Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
Rebrand the Podcast
58 Plays6 years ago
We talked about it in the lessons learned episode (episode 10). Now we've done it! We've renamed the podcast. This week's episode is a quick one to tell you:
- Why we renamed the show to The B2B Mix Show
- Two upcoming episodes featuring special guests
- And a plethora of topics we plan to cover in the coming weeks
Welcome to The B2B Mix Podcast!
Recommended
Transcript
Introduction to B2B Mix Show
00:00:00
Speaker
Welcome to the B2B mix show with Elena and Stacey. Each week, we'll bring you- Wait, what? What do you mean, what? It's the B2B mix show. Am I on the wrong podcast? No, you dummy. This is the rebranding episode. Oh yeah, rebrand! Rebrand! Even the dogs are excited about this one.
New Show Format and Focus
00:00:25
Speaker
Right? So, Elena.
00:00:27
Speaker
What do we do on this new B2B mix show? Is it like the old show that shall not be named? Why, yes, it is almost exactly the same as the other show. So welcome to the B2B mix show with Elena and Stacey. Each week we'll bring you ideas that you can implement in your own marketing strategy.
00:00:48
Speaker
We'll share what we know as well as advice from industry experts, some of whom will join us from time to time here on the show. Are you ready to mix it up? Let's get started. I'm ready to mix it up. But first, let's go to break, then we'll mix it up after the break.
00:01:09
Speaker
Okay
Reason for Name Change
00:01:10
Speaker
folks, we are back. So Stacy, talk to me. Why did we change the name of our show from the marketing mix to the B2B mix show? First and foremost, you know, marketing mixes is fun, but it's also a generic term. Other people have used it in the past and there's even a show now that we had not found in our original resources using it. So we just wanted to be able to stand out from the pack and not blend in with everybody else. So,
00:01:38
Speaker
We wanted to make sure that our name was different and not different in a weird and wild way, but just different from what other people are using right now in B2B marketing and to clearly state to our audience, hey, we're talking about B2B marketing and sales on this podcast.
00:01:57
Speaker
Yeah. So as an agency, I think it's important for us to talk about topics that aren't just related to marketing, but also sales and marketing.
Upcoming Guest Discussions
00:02:06
Speaker
So I know why don't we tell our listeners what some of the upcoming topics that we have planned, or at least that we'd like to dig into our, um, one of our upcoming guests, or actually it'll be two guests from blacksmith applications. The marketing team will be joining us to talk about the role of print
00:02:26
Speaker
in their content marketing strategy. And I think that's pretty cool and exciting. They do a magazine for their audience and it's really nice looking. It looks great. It's very professional.
00:02:39
Speaker
They're kind of going against the tide. Everybody says Prince dead, but hey, none of their competitors are doing a magazine. So this is one way they can really stand out as thought leaders in their space. What's our next guest that's coming up going to be talking about Elena. We've also got Liam Martin from time doctor who also last year ran the biggest
00:03:04
Speaker
remote worker conference and he's going to be sharing some information about event marketing and how they promoted that conference and you'll get some really good ideas on how to promote an event and
00:03:19
Speaker
really dig into your event marketing process and give you some good ideas on moving forward if you have something that you need to promote like an event or get some speakers for something that's coming up and just how to really get some big reach out there to promote something like that.
00:03:39
Speaker
Yeah, I saw his blog on it. It's a lot of stuff. So I can't wait to dig into that with him. Some other topics
Future Topics Overview
00:03:45
Speaker
that we haven't necessarily lined up guest yet, but we really want to get into the first one is social selling versus social media marketing. Now with our client, vanilla soft, if you've listened to our other podcasts, you know, they're our customer.
00:03:59
Speaker
They've had a lot of conversations about this so hopefully knock on wood we can talk to one of them or someone that we met through the work we've done with them to really get some great information for people to help them understand where does the sales role in the marketing role begin vice versa.
00:04:17
Speaker
Yeah, I was going to say that I know somebody who feels very strongly that social selling is actually social marketing. And I think you know who that is. Another topic that this person would be very great at talking about is marketing holding sales accountable.
00:04:37
Speaker
He's been talking about that a lot lately at different conferences. And it's really a topic that has kind of been shied away from in the past, but I think it's now time to go full on with it. And yeah, let's hold them accountable. Each should be holding each other accountable.
00:04:53
Speaker
Another topic that we really love the opportunity to talk about is sales enablement and the content required for that. So what does marketing bring to the table when it comes to sales enablement content? And what does the sales team need from marketing when it comes to content creation?
00:05:11
Speaker
Yeah. And that's when those conversations really need to take place so that marketing understands what it is that sales needs, because a lot of times you'll hear salespeople say, well, that's just generic content or I can't use the content that marketing puts out. So I think that'll be a good topic to dig into.
