Speaker
some talk going on globally about this thing called the great resignation, which is just that people thinking, you know, now what am I doing? Why am I doing it? And who am I doing it for? Um, and people are rethinking. They're rethinking their goals. They're rethinking their strategies. They're rethinking their life. Um, you know, so we're, we're looking at, again, as I said, the beginning of your podcast, we're in a space of existence where we've never existed before. So, you know, traditional results, traditional ways gets traditional results. Jeff, we, we, we have to,