best that you can for us. We had to make the decision as well. Look, we want to do a podcast, but we don't have the resources to do the video at this point. And so maybe that's something we do later if we have a big team. But for now, we're just doing audio. I am very curious to hear about the editing. So definitely dive into that. You said you do or don't outsource anymore. Talk about it.
00:32:50
Speaker
Yeah, so we don't do our own editing anymore. We outsource to a company called We Edit Podcast and they've been great, but just allows us to basically submit the audio. We kind of give them the general framework for how it should sound. And we already had a couple examples because we did edit it ourselves at one point, but then they plug it together and they do it professionally.
00:33:11
Speaker
you know, if you make a mistake, you can just tell them like kind of what the timestamp is of that mistake and they'll take it out. And I've missed or I've forgotten to tell them about certain mistakes that they knew intuitively just to edit out. I've been really happy with them. But that was a mistake I think I made early on was I love writing.
00:33:27
Speaker
And with writing, like a blog post, let's say, you can go back and you can revise that a thousand times before anybody ever sees it. With something like a podcast, it's much harder to do that because unless you want to spend all day in front of your computer just re-recording your episode, there's just not as much flexibility, I think, as far as revisions go as there are with writing.
00:33:49
Speaker
that really held me up. And I think that's one thing that prevented me from getting going was like this just I knew was going to be because of the perfectionist in me. Like anytime I mess up even a sentence, I just think to myself, Oh my gosh, I can't, you know, I can't believe I said that. And then I want to go back and I run and redo it. And that's it's just not sustainable to do that.
00:34:09
Speaker
I outsourced it, basically took it off my plate. I also have Crystal listen to every episode afterwards. And I just know I'm going to get an honest opinion from her. But she hasn't come back to me with an episode and said, Oh, yeah, you started in a sentence and you have to rerecord it, right? So that way I kind of know I can feel confident in the stuff that I put out there. And then also because it's off my plate, and I'm not listening to myself speak, it just gets done. That's been so important. So it's a little bit of an investment to outsource the editing. But just from a workflow standpoint,
00:34:38
Speaker
you know, it helps with staying consistent and allows me to focus on things that I feel like I'm better at than editing. I have a couple of questions around the editing. So we also edit ourselves. Brad edits the podcast, but we've toured around with the idea of outsourcing it because
00:34:53
Speaker
It is a lot of work and Brad's trying to build his architectural business right now. And I want him to build his architectural business. And so anything outside of that, as you know, detracts from your goal. My question for you is if you don't mind sharing the costs that you're paying for the outsourcing and also how do you keep track of those timestamps? Are you doing that while you're recording saying, okay, we're at right now 38 minutes and 38 seconds, whatever, or do you.
00:35:22
Speaker
Just let them figure it out. Do you do a re-listen after? What's that process? Yeah, for sure. So as I'm doing an interview, I will have a notebook out in front of me. And I usually jot down notes of important things, things that I want to remember from the episode. So if there's a mistake, somebody's phone rings during the episode or whatever. All I do is jot down what time it is. And I can even tell them ballpark, like, hey, there's a phone ringing in it. And I have a canned email that I use every time I submit an episode. Their processes on their side are
00:35:51
Speaker
pretty good too. So it's, you know, there's a little bit of setup, but once it's set up, it's just a matter of making sure the files are in the Dropbox folder and then sending off the email to let them know that there's a new episode for them to record. And then I have a little in my candy, I have a little section where I can paste in any notes that they need to know. Maybe I switched up the introduction or maybe I started recording, but we ended up with a little small talk before the episode actually starts. And I just want to make sure that's out of there, that sort of thing.
00:36:18
Speaker
So that's basically all there is to it. Once I get the episode back, I do try to listen to it and it's just to make sure like nothing weird happened. You know, I haven't had an issue yet. You know, I haven't had a single issue where I've had to go back to them and be like, Hey, there's a mistake somewhere that needs to be fixed. So that's been good so far. Knock on wood. But part of that was just realizing that in the time that I could be spent doing other things.