00:05:27
Speaker
We're also going to talk about chatbots and complaints with new laws and Facebook Messenger marketing and all the different things that go into that and how engaging with your prospect has really changed over the past few years and chatbots are a huge part of that. Yeah and the interesting
Chatbots in Marketing: Legal Implications
00:05:42
Speaker
thing about chatbots and even tools like conversica where it's a virtual SDR in some states
00:05:49
Speaker
You have to disclose if it's a chatbot and not a real person. So that could be a really interesting discussion. And I have somebody in mind that I want to invite to that conversation, but we'll see. I don't want to make any announcements yet. Another thing that'll be a fun topic. We have a few writers that I have in mind that I'd like to invite to the show to talk to them about because we're asked, and sometimes we bring on writers to help us write things, blog posts, white papers, whatever, for our clients.
00:06:17
Speaker
What should we be doing and what should clients be doing to ensure they get the best finished product from a writer? Are you giving writers what they need when you give them an assignment? I think that's an important topic to cover. I would bet that most people do not give the writer what they need to really go forth. A lot of times we just get a topic and we go with it, right? And that's not always the best way to work with your writers.
00:06:41
Speaker
We're also going to be talking about email marketing and maybe some do's and don'ts and how you can get better results with your email marketing. And I think that'll be something that will be good because it's funny when we post something about email marketing, how to get responses on your emails. Those are pretty, what's the word I'm looking for?
00:07:00
Speaker
popular? Yes, thank you. Those are pretty popular and people really want to know how the heck they can get responses. So I think that'll be a good topic as well. Another really important or interesting area that I'd like to cover in an upcoming episode is
00:07:16
Speaker
The power of social media contests and how tools like Wishpond or WooBox, ShortStack can help even B2B companies generate leads from promotions, whether it's giveaways, skill contests, or other things that might help with creating user-generated content or leads through the entry process.
00:07:37
Speaker
I think that one will be a fun one because everybody likes to get free stuff and contests are just a fun way to engage with your audience. And I think those will be some interesting ideas that we might get out of it and some feedback as well. So I look forward to that one.
00:07:53
Speaker
Another topic that would be good is influencer marketing. I'm not talking about getting the Kardashians to do some influencer marketing for your B2B company because they just don't go together. We're talking about influencers in the B2B space and not celebrity type people.
00:08:09
Speaker
That'll be a good one because we've also seen how influencer marketing can really impact some of the things that you're doing and generate more leads like for webinars and different things like that or just downloads. That will be a very interesting one that I think a lot of people will want to know more about.
00:08:27
Speaker
This
Employee Advocacy as Influencers
00:08:28
Speaker
next topic that I'm really passionate about, and I know you are too, Elena, and hopefully we could get a guest on to help us spread the good word, employee advocacy. And this goes along with your influencer marketing because some of your micro influencers may be people working at your company right now. They could be very well connected in your industry. So you got to take advantage and leverage those connections and make the most of their pride in working for your company.
00:08:56
Speaker
Yes, I am a big fan of employee advocacy and I drive some clients crazy talking about it. So I am excited for that one and we'll make sure to send the recording to everyone that we think should be doing it. Hey, Lane. Can I give a
Engagement with Analysts and Reviews
00:09:11
Speaker
couple more, especially for our B2B technology companies? A couple others that we have in mind are getting an expert on to talk about how you can get in front of analysts if you're not sure how to go about doing that.
00:09:23
Speaker
and we're going to see if we can get someone from a review site to help us inform people how they can get their bad reviews turned around and make the most out of that paid placement that you might have on a tool like Captera or G2. I'm not promising either of those will come on, but we're going to
00:09:42
Speaker
See who we can get to come on and talk to us. So those are some of the upcoming ideas and topics that we're going to be focusing on over the next multiple weeks. I guess we are excited about all the opportunities and topics that are going to be coming our way. If you have any ideas or topics that you'd love to hear about, send them to us. We want to hear
Listener Interaction and Host Information
00:10:04
Speaker
them and we want to talk about them.
00:10:05
Speaker
All right. So if you want to send us your ideas, you can reach us at Stacey underscore J A X. That's S T A C Y underscore J A X. And that is on Twitter. And you can also reach me at Elena underscore Jax A L A N N A underscore J A X. And you can always reach us at both on LinkedIn. Just look up our names and remember Stacey is S T A C Y and Elena's Allen with an extra nuh.
00:10:34
Speaker
at the end. We hope that you enjoyed the show and we look forward to hearing from you. Don't forget, guys, if you want to talk to us and leave a voicemail, you can do that on the Anchor app. Just download it to your Android or Apple iPhone. The B2B Mix Show is hosted by Stacy Jackson and Elena Jackson of, you guessed it, Jackson Marketing. If you need help with your B2B inbound marketing efforts, visit us at JacksonMarketingServices.com.
00:11:07
Speaker
Yay!