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Stop Creating Content from Scratch! The 3-Part Repurposing Framework for Busy Video Creators
9 Plays1 month ago
Are you tired of feeling chained to the content treadmill—stuck brainstorming fresh ideas, struggling with time, or worrying about tech changes? This week on Stream Like a Boss®, I’m sharing my proven 3-pillar repurposing framework that helps you turn ONE livestream or video podcast into a whole series of social posts, newsletters, and lead magnets—without burning out.
In this episode, you’ll learn:
- How to turn a single livestream into multiple snack-sized content pieces
- The smartest way to store and protect your videos (especially with Facebook’s new auto-deletion rule)
- Simple ways to reshape content for different platforms—without doubling your workload
- Why “evergreen” content matters for lead generation (and what actually lasts online)
- Easy tools and workflows I use to keep repurposing simple and stress-free
- A practical look at what formats work best for YouTube, LinkedIn, stories, and more
If you’re building a brand after 40 and want to finally get off the hamster wheel of constant creation, you’ll walk away seeing new possibilities for every livestream you do.
Timestamps:
00:00 – The real problem with content overwhelm
02:07 – Facebook’s big update (and what it means for your videos)
11:00 – Pillar 1: Go from long form to short form
24:16 – Pillar 2: Cross-platform sharing that actually works
35:09 – Pillar 3: Keeping your content lean and evergreen
44:51 – Recap & a simple action to get started
46:04 – Invitation to the Livestream Multiplier Method Challenge
Ready to set up a workflow that works for YOUR life?
Start with my free “Discover Your Live Vibe” quiz to get personalized tips:
→ https://streamlikeaboss.tv/quiz
Mentioned in this episode:
→ Join Stream Bosses Academy coworking: https://streamlikeaboss.tv/academy
→ Subscribe on YouTube: https://youtube.com/@tanyasmith
→ Weekly tips + livestream updates: https://streamlikeaboss.substack.com
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Transcript
Facebook Video Deletion Policy
00:00:21
Speaker
So the part where I was muted because I was shifting and creating scenes right before this is that Facebook has made a decision to delete videos after they're 30 days old. And so there's been a lot of weeping and gnashing of teeth, Right.
00:00:40
Speaker
So a lot of people who have been a little, um i'll guess I guess I'll say frustrated or trying to figure out, well, what's my next thing and what should I do and how do I handle this? And so I do want to talk to you a little bit about the whole Facebook Live thing just for a few minutes. And then we're going to dive into our other thing, because the fact is, and this is what I was saying when I was muted, is that the same thing I'm going to tell you now, I would have told you even if they'd never made this change. And that is this.
00:01:09
Speaker
You don't own content on Facebook. You need to be keeping. You need to be keeping if you haven't put hashtag newbie or hashtag OG in the comments, go ahead and do that.
00:01:21
Speaker
But you do need to be keeping track of your own content in your own spaces. Keep it on your own real estate. Now, another option, of course, is to also broadcast on places like YouTube.
00:01:34
Speaker
So let me walk you through what I've got on this little cheat sheet so you'll see what I'm talking about. But they did make this announcement, and apparently it's already in effect because some people are out actually getting notifications now.
00:01:46
Speaker
um I thought that it was not going to be into effect until the end of the month, but I'm hearing from some folks that they're already seeing alerts. um One of the things that you'll notice is that you're going to need to, if you're only using Facebook Live now, okay, if you're only using Facebook Live, you want to consider downloading those videos that video from Facebook to your own system before the 30 days is up, because ah otherwise it's auto-deleted, okay, auto-delete it.
00:02:24
Speaker
Again, i don't consider Facebook to be a storage space for me. Now, keeping in mind, I've been doing Facebook lives for a long time and some of you have to whether you're in a page, a profile or a group.
00:02:39
Speaker
Apparently, this applies. Now, their original announcement, however, did not say that their original announcement didn't talk about groups at all. So I was actually called to task on that because I was making an assumption based on the fact that they omitted groups in the announcement itself. But someone actually popped up or showed me a pop up on their screen that had groups as well.
00:03:03
Speaker
So here's the
Content Backup Strategies
00:03:05
Speaker
thing. Don't fret. If you're someone who has a lot of content on Facebook, first of all, you should be keeping copies or the original content on your own space anyway.
