#52: SEO content and the 80/20 rule (with Daniel Falk)

I invited our SEO expert Daniel Falk to discuss search-friendly content and the 80/20 rule in this episode. Many businesses that regularly publish online find that around 80% of the traffic to their knowledge hubs comes from only 20% of the content.   I've noticed this phenomenon on sites I've worked with, and it sometimes surprises content creators. Even with careful keyword identification and search engine optimisation, it often seems that the content that performs exceptionally well on search isn't always what you would expect.   Daniel has worked with SEO in one way or another throughout his career, so I thought he'd be a great guest to have on the pod this week. In our discussion, he answered my questions about why this phenomenon happens, how you can make the most of it, and how you can make sure the content that occupies those top spots in search is actually the content that you want to be there.   Enjoy, and subscribe! Either here, or at https://zooma.agency/en/learn/podcast