#83: Marketing for a good cause (with Göteborgs Stadsmission)

For most people in Zooma's hometown of Gothenburg, Stadsmissionen is a familiar institution. For over 70 years, they've worked to help the city's most vulnerable with emergency help and long-term support - whether they're dealing with homelessness, mental illness, addiction, domestic violence poverty or social exclusion.   Today, Göteborgs Stadsmissionen (or Gothenburg City Mission in English) is an organisation with over 500 employees, as well as more than 450 volunteers. Stadsmissionen runs food kitchens, a network of second-hand stores, housing facilities, therapy and support groups, work placement schemes and much more.   In order to keep things going, they depend on donations from private individuals and companies - and that's where marketing and communications comes in. In this week's episode, I spoke to Tomas Carlström, Stadsmissionen's Marketing Communications Manager, to find out how they make it happen.   Thanks for listening! Make sure to subscribe if you want to hear more, either right here or at zooma.agency/podcast   You can find out more about Stadsmissionen at stadsmissionen.org, and about Tomas on LinkedIn, here: https://www.linkedin.com/in/tomascarlstrom/