00:03:16
Speaker
You need to do that. But if you haven't thought about your strategy moving forward, one of the things you want to think about is, do I do i need to download the live and then upload it back in there? Because they're not talking about deleting uploaded videos in media.
00:03:34
Speaker
What they're suggesting is that auto-deletion will occur for your live streams. So it won't stay up after 30 days. There's a couple of things actually that they mentioned. Let me pull this PDF up again real quick.
00:03:48
Speaker
One is that you'll be able to download it and you should download it within the 30 day period. I always automatically download my live streams anyway.
00:03:59
Speaker
So Ecamm Live, which is what I'm using to broadcast this, automatically saves a copy to my local computer. And if you have ah an SD drive or a you know storage drive or anything like that, and if you're using an external drive for your videos, that's probably a good idea as well because, frankly, videos take up a lot of space. But I always keep a copy.
00:04:21
Speaker
I always download it to my own system. So think about that if that's not something you've been doing. Secondly, you will have the ability, according to them, they're going to have some type of bulk download tool that they'll make available.
00:04:37
Speaker
i don't know details about that. There's a bunch of different kind you know people contemplating what that means, but there's supposed to be some type of bulk download tool that will be available to you.
00:04:47
Speaker
In the case that you have like this longstanding group or something like that, where you have to now go and download all these videos because you want to save them from former challenges or other things you've done.
00:05:00
Speaker
So be looking for that, but also think about your own personal backup plan. um This does apply to pages, profiles and groups, as I've said. And my most important notice to you is that you really do need to consider your own strategy. Like, what am I going to do next? If you haven't been broadcasting on YouTube, my question for you is why not?
00:05:25
Speaker
If you're doing lives on Facebook, if you're doing lives on LinkedIn, for that matter, you might as well be doing them on YouTube as well. I know that it's a little bit more difficult in some people's minds, right?
00:05:38
Speaker
It's difficult to to really have success when it comes to numbers and when it comes to getting views and subscribers. It's a little bit more complex. I do agree with that, but it's doable and it just makes sense because YouTube is itself is a search engine.
00:05:59
Speaker
So why not have your content out there regardless of whether you have 10,000 followers or 10?
00:06:06
Speaker
Okay, let me see if people have questions on that, and then we'll dive into the other part of this content. But I did want to bring that up because I know it keeps coming up. Let's see what we got. um Let's see.
00:06:19
Speaker
ah We got our newbie there. Yeah, that scene was muted. Yeah. It was Lou in the house. What's up, sir? I love to see my brother in video there.
00:06:32
Speaker
Gary Jones Jr. Greetings to you as well. Let me see if anyone has questions. Okay. Nobody has specifically questions. Yvette C. Lee. Good to see you. Facebook is rented land.
00:06:44
Speaker
Yes. Okay. So what Chris said, that's, that's facts. Okay. And really, all of these spaces are rented land, right? Thank goodness I have them all sleeping peacefully already in my Ecamm recordings game.
00:06:58
Speaker
Good. Good. That's super smart. And that's what we need to be doing anyway. We need to figure out, if you haven't figured this out already, figure out how you can actually keep your own content where you want it to be.
00:07:11
Speaker
So I use several different tools. um One of the spaces that I use right now is a hosting platform called Adilo, A-D-I-L-O. um But I've also used bunny.net.
00:07:25
Speaker
I've also I've used a number of different spaces to actually house my videos where I want them to be able to be embedded and displayed on other platforms. But I also do um have a pretty significant um volume in my hard drive.
00:07:44
Speaker
Because I like keeping my own stuff. I want to own my content. So speaking of owning your content, let's start talking about the tips that I want to share with you on the three pillars of repurposing.
Repurposing Content Effectively
00:07:56
Speaker
That's what we're going focus on tonight is three pillars of repurposing. And I am checking for comments. And look, Chris Stone said the same thing. He said, storage is cheap. Losing your content is expensive.
00:08:09
Speaker
Exactly. That's exactly right. Okay, so three pillars of repurposing. Let's get into it. We want to talk a little bit about this whole idea. ah know Lou, Lou has so many hard drives.
