Become a Creator today!Start creating today - Share your story with the world!
Start for free
00:00:00
00:00:01
What We've Learned About Podcasting So Far
60 Plays6 years ago
We did it! We recorded ten whole episodes. OK, so it's only a very minor accomplishment when it comes to podcasting, but we've actually learned a lot through these first ten episodes. Yeah, we've got a lot more to learn, but we wanted to share what we've discovered so far about the process of podcasting.
In this lightly edited episode you hear us talk about:
- Preparation and presentation: winging it vs. researching vs. rehearsing
- What we've figured out when it comes to recording
- Editing (and the parts about it that really annoy Stacy)
- Vocal habits that Stacy and Alanna both discovered they have -- and how much these habits and fillers suck (We left this episode "lightly edited" to be more authentic for this discussion point - ums, uhs, and so's left in this time)
- Things you should do to promote your podcast
- Finding guests
- What each of us likes and dislikes about podcasting so far (One thing we both love? Helping other. Helping is a big theme in our company values.)
- Is a rebrand in the future?
Bonus: we introduce you to one of our fav online personalities -- A Sales Guy -- Keenan. He is authentic and energetic. Check him out even if you don't sell for a living. (Of course, if you subscribe to Daniel Pink's way of thinking, To Sell Is Human.
Software we discussed during this episode:
Zoom.us for recording podcasts. We mentioned that Mario Martinez Jr. uses Zoom for podcasting. (We actually said "webinars" during the episode, but we meant podcasting)
Descript for episode transcription
Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack
Flipboard magazine: Marketing Is a Girl's Best Friend
Example of an episode/transcription page on our site - http://jmi.fyi/show-notes-example
Example of a Sniply CTA (our CTA is in the bottom left of the page when you load the page)
Tools to add CTAs to your curated content: Sniply, JotURL, Replug
____
The Marketing Mix with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Recommended
Transcript
Introduction and Podcast Goals
00:00:00
Speaker
Welcome to the Marketing Mix Podcast with Elena and Stacey. Each week we'll bring you ideas that you can implement in your own marketing strategy. We'll share what we know as well as advice from industry experts, some of whom will join us from time to time here on the show. Are you ready to mix it up? Let's get started.
00:00:18
Speaker
Hey everybody, this is Stacey Jackson and I'm Elena Jackson. We're co-founders of Jackson Marketing. We're also sisters and we're bringing you episode 10 of The Marketing Mix. Elena, what is today's episode about?
Lessons Learned and Preparation Techniques
00:00:33
Speaker
Today, we're going to have a free flowing conversation and talk about what we've learned since beginning the podcast. What was it 10 weeks ago now? Yep. That's right. Well, instead of having a bunch of chit chat now, let's go on and hear from our sponsor. How's that sound? Sounds good.
00:00:56
Speaker
And we are back. So we're going to start the show off with just kind of talking through some different things and what we've learned about podcasting since we started 10 weeks ago. And I think one of the first things that would be good to talk about is preparation.
00:01:12
Speaker
Yeah, definitely. With me, I'm more of a wing it kind of person, which it doesn't always work with a podcast or many things like webinars and things like that. But I think that that is important to not always just wing it, but also to research and then maybe have some bullet points like we usually do. But I know that I can sometimes be annoying because I'll be like, oh, let's just wing it. So how does that
00:01:41
Speaker
impact your process, Stacy? Well, like today's episode, we are definitely winging
Research and Rehearsal Balance
00:01:48
Speaker
it. We have like what, several one or two word points. But if we've taken time to not script, it really outline,
00:01:58
Speaker
The facts and the flow then it really throws me off when you wing it I know I'm like you'll say what do you think stacy? I'll be like, I don't know what to say because we went off the tracks Not that we're reading again, but just that I had a flow in my mind and all I know right And I just kind of throw you off your game flowing. Yeah
00:02:22
Speaker
But I did learn from our very first episode, though, that including some research in what you're doing does help the process to have some of those bullet points. So I'm not saying we should always just wing it with nothing, but sometimes it's okay to just have those convos with just minimum bullet points.
00:02:44
Speaker
Yeah, I agree. Totally. And I mean, if you're not able to wing it, especially when we get more guests on and it's just going to be really boring kind of conversation, or we may not be able to roll with the punches of whatever the guests might say. So you have to have that ability to wing it.
