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The Influence Paradox: What Our Experiment Revealed image

The Influence Paradox: What Our Experiment Revealed

The School of Influence Podcast with Amanda Russell
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0 Plays8 days ago

I didn’t set out to disrupt how we measure influence—but that’s exactly what happened.


When I launched this community experiment, I wasn’t just testing engagement. I was testing a principle I’ve spent years exploring: real influence isn’t about followers or flashy credentials—it’s about meaningful connection and lasting impact.


And you proved it beautifully.


Our experiment revealed something powerful that goes against what most marketing “experts” preach. The most influential voices weren’t the first to comment, the most credentialed, or the loudest. They were the ones who created value that transcended the algorithm.


They did it through:

-Thoughtful vulnerability in sharing real challenges

-Genuine generosity in offering perspective to others

-Resonant connection that amplified everyone’s understanding


This is what I call the Value-Connection Matrix of influence—where the quality of your contribution meets the depth of your engagement.


Let me introduce our Three Strong Members who embodied this kind of influence:

🥇 Erin @erinbreitenbach4362 — You didn’t try to have all the answers. You asked better questions. Your presence invited deeper exploration and elevated our conversations.

🥈 Kana @kanalivolsi7124 — You named the tension between performance and authenticity in a way that gave voice to what so many of us feel. Your words created clarity and connection.

🥉 Allan @allanlxn1— You modeled influence as evolution, not perfection. Your willingness to refine your thinking publicly made a lasting impact.


Real influence isn’t about performance. It’s about presence.

If you've ever questioned your impact in the noise of social media—this is for you. This isn't just content. It’s a learning lab in motion. And you’re a crucial part of it.


Join the next chapter:

1. Share a moment from your week when something or someone influenced your thinking or decision.

2. Offer perspective on two other community members' experiences.


The real masterpiece isn’t what we build online—it’s how we create value for each other.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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