If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer!

👉 Listen to the podcast to learn about:-

12:51 -  Role of human touch Vs technology

15:41 - Rules within community

20:55 - Creating safe spaces for members

23:16 - Focusing on the well-being of coaches

27:32 - Role of tech in managing large communities

📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1upL7jDoa2CuZIhG-fDVRUvU81XnEYUZgjuuMuSAYbq0/edit?usp=sharing]

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

The Community-building Playbook | Aarti Pandey @ Freedom from PCOS [S02, #20]

News and journalism are shifting their strategy from being free for consumption to going behind paywalls. ConScent is building a full-stack revenue solution for publishers, and in this episode, Sunny talks about the publishing landscape and the various ways to monetize content through smart user journeys and better intelligence.

Insights shared:-

 * The business case of subscriptions
 * How to customize paywalls
 * Pricing strategy
 * How will the publishing industry evolve

Additional links:-

 1. SaaS startup ConScent aims to be a one-stop solution for media houses, OTT players [https://yourstory.com/2022/09/new-delhi-saas-startup-conscent-pay-per-article-subscribe-ott-players]
 2. “Micropayments can help publications gain more revenue than advertising”: ConsCent’s Sunny Sen [https://www.afaqs.com/news/media/micropayments-can-help-publications-gain-more-revenue-than-advertising-conscents-sunny-sen]
 3. ConsCent.ai unveils its Intelligent E-Reader Solution for Publishers [https://www.medianews4u.com/conscent-ai-unveils-its-intelligent-e-reader-solution-for-publishers/]

Helping companies monetize content | Sunny Sen @ ConScent

GoQii is a leader in the health-tech space, having raised more than 100 mn dollars till date from top VCs. Vishal leveraged his understanding of gaming to make gamification the heart of Goqii. He recollects his journey of building GoQii as a second-time founder.

Insights shared:-

 * GTM and pricing of health tech products and services
 * How healthcare management differs from insurance
 * Metrics of a health tech business
 * Don’t find structure- advice for aspiring founders

Additional links:-

 1. Vishal Gondal: The game is afoot [https://www.forbesindia.com/article/work-in-progress/vishal-gondal-the-ideas-man-is-onto-a-new-trend/38519/1]
 2. I love chaos, and it is where I thrive, says Vishal Gondal [https://www.livemint.com/Companies/XMBYrLYliNxLC1VvXgA3aL/I-love-chaos-and-it-is-where-I-thrive-says-Vishal-Gondal.html]
 3. Hardware is not the business at GOQii, healthcare is: Vishal Gondal [https://tech.hindustantimes.com/wearables/news/hardware-is-not-the-business-at-goqii-healthcare-is-vishal-gondal-71626955512875.html]
 4. Why healthtech wearable startup GOQii is betting on preventive healthcare [https://yourstory.com/2022/02/preventive-healthtech-wearable-startup-goqii-smart-fitness-products]

Enabling better health outcomes at scale |  Vishal Gondal @ GOQii

If we were to write a history of tech startups in India, then surely there would be a pretty big chapter dedicated to Vishal Gondal. From becoming a tech entrepreneur while still in college to selling Indiagames to Disney for almost a hundred mn dollars - Vishal recounts his fascinating story.

Insights shared:-

 * Early days of Indian internet gaming
 * How to engage customers with adware gaming
 * Using branding to scale and acquisition strategies

India's internet gaming pioneer |  Vishal Gondal @ Indiagames 

Dhruva Space is in the business of making space accessible to businesses. Sanjay and Chaitanya talk about low earth orbit satellites, why satellites are a big business, and how they are building the full stack for enterprises to take advantage of satellite technology.