00:08:23
Speaker
Me too. It's crazy. But we own our stuff, right? We know where where things are. um I'm going to give you the three steps that we're going to walk through and then I'm goingnna going to walk you through them.
00:08:35
Speaker
And knowing me, I probably will pull up a couple of demos to show you some of this as well. But here's the three steps. The first one is...
00:08:46
Speaker
You want to make sure that you go from long form to short form. So you're creating long form with short form content in mind. So as you're considering your repurposing strategy, which is what we're talking about, long form to short form is the first principle or pillar.
00:09:07
Speaker
The second pillar I want to focus on is cross-platform sharing. So how are you maximizing your reach by tailoring the content for each platform? And then the third is let's keep it lean and evergreen.
00:09:26
Speaker
Um, evergreen means that you're creating reusable content, which we'll get into in just a second that can keep driving traffic long after your live stream is over. And so concentrating time on creating and putting together content that will last and still be meaningful a year from now is going to be part of your repurposing strategy as well.
00:09:50
Speaker
Okay. All right. So we're going to dive into point number one. And if you do have questions, I want you to pop those into the chat. As always, I'm looking for those.
00:10:02
Speaker
If you have a question, try to start it with a cue so that I can come back and grab it real quick as we go through our points. Okay. So here's point number one, long form to short form. So I want you to be thinking about this as your pillar number one.
00:10:18
Speaker
This is about extracting bite size or what I like to say is snack size pieces so that you can promote these pieces onto spaces like social media.
00:10:30
Speaker
Okay. When you're thinking about using your long form content, the question is, what do you mean, Tanya? Like, how will I use this? How will I leverage this long form content? Well, my answer is that you're going to identify key moments.
00:10:48
Speaker
inside of that content that can be converted into short clips. So why would we want to do that? There's a couple of things that we want to do. And here's where I may end up doing a little bit of a demo if you have questions about it.
00:11:05
Speaker
Yeah, Yvette, I see your note. That's where I'm sure in repurposing. Here's let me explain why, why this is important to think about long form to short form.
00:11:16
Speaker
One of the reasons why this is so important for you is because we do not have an infinite amount of time. We have finite time, right?
00:11:26
Speaker
We only have a certain number of hours per day, per week, per year, and we're not even guaranteed all of those. So when you're thinking about making the most of your time, and this is something I think about all the time with all the things that I juggle,
00:11:43
Speaker
I'm thinking about, okay, how can I leverage, how can I really go all in and show value and put quality and time into one piece of content that then continues to work for me while I'm doing other things, such as serving my clients or working in my corporate role or dealing with my family or in all the things that we have to do. Okay. Okay.
00:12:09
Speaker
So when you're thinking long form to short form, the reason why i I'm just not a, and I know that there are people that build whole businesses on short form content. I get it. In fact, I will tell you all this. If you go back in time, in my timeline, if you look up snack size marketing, i even was interviewed on ah John Lee DeMoss' podcast, Entrepreneurs on Fire, as the snack-sized marketing content specialist. That was my my coaching focus was short form, okay, years ago.
00:12:49
Speaker
But here's where I think that that can fall short. After a while, you realize that you have to create an ah abundance of short form content if you want to be successful. Like you have to do this on an ongoing basis.
00:13:04
Speaker
And frankly, I just don't want to work that hard. Actually, I work pretty hard, but but I like breaks too. And I don't want my days and nights to be filled with being on video.
00:13:19
Speaker
It's facts. I'm just saying it. And if you're feeling me on this, I want you to put a raised hand emoji into the chat because we have other things to do like live.
00:13:31
Speaker
So i am a big supporter of focusing on the long form from which I can build the short form content.
00:13:43
Speaker
Because long form equals longevity. Long form is where people who really want to invest with you and want to be in your space, that's where they're paying attention. And they're staying and they're consuming that information because they felt that it was valuable enough to stay.
00:14:00
Speaker
I want more of those type of people.
00:14:03
Speaker
And I want to maximize, I want to optimize the time that I have spent creating that content. So when you are creating the long form content, you're going to think about ways to extract it into micro content or snack size content. And here's one of the things that you can think about. So for instance, when I created the live stream for tonight, as I do every week, when I'm on, I sit down and I think about parts and segments.
