Today's episode is all about data-driven marketing. I'm thrilled to have Joonas Jukkara, from SEOSEON, as our guest. Joonas is an expert in creating data-driven marketing plans and will be sharing his insights on how to identify and track KPIs for success. As we know, data is an essential component of any successful marketing campaign. In this episode, we'll dive into the world of data and learn how to leverage it to achieve your marketing goals.