00:03:03
Speaker
Yeah. Another thing that we learned is related to rehearsing. So we have done some where we've rehearsed it all and it was really good conversation. And then we got to the real thing and it was like, well, it's not as exciting because we already talked about it. Yeah, definitely. I think that has something that you want to think about. Maybe don't, don't rehearse the whole thing, but just kind of talk through the bullet points with whoever you're going to be talking with.
00:03:29
Speaker
When do you think is the time to rehearse versus
Technical Setup and Recording Insights
00:03:32
Speaker
not rehearse? Like obviously we didn't rehearse this. It's just conversation. Right. So what, what do you mean? Like, I understand when would you want to rehearse versus just getting online online? Like we're doing now through zoom and just hashing it out. Like if it were a really complex topic or
00:03:56
Speaker
Yeah, maybe if it were a really complex topic, that might be a good idea. And if you're talking to like some technical SMEs and things like that. And what does SME mean? Oh, subject matter expert. Right. But you know me, I'm always good with just kind of winging it. I know is not the way to go all the time.
00:04:22
Speaker
No, but it's good to be able to wing it. How far in advance, now this is a trick question because I know how far in advance we do research, but how far in advance do you think we should be doing research? A lot of times we'll just, we'll have a topic in mind and then we'll do some quick research the day of the podcast. Now with guests, you know, we'll, we'll work on it a little harder. So I think that you should probably do it
00:04:51
Speaker
maybe a week ahead if you can. I know that a lot of people just don't have the time to do that. Like sometimes we don't. So that's why we do it the day of. But I think you just have to kind of figure out what works best for you
Editing Challenges and Tools
00:05:05
Speaker
and your schedule. And like you said, the topic may require more research or if you're meeting with a guest, when we meet with our guests, we definitely do more research upfront than just the day of or the day before when we do our own.
00:05:20
Speaker
I think too, it depends on how well, you know, the subject matter, like most of the things that we've talked about are things that we do day to day. And it was just a matter of researching some, you know, statistics and information. If it's a completely new topic that we're not familiar with, then I don't think that we can just do it the day of or just a few minutes before and easily find what we need.
00:05:45
Speaker
Yeah. We're not just phone in and in people, right? Usually on a podcast day, when we put the research off until the day, it becomes an almost all day, all weekend effort for all the things that have to happen post a show recording. So speaking of recording, what are some things that you've found that we've learned during the recording process?
00:06:12
Speaker
There's several things I think we've learned. Playing with the Zoom, with the original sound on and off has made a difference. A lot of people say it's great to have that original sound off, but with these new mics that we've recently purchased, apparently it sounds terrible, which is weird because it's supposed to be the
00:06:33
Speaker
the better option. And it took us a while to figure out what the heck was happening, like why your mic was not sounding so good. And it was because you had clicked that. What was it? The natural button or turn original sound original sound on. And that's in Zoom only. Yeah. So getting Zoom settings right. Again, if you listen to last week's podcasts or this
00:07:00
Speaker
Well, it's this week's as we're recording, but it'll be last week's when you hear it. Uh, the podcast we did about webinars, we mentioned how our client, uh, a person at our client shamed us for not having better microphones. Cause we had those omni directional mics and now we have a directional. Right. He may shame us for saying that we record our podcasts on zoom too.
00:07:26
Speaker
I don't know. I don't think he'd be as shaming of that. Plus people like Mario Martinez and I think even maybe Bernie Borges now, they record their webinars on Zoom. I know for sure Mario does.
00:07:41
Speaker
Okay, then we're in good company.
Improving Vocal Techniques
00:07:44
Speaker
Yes. And one thing that Mario pointed out, this isn't something, well, it is something we've done actually with our first guest. He mentioned that he likes to have the guests be on video. And we actually did that when we interviewed Chad Nelson.
00:07:59
Speaker
Yeah, I think that worked really well because you can see each other while you're having the conversation and it's a little bit more engaging and makes the whole conversation kind of flow a little bit better. I agree. You and I don't need to see each other though. We're not on video right now. We see each other every day. Yeah, we know each other for related.