Additional links:-

 1. Dhruva Space launches nano-satellites onboard ISRO's PSLV C54 [https://yourstory.com/2022/11/dhruva-space-launches-nano-satellites-onboards-isro-pslv]
 2. Dhruva Space was launched to establish India as a global satellite hub [https://yourstory.com/2022/08/dhruva-space-launched-establish-india-satellite-making-capital-world]
 3. Innovative minds behind Hyderabad-based Dhruva Space’s success [https://www.siasat.com/innovative-minds-behind-hyderabad-based-dhruva-spaces-success-2466309/]

Democratizing Satellite Technology |  Sanjay Nekkanti and Chaitanya Dora Surapureddy @ Dhruva Space

Xceedance is building a unified suite of services and products for insurance companies, helping them in their digital transformation journey and creating cutting-edge products for the next-gen customer. Arun was recruited as a very young India CEO for Berkshire Hathaway Insurance, which paved the way for him to eventually start Xceedance.

What you must not miss:-

 1. Building a 100 million dollar business without funding
 2. The Backend technology powering insurance businesses
 3. How tech will impact insurance

Building the tech stack for insurance | Arun Balakrishnan @ Xceedance

Consumer electronics brand and one of the top 5 global smartwatch sellers, Noise is a homegrown, purely bootstrapped startup. Gaurav talks about the journey of starting Noise by selling smartphone covers on e-commerce websites, and the many ups and downs in their journey before reaching a stage where they are doing almost 2000 crore of annual revenue today.

Insights shared:-

 * Bootstrapping to scale
 * Competing with me-too products in your category
 * Scaling D2C Sales channels

Note: This episode was recorded a while back and the metrics shared have improved since then.

For bonus content related to the episode, head over to thepodium.substack.com [https://thepodium.substack.com/]

The global wearable leader from India | Gaurav Khatri @ Noise

Pickrr has built an asset-light logistics platform that aggregates logistics service providers and companies seeking logistics services. Gaurav is a serial entrepreneur whose first venture was in the B2B Saas space. He talks about the lessons from his decade-long journey as an entrepreneur and about selling Pickrr to the logistics unicorn Shiprocket for a cool $200 mn.

Insights shared:-

 * Building Asset Light business models
 * The business case for aggregation platforms
 * GTM and scale-up of an enterprise product
 * How to think about acquisition offers

For bonus content related to the episode, head over to ThePodium.substack.com

Aggregating supply and demand of logistics | Gaurav Mangla @ Pickrr

The world of cryptocurrency is currently going through the transition from being something for hardcore enthusiasts to being a mass market technology, and one of the companies aiding that transition is GuardianLink. Ramkumar has been an early participant in the cryptocurrency revolution, having entered this space 7 years ago, and in this fascinating conversation, we learn about how the space has evolved to reach where it is today.

Insights shared:-

 * How the technology behind crypto works
 * Smart Contracts and understanding ‘the merge’ in ethereum
 * Real world applications of Crypto
 * Monetizing NFTs through gaming

For bonus content related to the episode, head over to Thepodium.substack.com

Creating a crypto ecosystem for the masses | Ramkumar Subramaniam @ GuardianLink

XYXX Apparels is among the most well-funded innerwear startups, having raised more than 30 million dollars to date. Yogesh talks about the market opportunity in the innerwear space and the long-term vision he is chasing.

Don’t miss:-

 * Fallacy of building consumer brands
 * Theory of naming XYXX
 * Customer acquisition strategy
 * Learnings as a founder

Building the comfort wear brand for men | Yogesh Kabra @ XYXX Apparels

Dickens said, it was the best of the times, it was the worst of the times. The words have never been truer.  Best because there’s never been a better time to be an entrepreneur.  Worst because the clutter is mind-numbing.  The Podium aims to break through the noise to bring you the stories of success & failure, grit & struggle, bouquets & brickbats and more from some of the most brilliant entrepreneurs in India.  Head over to ThePodium.in to find out more!

Founder Thesis

Saurabh Garg talks to investors and venture capitalists about what it takes  and
how start-ups to get the funding that they need

Investor Thesis

India Booked is a podcast that uses literature as a lever to bring multiple
facets of India alive. A perfect podcast for bibliophiles, trivia junkies and
people interested in learning more about India. Every episode focuses on a
different theme and takes place via a conversation between the host with
celebrated authors.