00:14:34
Speaker
Okay. So I think about, wait a minute, there's going to be a segment in this live stream where I'm going to talk about Facebook live. I'm going to keep that clean. And that segment is going to be focused on that.
00:14:46
Speaker
Then there's going to be a segment where I'm going to talk about message point number one, which is what we're doing right now. Then I'm going to talk about message point number two, so on and so forth. Right. So I'm creating I'm leveraging building blocks to create the full live stream, 45 minutes to an hour.
00:15:07
Speaker
And each of those building blocks can become its own form of micro content.
00:15:15
Speaker
So while I'm delivering it and like this long stretch of time, this 45 minutes to 60 minutes, what I've done is I've planned ahead to say, okay, I'm going to have these smaller segments that I can now take apart or get help taking apart to turn into clips that can stand alone by themselves.
00:15:37
Speaker
Okay. Okay. So some of that can become vertical clips that can turn into reels and shorts and all of those other things. And you want to think about if you're creating a live stream like what I have, you see like my different um animations and graphics and all these fun things, right?
00:15:55
Speaker
If I have a bunch of things flying across the screen, that might make it more difficult to really piecemeal it. And so one of the things that we get to do because we use Ecamm Live is I'm creating isolated tracks.
00:16:10
Speaker
Isos is what we call them. Okay. Which means that while I'm recording this live stream, not only am I getting the beautiful version that you see with all the graphics, but I'm also at the same time, simultaneously recording a, an isolated track that has no graphics. It's just me on camera.
00:16:31
Speaker
And if I were using camera B and camera C, which I'm not going to do tonight, then it would be getting those tracks, too, which now can then become its own content because I don't have things flying across the screen, across my face.
00:16:43
Speaker
I don't have to cut things off in order to make a clean reel or a vertical clip. I hope this is if this is making sense to you and if you're getting anything from this, give me some indication in the chat. I want to know. OK, a second way within this long form to short form thing.
00:17:03
Speaker
Second way that we can tear this apart is by creating quotes and sound bites. So my dear friend, RK3, Robert Kennedy III, not the gu other guy, but RK3, that is the live streamer and speaker author.
00:17:19
Speaker
um He talked about this on one of the live streams we did not too long ago about sound bites. And I do the same. There are certain phrases and sentences and things that I'm going to say throughout my live stream where I have programmed myself to make sure I say it a certain way so that that saying that phrase becomes a soundbite.
00:17:46
Speaker
And that then can be pulled into image quotes. That can be pulled into audio clips. It can be pulled into any type of content you want it to be. But you're pulling out these segments because you have planned ahead but you're going to make sure you position and plant seeds by saying the certain phrases.
00:18:09
Speaker
Another thing that you can do with your live stream, and this is something Chris Stone, I know, goodness, don't you get on me. But I will say this because Chris was reminding me that the other day, he's like, I need more B-roll, Tanya.
00:18:26
Speaker
I need more B-roll. For those of you who don't know what B-roll is, so B-roll, I guess the simplest way to explain it would be behind the scenes, right? So it would be, for instance, I have a camera set up that is recording me as I am doing my live stream right now.
00:18:44
Speaker
There's a camera that's in the background that you can't see that is checking out like all my different monitors. And it's, you know, kind of scrolling and seeing as I move, it's moving.
00:18:55
Speaker
And that is a behind the scenes type of clip that can now be used and added into the other content that is a part of the official live stream to make it even more powerful to enhance it.
00:19:09
Speaker
So there are so many different ways. So basically, one of an easy way that you could do this would be to even record yourself in your preparation mode for your stream or to record what you do after the fact.
00:19:22
Speaker
Like as you're breaking things down, if as you're turning your studio on and off, all of those things that can become, you know, behind the scenes moments. If you're talking to your producer and you're, you know, wrapping up how things are going to go next or who your guest is going to be next week, and you just have this footage of that taking place, and maybe it's not catching sound, but it is catching the visual of this thing happening.
00:19:47
Speaker
People love behind the scenes. They love to see, look, y'all know the story, The Wizard of Oz. Everybody's watching what's, um what is it called? The movie right now that's out there, Wicked.
