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35: The Benefits of Treating Customers Like Influencers with Customer Experience Marketing image

35: The Benefits of Treating Customers Like Influencers with Customer Experience Marketing

S1 E35 · The School of Influence Podcast with Amanda Russell
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67 Plays3 years ago
Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in differentiation is in the customer experience. This is the basis of what customer experience marketing is all about, and today we have the world's leading expert on the subject, Dan Gingiss, who just wrote the definitive book on the subject, The Experience Maker. In our conversation we take customer experience marketing one step further to unpack the natural intersection it has with influencer marketing, and how companies can begin to treat their customers as influencers and encourage them to incite word-of-mouth marketing. For more information: •Dan Gingiss: https://dangingiss.com •The Experience Maker: https://dangingiss.com/the-experience-maker-book/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com

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