India Booked

किस्से कहानियाँ हमारी ज़िंदगी का उतना ही अहम हिस्सा हैं, जितना शायद खाना और पीना
। कहानियाँ हमें हँसाती हैं, रुलाती हैं, सिखाती हैं। वो बचपन में सुलाती हैं,
बड़प्पन में रुलाती हैं। कहानियाँ हमें वहाँ ले जाती हैं, जहां हमें गाड़ी या जहाज़ भी
शायद न ले जा पाएँ । तो चलिए हम भी चलते हैं दूर कहीं, कुछ कहानियों के साथ । आप का
तहे दिल से स्वागत है इस पॉडकास्ट पर, जिसका नाम है ‘कहानियों का गुच्छा’। इसमें आप
सुनेंगे हिन्दुस्तानी ज़बान के प्रसिद्ध लेखकों की कहानियों की कई शृंखलाओं को,
जिनको चुना गया है किसी न किसी विषय वस्तु के आधार पर। तो सुनते रहिए ‘कहानियों का
गुच्छा’। We are the stories we tell! Stories are as important in our lives as
probably food and shelter. Stories make us laugh, cry, and learn. They carry us
to the mysterious worlds of our imagination. So here we are, ready to take you
along with us on a ride with some great stories by some great writers. We invite
you to this podcast ‘Kahaniyon ka Guccha’ where you will hear carefully curated
series of stories written by some of the greatest writers in Hindustani
language. Stay tuned to some of the greatest stories with us in ‘Kahaniyon ka
Guccha’.

Kahaniyon ka Guccha

At The Spotlight, we go behind the scenes and identify and highlight the
upcoming disruptors from the startup space!

The Spotlight

Welcome to the podcast where all stories are welcome. This is a podcast with no
agenda. Hidden or otherwise. In a freewheeling conversation over coffee, Sheba
gently nudges people to shake off their masks and share their real selves. Hear
what keeps people ticking, what helps them make sense of the world, and what is
the inner, most private conversation people have with themselves. Hear people
being, well….human. Expect to hear from the quiet introverts, because Sheba has
a soft corner for them.

SoulBrews with Sheba

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.

Marketing with Vani

Hosted by Nakul Kumar, this podcast will feature some interesting personalities
from various domains of life. From sportsmen to artists and entrepreneurs, we'll
speak to a line-up of unconventional people. What will always remain constant is
our focus on how technology shapes their lives and their go-to hacks & tricks.
We will explore their unique relationship with technology and try to soak in all
that can enhance our and our listeners' relationship with technology. Hacks,
tricks, insights, upcoming tech or innovations, you name it and we'll have
covered it in this stream. So sit back, relax, plug in your earphones and let
the fun begin. About Your Host When not coming up with killer ideas to help the
users of his co-founded app, Cashify, Nakul Kumar is a full-time tech
aficionado, a cook, a proud dad, and a gaming geek. Of late, his super-honest
"2-minute reviews" on the latest smartphones on YouTube have turned him into a
tech influencer to be reckoned with. Through his new podcast on The Podium,
Nakul aims to change our general view of the world of technology and disruption.
Lend him your ears and we're sure you'll go back with your own tech eureka
moment.

Upgrade with Nakul

The minds behind brands, the minds behind ads. 

 

Tune into Marketing Connect as Saurabh Garg, a marketer, startup enthusiast, and filmmaker, gets up close and personal with some of our most celebrated marketers in India. Watch him pick their brains on the method and madness that is marketing, as art and as a discipline. And so they answer the most important question: what does it take to succeed as a marketer in this day and age?

 

Bringing you the first season of the Marketing Connect Podcast, where Saurabh chats with marketers from real estate, to fashion, content, food, retail, and just about any industry you can think of.

 

Hear, learn, and get inspired from the marketers handling the brands you and I consume each day!

Marketing Connect

We get up close and personal to some of the most celebrated marketers in the country. We understand from them the method and the madness behind how they look at marketing as a discipline and what it takes to succeed as a marketer in this day and age. In the first season of Marketing Connect Podcast, we speak to marketers from businesses ranging from real estate to fashion to content to food to retail, and a lot more! These marketers manage some of the largest brands in the country today!

Akshay Datt

Shows