#84: Inbound journey with Ulrik Andersson

For most people in Zooma's hometown of Gothenburg, Stadsmissionen is a familiar institution. For over 70 years, they've worked to help the city's most vulnerable with emergency help and long-term support - whether they're dealing with homelessness, mental illness, addiction, domestic violence poverty or social exclusion.   Today, Göteborgs Stadsmissionen (or Gothenburg City Mission in English) is an organisation with over 500 employees, as well as more than 450 volunteers. Stadsmissionen runs food kitchens, a network of second-hand stores, housing facilities, therapy and support groups, work placement schemes and much more.   In order to keep things going, they depend on donations from private individuals and companies - and that's where marketing and communications comes in. In this week's episode, I spoke to Tomas Carlström, Stadsmissionen's Marketing Communications Manager, to find out how they make it happen.   Thanks for listening! Make sure to subscribe if you want to hear more, either right here or at zooma.agency/podcast   You can find out more about Stadsmissionen at stadsmissionen.org, and about Tomas on LinkedIn, here: https://www.linkedin.com/in/tomascarlstrom/

#83: Marketing for a good cause (with Göteborgs Stadsmission)

Webinars are nothing new in the world of online communication, but they're still unfamiliar territory for a lot of B2B companies. In this episode of The Onlinification Pod, I spoke to Bryan van Anrooij, head of marketing at WebinarGeek, to talk about why more companies should add webinars to their content mix.   Companies we work with often feel a bit unsure about starting with webinars. For a B2B business that is used to creating articles for the knowledge hub or publishing lead-generating ebooks, making the jump to broadcasting live in front of potentially hundreds of existing or future customers can be a scary prospect. Hosting a webinar means creating an attractive presentation that will convince participants to sign up, learning a new tool and getting comfortable in front of the camera, and designing a smart follow-up process that actually drives business. And since you're broadcasting live, it's not possible to edit out any mistakes. With all this in mind, it's not surprising that many companies don't prioritise webinars as a marketing tool.   During our discussion, Bryan covered these concerns and made a great argument for why every B2B company should consider getting started with webinars. Whether you're a complete beginner or a seasoned webinar host, I think this episode will give you some useful tips and inspiration for taking things to the next level.   If you enjoyed this episode, subscribe! Either right here, or at zooma.agency/podcast

#82: Why you should add webinars to your content mix (with WebinarGeek's Bryan van Anrooij)

We're breaking our normal program this week with a one-off episode of The Internship Pod with Lisa Sundgren, Zooma intern and soon-to-be full-time Zoomer.   Lisa's internship will soon be over, and even though she won't be leaving us, we asked her to join the pod to reflect a little over how the last 14 weeks have gone and what advice she would give to future Zooma interns.   If you're currently studying and looking for an internship place, I hope this episode gets you interested in applying to Zooma. If it does, you can do so right here: zooma.agency/en/get-in-touch?page=apply-for-an-internship&scroll=1   Alternatively, you can subscribe to The Onlinification Pod for more non-internship-related episodes in future — either right here, or at zooma.agency/podcast.

#81: How did Lisa's internship go? (with Lisa Sundgren)

If you work at a B2B company, your target audience probably spends a lot of time on LinkedIn. It's always been an essential platform for companies that want to reach potential buyers at other companies, and when you use its paid advertising features, it becomes even more powerful. In this episode, I spoke to Alfred Broman, former Zooma intern and seasoned LinkedIn Ads user, to find out more about how you can take advantage of this tool.   If you enjoyed this episode, don't forget to subscribe - either right here or at zooma.agency/podcast

#80: LinkedIn ads and finding your audience (with Alfred Broman)

Today's episode is all about data-driven marketing. I'm thrilled to have Joonas Jukkara, from SEOSEON, as our guest. Joonas is an expert in creating data-driven marketing plans and will be sharing his insights on how to identify and track KPIs for success. As we know, data is an essential component of any successful marketing campaign. In this episode, we'll dive into the world of data and learn how to leverage it to achieve your marketing goals.

#79: Creating a data-driven marketing plan with Joonas Jukkara

In this week's episode of The Onlinification Pod, I spoke to Sarah Britz, CEO and editor-in-chief of Faktum, Sweden's biggest street newspaper. During our discussion, we spoke about Faktum's business model, the role the paper plays in the lives of the people who sell it, and the challenges of selling a print product in an online world.   Enjoy, and don't forget to subscribe to The Onlinification Pod! Either right here, or zooma.agency/podcast

#78: How Faktum makes a difference on Sweden's streets (with Sarah Britz)

Content creator, HubSpot wizard and part-time podcast host Alexander Evjenth joined me in this week's episode of The Onlinification Pod to talk about the referral program he's been building for Zooma entirely in HubSpot. Take a listen to find out the details of the setup, and how a similar program could give your lead generation a boost.   Enjoy, and don't forget to subscribe! Either here, or at zooma.agency/podcast

#77: How we're building our referral program (with Alexander Evjenth)

In this episode, Doug was joined by Marie Ideström, CEO and Founder of Womengineer, a Swedish foundation that aims to boost gender equality in the engineering industry by inspiring young girls to find out more about their hidden passion for STEM at an early age.   Take a listen if you want to find out how Womengineer approaches their difficult-to-reach target groups, how they mix physical and digital events in their inspiration journey, and how your company can get involved as a supporter.   Speaking of getting involved, you can find out more about Womengineer and how your company can support them using the links below.   https://womengineer.org/ https://womengineer.org/stotta-vart-arbete/   Enjoy, and don't forget to subscribe! Either here, or at zooma.agency/podcast

#76: How Womengineer inspires the next generation of engineers (with Marie Ideström)

Digitalising a traditional B2B company is no easy task - but with the right mindset and tools, it can be done. To find out how, we invited two friends from Interwheel - sales and marketing director Karl Helmer and digital marketer Alireza Abbasi - to join this episode of Onlinification Pod and tell us how their journey is progressing.   Don't forget to subscribe if you enjoyed this episode - either right here, or at zooma.agency/podcast

#75: How to manage digital transformation like Interwheel (with Karl Helmer and Alireza Abbasi)

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