Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]

Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!

👉 Listen to the podcast to learn about:-

05:00 -Why have a core target offering?

19:23 - Why sharpen brand proposition?

20:25 - Should revenue share decide brand positioning?

24:58 - Benefits of having seasoned investors

📄 Click here to read the transcript

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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.