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00:00:01
Stop Chasing Algorithms—Build a Business That Lasts
15 Plays30 days ago
Tired of feeling like your audience and income are at the mercy of social media’s changing rules? This week, I’m sharing why it’s time to stop chasing algorithms—and how you can build a stable brand by owning your audience, creating evergreen assets, and working smarter (not harder) with your content.
In this episode, you’ll learn:
- Six strategic mindset shifts to help you stop relying on social platforms for visibility
- Concrete ways to “own” your audience using email and community (without becoming chained to any one app)
- Why evergreen content is the secret to staying relevant and saving time year-round
- How to avoid content burnout with strategic repurposing and simple automation tools
- The truth about “vanity metrics” versus building real relationships that lead to sales
- Inspiration for embracing your unique voice and building a lasting, engaged community—even if you’re an introvert
If you’re ready to get off the content hamster wheel and create systems that support your lifestyle and business goals, you’ll love this episode.
Timestamps:
00:00 – Why chasing algorithms keeps you stuck
05:37 – The renter vs. owner mindset for your content and audience
12:08 – What is evergreen content (and how to create it)?
20:40 – From content overload to simple, strategic repurposing
30:18 – Automating your content and saving your sanity
39:04 – Likes don’t pay the bills: the value-over-vanity shift
50:17 – Community and connection vs. isolation
55:14 – Quick recap + your action steps
Ready to future-proof your business and reclaim your time?
→ Take the “Discover Your Live Vibe” quiz: https://streamlikeaboss.tv/quiz
→ Join Stream Bosses Academy coworking: https://streambossesacademy.com
→ Subscribe on YouTube: https://youtube.com/@tanyasmith
→ Get weekly tips on Substack: https://streamlikeaboss.substack.com
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Transcript
00:00:21
Speaker
All right. All right.
Introduction to Stream Like a Boss TV
00:00:22
Speaker
So once again, I'm Tanya Smith here and this is stream like a boss TV. And as I talked about a few seconds ago, one of the things that we want to do tonight is to deliver to you some information and some what we call six mindset shifts to help you to go from being platform dependent when it comes to social media to being platform proof.
00:00:44
Speaker
And so Social media platforms change all the time, and we know that if your business relies on them, you're going to always be at risk. Just know this, okay? But if you're a creator, if you're a coach, if you're a consultant, if you're any type of service provider, you do not have to rely on the platforms.
00:01:03
Speaker
You can build the right systems to maintain success,
Objectives of Mindset Shifts
00:01:07
Speaker
okay? Okay. So today's mindset shifts are going to help you to own your audience and future proof your business, work smarter, not harder by repurposing your content. We're going to talk about that and focus on real business growth, not just the likes and the follow. So you're going to learn how to own your audience. You're going to learn why or the importance of Evergreen assets, as well as some of the other things that I mentioned. But Again, I'm super excited that I ah get to talk about this because I've written this out. It's something that I'm experimenting with myself, with myself, purely because I'm tired.
00:01:45
Speaker
And I don't know if this is you, if this is you, if you feel like, you know what, I'm just, it seems like I'm just grinding and grinding and I'm putting out content and I just can't get the visibility that I want, or I can't get the results that I want.
00:01:58
Speaker
And I just, I'm ready to stop, right? I've been in that place with you. And not that long ago, which is what led me to start doing more research, which is what led me to really kind of do a deeper dive into research and to understand what is it that we're going through.
Personal Experience with Content Overwhelm
00:02:17
Speaker
Honestly, I feel like it's just the sense of content overwhelm and burnout. Like we're required to do so many things. The minute we get the hang of a particular platform, I'm going to give an example.
00:02:29
Speaker
You know what it is. You might be on Facebook right now watching. That's one of the platforms where they're constantly shifting and changing the rules. And just when you think you have the rules down, something else changes. Something else is new.
00:02:44
Speaker
And you feel that you're at the mercy and that your business visibility is at the mercy of their changes, right? I know Mari Smith calls it the marionette, the metamaronette.
00:02:55
Speaker
Well, I don't want to be a puppet. That's never been on my bingo card. It's never been something that I wanted to do. And so I want to make sure that we position ourselves in such a way that we feel the freedom and the independence and the choice that we truly have, because it is all a mind thing.
Psychological Aspects of Social Media Dependency
00:03:14
Speaker
It's all a mental thing. It's a psychological thing, y'all, that we have allowed ourselves to be trained to be held hostage by these platforms.
00:03:24
Speaker
So I'm going to give you some shifts and I actually have some slides tonight versus typing it all out inside of the presentation, but I'm going to walk you through these six shifts. And I'm also going to ask you a couple of questions. If you have questions for me, go ahead and pop those into the chat. If there's a comment because there's something that really resonates and hits you just the right way, put that into the chat as well. I want to hear from you. Okay.
00:03:47
Speaker
All right, let's dive in and we'll talk about number one. If you are ready to get started, go ahead and type in the word ready. And I'm going to pop up the next screen and we will dive in with step or tip number one. This is mindset shift number one.
Mindset Shift: Audience Ownership
00:04:04
Speaker
All right. The first mindset shift is this, that I want you to consider how you can go from being platform dependent to being an audience owner.
00:04:18
Speaker
When you shift your mindset from being an a renter of land on social to an owner of your content and your audience, there are significant things that will change.
00:04:32
Speaker
You keep in mind that you don't own anything on your social media platforms. It frankly is someone else's property. Therefore, you don't get to make the rules. You do have to abide by the rules in order to actually be seen, um to keep your posts up.