00:36:43
Speaker
I can make more money for the business or I could push the business forward in a way that it justified the cost that we were spending on outsourcing. So I think we spend $497 a month on outsourcing editing.
00:36:58
Speaker
And so that's not a small amount of money if you're just spending that monthly. And I think what you have to do is figure out too what your goals are for the podcast. This is a podcast that's connected to our Davey and Krista brand. And it's been great for I think as a top of funnel tool in driving more traffic, more exposure for us as well. So I think that for us, that cost makes sense and outsourcing it.
00:37:24
Speaker
My buddy Tyler though, he does all of his own editing, but he's a video guy. He really enjoys that. He's going to be able to bring that professionally, that professional caliber editing to his own podcast. And so that's kind of his area of genius, right? Like, so it totally makes sense for him not to outsource that. Yeah. How many episodes is included in that $4.97 per month?
00:37:46
Speaker
I believe it's five episodes, so it's about $100 an episode. Okay, and listen, the time, it's a commitment. For each episode combined, Brad and I probably spend eight hours total. Yeah, and that makes sense. I mean, if you think about, I mean, you probably have an hour of just recording. You probably have up to an hour of scheduling and organizing that episode. Correct, and preparing.
00:38:11
Speaker
Yeah, and preparing. And then after that, there's the exporting of files. There's the editing process itself. So if you have an hour-long episode, it's not like you're just listening through straight in an hour. So there's time that goes into that. And then even after it's edited, it's uploading it to whatever feed you're using, whether it be Fireside or Lipson or whatever it is. And then after that, they're sharing it. There's the whole marketing. So eight hours, I think sounds exactly right.
00:38:38
Speaker
I basically can cut that down to just the organization, record, and then share time. So I probably cut, I would say, at least five hours out of my workflow by outsourcing that. So in five hours, could I make $100? And I think yes. So it makes sense. Are you also doing your own show notes? So I'm doing my own show notes, but they provide a transcript. And there's different combinations of stuff that you can get from them. So for instance, you could have them do the show notes.
00:39:05
Speaker
I've decided to do the transcript because I think it's important for people who, you know, are hearing impaired, you know, if they want to enjoy the episode or even, you know, from an SEO perspective, I put the transcript in as the blog post, you know, for under the show notes.
SEO, Branding, and Podcasting Potential
00:39:20
Speaker
And so there's a little bit of added search visibility, I think, by including the transcript as well. So the combination I have them do or you can do like the all in one package, which you pay more for that. But since I have to actually create the blog post myself, it's pretty easy to create the show notes.
00:39:35
Speaker
Yeah, and just as an aside, guys, I heard Davey speak at United's breakout about SEO. This dude is an SEO genius.
00:39:46
Speaker
Seriously? Don't even go to my website because I feel like you, you know, probably are going to be like, Catherine doesn't know anything about SEO. No, I mean, I'm definitely trying and I'm learning, but there's just so much to it. And another thing too, going back to the podcast, we've forgotten or failed to mention is also the front end of the branding, which I kind of wish I'd a, I don't know, I'm always wishing I would have done things differently. That's the whole, that's where mistakes make magic came from. Yeah. And that's the whole point. Yeah.
00:40:14
Speaker
But the branding, like what's the logo going to be? You have to have album artwork for it to go up on iTunes. Do you want your picture in it? Do you not want your picture in it? What's the name of it going to be? Can you get the URL for that? Is it available? Can you get it on Instagram? And then you have to create a website. Well, how are you going to put your show notes? Is it going to be in a blog category? Is it going to be a separate website? All of those decisions affect how you're marketing your podcast. Yeah, absolutely. I mean, there's just a lot that goes into it and it's funny. I mean,
00:40:41
Speaker
Even with an understanding of search engine optimization, there's things. We always do a big website audit of ourselves every year. That usually takes place at the end of the year or the beginning. It'll take place in December or January. I'm sure we'll go back and say, hey, we should have set it up this way or structured things in this way or that way. There's always that.