00:08:19
Speaker
Um, another thing. Oh, sorry. Go ahead. No, go ahead. I was just going to say another thing that with recording with zoom that I like is that you can mute yourself and then just hit the space bar to talk so that if you have a bargaining department or maybe they're not your bargaining department, but they're just your dogs and they start barking or making noises, then yeah, as long as your space bar isn't hit, then.
00:08:45
Speaker
you're muted. So that's a really nice feature when you have a lot of things going on, especially for those of us that work from home. Or if it's allergy season, like I always sound scratchy throat. If I need to clear my throat, I can just be on mute and clear my throat and then start talking again. Right.
00:09:04
Speaker
Wait, go ahead. Another thing with recording that I think we're both really starting to learn, because I don't want to have to figure out everything in editing all the time, is to get our posture and microphone set up in a routine, consistent way each week so that our volume doesn't vary so much.
00:09:28
Speaker
Are you saying that you don't want to continuously adjust the volumes from one to one each time? And it's not just from episode to episode, it's from moment to moment because we move around so much away from our microphones. It's learning to sit still and talk into the microphone and not just keep moving around and
Promotion Strategies and Tools
00:09:52
Speaker
getting further away or too close and trying to be consistent in our volume. Right. And while we're talking about editing, you do pretty much all the editing. You've kind of blessed me with not having to do that. So what are some things that you've learned regarding editing that might be helpful to others? Well,
00:10:15
Speaker
We have gone the path of least resistance with editing software. And I know if, Daryl, you listen to this, you will be shaming me again in the future. But we use GarageBand. I know it's consumer level software, but that's what we're using. There are other tools that
00:10:40
Speaker
you know, have a little bit more professional polish. But right now, while we're still in this learning curve, I want to
00:10:47
Speaker
get my bearings with a tool that just comes with the computer I already use. Right. And you're already familiar with that tool. You've used it before, so it makes it a little bit easier, less of a learning curve than if you started with a brand new tool and had to learn it all from scratch because we're busy. We don't have time to just learn a lot of new things right off the bat. Right. And I guess just things about editing are like trying to level out volume when we do move around and have weird levels of
00:11:18
Speaker
loudness or softness and Using the controls to clean up sound so I've learned some different things there Again, I'm not an expert by any means but I am learning and it's something I would probably benefit from taking a class on podcast editing but uh
00:11:41
Speaker
I hope, I hope the editing has come a ways. I've learned to spot on that little graphical representation of our voices when we say uh and um. And we do say it a lot folks, more than what you actually hear. Yes. Stacy takes it out. One day my hand hurts so much from editing. I just had to stop. I'm like um and uh are staying in.
00:12:10
Speaker
One of the things that I guess is kind of part of the editing process is doing the transcription. Yes.
00:12:20
Speaker
So that's something that you also include in that whole process of editing and getting it ready for publication. Are there things there that you've learned regarding getting the transcription done, except for when I talk really fast and then it makes up all these funny words for me? It does make up some crazy stuff for you, sometimes for me, but when you get on a fast clip, it really comes up with some gems that I don't keep in the transcript.
00:12:49
Speaker
I'm using Descript for transcription. It's a tool that you can pay a certain amount a month and then use the AI transcription or you can have humans intervene for you and give it the white glove treatment. I'm not doing that. I'm giving it the white glove treatment myself and sometimes it is a pain even after I've edited the audio file and upload it. It's like, like you said, Alain,
00:13:19
Speaker
Instead of it, I want to land here. It's like, I'm an island deer. I don't know. It's crazy. So that can be a bit of a pain. Plus the AI kind of either groups all the words said by one person into a big, big, long paragraph, or it's a bunch of short paragraphs that are just odd.
00:13:42
Speaker
Usually the punctuation is pretty spot on. Well, that's good. Yeah. And it knows when to use the right version of their or yours. So it is good with the grammar.
00:13:57
Speaker
That's pretty good because most humans don't know when to use the right version of those. One thing that we did kind of touch on during the editing piece is how we like to say um and uh and so yeah all those fun words that we repeat over and over throughout
00:14:19
Speaker
are some vocal habits that just kind of suck. We have worked on it. We've gotten better. We have gotten better because I think after the first or second podcast, you wanted to kill both of us because of all the editing you had to do and take those out. But I think we've gotten better. And it does, when you go back and listen to it, you're like, man, I do say that a lot. Even when we interviewed our niece, Kira,
00:14:44
Speaker
When we were listening to it, she's like, oh my goodness, I say like so much. And it's funny how you just don't realize when you say certain words so many times until you actually listen to a recording of yourself. We both have a habit of saying kind of as well.
