The rebranding manifesto | Lulu Raghavan @ Landor & Fitch [S02, #21]

Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand?

Vani explores all these and more with brand evangelist, Lulu Raghavan. She shares insightful pointers on the dos and don'ts, the highs and lows, and the triumphs and tragedies of brands that dared to reinvent themselves.

👉 Listen to the podcast to learn about:-

➡️ Why do companies rebrand?

➡️ Why rebranding is difficult?

➡️ Mistakes to avoid while rebranding

➡️ Metrics to measure the impact of rebranding

📄 Click here to read the text version of the episode

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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.