00:41:02
Speaker
2020 hindsight that you deal with. But yeah, I think the important thing, I think the takeaway is, and if you're listening and you're thinking about starting a podcast and now you're listening to this and maybe it sounds a little bit more complicated or a little bit more work than maybe you anticipated, just find a way, if it's something that you want to do, just find a way to get it done and get it out there. And even if it doesn't sound perfect, that's okay.
00:41:23
Speaker
You'll always be able to come up with reasons for not starting. Yeah. Katie Norris. She is the owner of photo philanthropy and photo strap. The big takeaway for me, I always have big takeaways from each episode. And the big takeaway for me from her episode was that a lot of times when you go to start something, there's a little bit of naivety in not knowing how much it takes, which is good because you might be listening to this podcast and being like, dang, I wish I wouldn't have known how much time it takes.
00:41:48
Speaker
But just forget it for a minute. Go in with a little bit of naivety and just go in saying like, other people are doing it, I know I can do it. And then outside of that naivety, also take it one day at a time and one week at a time, one month at a time. You started your podcast about a year ago, same. The idea for our podcast was started in May of 2017, so a little over a year ago, same. We went in with those things, naivety and knowing that it's not going to be
00:42:18
Speaker
such and such podcast right now. But if we commit to it and we make it a priority and we really want it to be successful, it will be and it will help people just like we want it to. And that's really where you have to go back to is like that why? Why are you doing the podcast? Are you doing the podcast for money? Okay, well then don't do a podcast.
00:42:38
Speaker
because you're not going to make money. You know what I mean? If you're doing it for your own inspiration and to help other people, then yeah, like maybe podcasting is your jam or to build your brand, like you said, to build awareness and drive traffic. Those are good reasons to start a podcast. What are some other reasons you can think of to start a podcast? Davey, like why did you start a podcast instead of some other type of project?
00:43:00
Speaker
Yeah, no, that's a great question. I think being clear on your goals right off the bat is important too. And this is where I think having Krista around is really helpful because I'll come up with new ideas every single day.
00:43:09
Speaker
And most of those new ideas, thank God, don't see the light of day because they're not what I should be focusing on. And it's really, Krista, that helps me go through that because she'll ask, what's the outcome? Why do you want to do this? And so it really helped me get clear on why I wanted to start a podcast. And for us, I think that I really like blogging. I really like content creation. And having a blog is great. I mean, I'm not one of those people who thinks like blogging is dying or something like that.
00:43:36
Speaker
while we were at Show United, and I just did this at another conference that I spoke at on Search Engine Optimization. I asked, how many people have Googled something in the last couple days? Everybody raises their hand. The amount of stuff that I learned on a weekly basis from visiting somebody else's blog post on that subject. I'm not saying that blogging is dead or anything like that, but I will say that podcasting is not as ubiquitous as blogging. Not as many people have podcasts as they do blogs.
00:44:03
Speaker
So to me, it was just another – but a lot of people are starting to listen to podcasts. I'd say that as a medium, it's still growing, whereas blogging – to a certain extent, maybe blogging is a little bit saturated in terms of
00:44:16
Speaker
We all blog for stuff. There's so much content out there. I just think there's a lot of untapped opportunity in podcasting, even now, even today. One of the reasons that I wanted to get into podcasting was because I just thought it was another way to kind of break through to people. That's proven true, unlike our video experiment, which didn't turn out how I thought it would. For podcasting, I think we've been able to reach more people. I think it used to be when blogging in the golden age of blogging.