00:15:03
Speaker
And I just said, like, we'll just say, you know, blah, blah, blah, kind of like this. And it's like, why? It's not kind of, it's exactly like that. Why are we saying kind of? It's just a weird vocal habit we've picked up over the years. And the so, we do start a lot of sentences with so and we
00:15:23
Speaker
even start a lot with and like, we'll say blah, blah, blah, and then and blah, blah, blah, and blah, blah, blah. It's like, there's gotta be a more graceful way to go from idea to idea than and every time. What's funny is usually like, in my writing, I don't say um. No. But I do start a lot of sentences off with so. I am bad with that. So I do carry it through to my writing with the so part. And you just said so, I do carry it through.
00:15:54
Speaker
And there goes the docs. And that's another thing you gotta edit out. Yes, but we'll just leave that in since, you know, we're talking about how that can happen. And I didn't mute myself today. Yeah, I'm not muting myself either since it's just a free fall in. Oh, we'll probably get sued for that. You idiot. So the next, ah! Okay, promotion.
00:16:21
Speaker
Did we get through, wait, there's one more vocal habit that I can't stand that both of us do. We'll start out a sentence and obviously we're collecting our thoughts because there's a really long delay. And that was an example that I will not cut out. And it's not that big of an exaggeration either. I know. It drives me crazy and we both do it.
00:16:48
Speaker
I know I do it because I'll just be thinking about something and, and, and then just wait. You're just like, wait for it. And then it finally comes. But I know that that is horrible for you in editing. I'm sorry, Stacy.
00:17:02
Speaker
I think maybe going back to the point about rehearsals, that maybe a rehearsal on your own is appropriate so that you think through what you want to say, not memorize a script or anything, but that way you won't be thinking on the fly all the time to come up with what you wanted to say next. Unless you're talking to somebody like me that is wanting to wing it and then I ask you a question and I throw you off your game because you're kind of following that.
00:17:31
Speaker
the outline. No, I'm saying you need to practice. Oh, there we go. There it is. Right. I know. I probably do. What about promotion? So we promote it on.
Guest Collaboration and Outreach
00:17:47
Speaker
There I go again. We promote it on Twitter, LinkedIn, Facebook, and we put it on QPromote. So why don't you explain what QPromote is for those that don't know what
00:17:59
Speaker
So Q-Promote is a service that allows you to take advantage of their network of people who use their curated or managed social media service. So people can opt to share different pieces of content that are in the Q-Content Network. And that has really gotten us a lot of visits to the individual episode pages and helped us pick up some different listeners. We definitely need to build our
00:18:29
Speaker
audience further. And I will admit that in the beginning we did not really make a big whoop about this podcast because we didn't want everybody going, Oh my God, get a load of these chicks. I mean, we didn't know what we were really doing at the very beginning. So we wanted to get a podcast. We wanted to get a few under our belt before we really went crazy with, um,
00:18:54
Speaker
promotion. Right. And I think part of the promotion would also be kind of what we're talking about with editing, where you do the transcription, but you set up a page dedicated to each episode, right? Right. And that has the transcription, it has all of the links that we might talk about throughout the episode. So like in this one, we'll give a link to zoom, I guess, and who
00:19:18
Speaker
maybe the Samsung mic since we mentioned those things. All the different things that we might talk about throughout the show, you add links to all those things. Maybe talk through what you do when you set up the page and give our audience an idea of if they want to do a podcast themselves, some ideas on what they might do because we use that individual page to promote on social.
00:19:44
Speaker
We don't just use our iTunes link or anything like that. We actually use the page so that they can get all the information all in one place.
