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37: The Case for B2B Influencer Marketing - and B2B Influencer Marketplaces image

37: The Case for B2B Influencer Marketing - and B2B Influencer Marketplaces

S1 E37 · The School of Influence Podcast with Amanda Russell
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82 Plays3 years ago
While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company. Does influencer marketing translate well in a B2B paradigm? We are joined by Tim Williams, CEO of Onalytica, whose company has been helping B2B brands generate results with influencer marketing for nearly decade. He also explains the rationale behind their recent launch of the world's largest influencer marketplace - for B2B! For more information: •Onalytica: https://onalytica.com •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com

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