00:44:45
Speaker
you would have blogs that you followed. You would aggregate those blog posts using some sort of feed. You would see everybody's new posts that you were following. That's just not how blogs work anymore, but it's still how podcasts work. You subscribe to podcasts that you enjoy. Those new podcasts show up in your iTunes account, your Overcast account, whatever it is, for you to listen to when you're ready to listen to the next podcast.
00:45:11
Speaker
So I think there's just so much opportunity there. And that's what we found. It's just been such a large referral of work, of traffic to our website. It's driven brand awareness. So that's certainly one of the reasons why we started a podcast. On the other hand, I just enjoy it. I like talking. I like talking. I love building relationships. I love picking people's minds about things. And this is a great formal way to do it. And some of the episodes that I've done,
00:45:39
Speaker
I'd say most of it, I know something about that content. But my episode with Vanessa Kynes, who does Pinterest, was awesome because she's a Pinterest strategist. That's what she does. That's the platform she focuses on. It was so much fun to go 10 levels deep on Pinterest and what that can do for your business. And that's a conversation that
00:45:59
Speaker
If I just met her at a conference, I would have had with her anyways, but this is the opportunity to share that conversation with so many more people. So I really enjoy that aspect of podcasting as well. I heard you talk about Vanessa during show it and you've had some really great guests. We've had actually some guests overlap, which was a large part of why I wanted to reach out. Cause I feel like we run in similar circles and have a similar vision for like,
00:46:25
Speaker
our future, you know what I mean? What we're interested in and those sorts of things. So definitely guys, if you're liking Mistakes Make Magic, for sure go check out Brands at Book. I really like the podcast and you really are such an easy person to talk to. Like you have such great, you're like very animated and you're conversational. So I've enjoyed chatting with you. I get why your guests enjoy it as well.
00:46:48
Speaker
In terms of guests, talk about how it's been for you getting guests. Like part of having a good podcast is getting good guests. And it's not always easy because people are very busy. So how do you get good guests on your show? That's another great question. And I think that there's a couple of different levels that we can talk about here. One, I think tapping into current relationships that you have, just people that you know and starting there and asking them
00:47:18
Speaker
you know, hey, who do you know that might be a good fit for this podcast? And I try to be pretty selective for a number of reasons. One, one of the things that I constantly battle with is the photography issue, I'll call it, which is most of the people that I know, because we were wedding photographers once upon a time, are also wedding photographers. And so I really try my best to break out of that, you know, but there's a lot of wedding photographers who are no longer wedding photographers that are doing some some cool things. So sometimes it definitely feels like it skews that way. But I would say just
00:47:46
Speaker
relationships with people over a number of years and so just a matter of asking them and being accommodating to their schedule and saying hey I would I would love to interview you you know whenever it makes sense for you setting them up so that it's it's easy yes
Relationship Building and Guest Participation
00:48:01
Speaker
And I think sometimes we make things really complicated because we send them, we don't send them questions or we don't send them guidance on what the show is about and who is it for and stuff like that. So I just wanted to make sure everything was as easy as possible. Say yes to kind of like you. And we've already talked about this in terms of using a scheduling system, being clear about.
00:48:19
Speaker
who my show is for and who it reaches and then being clear about what topic I want them to speak on and it's always going to be something that they're familiar with you know and they're about you know so they don't have to put together like a whole new presentation or something like that. So I think just in general that's where I would start
00:48:39
Speaker
And when I can use relationships to get new interviews, I do. So if I'm interviewing somebody and they recommend somebody that I don't know but I've really wanted to be on the show, I'll ask for that email introduction because I think that goes a long way. And understanding when people say no, not right now, it's not no never. People have different, just they go through seasons. Like right now, it's been a busy season for us. And so there's certain things that I've had to turn down, but that doesn't mean that I would never be interested in those ever again. Absolutely.
00:49:09
Speaker
So there's a little bit of that. And then like I said, like when I, whenever I do an interview, I really want to do my best to build that person's brand, you know, as well, like set them up. You know, I had an interesting conversation at creative heart, which is the conference that we were just at speaking on search engine optimization and branding.