00:04:50
Speaker
And look, sometimes you abide by the rules. You're doing all the right things and it still gets taken down. These are things that are beyond our control because of the fact that we're seeing ourselves as being on these platforms and being held hostage.
00:05:07
Speaker
Instead, I want you to shift that mindset to being an owner. mindset, having an owner mentality and recognizing that you can own your audience through platforms such as email lists.
00:05:20
Speaker
Look, Liz Wilcox this week is doing a whole list building extravaganza. If you missed it, I don't know if it's too late now to register, but it was a free event and she's had some amazing speakers that have been talking about growing your email list.
00:05:34
Speaker
When you have an email list that you can communicate with, that is part of the ownership mentality. That is something that Meta, LinkedIn, Pinterest, any of those other social platforms don't have control over because you're building that space. You're collecting those emails and that information and you're protecting and preserving it, of course, and nurturing this list because this is the audience that you own, that you've put your blood, sweat and tears into creating.
00:06:07
Speaker
And so when you have your email service provider that you're using, that you're paying on a monthly basis or maybe annual basis, having the mindset that you are an owner, it reinforces the importance of you doing that.
00:06:21
Speaker
So email list. Additionally, communities. So if you haven't already thought about creating a community for yourself beyond some of the platforms, I know a lot of people are into Facebook groups and LinkedIn groups and you name it. Right.
00:06:37
Speaker
But again, remember, and i'll I'll give you an example of something that just really, really
Risks of Platform Dependency
00:06:41
Speaker
bothered me. This was a few years ago, and it was one of the reasons that led to me letting go of my group on Facebook.
00:06:48
Speaker
That is that I had created this amazing crowdsourced resource list. It was a list of different resources that would help people to do better video marketing.
00:07:00
Speaker
And it wasn't just my ideas, but I was ah having people add to the list. And so this Google Doc was out there in files inside of our group and it was shared and everybody was loving that we got to add to it and it would, you know, be updated and and it was useful.
00:07:18
Speaker
It was high value content. And one day it just disappeared. Just disappeared. And at the time, back then, before I had an ownership mentality, because I had a renter's land mentality myself, right?
00:07:35
Speaker
At the time, i had not created this document off the platform. I had created it. It was back when we were able to create those lengthy notes, those docs inside of Facebook groups, right?
00:07:47
Speaker
I had created it in there. So that was the original. That was where everything was. And part of it from a convenience standpoint was I thought, okay, this is super convenient because it's in the same it's in this central place where we all have access. I don't have to give people access to something else like a Google Doc or whatever, but we're all in the same group.
00:08:09
Speaker
Why not? What could we be doing wrong when we're sharing these resources with each other and using them to grow our businesses? But Facebook had a different idea.
00:08:21
Speaker
Their idea was they didn't like it for whatever the reason was. I never to this day have figured out what the reason was, but it was removed. And I literally had to start from scratch. And at that time, that was one of my first inklings that, you know what?
00:08:38
Speaker
I won't build anything of permanence here. I need to be nimble and to be able to move when I'm ready to move. I need to make sure that I start thinking like an owner. And I still wasn't fully there yet, y'all, to be honest with you, because I still was like, but it's so great that I can create this group here. And I've got all these features and these tools and all these things.
00:08:58
Speaker
We become reliant upon what they are giving, giving us to use. But again, keeping in mind that you are renting, you are renting the space.
00:09:08
Speaker
You don't own it. So they get to say who sees your content. They get to say what content stays up and what goes.
00:09:19
Speaker
And while I am broadcasting live in multiple places right now, I can also tell you this. I'm also maintaining a copy or retaining a copy or original of my own video. So what I'm sharing with you right now will not be lost in social space.
00:09:35
Speaker
It is on my own properties as well as going into my local drive. So Ecamm is allowing me the ease of being able to do that while I'm also broadcasting to Facebook, YouTube, et cetera, LinkedIn, you know, right?
00:09:49
Speaker
So that if any of those platforms says, hey, we're going to delete your video after 30 days. Heard that one recently, right? Doesn't matter because I own my own content.
00:10:02
Speaker
So I see Mr. Hicks in the house. What's up? Love that analogy. Got to own it. Yes. Yes, we must. So starting an email list, building a private community and engaging with your audience even off of social media is super critical.
00:10:17
Speaker
Make sure you're thinking about how you can do all three of those things. And move yourself from dependence mindset and a renter's mindset to becoming an owner.
00:10:30
Speaker
Start thinking like an owner. This is whether or not you have a business, whether or not you're selling anything. The fact is your content should be your content.
00:10:42
Speaker
Okay, I want you to drop in on it if you're ready to take control of your audience. Put on it in the comments. All right, here we go. I'm going to go to the second one and the next mindset shift I want to share with you.
00:10:56
Speaker
Now, this one is one of my favorites. And some of you are going to be like, but this can't work for me. I don't know. i don't know how to make this work. Okay, but I'm going to show you anyway. Let's see.
Creating Evergreen Content
00:11:07
Speaker
um This one is I got switch the slide. There we go. From one and done content to evergreen.
00:11:18
Speaker
So instead of you thinking about creating content just once so that it sits somewhere and just becomes stagnant and it's no longer relevant.
00:11:29
Speaker
It's time sensitive. I want you to really start thinking about how can I create more evergreen assets, meaning how can I create content that will still be relevant not only today, but it's relevant far into the future.
00:11:43
Speaker
Now, this does not mean that all of your content will be. Evergreen, because many of us are in different spaces where there are shifts constantly happening. For instance, I've started doing more AI consultancy.
00:12:01
Speaker
And in that space, Every day there's something new happening in ai right? Every single day, if not more than daily, it's hourly, right?