00:19:59
Speaker
We all want to see what's behind the the whiz, right? We want to see what's behind the screen. And so that is really enticing. It's interesting. It's engaging. And that can also become repurposed content or part of the repurposed content that you're creating.
00:20:15
Speaker
Let me pull up some comments before we go to next to the next step. And let's see what we got.
00:20:24
Speaker
oh Thank you. Just made a note to switch to ISO recordings. Yes, ma'am. It sure will make your life easier. I promise. Opus Pro doesn't do well for me. Yeah, I, you know, Roy, at first I thought it did too, but now not so much. It's not my favorite anymore. And I do have a couple of things to to share about that too.
00:20:48
Speaker
Let's see. Yvette said that's where she's short is in repurposing, but you won't be after tonight because we're giving you some tips. RK3 is amazing at soundbites. He sure is.
00:20:59
Speaker
He demonstrated how he does it with ChatGPT on our interview with him. So great. He is amazing with that. I'm telling you. ah Let's see. i agree. I've been trying to figure out how to start my podcast and it's repurposing what I've done already.
00:21:14
Speaker
Absolutely. You can do that. I'm going to start recording my songs, playing the keys and vocal. Yeah. OK, so that itself can become a clip as well.
00:21:25
Speaker
So, yes, point number one is as you're thinking about the pillars of repurposing for your own strategy, considering how you can go from long form to short form. So starting with the long form and having short form in mind. Here's point number two.
00:21:42
Speaker
Point number two, pillar number two of your process for repurposing is going to be cross-platform sharing.
Platform-Specific Content Tailoring
00:21:52
Speaker
Cross-platform sharing. So this is one of the biggest mistakes that I see people make is trying to post the same content on every platform without tweaking it a little bit.
00:22:03
Speaker
And so I have done the same thing. I'm not going to lie. Like I get lazy and I won't even say lazy. I just get pushed for time sometimes, and I will post the same content in different spaces. So it's not a cardinal sin, but it's not going to give you the biggest bang for your buck. What you want to be thinking about is how can I create content that's going to be appropriate for each platform, right?
00:22:29
Speaker
So as you're thinking about, for instance, YouTube, One of the things that I found early on is that my highly produced vertical clips don't always do so well on YouTube shorts.
00:22:43
Speaker
The ones that do better for shorts and actually for for several of the spaces, including TikTok, sometimes are just me popping on camera and talking to the camera, right? So popping on my phone and having a conversation.
00:22:58
Speaker
But i do have opportunities as well to have some of the produced clips to do well. It just depends on the topic that I'm talking about. But you want to be intentional and purposeful about.
00:23:12
Speaker
what What kind of content you're putting in what space? So for instance, LinkedIn doesn't do so great with my my produced vertical clips. It just doesn't for me.
00:23:24
Speaker
What I do know does well there still are carousels and again, some short videos where I am specifically talking to the camera and not necessarily doing like a live stream that's been produced, right?
00:23:40
Speaker
Yeah. So repurposing some of the takeaways into a list post would work really well. And let me give you a perfect example of what I'm talking about.
00:23:51
Speaker
So I've been experimenting with this. And what I'm finding is that my vertical clips on LinkedIn do less well than when I actually take my live stream, shorten it and condense it.
00:24:08
Speaker
turn it into a newsletter and then share my newsletter on LinkedIn. Same doggone content, but it does so much better. Like I get far more likes and reactions and comments on the newsletter format. So think about the format in which you are repurposing your content so that it fits where you are placing it.
00:24:34
Speaker
When we talk about cross-platform sharing, that's one of the ones that I really, sometimes I miss the mark, but I'm getting better at it. And I'm sharing it with you so that you too can think about, does it make sense for me to put this same content on every space?
00:24:53
Speaker
Or do I need to consider you know formatting it in a different way for LinkedIn versus for YouTube versus for Instagram versus for TikTok? Because it's all still coming from that long form content, that video podcast or live stream you created. It's just in a different form that's going to be more consumed by the people that are in that specific audience. Because literally the audiences just behave differently on each of those spaces. They just do.
00:25:21
Speaker
So you'll need to experiment with that. And see what works for you. I'm in the process of experimenting now, but I am definitely seeing some clear markers and signs of certain types of content doing better on certain platforms.