00:49:27
Speaker
And somebody came up to me and she's like, oh, I feel like you're always asking the questions that I'm thinking of. That's great. Yeah, it was really great feedback as a podcaster, especially one that interviews to hear. And she's like, I'm not sure if you also don't know the content. And in most cases, I do. I have an idea of what the answers are going to be.
00:49:49
Speaker
But I want to make sure that I tee that person up and kind of make them the hero of the episode and put them in a position where they can really dig into their knowledge and expertise. I think people really appreciate that. It makes it more likely that that guest is going to share. It's going to make it more likely that that guest is going to introduce you to potentially other guests that might be a good fit for your show. How are you marketing your podcast?
00:50:13
Speaker
Oh, that's a good question. Can I actually add one bit to my last question as well? Of course. Yeah, I'm sorry. I'm gonna do that. And then I'll get on to the marketing side. I also say this about guests. Some people are really successful. All right, but don't do a great job of articulating how they achieve that success. And I think it goes back to teaching, right? Teaching to a certain extent is a skill in and of itself. So just because you were successful doing something doesn't mean that you can break down those steps for somebody else.
00:50:43
Speaker
you know, so that they can take similar steps to achieve the same results or whatnot, right? So I've, you know, I've definitely found that as well. I think some guests, they're maybe not as big names, you know? So one person that comes to mind is Paige Marie of Paige Marie Photography and now her newest business is called The Legal Page. I would say, I mean, she definitely has a following, you know, but maybe not quite as a big of a name as a, you know, Amy and Jordan Demos, right?
00:51:10
Speaker
But Paige did a great job of really breaking down her content. And so her episode has become really popular as a result. Right? So, you know, for the most part, like all my guests, yeah, I do have some really, really great teachers on the on the show as well, like Amy and Jordan, they literally were teachers before they got started as photographers. And so there, you know, episodes like that are just jam packed full of great information. But there are there are definitely I think situations where a person is just really successful, but they have trouble, you know, articulating that success.
00:51:39
Speaker
And so they don't do as well with follow up questions on really trying to get down to the strategy level stuff. So that's just one thing out there. You can find people out there who maybe your audience doesn't really know.
00:51:52
Speaker
but can deliver like great content because they can, they do a great job of articulating how they got there. Yeah. And even beyond that, like whatever your topic is of the podcast, you talk a lot about branding and booking and marketing. Like for us, we're talking about being vulnerable. Sometimes that's personal. People tend to be a little hesitant about getting uncomfortable. And so yeah, I've noticed that like some people and even for your episode, I love how you like walk through things that you did and then how you made those adjustments, but not everybody's able to like really
00:52:23
Speaker
get into that, like that mindset of and leading people through like what I did and how I've changed it. So
Effective Marketing and Sharing Strategies
00:52:29
Speaker
I can agree with that. Okay. So yeah, let's talk marketing. Okay. Yeah. So marketing, we have a podcast page on our, on our website. We decided not to make us a completely separate website for our podcast. We kind of wanted to build all the same brand up and not have too many different things to manage. I have an Instagram account for brands that book. I don't use it. You know, you'll just see a single picture there. I didn't even sign up for it. Chris, they got it just so that we had it, you know,
00:52:52
Speaker
I always joke around that once that hits a thousand followers, maybe I'll start posting there. But really, there's no plan to because Davey and Krista is the brand. And brands that book is kind of like having a blog for that brand. That's how we organize it in our mind. And we just think in many ways, simpler is better. And so what we do is we will share that episode usually.
00:53:16
Speaker
via our email list whenever we share new content. And usually there's a blog post that goes along with that just because some people, you know, they still don't prefer listening to podcasts. So they'd rather read a blog post. So we generally share those things. And then we'll share across our Instagram account. So primarily that means the Davey and Krista Instagram, so at Davey and Krista, and then Krista's Instagram account, which has a bigger following at Krista A. Jones. And what we try to do is we try to spread out as, you know, how we share about things.