00:12:12
Speaker
And so recognizing the fact that there will be a level of content that is not going to be evergreen, but will be something that you will refresh, right? We still need to be thinking about from our pillars, which we talk about content pillars in a lot of my different courses, the pillars, the foundations, the building blocks of what you talk about, there should be evergreen concepts. There should be concepts that are going to be true today as they will be true next year. Okay?
00:12:48
Speaker
So even the concepts that I'm teaching you right now in this moment, I believe that they will be effective not only in this moment in time, but five years from now, you still need to be thinking like an owner.
00:13:01
Speaker
And I see some owners. Yes, Victoria's Valgal, I see you in there. Own it. Okay? So I want you to know that you're probably going to have a mixture of it, but you need to be intentional and purposeful and thinking about how can I create evergreen content that allows me to go from the one and done mentality to wait a minute, I got this content over here that's going to be an asset for me.
00:13:30
Speaker
So let me pop that slide back up and we're going to dig a little bit deeper into mindset shift two. Your content isn't just a post, it's an asset. So when I think about creating posts now on Facebook, LinkedIn, wherever, okay, I think about, first of all, how can I create something that is going to make an impact? What is the purpose and the objective of this specific post?
00:13:57
Speaker
And instead of me just, sometimes I'm going to have little short quick quotes and snippets because I woke up that morning and I had a thought and I'm like, yes, The other day i had a thought, do something different.
00:14:09
Speaker
And a lot of times these messages are meant for me, but they're also meant for you. And so I know this and I pull those out and I pop them in there. But then there are also other posts that, again, are explaining concepts that are long form posts that are giving people an outline that are sharing a listicle.
00:14:30
Speaker
Right. Yeah. Another example of one and done content versus evergreen evergreen content could be a blog post that happens to talk about one of your pillars.
00:14:43
Speaker
OK, let me give you an example, because some of you may not know what I'm talking about when you when I say pillars and I won't go too deep. But we can do that. If you join one of my four courses or programs, we got one coming up next week. But here's what I want to say when it comes to content pillars. When you're thinking about content pillars, I'll tell you when I first started with live streaming with Stream Like a Boss and our Stream Bosses Academy, there were a couple of different pillars.
00:15:08
Speaker
And I won't give them all away, but I'll say this. One of the pillars was on-camera confidence. One of the pillars was content strategy. Right. One of the pillars was conversion of lurkers into leads, into clients.
00:15:25
Speaker
So in each of those pillars, those are foundational principles that are the structure. They're the foundation for everything I talk about when it comes to live streaming. Right. And if that's the case, then within each of those buckets, within each of those pillars, there are different topics, subtopics that I can talk about.
00:15:44
Speaker
So that's my example when I say pillars. Right. Right. So when you're creating those pillars and you know what those are for your business and for your brand, when you're doing live streaming, when you're delivering podcasts, okay, then what ends up happening is you're able to pull more evergreen assets together. So you can start a blog.
00:16:04
Speaker
can create a blog based on the foundational pillars. messaging that you're sharing. You can start to then look at how to repurpose your live streams into podcast episodes, into social media clips, into um lead magnets that you're giving away. These are all things, for instance, that we're going to be teaching in the multiplier method class that starts on Monday.
00:16:30
Speaker
The third thing is you can create a content library or leverage a content library in order to create these evergreen assets. And so then when you have this library that you've organized of different content and different topics and themes that you talk about, you always have something to cover.
00:16:49
Speaker
You never run out of ideas and you get to build on the information that you started in your content library. And because of that, you get to also go back and refresh and update.
00:17:01
Speaker
And for those things that are one and done and that are time sensitive, you can move those out of the way when the deadline is done and you can make sure that your evergreen assets still apply to what you're talking about. Because here's another thing I want to say that's not a part of this specific tip, but it kind of is. And that is, i will say this, this is the truth.
00:17:23
Speaker
And for those of you who know me and for those of you who have been around the block, and I see a couple of you who definitely are tenured in this space, we know that over time, as you grow and you mature, your focus matures.
00:17:39
Speaker
Your focus may shift and change. And so having a library of content that's built on those structured pillars allows you the ability to be able to go in and say, okay, what has shifted and changed about where I am right now?
00:17:55
Speaker
What do I need to clean up and clean out? And what do I need to add? And that's even what I'm doing in this moment. As I talk about these mindset shifts, I recognize that there was an opportunity to really enhance my brand. I still talk about live streaming.
00:18:12
Speaker
I still talk about video podcasting. But I need to tie in this aspect of the idea of being platform independent. or platform proof, because that is a solid part of my value system.
00:18:28
Speaker
And something I believe that has driven me to success, even with small communities, even though you don't see me with the numbers that some have, I probably make just as much or more than many of the people that you see with vanity metrics.
00:18:45
Speaker
It's because I'm structured and I'm intentional. And that's what I'm talking to you about. So I'm not coming at you from a place of saying, hey, i just want you to go viral. No, I'm saying to you, I want you to have a sustainable brand, something that's going to be around for longer than five minutes.
00:19:06
Speaker
Okay, so if you want to work smarter but not harder, I want you to type in evergreen. That's your word, evergreen, okay? All right, let's go into segment three, and let's talk about section three.
00:19:22
Speaker
Mindset shift three. I got to move that slide for you, and here we go. So mindset shift three.
Strategic Content Repurposing
00:19:30
Speaker
is moving from content overload to strategic repurposing.
00:19:35
Speaker
Let me go to another, to this other screen share so you can see more of that. I've got the icon in the way. That's okay. So from content overload to strategic repurposing, instead of us overloading ourselves with all this information and overloading other people with all this information, what we're doing is we're, first of all, we're thinking like owners, right?