00:25:38
Speaker
Okay. And one of the things you can do is you can resize your content, by the way, by using platforms like Descript or CapCut or Canva.
00:25:49
Speaker
So even if you have like this horizontal size like I have right now, and you want to turn something into a vertical or a square version, a portrait size, whatever, you can do so easily with any of those tools.
00:26:05
Speaker
So that's something to mention as well. Let me take a quick look at comments. I see some folks. My pugs get way more views than me. I know. Hey, Lou, you're not joking, right? Because I did a little video the other day with Coda.
00:26:22
Speaker
I was kind of complaining ah about Koda because he was cutting up. But it ended up doing very well in my stories, which, by the way, don't forget about stories. Don't sleep on stories, because what I have also noticed is that some of the vertical clips that we create.
00:26:41
Speaker
When used on stories, they do better than they do as a reel, which I'm like, huh. But again, that's about experimenting and seeing what's working for you. But yeah, animals, people love pets.
00:26:54
Speaker
People love babies. So if you authentically have a reason to add, you know, um components and elements into your your your videos that are going to help people to really engage and interact, by all means, do it.
00:27:11
Speaker
But don't go out and buy, you know, or have stock photos of somebody else's dog that's not yours, that you can't speak about when somebody meets you and they're like, hey, I thought you had a pug. And you're like, yeah, I don't have dogs.
00:27:24
Speaker
Right? So be for real. Let's see. Stephanie Treasure is in the house live. Good to see you, ma'am. It's good to see you. Let me see. There's a question that is coming up before we go into number three. So let me pop this up real fast for how's Substack going? Are you repurposing there? That's an excellent question, Lou.
00:27:46
Speaker
So I will tell you that I am repurposing as well over on Substack. I am right now. Kind of in a little bit of a quandary because I'm trying to decide, is it worth it for me?
00:28:00
Speaker
okay because it might be worth it for you. So I don't want you to I don't want to talk you out of it. But I'm trying to decide if that is truly the space for me. Now, what I see a lot of over in Substack is that there are quite a few people that talk about Substack.
00:28:16
Speaker
Hey, here's how you can be successful on Substack. Hey, here's how you grow your followers on Substack. You know, so those people are doing really well because they're talking about how to do well on Substack.
00:28:28
Speaker
um I also see a lot of political commentary, which I do follow because I am very engaged given my family ties. Right. But i um I want to see more content like what I create and what others who are in the field, like many of you, I want to see more of your content do well.
00:28:51
Speaker
And I'm not so sure yet that I'm seeing that consistently do well. Not yet. Maybe there's opportunity for growth because they just started adding the live streaming feature and there's other features that they give you um the ability to leverage.
00:29:08
Speaker
But is the work, is the is the juice worth the squeeze? I don't know. I'm not getting that yet from it. But I haven't been on there for the full 90 days.
00:29:19
Speaker
I'm doing a 90-day experiment, y'all. So towards the end of the 90 days, then I'll share again some feedback. But that's just my thought. um This is a great question as well.
00:29:32
Speaker
Let me answer this from Lou. Can you go live to Substack from Ecamm yet? No, not quite. And part of it is because they have yet to give you the feature or the ability to be able to use RTMP URL. So we can't use links yet.
00:29:47
Speaker
um From what I can From what I have access to all that I'm able to do is to go live from my phone. So you can only go on your mobile phone.
00:29:59
Speaker
Now, something new recently that they added, so maybe they'll be adding more soon. I don't know. But within the last couple of weeks, they did add the ability for you to be able to view a live stream on desktop.
00:30:13
Speaker
But if you're the person that's recording the live stream right now, you have to do that from the Substack mobile app. So when you go into the app, there's a little plus sign at the bottom right corner.
00:30:25
Speaker
You have to have a certain number of subscribers. I think it's something like 10. It's a small number, but you have to get approved. And when you're approved, you click the plus sign and then you can go live. So what I have been doing is I use I use that space. I've thought about some other ideas, but.
00:30:43
Speaker
Right now, I am still broadcasting like in my same studio setting for the most part. But I have a um tripod that's a little bit over here and I just have it recording me.