00:19:55
Speaker
Yeah, what we do is we'll take, we have our sign on WordPress and we'll just set up a post page for the individual podcast episodes. And I'll take the anchor player and embed it at the top, put a little description about what this episode's about, along with a button below that where people can click it and then go to their preferred
00:20:19
Speaker
podcast service to listen to the show if they want to do that. Then below that is the show notes section where I cover the points that will be in that day's show and then any links to any additional resources and then below that is where the transcript lives and we'll add some click to tweets throughout and put links in there to any anything that's interesting or has relevance to that conversation that we had on that day's
00:20:47
Speaker
episode. And it does help with SEO. We do internal linking where appropriate throughout those transcript pieces and then link out to other people. And then all that content helps improve our visibility online.
00:21:09
Speaker
Yeah. So I think those are all really good things that if you're wanting to do your own podcast, that you should kind of incorporate into your process. And especially having those individual pages because it is, it drives me crazy when I go to a podcast.
00:21:27
Speaker
like page where they have all of them listed in one place and I want to just share it a certain episode and it's not always easy to understand how you share just a specific episode when they've got them all listed there. So not everybody understands the proper way to do that and it can be frustrating for people.
00:21:46
Speaker
Couple other things to mention that we do to promote the podcast. I have a Flipboard magazine that I curate called Marketing as a Girl's Best Friend. And I'll flip each of our episodes into that. We will start. We haven't. Right. I thought I was your best friend. Well, you're my second best friend. Yeah.
00:22:08
Speaker
Then we'll also begin promoting it a little heavier in email newsletters. Again, we've been a little shy about how far we want to go. We've really picked it up lately as far as the push behind promotion. We've even begun adding little banners and links to our individual email signatures.
00:22:31
Speaker
I'm trying to think if there's anything else we've been doing, Lane. We've had Snipleys that send people to the podcast pages, too. If you're not aware of what a Snipley link is, you will find one in our show notes, as well as a link to Snipley. And we've also used Rebrand, no, not Rebrand, Replug and JotURL to do the similar things, too.
00:22:56
Speaker
Yeah. And those are really cool things because if you're sharing, say you're sharing someone else's content, like a piece of curated content, then you can add your Snipley right to that. And when they go to that link, your little branding will pop up wherever you position it to pop up. And then they can click on it, go right to your podcast. It's a really cool stuff that you can do. Yeah. So let's talk guests.
Podcast Growth and Branding
00:23:24
Speaker
What is the best way to find guests? Do you think? Obviously family members, right? If there's a relevant reason to have a family member on, we're both sisters and we interviewed our niece one day to talk about how Generation Z uses social media and online tools. Ask your friends that are in your network who have a
00:23:51
Speaker
not just any friend, but like our friend Chad Nelson, who is a B2B technology branding expert. He was more than happy to get on the episode with us and we were very thankful to have him as our first official guest. We've reached out to some past and current clients who are interested in participating and we've just actually had people reach out to us.
00:24:17
Speaker
Laina, why don't you tell someone about the first guest we'll be interviewing who did that? That would be Liam Martin from timedoctor.com. And his marketing team actually reached out to us and asked if we would be interested in having him on our show. And we were like, yeah, let's do it. And so we've got a scheduled show with him coming up in the next two weeks, I believe it is.
00:24:43
Speaker
So we welcome anybody that wants to come on and talk about B2B marketing or if you have some ideas for small to mid-sized businesses that focus on B2B, then we would love to have you reach out to us and let's talk about what your ideas are and if they'd be a good fit for the show. Yeah, definitely. That's another thing I find myself saying a lot, yeah, and definitely and exactly.
00:25:09
Speaker
And apparently I did too, cause I think you told me. Yes. That's what we say in response to each other after we say something that's like the yeah, definitely show.
Personal Reflections on Podcasting
00:25:18
Speaker
In fact, we looked into renaming our podcast. So yeah, but somebody already has that. So they must do that a lot as well. Right. And actually we weren't going to talk about it, but we are, I might as well bring it up. We have talked about rebranding our podcast. Um,
00:25:38
Speaker
Marketing mix, it's a fun name, but it's a generic marketing term and people have used that term in the past on now defunct shows and there may even be current shows that are using that name. So even though we researched it, things come out of the woodwork that you don't always find when you're first excited and starting a project like a podcast.