00:20:00
Speaker
We're thinking about how to create evergreen assets, but then we're also thinking about how can we repurpose strategically versus constantly being on the content hamster wheel.
00:20:14
Speaker
Let me tell you, I'm going to share a story with you about the difference. Okay. Once upon a time as a coach, I was out there and I was like, okay, so this platform said I have to create three posts a day.
00:20:31
Speaker
And this platform said I have to do 10. And this one, because Twitter actually was originally the way that I built my business way back when with the original Twitter.
00:20:42
Speaker
Okay. Yeah. And y'all, it wasn't let me post a tweet a day win. No, you had multiple boy posts a day that you had to create.
00:20:55
Speaker
We didn't even have AI tools available and accessible at that time. So you can imagine how much work that can be. And it gets to a point to where if you're not hiring out and outsourcing some of that work, you're constantly sitting at your desk.
00:21:12
Speaker
Like you're losing leg muscles, right? You're getting back aches because you're sitting at your desk and all you're doing is creating content to try to keep up.
00:21:24
Speaker
So when I talk about content overload, that's what I'm talking about is thinking that you have to sit there and constantly create, create, create. Instead of doing that, what I want us to do is have a shift towards thinking, how can I go all in on a single piece of content once a week and leverage that into multiple forms that work for me 24-7.
00:21:50
Speaker
That is what the multiplier method is about. That's what we are teaching. That's what I'm talking about. It's not about you beating yourself up, messing with your health, mentally exhausting yourself. It's not about any of that, but these platforms will have you thinking that it is.
00:22:10
Speaker
And the other thing that will happen, and y'all, I'm just speaking the truth. So I know this might go a little bit deep. It might sound a little bit preachy, but I'm speaking this from my heart because I see it.
00:22:22
Speaker
I see people's eyes glazed over. I see people feeling like failures because here's what will happen is somebody out there in the social verse is telling you that is you.
00:22:34
Speaker
Hey, you're you're just not doing well enough. Your content just is not great. The way you look and your presence is just not great. Let me sell you this $10,000 program and I can make you great.
00:22:50
Speaker
And you spend the $10,000 and you still ain't great afterwards. You're still not getting the visibility. You're still not getting where you want to be. What I'm telling you is you don't have to choose that life.
00:23:04
Speaker
I don't choose that life anymore. I just don't. And I'm not buying into the it's me, it's not you. Right. I know. and you probably know, too, that what you have to share and to offer is of value.
00:23:18
Speaker
Now, are there ways that you can improve the way you get it out there? Sure. But I want you to be strategic about it. I don't want you to be sitting there at your desk constantly typing a away, even with AI in the mood like AI is here and that's great. And I love it and I use it and I built, like I said, a ton of custom GPTs for clients, for myself.
00:23:40
Speaker
I can do all those things, but I still want a life.
00:23:46
Speaker
We're not meant to live on the computer. We're meant to live real life. Like this is real life, y'all. You got people around you that are missing you because you're constantly beating yourself down, trying to get all this content out here.
00:24:02
Speaker
And what I'm saying is that is not the life. Let me pop up some comments real quick before i dive a little bit deeper into this one. I'm just going to share a few more tips on this shift three, but I'm loving the kind the comments here. Victoria's Valgal had the fire emojis going. Yes, own it.
00:24:21
Speaker
platform improve platform proof, platform proof. Okay. That is exactly what we're talking about. Miss quilts and chocolate. So we're going to talk a little bit more about that in just a second. And I will highlight exactly what I mean.
00:24:33
Speaker
I'm seeing the word evergreen. I'm seeing it all up and down in these comments, strategic repurposing multiplier method. Yes. Yes. So I hope that this message is getting across. I think that it is. And if it is, then I'm making the impact that I want to make because I want us to know.
00:24:52
Speaker
And I say us because I'm reminding myself every day of this, too, that it is about us being able to live a life that we love.
00:25:04
Speaker
Right. It's not doing this social media thing. It's not about us constantly being on line. Even the live streams in the podcast, it's not about us constantly running and going and going and going. And it's really supposed to be, i thought it was supposed to be to help support us in being able to do the things that we enjoy doing.
00:25:27
Speaker
But if you forget what your true purpose and your values are and your goal is, if you forget that, you can easily get caught in the trap. And so that's what this mindset shift is all about, is we want to move away from being trapped And we want to become owners. Okay. So let me go back here to this screen share and just show again. So a couple of things you you can do to avoid content overload and start moving into the realm of strategic repurposing is that you can break down.
00:25:58
Speaker
If you are creating that singular live stream once a week or that podcast once a week, whatever it is you're creating, that's your main content once a week, you have an opportunity to then Break that down into at least five plus different content formats. And I'm talking about like if you're doing tweets, sure.
00:26:21
Speaker
um But other types of posts, you can do blue sky is one. Instagram carousels, reels. You can do any type of format that you choose to do that's going to be part of your strategy. But you need a strategy.
00:26:33
Speaker
You need to think about what that looks like. You can schedule that repurpose content to go out over time. And there are an abundance of tools that will do this, y'all. Oh, my goodness. Missing Letter was around a long time ago, and it's still here today. And it is an absolute wonder at how it is able to take your content and to move it into multiple spaces for you over a period of time. You can set a schedule for it.
00:26:59
Speaker
um Let me see what else. There's so many different ones. Repurpose.io is another tool that Hany He is such an amazing guy um created years ago and it's going strong now and he's constantly adding new features to it. There are an abundance of tools that will help you to schedule out your content so that you do it once and now it continues to work for you because it's evergreen.
