EP720: Dave Lukas – Success Secrets Of A Misfit Entrepreneur

“You win this race in your mind before you ever win it with your legs. It’s the same in business. You’re going to win with your mind before you ever win it with all the tactical stuff that you do.” 

Success rarely comes from following convention. It’s born from resilience, courage, and the willingness to think differently. The misfit entrepreneur doesn’t seek comfort—he seeks growth. He plays the long game, knowing that discipline, consistency, and perseverance outlast luck every time. Through every setback and success, the defining principle remains simple: keep showing up when everyone else quits. 

Dave Lukas built multiple Inc. 5000 companies by thinking like a contrarian. When others pulled back during crisis, he tripled down on sales. When injuries or failures hit, he rebuilt stronger. He’s proof that success comes from mastering your mind before mastering your craft—and that long-term focus beats short-term hype. 

Dave is an entrepreneur, investor, endurance athlete, and host of The Misfit Entrepreneur. He teaches people how to build financial freedom through his company, 12MinuteTrading.com, and lives by his DCP Formula: Discipline, Consistency, and Perseverance. 

Expert action steps: 

1. Apply the DCP Formula—Discipline, Consistency, and Persistence—to every area of life and business. 

1. Master your mindset, because beliefs determine results. 

1. Spend a full day discovering what you truly want and define your core beliefs as your guiding compass. 

Learn more & connect: 

• The Ten-Year Career – by Dave Lukas