How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]

TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base! If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you! 👉 Listen to the podcast to learn about:- 2:34 - Media for impulse products category 8:27 - Continuity over impact for B2Bs 15:43 - Media principles for companies creating new concepts 30:43 - How can early-stage brands create impact 📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1H3nCaNFaxsyADEorZ_vniMxVXSHmc2DB5F76N8Q8CtE/edit?usp=sharing] Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.