00:27:26
Speaker
Right. So the other thing is that you can use AI tools. If you're not using any of the tools that I just mentioned, AI tools are out there. In fact, Repurpose.io, as well as almost every tool nowadays, has some element of AI to it, which is amazing because it gives you the ability to be able to really train this technology to mimic you.
00:27:51
Speaker
Your habits, your personality, your style, the way you speak, right? All of those things can be mimicked through the appropriate use of ai So if you're thinking about how to go from content overload to strategic repurposing at the end, towards the end, I'll make sure I give you my live stream multiplier method information and I'll give you a code you can use.
00:28:16
Speaker
Now, we're going to shut down registration tomorrow because I've been talking about this for 14 And we are starting Monday and I have some things I need to get to folks in order to prepare.
00:28:28
Speaker
So we're cutting that off tomorrow. If you're not already in, let's go to number four. And if you do have questions, I want you to pop those into the chat as well. OK, pop them into the chat if there's anything you want to know a little bit more about. And we'll go do a deeper dive if we need to.
00:28:44
Speaker
Here's number four, shift number four. I like this one. And this kind of piggybacks a little bit off of number three. So I want you to really get this one. And this one is go from random posting. Here we'll move this way.
00:28:59
Speaker
Go from random posting to consistent
Consistent Automation in Content Posting
00:29:03
Speaker
automation. So this is about the fact that throwing spaghetti on the wall or guessing is not a strategy.
00:29:13
Speaker
You need to be able to show up consistently without burning out. And so if you're leveraging, if you're going from just random posting to automating how things get distributed, that means that you have created and developed a scheduling system.
00:29:31
Speaker
And so usually, generally, this means you're going to have a tool of some kind. Now, I know you might be like, oh, I don't want to pay for yet another tool. But I will tell you these type of tools, when you find the right one that works for you, it can literally save you money because it's saving you time.
00:29:51
Speaker
It can literally help in generating the income that you want because it's keeping you visible 24-7. um A couple of tools that I like, I use Vista Social quite a bit.
00:30:03
Speaker
um Vista Social was something that I was able to capture on AppSumo back when it was on sale for Lifetime, which is always great. But even now they do have monthly and annual pricing strategies or plans.
00:30:19
Speaker
um Another way to do this, if you think about Leveraging your live stream, right? Because I mentioned that in the last tip. Another one to think about is using Opus Clips.
00:30:32
Speaker
Opus is an excellent platform for being able to take that video and to clip it into smaller bites. Minvo Pro, M-I-N-V-O Pro, is another excellent tool. And one of the things that I like about Minvo is Not only does it break down your videos into these clips, but it can also give you quotes and images and and other things, right?
00:30:55
Speaker
So it can break down what you're creating into smaller bites. Two other tool tools, one that I'm going to really heavily drive home when we talk next week is Cast Magic.
00:31:08
Speaker
Like that's at the center of all my repurposing when it comes to my content. But it these type of tools will allow you to be able to repurpose your content.
00:31:19
Speaker
But when it comes to scheduling, you need a scheduling tool. So Buffer is a scheduling tool. um Some people use. Oh, I was going to say Minvo. Minvo and Opus, they have a social calendar built in. That's why I brought those up for this one.
00:31:34
Speaker
They have a social media calendar built in so you can create the clips and And then from within the native tool itself, you can go ahead and schedule them for the week.
00:31:47
Speaker
Simple, right? If you don't want to be stepping all over your own self, something like Vista Social really works well. um Planning content in batches. So one of the things that I tend to do, and I don't always do this. I'm going to tell you, I give myself grace now. Okay. Okay.
00:32:07
Speaker
If you have a team, this probably will be easier for you. I give myself grace, but the majority of the time I do very well with this because I am about consistency and discipline.
00:32:21
Speaker
Sundays and sometimes Monday if I'm late, but Sunday afternoon I sit down and I take an hour to an hour and a half and I just say, okay, let me go ahead and batch this all.
00:32:32
Speaker
Let me schedule all this content out and be done for the week.
00:32:39
Speaker
Think about ways that you can batch. You can batch create if you're doing social media reels, right? And and TikTok shorts, YouTube shorts.
00:32:50
Speaker
If you're doing any of those things, you can batch create. So you can set aside a time and say, okay, I'm going to get my camera here. going to have several shirts, several different you know pieces of jewelry that I'm just going to switch out for the next 30 minutes.
00:33:02
Speaker
I'm going to drive home these 60-second clips. Whatever is a part of your structured plan, what I'm saying to you is you have an opportunity to create a schedule for yourself, to get it done and to distribute it on a schedule.
00:33:20
Speaker
And that is going to be your best bet to be able to get more done. But
00:33:27
Speaker
go back to number one.
00:33:31
Speaker
Go back to number one and remember that you own your own content. And you own your audience and your email is going to be critical and essential and your communities and talking to people in the communities that you're building is more important than even the social posts.
00:33:53
Speaker
So it's easier for you to retain a client that believes in you than it is to get a new one.
00:34:06
Speaker
I just want to make sure I say that you get what I'm saying. So if you've got a community of people over here and email, but you're spending all your time on social media posting, trying to get new attention, but you forgot all about them because you haven't emailed them in more than like it's been a month.
00:34:25
Speaker
That's a problem. Prioritize your existing communities, your existing email list, because that is the ownership mindset.
00:34:36
Speaker
Okay, let me get this question in here. I love it. Let's see. Question. Have you created a video of all the tools in your toolkit, like what you use and what you pay for everything? Actually, that's an excellent question. And I have, i actually have a um an Airtable spreadsheet inside of my Stream Bosses Academy.
