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How Livestreaming Saved My Coaching Business
81 Plays1 month ago
In this video, I share the story of why I started livestreaming and how it impacted my business. I've been an entrepreneur for many years, and I noticed a big decline in organic reach, so I had to adapt my content strategy. This led me to embrace livestreaming as a way to grow my audience. Now I have the joy of teaching other coaches how to use this format to connect with their community, generate leads, and grow a thriving business.
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Transcript
Introduction and Belief in Live Streaming
00:00:00
Speaker
Hey there, I'm Tanya. I wanted to take a moment to tell you why I believe so deeply in live streaming. I'd been coaching for about 14, maybe 15 years.
00:00:11
Speaker
And at the time, I was noticing a big drop in organic reach on platforms where I built some real traction. Facebook, Twitter, you name it. Everything started to nosedive.
Challenges and Personal Struggles
00:00:22
Speaker
That's when I made the decision to try something new, live streaming. I knew social platforms were prioritizing it. And honestly, I knew I needed to do something dramatic to keep moving forward.
00:00:34
Speaker
What made this even more personal was around that same time, my husband had just started chemotherapy for colon cancer. And I found myself at a crossroads. Do I press pause on my business and focus solely on my corporate job?
00:00:48
Speaker
Or do I show up boldly and try to do something different?
Impact of Live Streaming
00:00:52
Speaker
I chose live streaming and I committed to go live once a week for a whole entire year. That decision changed everything. It gave me visibility. It helped me connect with people in real meaningful ways.
00:01:05
Speaker
Even as an introvert, it let me repurpose content so I could stay present without having to be everywhere all the time. It opened doors to speaking gigs, partnerships, and big stages.
00:01:17
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And honestly, it helped me model courage for my two daughters. It helped me grow personally and professionally. And that's why I teach live streaming now, because it's not just about the views, it's about building community, creating leverage, telling stories, and showing up with purpose.
Encouragement and Support
00:01:35
Speaker
If that speaks to you, keep following along. I'm going to show you how to make live streaming work just for you. And by the way, yes, my husband's doing great. And it's been, I'd say a good five years now.
00:01:47
Speaker
The girls are pretty much growing up. Everything is is in its proper place. And I don't know if I would have made it here had I not spoken up and used my voice and my video to be on camera and to be here in front of you.
00:02:01
Speaker
So, Stick along with me. I'm here with you for the journey. And if you need tips or have questions or there's a specific type of content that you're looking for access to, just let me know.
00:02:13
Speaker
I'm here for you. Talk to you soon and see you in the stream.