00:30:56
Speaker
Right. So I can still take advantage of my lighting and all those other things. But you can do your lives from your mobile phone, of course, from anywhere. Right. It's just a matter of thinking of what your strategy is going to be.
00:31:09
Speaker
I have had some success with live streams, Lou. So if you are considering doing that, when I say success, this is what I mean specifically.
00:31:19
Speaker
When I go live instantly, within a few minutes, I will have an audience. I don't know if that's because I already have kind of, you know, I've got an audience that I've been building and and people that see me on other spaces or what. But for instance, the other day I did one and within the first 10 minutes I had nine people that joined the stream the stream, which was pretty good, especially for somebody who's just starting to build there.
00:31:47
Speaker
So I think there's possibility. I just need more testing. Yep. um When it comes to repurposing, it is about testing. It is about, as we said, cross-platform sharing, which means, and that was point number two, which means we are experimenting to figure out, like, what is the best content format for each of the spaces where I want to play?
00:32:13
Speaker
Because all of them will not be the same. They just won't. Okay. Okay. And here's number three, point number three, keep it lean and evergreen.
Creating Evergreen Content
00:32:28
Speaker
Lean and green. Now, what do I mean when I say this? um This is what I mean. I mean that when you are creating your content for purposes of repurposing, another thing I want you to really consider is that you're creating content that will live long after your stream ends.
00:32:51
Speaker
So you can turn your live stream transcripts into a detailed blog post. Right. And that blog post can live on your own. Remember, we talked about your own real estate.
00:33:04
Speaker
This is on your own Web site, your own real estate. And you can still leverage the full video if you want to do that, which is something that I do. um And share that so that you get the benefits of search engine optimization. Now, blogging itself has changed.
00:33:23
Speaker
There's definitely a change in the wind change when it comes to blogging. So I don't want to just make it about blogs. But remember, I mentioned also the newsletter format. If you're thinking about doing a LinkedIn newsletter or if you're using a platform like Beehive or even Substack, you can certainly leverage that video. And that is something I am doing.
00:33:44
Speaker
So, Lou, I know you have another question that I'm going to answer in a minute. But that is something that I am doing as well. So my video that I do tonight will be repurposed. into a video podcast that gets put out on Spotify, on Apple podcast, on Amazon podcast, and it will be on Substack as well ah in a form of an article plus the video.
00:34:10
Speaker
I can also convert that same information and content that I'm sharing in the live stream into a multi-point email where I'm recapping.
00:34:21
Speaker
Here's some action items that you can take away from what we talked about in this past week's live stream. You can turn this into a mind map. You can turn it into I'm using something called Sketch Wow. I don't know if any of you have been using that, but I started learning and teaching myself how to use that because I just think it's fun. It's not because it's it's super strategic, but.
00:34:46
Speaker
That is something that I use to create this. So when I share share it with you, the PDF earlier, and I can actually animate this and use different templates and create different um types of looks for the content that I'm creating, which I think is really cool. I think that that's ah an easy way to capture people who are visual learners.
00:35:09
Speaker
versus people who want to read everything. So now you can have your content be in all the formats. It could be in this video form. It could be just audio only. It could be in a mind map or it could be in, you know, a text article. It's whatever you choose. And it opens up doors for people to be able to consume your information and your knowledge and expertise in different ways in the way they choose.
00:35:38
Speaker
And that is super important. So when I talk about the evergreen cycle, what I'm saying is you want to think about how can I repurpose content that has long lasting effects so that if somebody runs across that thing later on, maybe I turned it into a lead magnet or some type of PDF guide.
00:36:00
Speaker
If somebody comes and they consume that information three months from now, is it still relevant?
00:36:07
Speaker
This can be difficult depending on your niche now. OK, because some of you may be in the field um in space of AI content generation and AI itself is changing all the time.
00:36:20
Speaker
it is it just continues to advance. And so if you put together a course and you're telling people how to do things next week, those instructions might be different.
00:36:31
Speaker
That's not necessarily evergreen. What would be more evergreen would be the concepts behind what they're doing. So when I teach concepts like I'm doing tonight, the concepts I'm teaching you right now will be evergreen. I believe that your content strategy, yes, it can ah it can morph and be different next year.