00:34:57
Speaker
And it's accessible to my Academy members because they're always asking, what's the tool for this? And what should I use for that? And so I've created this whole reference list. Now, here's what I'll say. Even if you're not in the Academy, if you ever, Dani Marie, if you ever have a question about a specific tool, if you're looking into something, if you're like, I need to be able to do this, what could I use?
00:35:18
Speaker
Just shoot me a DM. If I can answer quickly, then I will. And if I can answer in any of these live streams about a specific tool, most of you know, if you've been around for a while, you know, I freely will share that with you.
00:35:33
Speaker
So feel free to ask if there's something specific you're looking for. But my list is so long. that I literally had to create a spreadsheet, which I also encourage my members to do. i also encourage my clients. As a matter of fact, I was talking with Patty Farmer the other day. We were at this event, um an in-person event called The Dames, and she was sharing with people about me. And she was saying, yeah, one of the first things she did, which I was really excited about, which at the time she hated me for doing it.
00:36:04
Speaker
But one of the first things we did together when she was my client is I said, now what I want you to do before we even meet is I'm going to send you a spreadsheet and I want you to put, make a list of every single app.
00:36:20
Speaker
You can do it or you can have your team member do it. Every single digital app you have that you own right now, whether you're paying for it or you own it outright because this it was a limit a lifetime deal,
00:36:32
Speaker
Whatever it is that you have, I want to know what you have. Because then we were able to audit that list and say, okay, you're saying you need to be able to do this.
00:36:43
Speaker
You can use these three things together in tandem and this will work. You don't need to go and get another tool. Right? So, yeah, I'm all about making sure that we do those audits and that we keep track of those. But that's an excellent question.
00:36:57
Speaker
um Oh, I'm only asking so I can go watch it. Yeah, if there's something specific, you let me know. You let me know if you need anything. I'm here for you.
00:37:10
Speaker
Okay. And thank you, Sue Ann said connection and conversation. Yes. Okay, let's get to the next one. So the last one I left you with was number four, and that was go from random posting to consistent automation. So if we start thinking like that, I want you to type in automate if you are ready to automate by using scheduling tools.
00:37:32
Speaker
Setting up nurture sequences, planning content. and If you're ready to leverage technology to automate some of this stuff you're doing, type that word into the comments.
00:37:43
Speaker
Okay, here's
Prioritizing Value over Vanity Metrics
00:37:45
Speaker
our number five. And then we're going to number six. ah Five is, this is a mindset shift, y'all. Okay, I want to say this loud and clear.
00:38:00
Speaker
Likes don't pay the bills. Your likes don't pay bills. Your likes don't pay bills. Your likes don't pay the lights.
00:38:13
Speaker
Okay. Do you, do y'all hear me? Like your lights are not being paid by people liking your stuff. So we need to go ahead and get this mindset shift right now that we can get right on over the fact that we don't have a thousand likes on our post.
00:38:30
Speaker
Because the people that do like it, are we engaging with them such that we're creating and nurturing a relationship and a connection so that they trust us and that they feel the need to work further with us?
00:38:46
Speaker
Are we building on that relationship that we've started because they're in the comments and they're engaging with us? All of you who are in here right now, we're engaging in this chat.
00:38:58
Speaker
I don't have a hundred thousand followers on my YouTube channel or anywhere else. But the followers and the the people who I see as my connections that I see as my responsibility, i am big on engaging with them. If you send a note to me, if you comment on my video channel, I'm going to respond because that is my responsibility.
00:39:27
Speaker
Because I'm thinking like someone who is about value metrics, not vanity metrics. And that is the shift. So I want you to make that shift right now from thinking about vanity, vanity, vanity. I want to go viral.
00:39:43
Speaker
Okay, yeah, you can go viral, but okay, y'all know, I've i've shared this story before, I'm a share it right now, because I got to share this, because it's a perfect example. I went on TikTok, I'm gonna make it quick, but you're gonna really get this. I went on TikTok, and I was like, hey, I'm gonna see what I can do with TikTok. And so I was posting my, you know, content, thinking, hey, this is good content, it's gonna help somebody, it's gonna teach somebody, and it was getting nowhere.
00:40:08
Speaker
I wasn't building up nothing. And I decided, okay, I want to try to hit this thousand followers goal so that I can live stream in TikTok if I choose to do that. Since I'm a live streamer, I want to be able to do that so that I can share with people how the live stream system works there.
00:40:26
Speaker
It turned out I didn't end up doing that, but that's that's further down the road. So that was my goal. And I said, okay, well, how am going to this? And how can I do it quickly?
00:40:38
Speaker
So at the time there was a boat trend. Some of you have heard me tell this story, but if you haven't heard it, you're going to really understand what I mean when I say vanity to value.
00:40:50
Speaker
There was a boat trend where people were getting on a boat
00:40:55
Speaker
ah Don't ask me. I don't know why. But there was there's this boat. It's an animated graphic. And you were putting yourself on the boat. And then you were writing some type of quote. And it had the same music. And everybody was using it. And everybody was on this trending thing.
00:41:10
Speaker
And so what was happening is I was getting a lot of people. Like literally within a couple hours, I had the thousand followers because people were liking the post, the boat post.
00:41:21
Speaker
Because it was a trending post. The problem with that is that I would say probably a good 85 to 90% of those people could care less about my real content where I talk about real things that I think matter.
00:41:37
Speaker
They didn't care about that. They just wanted me to do some more boats and some dances and some entertainment. And I'm like, but I'm not your show monkey. Like, that's that's not what I do. That's not my happy place.
