Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]

Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata! 👉 Listen to the podcast to learn about:- 05:00 -Why have a core target offering? 19:23 - Why sharpen brand proposition? 20:25 - Should revenue share decide brand positioning? 24:58 - Benefits of having seasoned investors 📄 Click here to read the transcript [https://docs.google.com/document/d/1s1JFH9Y_RReQRWhUgxY9Pb5pwo461ebG/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.