00:26:09
Speaker
One thing I wanted to jump back on for the guests is something that I do with one of our clients because I help with some of their social stuff. And when someone makes a comment on one of the company posts or
00:26:30
Speaker
maybe they've posted something and tagged us in it. And it's a topic that I'm like, oh, that's an interesting topic. I'll let the person at the company know. I'm like, okay, so this might be a good podcast topic and this might be a good person to have as your guest because they seem very knowledgeable on this topic. So pay attention to what's happening in that social network that you have for your company or for your individuals, because you might just not even think that that's a place where you should be finding people, but it
00:26:59
Speaker
Whoever is joining you in conversations on social are great potential Candidates for your podcast your webinars all the different things that you have going on where you might need a guest So what else Elena have we learned through this process? What what have you enjoyed the most and what have you disliked the most? I Enjoy just talking and
00:27:26
Speaker
having a conversation, fill in the tea. Yes. Um, I just like having a free flowing conversation. I know that that's not always the best way to do it. Like we said, but I just like to talk and have that conversation. And I think it's just more fun than having someone read everything to you that they're going to be going through on a, on a podcast. Cause you know, there, there are those out there. Yeah. Yeah.
00:27:57
Speaker
I really don't mind. I know you keep making the point that I hate winging it. I don't mind winging it. Like today, even though we made a list of points, we're winging every bit of it. It's just the ones where I want to build up to a point and we try to wing it or you do and it's like, what the heck am I supposed to say to that?
00:28:18
Speaker
or that I didn't say something that you wanted me to say, and then we have to go back and record it. So, no, I get it. And I'm not saying that you absolutely hate winging it. If I came across that way, please forgive me, audience. That's not what I meant. I just mean...
00:28:34
Speaker
I personally would prefer just like a word or two and then I just wing it from there. But it is good to have some of those points laid out so that you don't miss those. And then you go back and you're like, oh, I really forgot to say that and I didn't. So I completely
Overcoming Recording Challenges
00:28:54
Speaker
get
00:28:55
Speaker
where you're coming from as well with having those specific bullet points, which I think the bullet points definitely are good, but I don't want to, like, I don't want to have five sentences in a row where I have to try to make sure I get sent in, you know what I mean? Which you don't do that, I'm just saying.
00:29:18
Speaker
So you don't even like having several bullet point facts in a row. No, I don't mind that. I just don't pay attention to it. There you go. That's what it is. But that's why you're here. That's why we're a good team because we, we balance each other out. That's true. As far as what I like best about this whole endeavor, um,
00:29:45
Speaker
like learning things because even though the a lot of these topics are things that we do day to day getting a refresh on some of the most recent stats when we do a little research getting those details and I know research isn't your favorite part of it is one of mine and just sometimes you pick up on different ideas even when you're researching something that you know pretty well so I like the learning aspect that's true and as we get into
00:30:16
Speaker
more opportunities to speak with guests. I think that's fun because, you know,
00:30:23
Speaker
We're probably never going to make a lot of money on this podcast, but we are building our network. We're learning from new people. We're making new connections. Maybe business will come out of some of these, maybe not. But even if it doesn't, we've probably made a good connection that will enhance our social network, enhance our learning, and just be a nice colleague to have for the long run.
00:30:50
Speaker
Yeah. And I think too, as long as some we've helped somebody with one thing, at least then I'm good because they're helping people. But I think that there are so many different things out there and you can get overwhelmed.
00:31:07
Speaker
And I think with us breaking things down and giving tool suggestions, I think we're here to help each other out. And I think that that's one thing that I really like as well. And I am looking forward to talking to more guests because it is interesting to learn maybe how they do things on their end and you can learn something new that maybe you can apply to your company or if you're an agency to your clients.
00:31:37
Speaker
And I think that if you look at our corporate values page, our company values page, we definitely are all about helping people. So doing a podcast is just a natural extension of that. We do like to help people. We've even helped clients, kids with their homework. I mean, come on. How many other service providers going to do that? You know, you got a kid in college with a marketing or communications project. I'm your girl to interview. And you've done a couple of those.
00:32:06
Speaker
Yes, I have. As far as things you don't like, is there anything you haven't liked? Yes. Editing? Yes. I know we could pay someone to do that, but...
00:32:28
Speaker
While it's still a baby podcast, I don't want to invest in that. Maybe we should, but I do hate editing. I hate editing. I hate handling the transcription, but I know they're necessary and they're important. I mean, it doesn't bother me that much because I'm not doing it. Right.
