#74: Surviving your PIM system implementation (with Jakob Thornér)

The idea of a product information management (PIM) system implementation is a scary one for many B2B companies. Projects like this have a reputation for being long, complex, and difficult to succeed with. However, this doesn't need to be the case - to find out more, I spoke to Zooma's Jakob Thornér and discovered how your company can succeed with and benefit from a shiny new PIM system.   I hope you enjoy this episode, and if you do, don't forget to subscribe - either here or at zooma.agency/en/learn/podcast