00:41:48
Speaker
And I'm not saying that everybody that does that has gifts of being able to dance and sing and entertain. I'm not saying that's a bad thing. What I'm saying is that's not really my brand.
00:42:01
Speaker
I did it to see what would happen. And the experiment ended up working. Like that's what the algorithm is trained to teach people to do is to follow things that don't necessarily always help them, but things that maybe make them feel a certain way, feel joy in the moment, feel angry in the moment.
00:42:24
Speaker
You know, meta tends to push and drive people to have fights and conflict on certain posts. I know a good friend of mine who recently recognized that quickly when she posted something that she thought was going to be positive and it turned into like a cat fight in the chat.
00:42:41
Speaker
because meta was driving people to that emotion. So the emotional content, the stuff that makes people dance and sing and happy and joyful in the moment and a fleeting moment, that's the kind of stuff that we've been trained to go and follow and to like and engage with.
00:42:58
Speaker
But I'm thinking on a deeper, different level. And I just, honestly, y'all, I'm just being real. I just don't care to try to pretend that I'm something I'm not.
00:43:09
Speaker
So if it means that I will forever be under 100,000, I'm okay with that. Because I believe in value over vanity.
00:43:21
Speaker
Now, this may not be all of you. And here's the thing about viral. I think there is a place for viral. I think the fact that it gave me, it it got me to the goal, that's a win.
00:43:34
Speaker
But ultimately, my purpose is not to just have people come into my post and love what I do because I'm entertaining them. I'm an educator.
00:43:46
Speaker
I know who I am. so you have to know who you are. You have to know what your brand is about. And you need to be confident and comfortable in the fact that it may mean something different for you because the algorithms may not be training people to enhance their minds, to grow their knowledge, to become experts, true experts in fields, right?
00:44:09
Speaker
It's training us differently. Right. It's one of the reasons why I had to tell my 17-year-old, I need you to read more. I need you to get off of some of this social media.
00:44:22
Speaker
I need you to read nonfiction books. I need you to understand, you know, things about climate and meteorology and biology and the things that you want to get into for your life skills. I need you to have more access to other information because you're not going to get it on social.
00:44:39
Speaker
So you just need to be confident and comfortable in that knowledge, which again takes me back to we don't have to be platform dependent. We can leverage and use the tools that are available to us in social to get to certain goals, but then we need to make sure that we go all in on who we are and what we know we're meant to do because somebody needs your knowledge. Somebody needs to benefit from who you truly are and what you know.
00:45:13
Speaker
and it may not be on the socials. It's probably going to be in your own communities that you own.
00:45:22
Speaker
Now, there may be some that disagree. And that's okay. But I'm just speaking what I believe is to is truth and from my own experience. And that's all we can do, right?
00:45:35
Speaker
Let me go ahead and put some stuff in here. let's ah Let's pop up some comments because I'm loving it. Oh my gosh, automate, yes. So used to just improving or improvising even though I automate clients. Yes, ma'am.
00:45:49
Speaker
We do it for other people so easily, don't we? But we have to make sure that we're also doing it for ourselves. Amen to that. Likes do not pay the bills. Preach it and teach it.
00:46:01
Speaker
Pass the plate, Sharice.
00:46:05
Speaker
ah Knowledge bomb. Likes don't pay the lights. They don't, y'all. They just don't. They just don't. What's up, Get Hired Strategist? That is Nicolette in the house.
00:46:17
Speaker
Evening. What's up, Kombucha? Evening to you as well. I feel that. Oh, my God. I remember the sister friend boat trend. Girl.
00:46:29
Speaker
Girl, that sister. Okay. And I was like, why are we getting on boats? I don't know. i don't i still to this day don't understand why. i mean, it worked to get me to that number.
00:46:40
Speaker
But in the end, those people were really not my people. Kombucha, I don't get to catch your streams live often, but watching them on the replay and getting so much inspiration. I am grateful that you are here and thankful, Kombucha, that it is of help to you because that's what matters to me more.
00:46:59
Speaker
I would rather know that from you than to know that you have simply liked something. Sue Ann said, I love you saying that balance can include offline newsflash to some and also value over vanity. Yes. And this is why 2025, y'all, I have really prioritized having more in-person connections as much as I can. Right. I'm still an introvert at heart.
00:47:26
Speaker
I am. But I am strategic about where I choose to be and where I place myself. And I want to be in places where I feel valued. It's important to me to be in places where I feel safe.
00:47:42
Speaker
And it's important for me to create those spaces for others, which is why I create my communities the way that I do. So anybody, for instance, in our Stream Bosses Academy and some of our courses, they will tell you Tanya vets her clients just like they vet her.
00:47:59
Speaker
It's true. Because I want, I feel that it is a responsibility. I feel that you, if you have chosen to be in the spaces where I am, you are my responsibility. It's important to me to create spaces for you where you feel whole and you feel well and you feel supported.
00:48:17
Speaker
So let's go to the next one. So vanity versus value, y'all. that That's one of those mindset shifts. This is number five. So drop value if you're done chasing vanity metrics.
00:48:32
Speaker
And again, you may have a singular goal or purpose you're trying to reach, like you're trying to get to a certain number of subscribers or follows or something like that, like I did with the boat trend. But that should not be long term.
00:48:47
Speaker
That should be an exception, not the rule. If you have a business and if you truly are trying to make an impact in people's lives, you want to attract people who want to invest in your services, programs and products and get the benefit of those things for themselves so that they transform their lives and the lives of the people who they care for.
00:49:11
Speaker
Okay, and then the final shift, y'all, is this one.
Community Building Over Isolation
00:49:17
Speaker
From isolation to community building. Because your brand is not just about you. It's about the people that you serve. It's about the people that you serve.
