7. Reverse Group Fitness Marketing and Focusing on Pain Free Movement w/ Ingrid Knight-Cohee

In this episode of The Far Side of Fitness I sit down with award winning fitness professional Ingrid Knight-Cohee. We get into all things Group Fitness and why should be marketing fitness classes and fitness in general in a very different way!

Ingrid is a thought leader and sought after presenter with an expertise in fitness programming, management, and leadership. She was recently recognized as the 2024 IDEA Fitness Leader of the Year, representing excellence in fitness leadership and unparalleled innovation.

At the helm of fitness programming for Fitness World Canada, Ingrid oversees 150+ fitness instructors and creates exceptional class experiences for over 90,000 members across 16 club locations. With degrees in Human Kinetics and Exercise & Health Psychology, Ingrid regularly presents at global industry events and conferences such as IDEA World, Health & Fitness Association, and canfitpro.

Her most recent creation is MSINGI™ - Elemental Movement. Known as the world’s first Afrocentric functional movement practice, MSINGI™ improves functional strength and primal mobility through 11 foundational movements. The popular circular class structure engages all movers through intensity level options in the spirit of earth, wind and fire, with all movements driven by soul-stirring Afrobeats. Ingrid’s goal is to get all people moving more joyfully, through accessible and inclusive community-based fitness.

Ingrid's Links:

https://msingimovement.com/

https://www.instagram.com/msingimovement/

https://www.instagram.com/iknightcohee/

https://www.facebook.com/msingimovement/

https://www.linkedin.com/in/ingridkc/

Darian's Links:

www.doctordarianparker.com

Darian's Affiliate:

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Time Stamps:

00:34 Evolution and Popularity of Group Exercise

01:36 Challenges in Maintaining Program Quality

02:56 The Flashy New Trend in Fitness

07:35 The Social Aspect of Group Fitness

14:55 Innovative Group Fitness Formats

18:55 Motivations in Fitness

20:07 Challenges in Personal Training

21:14 The Reality of Client Training

25:12 The Importance of Front Desk Staff

26:58 Building Relationships in Fitness

28:07 The Social Aspect of Fitness

32:12 Concluding Thoughts and Ref