A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their space, and that is very different from simply having a social media following. In fact, some of the most powerful examples hapen completely offline. Dr Curtis Crane's episode will give you goosebumps, not only has he literally saved lives and created new ones becoming one of the most influential people in the space of transgender surgery, BUT he has done so entirely OFFLINE. So what does this mean? We talk about how to go about achieving real influence, and Dr Crane gets candid about cutting his teeth on the use of online to grow that influence and the movement! For more information: •Dr. Curtis Crane: https://cranects.com/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com

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