00:49:29
Speaker
And so just like we were just saying, creating connection spaces where your audience can connect with each other, encouraging participation and fostering discussion. This is one of the reasons why I absolutely love live streaming and I will always do it. I hope I can be doing live streams when I'm 70 and 80 years old. i hope I can do that because to me, it's an excellent way, whether it's a live stream or a podcast,
00:49:57
Speaker
It's an excellent way to help people to engage in discussion. And we have to have more conversations, y'all. We have to because there's so much divisiveness right now.
00:50:09
Speaker
There's so much division and it's a large part because there are people who would choose to keep us separated. And sometimes, honestly, we have to separate ourselves for our mental health and sanity.
00:50:22
Speaker
And that's okay, too. But the more we can foster positive discussions and relationships, the better off we as a society will be. Show up authentically, be present and foster real connections. All of these things, all of these things.
00:50:38
Speaker
So going from isolation to being a community builder is a mindset shift. that I really had to learn. Because again, i am an introvert.
00:50:50
Speaker
I think I've said that. and And it's not naturally my instinct to community build. I thought I would be horrible at it. In fact, I was when I would try to build these different like Facebook groups and stuff in the past.
00:51:04
Speaker
But part of it is because I didn't have the right mindset. I didn't understand what the goal was. And the end game is That it's not about just you growing your business. The end game is that it's about you affecting people in such a way, again, that you're helping them to transform their lives and the people who they influence.
00:51:25
Speaker
And if you can do that for them, the more people you do that for, the more beneficial it is for you as well. And so it just becomes this cycle of goodness, of positive energy that is happening because you are reaching out and you are impacting, you're making an impact.
00:51:43
Speaker
So don't ever think that what you have to say and that your message is not worthy. You just haven't found your community yet.
00:51:55
Speaker
Stay focused. Show up. Keep showing up.
00:52:01
Speaker
Keep showing up. Keep sharing what you believe and what you know. Keep learning so that what you know is accurate. Okay, because one thing we don't want to do is be out here spreading inaccurate information.
00:52:18
Speaker
OK. All right. Let me go ahead and pop in some of these comments and we'll get ready to close it out. And I will go through a really quick refresh of all six of our tips.
00:52:30
Speaker
Let's see. um Yes. I haven't done live streaming ever since Periscope. Oh, wow. Periscope. Girl, that's way back. So now look, Sharice, this is time.
00:52:42
Speaker
And if it's not a live stream, a podcast can absolutely be beneficial. Yay for the introverts. I know. wo I love people, but in spurts.
00:52:53
Speaker
I need a sprinkle at a time. Me too. Why do you think i don't do this daily? i I am very intentional even about that.
00:53:04
Speaker
Danny Marie said, keep showing up. Yes. And I see you. I see what you're doing. And with your generation, you have to be a guidepost.
00:53:14
Speaker
Keep showing up. Don't give up. Keep going. Yes, Chris Stone. Great stuff, Tanya. We got to keep showing up. We do. We must because it is our duty to show up.
00:53:28
Speaker
It is. I want to quickly go through a recap. I'll take you through all of these real fast here. Let me pull up my notes and that way I don't have to do each of the slides since I didn't do a singular slide this time.
00:53:44
Speaker
um The first tip that we talked about was going from platform dependence to audience ownership. So making sure that we understand The social media is rented land.
00:53:57
Speaker
You need to own your audience through platforms such as email. So owning your own email list, building your own communities and making direct connections, whether they're in person or, or you know, online, wherever they are.
00:54:13
Speaker
Shift number two is going from one and done content to evergreen assets. So not thinking just in terms of how can I do this short term real quick thing, but how can I create something that's going to have meaning long after today, long after this moment, because those are the things that we can then convert into repurposed material that continues to work continues to work for us 24-7 and keep us visible, which is shift number three, going from content overload where we're constantly creating something new and instead being more strategic about repurposing with intention.
00:54:56
Speaker
Because we have created these evergreen assets, that becomes easier for us to do. The next tip, tip number four, is go from random posting and just throwing spaghetti on the wall to see what's going to stick to consistent automation.
00:55:12
Speaker
I went to meet with my girlfriend, Sherry Sutton, in her new podcast lab today across town. And one of the things she said, which I thought was really intriguing, she said,
00:55:22
Speaker
You know, one thing I can say about your post is you're always consistent. I know what you talk about. You're very clear about your expertise. That's what you want people to say about you.
00:55:34
Speaker
So instead of the randomness that's all over the place, get to a place where you have created those content pillars so that you have consistency in the way in which you're delivering and distributing your content. The message is similar across all the spaces that you're sharing it.
00:55:52
Speaker
The next one, tip five, is go from vanity metrics thinking to being more value metrics driven. We want more value. We want to show up authentically.
00:56:03
Speaker
We want to focus on how am I making an impact? How am I serving How am I serving? Not how many likes did I get? Because likes don't pay.
00:56:14
Speaker
What? The light bill. They ain't paying. It's not doing anything for your light bill. And then the final tip or shift six is go from isolation thinking to it's just me by myself doing this to isolation.
00:56:30
Speaker
How can I build community and affect more than just myself? How do I serve others and not just focus internally on how well I'm doing, but how am I creating a community of people and building on the relationships that I have connected people to in order to grow so that we all do well, we all succeed?
00:56:54
Speaker
All righty, folks, um let me double check and make sure I don't have any questions. And I'm going to remind you to go ahead if you learned anything to like, subscribe and follow and all that stuff, all the things.
00:57:11
Speaker
Have a wonderful evening and a great weekend. And I will see you next week in the stream.