00:53:44
Speaker
So there's a big push the week the episode's released. But then we'll share about it the following week. We'll share about it at least once the following month. And then it goes into a schedule from there. And this is something that I'm big about. I think I shared this even during my SEO presentation at United, which is just reshare content that's good. You know, something that's going to be true a year from now, as it is today, keep sharing. And I think we have a tendency to share things once.
00:54:11
Speaker
And then we're like scared to share it again because we think, oh, everybody's read it or everybody's listened to it or everybody's going to think that or get annoyed because I keep talking about it. But the truth of the matter is only a fraction of the people who are following you will ever hear about it or see it. And your audience is going to have constant churn or turnover.
00:54:30
Speaker
So, you know, people who were following you, the people following you now will probably be a little bit different than the people following you in a month from now or certainly a year from now or two years from now. So like Amy and Jordan's episode, for instance, or Caitlin's episode, I mean, really, most of the episodes that I've recorded so far.
00:54:47
Speaker
That information is just as good now as it was then. I love Vanessa Kynes' Pinterest episode, so that's something that we continually share. I think we just shared last night Tyler McColl's episode on Instagram. I feel like I jumped up on my soapbox and just started ranting about sharing. This is your jam. This is what you do.
00:55:10
Speaker
This is like brands that book, like that's a huge part of it. And I do have to laugh because it was almost like the second you started talking on that question, you just started talking like, you know, whenever you listen to your podcast at 2X, like if anyone was listening at 2X, they just put it back down to one for like that one question. Cause you were so excited.
00:55:30
Speaker
No, I mean, I think it's amazing. And that is what you do. That's what you're good at. And that's why I knew we were going to go a little bit over my one-hour mark. But I was like, I got to get this in, because why did I wait till the last minute to ask this question? I do want to run some paid ads to the episodes. One of the reasons that I didn't run any advertising to the podcast in the beginning, and I haven't yet, is because I wanted to truly know whether people were engaging with the content or not. And when you run ads, you're going to get inflated metrics, right?
00:55:59
Speaker
you're most likely going to see more downloads than not running ads. But I wanted to be able to look at my content and say, okay, do people and get feedback without running AP to advertising. But I think that is the next level of sharing and reaching new audiences and not just relying on word of mouth. So that's kind of step two that we'll probably start playing around with in 2019.
00:56:21
Speaker
That's amazing. This was definitely one of my favorite episodes so far. I think the content was awesome. Thank you so much. Thank you. And I feel like anyone who, I mean, I've definitely had so many people reach out, you know, who are starting a podcast or want to start a podcast. And so episodes like this are really helpful. Even for us, we listened to podcast episodes on podcasting and it's helpful because you kind of get an idea of what to expect, but you know, trying not to do too, too much research going back to the naivety thing earlier and just get it done kind of thing.
00:56:51
Speaker
That's right. Push out your first episode. Yeah, for sure. Davey, thank you so, so much for your time. Thank you for your expertise and your knowledge. You are just doing such a great job with Brands at Book. I'm excited to continue to listen and continue to support it. And I hope that people listening in also check you out and follow along with what you're doing.
00:57:12
Speaker
Thank you so much. I was thrilled to be asked. I think when you asked, I responded in like 30 seconds. Yeah, I usually try to play it cool. You know, like I'm going to let a couple hours get by, but not this one. I was like, sign up 30 seconds. You know, it's a lot of fun for me to be on the other side of the mic. So really appreciate you asking. And yeah, thanks for the opportunity.
00:57:33
Speaker
Thanks for tuning into the Brands That Book Show. If you enjoyed this episode, please consider subscribing and leaving a review in iTunes. For show notes and other resources, head on over to dvandchrista.com.
00:57:55
Speaker
you