00:36:53
Speaker
But for the most part, the things I'm suggesting and saying to you are things that will hold true long after I'm done with this stream.
00:37:03
Speaker
And I'm intentional about thinking through what can I put out that will do that, which is why I don't necessarily always encourage you to create calls to action that might end up expiring.
00:37:18
Speaker
So if somebody comes and they watch this video a year from now or two months from now, even though I'm going to share with you information about what I have coming up. I don't want to focus too much on it because I want to make sure that if I need to pivot and if this class is now no longer something I teach, when somebody comes to watch this video, I'm not just talking about the class, the class, the class, the class that's happening March 10th because March 10th is long gone. March 10th of 2025 gone and they missed it.
00:37:51
Speaker
So think about how to focus on evergreen concepts and ideas in your content. And that will also help with repurposing. um Let me ask you this. Which of the ideas that I've shared with you so far tonight, the three ideas resonates with you the most?
00:38:10
Speaker
You can type in one, two or three. So one point one was this. The whole idea of the pillar of long form to short form.
00:38:22
Speaker
oh point Point number two, pillar number two is cross-platform sharing. Did you get more ideas and nuggets out of that? And pillar number three was keeping it lean and evergreen.
00:38:34
Speaker
Which of those do you feel made the most impact for you so far tonight? I'm curious. I want to know if any of those really kind of struck a tone with you and gave you some golden nuggets to take away.
00:38:48
Speaker
Okay. All right. Now let me go ahead and answer. There was another question that I had in here about.
00:38:57
Speaker
Lou is doing this. I'm putting my podcast, your past podcast on Substack. Yes, absolutely. That's an excellent way to repurpose. Look, Danny Marie, you are never late to the party. You are always on time.
00:39:12
Speaker
Thank you. This is amazing, implementable content. I love it. I love to create actionable content, something that you can walk away with. Lou said number two was what has made the most impact for him tonight.
00:39:25
Speaker
Yvette said number one. Danny Marie said three. Love it. Love it. Tech Troublemaker said Evergreen. Jess Torinato said in the beginning, I would have said one, but after the full list, it is three for me.
00:39:41
Speaker
I love it. Yes, ah love it. I love it. Okay, so I'm glad that this has been helpful. Now, let me share with you what I'm about to do.
00:39:52
Speaker
This is one of the ways that you can go about also planning ahead for your live stream. You can create a segment where you recap all of your ideas in a 30 to 60 second moment. Right. And so that's what I'm going to do for you right now. I'm demonstrating how to repurpose. So we're going to talk about point one. Point one was long form to short form. So the concept here,
00:40:18
Speaker
This pillar is about the idea that you're going to always think in terms of starting with the long form first and putting your quality and effort into creating a good, solid, long form piece of content with the intention to go short form.
00:40:35
Speaker
Point number two was about cross-platform sharing. And we talked about the idea that you want to have in mind that as you repurpose each of your, you know, all of the different segments that are in your long form content,
00:40:48
Speaker
You're keeping in mind the platforms where you will be distributing this content so that as you consider each of those contents and their unique way that they like to consume information, the audiences in each of those spaces, that that content is a fit.
00:41:05
Speaker
And point number three, when we talked about keeping it lean and evergreen, is the idea that you want to make sure you're considering in some of your content, if not most of your content, that you are going to talk about concepts that will be still relevant long after the video itself has been done.
00:41:28
Speaker
Those were our three points. And so now I can take that little short segment and that can become itself a repurposed piece of content.
00:41:39
Speaker
See how i did that?
00:41:43
Speaker
Alrighty, folks. If you don't have questions, I'm checking to see if anybody has additional questions to ask. If there's anything that is just like blowing your mind. If you really enjoyed tonight,
00:41:55
Speaker
Definitely make sure that you like, subscribe and follow and let us know what you thought about this video, because I want to make sure that I'm sharing with you actionable content, as someone said in the chat.
00:42:09
Speaker
And I also want to make sure that I continue to deliver on things, topics that are, you know, that that matter to you. That matter to you. Thank you. Thank you. Thank you, lou i appreciate it.
00:42:23
Speaker
All right. We will see you next time in the stream.