In this mobile-first world, one must include YouTube in the marketing plan.

But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?

In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.

Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15]

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.