00:32:54
Speaker
I also hate that neighbors decide to bring in industrial equipment to work on their yard on some recording days. I think it's like, what is going on? We live in the suburbs. Why do you need a farm tractor out there? I hate that too. And I get it. You're getting things done to your house and we work from home.
Embracing Technology and Learning Opportunities
00:33:14
Speaker
So it is what it is, but it still is annoying.
00:33:18
Speaker
Probably because we record on Fridays and whoever is doing it took the day off on Friday afternoon to get this done. It's like, we need to change our record day. Something to think about. All right, so anything else that we want to... Did you say what you don't like? Probably not.
00:33:40
Speaker
I think what I don't like the most is probably just the prepping. A lot of times when, when we have to do a lot of prepping, it's like, uh, cause you're, you should have seen her face this weekend. When I asked her, she wanted to record our podcast on Sunday. Uh, that look, even though she said,
00:34:05
Speaker
It's fine. I can just tell like, let's just don't do it. If it ever becomes this terrible, we don't need to do it. But you know, sometimes I know that we are business owners, but sometimes you got to take a day off. That's all I'm saying. That's true. That's all I'm saying.
00:34:23
Speaker
Plus we had a good reason to push this week's podcast so that we could recap the things we talked about with Vanilla Soft in our webinar last week. I guess sometimes I just feel like for the prep part, like Homer Simpson used to say, can't someone else do it? Whereas I am a working machine. You just hand it to me and I just go with it. That's, yeah.
00:34:50
Speaker
but you like doing all that kind of stuff. So I'm very geeky and that's why a lot of this doesn't seem like work. I like to learn.
00:35:01
Speaker
how to do a podcast or use marking automation software or whatever. So this kind of stuff is fun to me. Yeah. If you want to know about any new tools or anything like that, Stacy is typically the go-to. She, I get so many invites on new tools that she's testing out. I'm like, do I need to accept this? Are we going to use it? What's happening? So if you ever have a question about some kind of marketing tool, she's probably tried it and can tell you about it.
00:35:30
Speaker
Or if I haven't, I can't wait to hear it about it so that I can go try it. And then I'll tell you all about it. So I think that maybe what being nice, if we got some people to just give us some free software for me to try, I'd love to do several episodes about that. So, hey, if you're out there now, who needs a Sunday, right? Right.
00:35:58
Speaker
That is actually fun for you though on a Sunday. As far as podcasts, I think that that's, we've covered most everything that to kind of share some knowledge of what we've learned, what we like, what we don't like and things like that. Should I not edit this episode? At least not heavily. So it's more authentic and free flowing. Yeah. Let's, uh, let's give it a listen and see how many bad things we did before.
00:36:28
Speaker
Before we decide, though. Well, you know, I think some of it we keep in so people see. Well, yeah. Be authentic. Yes. Like Kenan. Right. I love Kenan, by the way. If you don't know who he is, we'll put a link to him in the...
00:36:46
Speaker
show notes he does use some salty language but he's a good uh authority on different sales issues right and he's engaging i mean he's just so energetic on his videos and stuff like that yeah i just i like watching and then it makes me feel like man i could go do it
00:37:09
Speaker
So check them out. And if you want to check us out, you can check us out on Twitter. Find Stacey at Stacey underscore Jax. That's S-T-A-C-Y underscore J-A-X. And I am on Twitter at Alaina underscore Jax, A-L-A-N-N-A underscore J-A-X.
00:37:29
Speaker
And you can look both of us up on LinkedIn and connect with us Give us your thoughts on on the show And if you have any ideas on topics or if you want to be on the show To talk about some b2b marketing stuff. Let's do it. Just reach out to us and we'd love to hear from you And don't forget you can use that anchor app to Leave us a voicemail and we might include your audio on the next show But you have to do it through your smartphone app for anchor That's right. So until next time
00:38:00
Speaker
We will see you later. Bye. I think you should leave that in. Bye. The Marketing Mix is hosted by Stacy Jackson and Elena Jackson of, you guessed it, Jackson Marketing. If you need help with your B2B inbound marketing efforts, visit us at JacksonMarketingServices.com. Yay!